Best Fractional CMOs for Healthcare Companies

Fractional CMO Services for Healthcare Companies

Healthcare is no longer defined solely by medicine — it’s defined by connection, trust, and innovation. From hospital networks and biotechnology firms to medtech startups and wellness platforms, today’s healthcare leaders are navigating a world that’s equal parts regulated and creative. And in that intersection, marketing leadership matters more than ever.

Enter the Fractional Chief Marketing Officer (CMO) — a modern-day growth strategist who brings senior-level expertise to organizations that need marketing direction, but not a full-time executive. Whether it’s building brand trust in a sensitive health ecosystem or scaling a telemedicine company across global markets, Fractional CMOs help organizations articulate their purpose and amplify their impact.

Across the globe — from the U.S. and Europe to Asia-Pacific — healthcare-focused Fractional CMOs are redefining what effective marketing looks like. They blend clinical understanding, brand strategy, and compliance-ready communication to create messages that resonate deeply with both patients and practitioners.

At Digital Reference, we believe that great marketing leadership is a catalyst for transformation. We specialize in connecting organizations with the world’s most effective Fractional CMOs, consultants, and strategists — people who not only deliver measurable growth but also elevate how brands are perceived in healthcare’s complex ecosystem.

Our Methodology: How We Selected These Healthcare Fractional CMOs

Finding the right Fractional CMO for your healthcare organization isn’t about titles or tenure — it’s about measurable outcomes, ethics, and empathy.

At Digital Reference, our selection process is meticulous and grounded in both research and experience. We recognize that healthcare marketing requires precision — one misstep in messaging or compliance can have far-reaching implications. That’s why we focus on CMOs who combine strategic foresight, regulatory awareness, and creative execution.

Our methodology includes:

🔍 Comprehensive Research — We examine each professional’s digital footprint, published work, and history of client results. From LinkedIn insights to detailed case studies, every inclusion is data-backed.

💬 Client Testimonials & Public Case Studies — We consider transparent feedback and real-world success to gauge the true impact of each CMO’s work.

📈 Industry-Specific Expertise — Each featured leader has extensive experience in healthcare, medtech, wellness, or life sciences — fields that demand nuanced understanding of patient and provider psychology.

🌍 Global Reach — We focus on CMOs who have successfully led international campaigns and navigated global regulations, such as HIPAA, GDPR, and MHRA compliance.

🤝 Strategic Alignment — Our featured consultants don’t just “do marketing.” They shape strategies, align executive teams, and build scalable marketing frameworks that fuel sustainable growth.

This list is not a ranking, but a recognition of excellence — showcasing leaders who bring both heart and strategy to the healthcare industry.

🌟 Meet the Featured Fractional CMOs Best for Healthcare Companies

Below are the healthcare industry’s standout Fractional CMOs — professionals who’ve proven that marketing leadership can be both data-driven and deeply human.

♦️ April De Crescentis, MHA, BSMP

Founder, Harlequin Consulting LLC
🔗 LinkedIn | 🌐 Website

With an impressive background in healthcare leadership and marketing transformation, April De Crescentis brings clarity to complex healthcare systems. As the founder of Harlequin Consulting LLC, she partners with hospitals, private practices, and wellness organizations to bridge business strategy with patient trust.

✨ Highlights:

💡 Crafts patient engagement frameworks that drive retention and brand loyalty.

📊 Implements analytics-based marketing strategies aligned with clinical outcomes.

🧩 Guides rebranding initiatives to reflect healthcare organizations’ evolving missions.

🤝 Helps healthcare executives align marketing with organizational and ethical goals.

April’s strength lies in translating operational healthcare data into emotionally intelligent marketing narratives — a rare skill that makes her an invaluable partner to mission-driven healthcare brands worldwide.

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♦️ Michael Dillon

President of Winterless Digital

🔗 LinkedIn | 🌐 Website | 🌐 Website‍

Michael Dillon is one of healthcare marketing’s most innovative thinkers. Through Winterless Digital Marketing and ABA Engine, he’s built a reputation for driving growth in highly regulated environments. His agency specializes in performance-based healthcare campaigns, helping clinics and providers scale their outreach while maintaining compliance.

✨ Highlights:

🚀 Leads full-funnel digital transformations for healthcare and behavioral health organizations.

💬 Expert in HIPAA-compliant SEO and patient communication systems.

📈 Helps practices and medtech startups scale through automation and paid acquisition.

🌟 Advises healthcare leaders on integrating marketing technology with patient care operations.

Michael’s analytical yet compassionate approach ensures that healthcare companies communicate with clarity, sensitivity, and measurable ROI.

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♦️ Nadine Kelly

Founder, Springss Systems
🔗 LinkedIn | 🌐 Website

At the helm of Springss Systems, Nadine Kelly redefines the technical side of healthcare marketing. Combining her systems engineering background with her passion for healthcare innovation, she builds scalable solutions that streamline patient journeys and brand operations.

