Marketing Consultants in NYC to Watch For in 2025
New York City Marketing Service Providers to Know in 2025
New York City has always been a hub for innovation, creativity, and strategic thinking. As we step into 2025, the landscape of marketing consultancy continues to evolve, with a diverse array of professionals leading the charge. From solo operators to leaders within established firms, these consultants are shaping the future of marketing in the Big Apple.
Digital Reference's Selection Methodology for Marketing Services in NYC
At Digital Reference, our mission is to provide transparency and insight into the professional talent ecosystem. To curate this list of standout marketing consultants in NYC, we employed a rigorous selection process:
- Location Verification: Ensuring each consultant is based in or actively serving clients in New York City.
- Professional Experience: Evaluating the depth and breadth of each consultant's experience across industries.
- Client Impact: Assessing the tangible results and transformations they've delivered for clients.
- Thought Leadership: Considering contributions to industry knowledge through speaking engagements, publications, and workshops.
- Alignment with Digital Reference Values: Prioritizing consultants who exemplify trust, execution, and clarity in their work.
Featured Marketing Consultants in NYC
Shanika Hillocks
Founder, Shanika Hillocks Inc.
A brand strategist and influencer marketing consultant, Shanika brings over a decade of experience in hospitality, storytelling, and cultural influence. Her collaborations span brands like Resy, Walmart, and Blue Note Entertainment Group. She is recognized as a tastemaker and emphasizes making food, travel, and wellness more accessible and equitable. She founded Shanika Hillocks Inc. in 2022 with a commitment to prioritizing the human experience in brand strategy and nurturing community both on and offline.
💠 Signature Strengths:
🎯 Expertise in influencer strategy & cultural storytelling
🌍 Focus on accessibility, wellness & equity
🎤 Recognized tastemaker & public speaker
Jasmine Sandler
Founder & CEO, Jasmine Sandler Media
As the founder of Jasmine Sandler Media, Jasmine specializes in B2B social media, LinkedIn marketing, and digital strategy. She has delivered over 500 Keynote presentations and workshops on Executive Branding to Fortune 100 executive teams, corporate global sales teams, entrepreneurial organizations, and MBA university students. She is a leader in helping executives build brands that drive profitability and impact.
💠 Signature Strengths:
💼 Executive branding & B2B marketing leader
📈 LinkedIn strategy, SEO & digital growth
🧠 Former IBM Global Sales Director
🚀 500+ client campaigns delivered
Pamela Kaupinen
Strategic Marketing Consultant
Pamela is a globally recognized executive with a proven ability to elevate brands through social storytelling. Her experience includes leading marketing strategies at GQ Magazine and serving as SVP of Strategy at HelloSociety, an influencer marketing agency acquired by The New York Times.
💠 Signature Strengths:
📝 Social storytelling & influencer strategy
🧵 Led digital strategy at GQ Magazine
🚀 Influencer marketing strategy
🌐 Focus on cross-platform content leadership
Sarah Stein
Chief Marketing Officer, SRS Marketing Consulting
With a foundation in P&G's rigorous marketing training, Sarah has become a modern marketer adept at omnichannel growth strategies. Sarah is CMO at SRS Marketing Consulting, which focuses on scaling venture-backed startups and turnarounds with a keen eye on profitability and market expansion.
💠 Signature Strengths:
📊 Omnichannel & performance marketing strategist
🦾 Startup scaling & turnaround expert
💡 Known for profitable growth strategies
Michelle Lim
CMO & Brand Strategy Consultant, Pepper
Michelle is a seasoned brand and marketing strategy consultant, currently serving as CMO at Pepper. Since 2015, she has been instrumental in guiding brands through strategic pivots, digital transformations, and market positioning, ensuring they resonate with their target audiences.
💠 Signature Strengths:
🧱 Brand strategy & repositioning specialist
💻 Digital transformation for modern brands
🔍 Consumer insights & audience segmentation
📣 Experienced across tech, fashion & wellness
Glenn Johnson
Fractional CMO & Branding Consultant
A fractional CMO and branding consultant, Glenn specializes in assisting small brands, founders, and startups. His expertise encompasses brand storytelling, strategic planning, and content creation, enabling businesses to navigate today's dynamic market landscape effectively. He has extensive experience in high-touch luxury consumer marketing.
The digital reference team was able to connect with Glenn to learn more about his approach. Here's what we learned:
What's your typical approach to client engagements?
