Finance Professionals: Insights & Resources

Best Fractional CFOs for SaaS Companies

Ryan Stevens
October 29, 2025
All Insights
Finance Professionals: Insights & Resources

Best Fractional CFOs for SaaS Companies

Fractional CFO Services for SaaS Companies

In the fast-paced, metrics-obsessed world of SaaS, having a great CFO isn’t optional — it’s foundational. Recurring revenue models, churn management, CAC to LTV ratios, and investor expectations can make or break growth. But for many SaaS companies — especially those scaling from Series A to mid-market — hiring a full-time CFO is costly and premature.

That’s where Fractional CFOs for SaaS come in. These experts bring senior-level financial insight, structure, and strategic foresight without the full-time cost. They help founders interpret data, manage burn rate, and prepare for fundraising — while keeping operations lean and agile.

At Digital Reference, we believe the right Fractional CFO can transform a SaaS company’s trajectory. Through a deep research process and extensive vetting, we’ve curated a list of standout finance leaders shaping SaaS success stories around the world. (To understand how we approach our curation process, visit our About page).

How We Select the Best Fractional CFOs for SaaS

Our selection process is grounded in rigorous research and real-world validation. We analyze experience, client outcomes, industry specialization, and thought leadership across platforms like LinkedIn and professional websites.

Every featured consultant below has proven their ability to:

  • Scale SaaS businesses sustainably
  • Navigate recurring revenue metrics with precision
  • Guide founders through funding rounds and exits
  • Create meaningful dashboards that drive decisions

Each one represents a blend of strategic finance, operational insight, and modern SaaS understanding — a true reflection of what makes Digital Reference’s methodology unique among curation platforms.

Now, let’s meet some of the top Fractional CFOs helping SaaS companies grow smarter, scale faster, and lead better.

🌟 Featured Fractional CFO for SaaS Companies

🟠 Mark Blakemore

Founder and Fractional CFO | Home Run Finance
🔗 LinkedIn

With over two decades of experience, Mark Blakemore has become one of the U.K.’s most trusted advisors for SaaS finance leadership. Through Home Run Finance, he helps fast-growth startups hit profitability milestones and scale investor readiness. His approach is particularly tuned to subscription-based models—optimizing cash flow predictability and bridging operational performance with investor narratives.

💡 Key strengths:
🧭 SaaS metrics & ARR optimization
🌟 Fundraising strategy and investor relations
🔎 Scenario modeling for scaling startups
🏷️ Strategic FP&A and board reporting

🟠 Tim Davis

Fractional CFO & Financial Strategist
🔗 LinkedIn

Tim Davis combines financial modeling finesse with hands-on startup empathy. Having led finance in multiple SaaS ventures, Tim’s passion lies in creating scalable, repeatable systems that allow founders to focus on product-market fit while he orchestrates financial clarity. Known for his disciplined yet flexible frameworks, he’s often brought in during post-seed to Series B stages to professionalize finance functions.

💡 Key strengths:
🌟 Implementing SaaS dashboards and KPIs
🧭 Strategic fundraising and board-level insights
🔎 Cash-flow modeling for high-burn SaaS companies
🏷️ Financial storytelling for investors

🟠 Alan Duggan

Fractional CFO | SaaS Growth Specialist
🔗 LinkedIn

From early-stage software startups to multi-market expansion plays, Alan Duggan has worked across the SaaS lifecycle. Known for his ability to translate complex financial data into clear action plans, Alan often steps in to design and refine revenue recognition systems, pricing structures, and CAC-to-LTV frameworks that determine long-term success.

💡 Key strengths:
🧭 SaaS revenue forecasting and recognition
🌟 Pricing strategy and gross-margin improvement
🔎 Multi-market expansion financial planning
🏷️ Startup operations and compliance

🟠 Jaakko Piipponen

Fractional CFO | SaaS & Tech Finance Leader
🔗 LinkedIn

A data-driven CFO who thrives at the intersection of finance and analytics, Jaakko Piipponen brings a Scandinavian precision to his advisory work. His strength lies in transforming disjointed data into a cohesive financial system—ideal for SaaS founders juggling metrics like churn, ARPU, and retention.

💡 Key strengths:
🔎 SaaS analytics and data architecture
🌟 FP&A automation and process scaling
🧭 International finance structuring
🏷️ Strategic capital planning

🟠 Jeremy Davila

Fractional CFO & SaaS Operations Advisor
🔗 LinkedIn

Jeremy Davila bridges finance, strategy, and go-to-market execution. With extensive experience advising SaaS founders through rapid growth phases, he’s recognized for connecting the dots between product evolution, financial performance, and investor confidence.

💡 Key strengths:
🧭 Strategic growth planning
🌟 SaaS operations alignment
🔎 Forecasting and performance modeling
🏷️ Revenue optimization and investor readiness

🟠 Carine Dumas Ferailleur

Fractional CFO & International SaaS Specialist
🔗 LinkedIn

With global experience spanning Europe and North America, Carine Dumas Ferailleur supports SaaS firms scaling across borders. Her work emphasizes compliance, FP&A integration, and performance monitoring, especially for subscription-based enterprises navigating multiple regulatory environments.

💡 Key strengths:
🌟 Cross-border SaaS finance management
🧭 FP&A systems implementation
🏷️ Regulatory compliance and audit preparedness
🔎 Global SaaS expansion support

🟠 Vaggelis Makris

Founder | FT Intel
🔗 LinkedIn

As founder of FT Intel, Vaggelis Makris has carved a niche for data-rich SaaS financial leadership. He focuses on leveraging automation and analytics to streamline SaaS CFO workflows, improving accuracy and decision-making. His deep technical understanding enables him to integrate financial systems seamlessly with business intelligence tools.