✨ Highlights:

💡 Designs automation and CRM systems for patient retention.

📊 Helps healthcare startups structure data-driven marketing pipelines.

🧠 Specializes in translating clinical value into simple, human-centered messaging.

🌍 Known for helping organizations expand internationally with consistent brand voice.

Her unique ability to merge tech infrastructure with emotional intelligence has positioned Nadine as a go-to consultant for medtech and wellness brands seeking both innovation and integrity.

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♦️ Samuel (Sam) Pavin

Founder, Resumption | Marketing and Growth Executive  

🔗 LinkedIn | 🌐 Website

Sam Pavin is a global strategist with a deep focus on marketing and innovation. At Resumption Consulting, he’s known for empowering healthcare companies to build momentum — turning complexity into clarity.

✨ Highlights:

🚀 Leads marketing strategy for emerging healthtech and SaaS companies.

💬 Expert in brand repositioning for purpose-driven organizations.

📈 Implements measurable frameworks that enhance operational efficiency.

🤝 Recognized for mentoring leadership teams in aligning culture with brand values.

Sam’s combination of strategic rigor and human-centered design helps healthcare companies achieve growth that’s both sustainable and ethical.

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♦️ Sung Kang

Marketing & Strategy Consultant | Fractional CMO
🔗 LinkedIn

Sung Kang brings over two decades of experience leading marketing for technology and healthcare innovators. Known for his balanced approach to storytelling and analytics, he helps organizations modernize their communication systems for today’s digital landscape.

✨ Highlights:

💡 Builds omni-channel strategies for AI-driven and telehealth companies.

📊 Leads digital adoption projects that improve patient engagement.

🚀 Known for championing marketing data transparency and security.

🌍 Advocates for diversity and ethical innovation in digital health marketing.

Sung’s leadership underscores how data, empathy, and design intersect to create better healthcare communication worldwide.

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♦️ Kathryn Hughes

Co-CEO & Chief Marketing Officer, Moving Minds
🔗 LinkedIn | 🌐 Website

Kathryn Hughes is a powerhouse in strategic marketing and brand innovation. At Moving Minds, she leads a team that delivers marketing leadership on demand for healthcare and technology clients globally.

✨ Highlights:

💡 Designs multi-channel growth systems for digital health brands.

📊 Specializes in scalable marketing architecture for fast-growth startups.

🧠 Known for aligning creative storytelling with operational execution.

🌟 Delivers measurable ROI through cross-functional collaboration and analytics.

Kathryn’s approach blends strategic thinking with entrepreneurial agility, helping healthcare brands move from reactive marketing to proactive growth leadership.

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♦️ Jennifer (Beever) Causey, CMC®, MBA

Founder & Principal Consultant, New Incite Marketing
🔗 LinkedIn | 🌐 Website

A certified management consultant with an MBA, Jennifer Causey brings a rare depth of expertise to healthcare marketing. Through her firm New Incite, she has helped dozens of organizations evolve from fragmented marketing to cohesive growth engines.

✨ Highlights:

💡 Creates data-driven marketing strategies tailored to healthcare organizations.

📊 Guides digital transformations focused on improving marketing performance.

🤝 Advises leadership teams on brand architecture and organizational alignment.

🌍 Works across healthcare, biotech, and B2B health services sectors.

Jennifer’s strategic clarity and commitment to measurable outcomes make her a standout leader in healthcare marketing innovation.

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♦️ Mark Coronna

Founder, The Practical CMO
🔗 LinkedIn | 🌐 Website

As the founder of The Practical CMO, Mark Coronna embodies exactly what modern healthcare companies need — strategic leadership that turns marketing into measurable business outcomes.

✨ Highlights:

📊 Develops actionable marketing frameworks for medtech firms and hospital systems.

💬 Expert in value proposition design and healthcare customer experience.

🚀 Known for delivering fractional executive leadership that accelerates growth.

🌟 Publishes thought leadership on the evolving role of CMOs in healthcare.

Mark’s pragmatic yet creative style makes him one of the most trusted voices in healthcare marketing strategy today.

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♦️ João Bocas

CEO, Digital Salutem
🔗 LinkedIn | 🌐 Website

Known as the “Wearables Expert”, João Bocas has become a global influencer in digital health. As CEO of Digital Salutem, he advises companies at the frontier of healthcare innovation — from wearable technology to patient-centered AI solutions.

✨ Highlights:

🌍 Global keynote speaker on health innovation and digital transformation.

💡 Advises medtech startups on market positioning and growth strategy.

📈 Builds partnerships that merge technology, marketing, and human behavior.

🚀 Thought leader recognized for shaping the conversation around digital health ecosystems.

João’s influence stretches beyond marketing — he helps redefine how health technology connects people and possibilities.

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♦️ Samantha Brown

Founder, Future Stories
🔗 LinkedIn | 🌐 Website

At Future Stories, Samantha Brown helps healthcare brands tell stories that matter. Her work combines journalism, digital strategy, and creative direction to craft brand narratives that resonate globally.