I get many clients via referral, so I often have an idea of what they may need before engagement. They usually have questions regarding their website or social channels and we go from there. Because I work with small brands, startups and founders, they often struggle to bring an idea to life and have a range of free flow questions. My immersion begins with questions about their overall needs and immediate plans to scope out the timing. Because I have Agency experience with a wide range of clients both large and small, my process follows a path to address their short term and long term needs and help them plan for success.
I use a Gantt Model to develop the overall scope of work and timing and make everything I do flexible to their timing and budget. We review their Mission, Vision and Brand Story. If it’s a CPG business, what SKU’s they have or are looking to launch, what others may be in development and what their unique selling points are. Similarly if they are B2B, what niche do they serve. If they can’t answer or wish they could do a better job of it, I take note for messaging development. We also review their sales strategy and competition; who their target audiences are and who they aspire to be, where they aspire to sell, and if they’re already selling—what they want changes they are seeking or discuss how to scale. From there I can craft a proposal and open up a dialogue about timing and overall budget. I start with a minimum three month engagement, at that point we have a clearer vision of what they need and how we best work together.
What are your specialties or professional superpowers?
My professional superpower is that I'm a writer first, I call myself a brand storyteller. My agency experience in marketing and communications and PR taught me to work as a leader on a team, both internally and externally and a coach to clients in need of an extra hand to guide them. Listen first is my philosophy, even when a client can't elucidate their vision, my innate storytelling skills, and many years as a publicist, can identify the story, the brand and the look and feel they should lean into. From there we can work on anything, from their website, to their social media (which is usually their immediate need) and further address their sales goals, aspirations and needs.
Grace Clarke
Founder, Grace Clarke Consulting
Grace is an omnichannel marketing strategist with a rich background in content development. Her consultancy focuses on building growth programs through influencer partnerships, community engagement, and AI implementation. Notably, she has collaborated with brands like Google, NPR, and Target.
💠 Signature Strengths:
📢 Omnichannel growth & content systems
💡 Influencer & community strategy leader
🛠 AI-powered marketing implementations
🎯 Brand partnerships with Google, NPR & Target
Eric Schwartzman
Founder, Schwartzman & Associates
Eric leads Schwartzman & Associates, a consultancy specializing in content marketing, SEO, and digital PR. With a client roster that includes Boeing and Cirque du Soleil, Eric offers services ranging from digital threat intelligence to disinformation risk audits, ensuring brand safety and reputation management.
💠 Signature Strengths:
🧩 Digital PR, SEO & thought leadership
🔐 Brand safety & disinformation audits
🧑🏫 Corporate workshops & media training
Chenaya Devine Milbourne
Marketing & Brand Strategy Consultant
Chenaya is a dynamic marketing consultant known for her strategic insights and innovative approaches. Her work emphasizes data-driven strategies, brand development, and market analysis, helping businesses navigate the complexities of today's marketing landscape.
💠 Signature Strengths:
📈 Data-informed marketing strategies
🎨 Creative meets analytical execution
📊 Market analysis & positioning insights
🧠 Emerging brand development expert
Marsha Liebert
Founder, HIT Marketing
As the founder of HIT Marketing, Marsha brings over a decade of experience in affiliate marketing. Her firm is built on the principles of Honesty, Integrity, and Transparency, offering personalized attention and data-driven strategies to clients ranging from startups to Fortune 500 companies.
💠 Signature Strengths:
🔗 Affiliate marketing & performance-driven growth
🤝 Builds trust through HIT values: Honesty, Integrity, Transparency
💼 Works with startups & Fortune 500 brands
📍 Known for precision targeting & partnership optimization
The NYC Marketing Consultant Advantage
What makes New York’s marketing consultants different? It’s not just the scale—it’s the stakes. NYC is a testing ground for brand relevance, speed to market, and differentiated storytelling. In a city where every category is saturated and every audience is distracted, consultants must operate with sharp positioning, cultural fluency, and measurable ROI.
A Note from Digital Reference
New York City's marketing consultants are at the forefront of innovation, blending traditional strategies with modern insights to drive results. Whether you're a startup seeking brand development or an established firm aiming for market expansion, these professionals offer the expertise and vision to propel your business forward.
At Digital Reference, we're committed to spotlighting the talent shaping industries and driving change. Stay connected with us for more insights into the professionals redefining success in 2025 and beyond.
Learn more about our mission:
👉Marketing Professionals: What Are They and What Do They Do?
👉Marketing Consultants in the USA to Watch For
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