💡 Key strengths:
🔎 Data-driven SaaS finance systems
🧭 KPI development and monitoring
🌟 Automation of reporting and analytics
🏷️ Technical SaaS infrastructure finance

🟠 Kirsten Munn (ACA, CPA)

Co-Founder | SaaS Scaler
🔗 LinkedIn

Kirsten Munn stands out as a CFO who truly speaks the SaaS founder’s language. At SaaS Scaler, she empowers recurring-revenue businesses to move from chaos to clarity. Her work focuses on subscription financial health—tracking churn, retention, and revenue efficiency to create predictable growth paths.

💡 Key strengths:
🌟 Subscription model profitability analysis
🧭 SaaS growth planning and budgeting
🏷️ Investor relations and fundraising prep
🔎 Scalable systems and process implementation

🟠 Michelle Rogers, CPA, CMA

Founder and CEO | Virtually There CFO
🔗 LinkedIn

With over 20 years of accounting and CFO experience, Michelle Rogers helps SaaS companies simplify complexity. Through Virtually There CFO, she offers a tech-forward model of outsourced finance leadership. Her mission: help CEOs see beyond the numbers to the story behind them—bridging strategy with financial visibility.

💡 Key strengths:
🌟 Virtual CFO services for SaaS
🧭 Cash management and profit acceleration
🏷️ Forecasting and risk analysis
🔎 Scalable financial system integration

🟠 Jeffrey Rudd

Fractional Chief Financial Officer at Yeager's Beach Consulting Group
🔗 LinkedIn

Jeffrey Rudd combines a strong background in corporate finance with a passion for early-stage SaaS and fintech companies. Known for his pragmatic approach, he builds dashboards that translate data into decisions and creates clarity for investors and leadership teams alike.

💡 Key strengths:
🧭 Strategic planning & capital structuring
🌟 SaaS metric optimization
🏷️ Investor communications
🔎 Profitability modeling

🟠 Chad Sands

Fractional CFO & Growth Consultant
🔗 LinkedIn

Chad Sands brings deep operational finance expertise to SaaS companies aiming to scale sustainably. He’s worked extensively with startups transforming from founder-led operations to fully financed organizations ready for institutional investment.

💡 Key strengths:
🌟 SaaS growth and scalability modeling
🧭 Fundraising and venture capital navigation
🏷️ Process improvement and systems development
🔎 Strategic scenario planning

🟠 Craig Maxwell

Fractional CFO | SaaS Finance Leader
🔗 LinkedIn

Craig Maxwell helps SaaS companies implement financial processes that fuel expansion. His approach centers on simplicity and efficiency, ensuring founders get insight into ARR trends, cash flow, and customer retention without getting lost in data overload.

💡 Key strengths:
🧭 SaaS FP&A implementation
🌟 ARR and MRR analysis
🏷️ Cost optimization and burn-rate control
🔎 Strategic forecasting

🟠 Adrian Dewey

Fractional CFO | SaaS Financial Transformation Expert
🔗 LinkedIn

Adrian Dewey has been instrumental in helping SaaS organizations overhaul their finance operations to match growth ambitions. With a strong grounding in performance management, Adrian provides clarity and structure for scaling teams managing complex revenue streams.

💡 Key strengths:
🌟 Finance transformation leadership
🧭 SaaS analytics and system integration
🏷️ Budgeting and forecasting frameworks
🔎 Leadership coaching for finance teams

🟠 Scott Greenberg

Fractional CFO & SaaS Growth Strategist
🔗 LinkedIn

With extensive startup experience, Scott Greenberg specializes in guiding SaaS leaders through growth inflection points. He integrates deep operational insight with strategic capital planning, ensuring companies align their financial trajectory with long-term vision.

💡 Key strengths:
🧭 Capital strategy and investor relations
🌟 SaaS growth acceleration
🔎 Financial performance analytics
🏷️ Board reporting and governance

🟠 Bryan Urroz, CPA, MBA

Fractional CFO | SaaS & Emerging Tech Finance Leader
🔗 LinkedIn

Bryan Urroz brings a rare blend of accounting discipline and startup innovation. With a CPA and MBA background, he partners with SaaS founders to create clarity around margins, customer economics, and expansion strategy. His approach blends financial structure with startup agility—a must for high-velocity tech companies.

💡 Key strengths:
🌟 SaaS finance architecture
🧭 Investor engagement and board strategy
🏷️ CAC/LTV modeling
🔎 Financial performance metrics

Why Fractional CFOs Matter for SaaS

In the subscription-based world, SaaS companies can grow quickly but also collapse just as fast without the right financial infrastructure. A fractional CFO acts as the strategic architect behind that infrastructure.

They monitor burn rate, ensure runway stability, and turn complex SaaS metrics into business insights that drive retention and valuation. Whether guiding a startup through a seed round or preparing a mid-stage company for M&A, fractional CFOs bring the clarity founders need to scale with confidence.

As more founders recognize that “finance is strategy,” the demand for fractional CFOs will only grow.

The Digital Reference Difference

At Digital Reference, our mission goes beyond connecting names with companies. We spotlight professionals who shape industries leaders who balance expertise with empathy and strategy with execution.

Our methodology ensures every feature represents real, verifiable excellence. Whether it’s SaaS, manufacturing, or healthcare, each consultant we showcase brings a proven ability to elevate organizations through modern, data-driven finance leadership.

We believe that the best partnerships happen when businesses find consultants who share their ambition and that’s what Digital Reference is built to deliver.

✍️ To discover more curated insights, visit our resource hub:

♦️Best Fractional CFOs in Jacksonville
♦️Best Financial Planning Services in the USA
♦️Corporate Finance Consulting Services in the UK

Because when you’re scaling a SaaS company, the right fractional CFO isn’t just an     advisor; they’re your strategic growth partner.

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