Best Fractional CMOs for Consumer-Focused Companies

Fractional CMO Services for Consumer-focused Companies

In today’s fast-moving consumer world — from lifestyle brands and e-commerce innovators to retail powerhouses and subscription services — marketing is no longer just about visibility. It’s about strategy, brand trust, and creating authentic connections. That’s where Fractional CMOs (Chief Marketing Officers) come in, offering high-level leadership and expertise without the overhead of a full-time executive.

Across the globe, these professionals guide consumer-focused companies to translate complex products, services, and experiences into compelling stories that resonate with audiences. They align marketing strategies with measurable KPIs, integrate cutting-edge digital tools, and help leadership teams make data-driven decisions while maintaining brand authenticity.

At Digital Reference, we specialize in connecting organizations with the most effective and reliable Fractional CMOs. Our curated list highlights professionals who have transformed consumer brands worldwide, blending creativity, analytics, and strategic vision. Whether your company is launching a new product, entering a new market, or scaling global campaigns, these experts deliver results with precision and impact.

Our Methodology: How We Selected These Consumer-focused Fractional CMOs

Selecting the right Fractional CMO is not merely about credentials. It’s about proven outcomes, adaptability, and strategic relevance. At Digital Reference, our selection process is comprehensive:

🔍 Rigorous Research — Evaluating professional achievements, thought leadership, and measurable business results.
💬 Client Insight — Public testimonials and case studies reveal performance, ethics, and real-world impact.
📈 Industry Alignment — We focus on consultants specializing in consumer industries to ensure they understand market nuances, customer behavior, and sector-specific challenges.
🌍 Global Relevance — Our featured consultants operate internationally, bringing experience in scaling brands across diverse regions.

This is not a ranking; it’s a recognition of excellence. Each professional on this list combines strategic acumen with actionable insights, helping consumer companies thrive in an increasingly competitive global landscape.

🌟 Meet the Fractional CMOs Best for Consumer Companies

♦️ Meghan Shookman

Founder & Marketing Head of Create Extraordinary Things
🔗 LinkedIn | 🌐 Website

Meghan Shookman has spent over a decade helping consumer brands craft compelling stories that engage audiences and build loyalty. Her consultancy, Create Extraordinary Things, focuses on transforming brand strategy into measurable business outcomes.

✨ Highlights:
📊 Develops data-driven marketing systems that increase retention and lifetime value
💡 Guides consumer startups and mid-size companies through rebranding and go-to-market strategy
🤝 Mentors leadership teams on aligning marketing with operational objectives
🎨 Expert at integrating creative storytelling with actionable analytics

Her work emphasizes customer-centric strategies that turn insights into growth, making her a trusted Fractional CMO for brands seeking sustainable impact.

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♦️ Emily Lai

VP of Marketing and Chief Marketing Officer at Hype 
🔗 LinkedIn

Emily L. specializes in consumer engagement and brand positioning. She helps companies humanize their marketing, creating authentic campaigns that resonate with audiences globally.

✨ Highlights:
💬 Leads strategy workshops focusing on emotional branding and customer connection
📈 Designs digital campaigns that integrate content, social, and performance marketing
🎯 Known for building scalable marketing operations for lifestyle and retail brands
🌟 Advocates for purpose-driven marketing to enhance consumer trust

Emily’s approach bridges creativity with operational rigor, ensuring that campaigns are both memorable and measurable.

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♦️ Janice Lee-Fu

Fractional CMO / Marketing & Innovation Director & Advisor at JLF Consultancy
🔗 LinkedIn

Janice Lee-Fu is recognized for her work in global consumer brand strategy, helping companies enter new markets with tailored messaging and digital activation strategies.

✨ Highlights:
🌍 Expertise in cross-border brand positioning for consumer goods
📊 Implements analytics-driven marketing plans to optimize ROI
💡 Known for aligning creative storytelling with operational objectives
🧩 Helps teams scale marketing processes efficiently while maintaining brand voice

Janice combines global perspective with deep local market insight, empowering brands to expand confidently across regions.

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♦️ Justin Dunkley

Strategy & Planning Manager at Amarise
🔗 LinkedIn | 🌐 Website

Justin Dunkley is a growth-focused marketing leader specializing in consumer technology and lifestyle brands. At Amarise, he crafts campaigns that connect brands with audiences in meaningful ways.

✨ Highlights:
📈 Designs integrated marketing ecosystems for digital-first brands
💬 Develops messaging frameworks that communicate product value clearly
🚀 Leads brand transformation initiatives for startups and high-growth companies
🎨 Focuses on balancing creativity with strategic measurement

Justin’s work ensures marketing drives measurable business growth, not just awareness.

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♦️ Greg Vowles

Fractional CMO & eCommerce & Marketing Advisor
🔗 LinkedIn

Greg Vowles has extensive experience in scaling consumer brands internationally. He specializes in aligning marketing strategies with commercial outcomes and customer engagement metrics.

✨ Highlights:
📊 Builds end-to-end growth strategies for e-commerce and lifestyle brands
💬 Integrates customer data insights into actionable marketing plans
🌍 Experienced in multi-market campaign execution and localization
🤝 Focuses on mentoring leadership teams to leverage marketing as a growth engine

Greg’s pragmatic approach ensures brands execute efficiently while maintaining a strong creative edge.

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♦️ Glenn Martin

Senior Marketing Consultant / Fractional CMO / President / Founder at Stratagem Marketing Consulting

🔗 LinkedIn | 🌐 Website

Glenn Martin blends strategy and execution for consumer-focused companies, delivering actionable insights and scalable marketing systems.