✨ Highlights:

💡 Specializes in patient storytelling and authentic brand communication.

📊 Creates omnichannel content strategies for global health campaigns.

🌟 Helps healthcare organizations navigate change with brand transparency.

🧩 Focuses on narrative marketing as a tool for patient trust and loyalty.

Samantha’s ability to blend storytelling with strategic precision has made her a sought-after consultant for global healthcare organizations seeking deeper connections with their audiences.

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♦️ Meghna Deshraj

Founder & CEO, Bullzeye Media Marketing
🔗 LinkedIn | 🌐 Website

With over a decade of experience in digital growth, Meghna Deshraj has carved a niche in performance-driven healthcare and wellness marketing. At The Bullzeye Media, she helps brands leverage data to tell more meaningful stories.

✨ Highlights:

💡 Develops digital campaigns that merge creativity with compliance.

📊 Leads rebranding initiatives for wellness and health-tech organizations.

🚀 Expert in managing large-scale digital transformations.

🌍 Advocates for diversity and inclusivity in global marketing campaigns.

Meghna’s data-backed storytelling approach creates authentic and measurable brand engagement for healthcare companies worldwide.

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♦️ Diane Cheshire DiCarlo

Founder & Strategic Marketing Consultant, Curiosity Consulting
🔗 LinkedIn | 🌐 Website

Diane Cheshire DiCarlo is known for her blend of strategy, creativity, and human-centered leadership. Through Consult with Curious, she supports healthcare brands in connecting marketing strategy to operational excellence.

✨ Highlights:

💬 Leads brand and communication workshops for healthcare executives.

📈 Implements digital systems that streamline campaign management.

🌟 Helps teams cultivate innovative, patient-first marketing cultures.

🧠 Expert in positioning purpose-led healthcare organizations.

Her belief that “curiosity drives connection” defines her consulting philosophy and keeps her work at the forefront of healthcare storytelling.

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♦️ Aubrey Marez

Founder & CEO, AM Healthcare Solutions

 🔗 LinkedIn | 🌐 Website

Aubrey Marez is a dynamic leader focused on healthcare marketing transformation. Through AMHC Solutions, she provides fractional CMO and strategy consulting services for medical practices, hospitals, and biotech innovators.

✨ Highlights:

💡 Builds integrated marketing strategies that merge compliance with creativity.

📊 Advises on data management and digital transformation initiatives.

🚀 Leads campaigns that improve patient retention and acquisition.

🌟 Empowers leadership teams to create sustainable growth frameworks.

Aubrey’s pragmatic and people-centered approach ensures marketing drives not just visibility — but long-term business health.

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♦️ George Gergis

Founder, 617 Marketing
🔗 LinkedIn | 🌐 Website

At 617 Marketing, George Gergis delivers creative yet data-informed strategies that help healthcare brands thrive in competitive environments.

✨ Highlights:

💡 Specializes in healthcare growth marketing and digital optimization.

📊 Implements automation systems to streamline outreach and analytics.

🚀 Helps clinics and medtech companies scale brand awareness effectively.

🌍 Experienced in integrating creative storytelling with measurable outcomes.

George’s commitment to transparent and accountable marketing systems has earned him trust among healthcare innovators globally.

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♦️ Mike Cantor, MD, JD

CEO, The Cantor Group
🔗 LinkedIn | 🌐 Website

Dr. Mike Cantor stands at the intersection of medicine, law, and marketing — making him one of the most distinctive voices in healthcare strategy today. As a physician, attorney, and marketing leader, he helps organizations communicate complex ideas with clarity and integrity.

✨ Highlights:

🧠 Advises on ethical marketing practices in medical innovation.

📊 Builds compliance frameworks that protect both patients and providers.

💬 Guides executive teams on brand risk management and storytelling.

🌟 Thought leader in healthcare ethics and organizational communication.

Dr. Cantor’s unique cross-disciplinary expertise gives him a 360-degree view of healthcare communication, bridging the gap between scientific rigor and emotional resonance.

Final Thoughts: The Impact of Fractional CMOs on Healthcare Companies

The future of healthcare marketing is agile, data-driven, and deeply human. The professionals featured here represent the next generation of marketing leadership — individuals who understand that trust is just as important as technology.

Whether guiding a healthtech startup through market entry or helping a hospital system rebuild brand credibility, these Fractional CMOs combine strategy, empathy, and innovation to drive measurable impact.

At Digital Reference, we’re proud to spotlight leaders who redefine what marketing success looks like in healthcare. Our mission is simple: to help organizations find consultants who inspire trust, deliver growth, and lead with integrity.

To discover more insights, visit:

• Best Marketing Strategy Consulting Services in the USA
• Best Fractional CMOs in Indianapolis
• Best Marketing Strategy Consulting Services in the UK

Great healthcare marketing doesn’t just build awareness — it builds trust, credibility, and compassion. And with the right Fractional CMO, your organization can achieve all three.