✨ Highlights:
📊 Specializes in operationalizing marketing strategy for high-growth consumer brands
💬 Provides executive guidance on digital transformation and market positioning
🚀 Integrates marketing automation to drive measurable KPIs
🌟 Mentors CMOs and marketing teams for long-term strategic success

Glenn’s expertise ensures that marketing investments translate directly into growth and performance.

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♦️ Mark Dickens

Fractional Chief Marketing Officer at CMOptimize 
🔗 LinkedIn‍

Mark Dickens focuses on consumer engagement and conversion optimization, helping brands scale with precision.

✨ Highlights:
📊 Implements data-driven optimization strategies for consumer campaigns
💡 Designs marketing frameworks that improve ROI and audience retention
💬 Advises leadership teams on brand messaging and positioning
🚀 Experienced in scaling omnichannel campaigns for global consumer brands

Mark’s strategic and analytical approach helps brands convert audiences into loyal customers efficiently.

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♦️ Debra Lund

Fractional CMO & Marketing Strategist  at Fractional Warrior‍

🔗 LinkedIn

Debra Lund is known for turning complex marketing challenges into actionable strategies. Her consultancy, Fractional Warrior, focuses on growth, branding, and digital transformation for consumer companies.

✨ Highlights:
💬 Expert in leadership-driven marketing transformation
📊 Develops marketing systems that scale with business growth
🎯 Leads brand refresh and go-to-market initiatives
🌟 Mentors teams to strengthen marketing execution and accountability

Debra brings a blend of executive insight and hands-on strategy, driving sustainable growth.

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♦️ Suzanne Oldham

Fractional CMO, Marketing Strategist and President at Suzanne Oldham Consulting, LLC
🔗 LinkedIn | 🌐 Website

Suzanne Oldham helps consumer brands navigate complex marketing landscapes with clarity and precision.

✨ Highlights:
📊 Builds marketing processes that deliver measurable results
💡 Guides brands through positioning, messaging, and digital strategy
🚀 Expertise in consumer engagement and content strategy
🌍 Experienced in scaling campaigns across international markets

Her approach ensures marketing is strategic, data-informed, and aligned with brand objectives.

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♦️ Jenna Tietje Gilday

Founder and Marketing & Strategy Consultant at Elevate Fractional CMO

🔗 LinkedIn

Jenna Tietje Gilday specializes in consumer growth strategies for mid-sized and global brands.

✨ Highlights:
📊 Implements customer acquisition and retention strategies
💬 Leads cross-functional teams for brand alignment
🚀 Guides digital transformation and analytics-driven marketing
🌟 Advocates for scalable marketing frameworks that maintain creativity

Jenna’s leadership fosters cohesive, high-performing marketing organizations.

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♦️ Chrissy Barron

Founder & CMO of Growth Marketing Hacks
🔗 LinkedIn | 🌐 Website

Chrissy Barron combines consumer insights and digital strategy to accelerate brand growth.

✨ Highlights:
📊 Designs and executes performance marketing campaigns
💬 Mentors marketing teams on data-driven decision-making
🚀 Builds integrated growth marketing ecosystems
🌍 Experienced in multi-channel global campaigns

Her work emphasizes efficiency, creativity, and measurable results.

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♦️ Lori Feld Oakley

Fractional CMO & Brand Consultant
🔗 LinkedIn

Lori Feld Oakley focuses on strategic brand storytelling for consumer companies.

✨ Highlights:
💡 Crafts brand narratives that resonate with target audiences
📊 Aligns marketing KPIs with business objectives
🚀 Guides teams on digital campaigns and multi-channel execution
🌟 Expert in brand consistency across global markets

Lori helps brands connect deeply with consumers while achieving measurable growth.

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♦️ Geoff Main

Founder & CMO at Passionberry Marketing
🔗 LinkedIn | 🌐 Website

Geoff Main delivers marketing systems for consumer brands looking to scale rapidly.

✨ Highlights:
📊 Builds lead generation and conversion-focused strategies
💬 Provides strategic counsel for brand expansion and messaging
🚀 Integrates digital tools with creative storytelling
🌟 Known for mentoring marketing teams to deliver results consistently

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♦️ Kevin Wildes

Founder & Marketing Strategist at Belief Branding
🔗 LinkedIn | 🌐 Website

Kevin Wildes specializes in connecting brand values with consumer experiences.

✨ Highlights:
💬 Develops purpose-driven marketing campaigns
📊 Aligns marketing strategy with business growth and KPIs
🚀 Leads creative teams to execute global campaigns
🌍 Expertise in brand storytelling and consumer psychology

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♦️ Lindsey Walter

Fractional CMO & Business Strategist
🔗 LinkedIn

Lindsey Walter helps consumer brands scale through strategy and marketing innovation.

✨ Highlights:
📊 Designs integrated campaigns across digital and traditional channels
💬 Provides leadership guidance for marketing teams
🚀 Focuses on customer journey optimization
🌟 Known for actionable insights that drive measurable results

Final Thoughts: The Impact of Fractional CMOs on Consumer Companies

In the fast-paced world of consumer marketing, brands need leadership that combines creativity, analytics, and strategy. Fractional CMOs provide exactly that — a way to access executive expertise without full-time commitment.

The professionals featured above exemplify global experience, measurable results, and strategic vision, transforming consumer brands from local players to international market leaders.

At Digital Reference, we pride ourselves on connecting organizations with exceptional marketing leaders. Whether you’re looking for Fractional CMOs, marketing consultants, or strategic advisors, our platform ensures partnerships are rooted in sustainable growth, innovation, and ethical leadership.

For more insights on marketing and consulting:

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🛒 Marketing Strategy Consulting Services in the USA

🧺 Customer Research Consulting Services in the USA

Great marketing doesn’t just build awareness — it builds trust, engagement, and lasting impact. With the right Fractional CMO, your consumer brand can achieve all three.