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Best Fractional CMOs in Melbourne
Melbourne Interim & Fractional Chief Marketing Officers
Melbourne isn’t just Australia’s cultural capital — it’s also becoming one of the country’s most vibrant hubs for marketing leadership and innovation. The city has always been known for its creativity, but in the last decade, it has transformed into a magnet for startups, scale-ups, and enterprises hungry for growth-driven marketing strategies. With that shift, the role of the Fractional CMO has become more relevant than ever in Melbourne’s business ecosystem.
Unlike traditional full-time marketing executives, Fractional CMOs bring senior-level expertise on a flexible basis — giving businesses access to strategic leadership without the overhead of a permanent hire. In a fast-moving city like Melbourne, where new tech companies, e-commerce brands, and service innovators are constantly emerging, this model provides the agility companies need to scale without sacrificing strategic direction.
At Digital Reference, we believe that marketing leadership should always be connected to business outcomes. That’s why we’ve curated a list of standout Fractional CMO consultants in Melbourne to watch for in 2025. These professionals are making an impact across industries — from technology and SaaS to consulting, retail, and professional services.
🌟 Meet Melbourne’s Fractional CMOs Making things Happen
💠 Jamima White
Director, JM White Consulting and Advisory
Jamima White is a seasoned marketing leader with an incredible depth of experience spanning both corporate and entrepreneurial ventures. Known for her strategic clarity and strong leadership style, Jamima has guided organizations through high-growth phases and complex transformations.
Her professional career includes work with some of Australia’s most recognizable brands, where she specialized in integrated marketing campaigns, digital transformation, and customer engagement strategies. Jamima has an instinct for aligning marketing activity with larger business goals — a quality that makes her invaluable as a Fractional CMO.
What makes Jamima stand out in Melbourne’s marketing scene is not just her expertise but also her ability to mentor younger marketing teams, elevating the whole organization’s capabilities.
✨ Highlights about Jamima:
🔹 Extensive experience in brand positioning and customer-centric marketing.
🔹 Skilled in leading organizations through digital transformation projects.
🔹 Strong record of working with cross-functional teams and aligning marketing with business growth targets.
🔹 Known for her empathetic leadership and hands-on mentoring.
For businesses in Melbourne looking for a leader who can set strategy while still staying connected to execution, Jamima is an incredible resource.
💠 Aleks Djuric
Marketing Growth Strategist & Fractional CMO, Aleks Djuric Marketing Leadership
Aleks Djuric has carved out a name for himself as a marketing strategist with a strong entrepreneurial lens. His background showcases a blend of digital-first thinking and innovative campaign design, making him a go-to consultant for Melbourne companies eager to push boundaries in their industries.
Aleks brings a refreshing style to the Fractional CMO role — he’s not just about building long-term strategies but also about ensuring short-term wins that sustain momentum. His ability to balance the creative and analytical sides of marketing is rare and highly valued in today’s competitive landscape.
✨ Aleks’ key strengths include:
🔹 Expertise in digital growth strategies for tech startups and fast-scaling businesses.
🔹 Proven ability to develop integrated campaigns that merge creativity with measurable ROI.
🔹 A strong background in entrepreneurship, giving him insight into founder-led companies and their unique challenges.
🔹 A reputation for being a collaborative partner who works hand-in-hand with leadership teams.
For Melbourne businesses needing someone who can move fast and innovate without losing sight of performance, Aleks is a standout choice.
💠 David Koopmans
Founder, Fractional CMO, BridgeCMO
David Koopmans is one of Melbourne’s most well-established and respected Fractional CMOs. Through his work at Bridge CMO, David has built a reputation for helping organizations bridge the gap between strategy and execution — hence the name of his firm.
David’s career spans decades, and his experience covers industries as diverse as technology, SaaS, B2B services, and professional consulting. What sets David apart is his ability to distill complex business objectives into clear, actionable marketing roadmaps.
He’s not just a strategist — David is also a practitioner, ensuring that every plan he develops has execution baked in. This blend of big-picture vision and operational detail has made him a trusted advisor to Melbourne companies navigating competitive landscapes.
✨ Why David is one to watch:
🔹 Founder of Bridge CMO, a consultancy dedicated to providing strategic marketing leadership on a flexible basis.
🔹 Deep experience in B2B marketing and scaling businesses from local to global.
🔹 Highly regarded for his clear communication style and ability to align stakeholders.
🔹 Passionate about long-term business sustainability through strategic marketing foundations.
David exemplifies what it means to be a Fractional CMO who truly partners with businesses, guiding them not just through growth but through enduring market leadership.
💠 Julia Mytrokhina
Founder, Fractional CMO, Mytrokhina
If there’s one Fractional CMO in Melbourne known for bringing both creativity and strategic acumen to the table, it’s Julia Mytrokhina. Through her independent consultancy (Mytrokhina.com), Julia works with businesses that are ready to redefine their marketing approach — and she helps them do it with precision and flair.
Julia’s background combines international experience with a deep understanding of Melbourne’s business culture, giving her a unique perspective on how to scale marketing in diverse environments. Her LinkedIn profile highlights her ability to create and implement marketing strategies that resonate globally while still feeling authentically local.
✨ Julia’s distinctive strengths:
🔹 Expertise in brand development, positioning, and storytelling.
🔹 Skilled at working with businesses in transition — whether it’s scaling, pivoting, or entering new markets.
🔹 A strong advocate for data-driven decision-making while still preserving creativity.
🔹 Known for building sustainable strategies that drive measurable growth.
Julia’s consultancy model is particularly attractive to businesses looking for a tailored, hands-on approach. She blends analytical insights with brand storytelling, making her one of the most well-rounded Fractional CMOs in Melbourne today.
💠 Natalie Potter
Managing Director and Fractional CMO, BEAM Marketing
Natalie Potter brings an energetic and forward-thinking approach to the role of Fractional CMO. Her experience spans marketing leadership in corporate environments as well as consulting engagements, making her a versatile choice for Melbourne businesses navigating different stages of growth.
Natalie has a strong reputation for being results-focused — she doesn’t just develop strategies, she makes sure they’re executed in a way that delivers tangible outcomes. Her ability to manage diverse stakeholders and align marketing with business development is a consistent theme throughout her career.
✨ Highlights about Natalie:
🔹 Extensive background in integrated marketing campaigns and cross-channel strategy.
🔹 Strong leadership in stakeholder management and business alignment.
🔹 Experience across corporate marketing leadership and consulting roles.
🔹 Known for her pragmatic approach to execution.
Natalie’s presence in Melbourne’s marketing consulting scene is significant because she represents a new generation of Fractional CMOs who blend corporate experience with flexible consulting models.
Why These Melbourne Fractional CMOs Matter
Melbourne is unique — it’s a city where creativity and business collide in powerful ways. The consultants we’ve highlighted here are shaping not just marketing strategies, but the way companies in the region grow, adapt, and compete.
From established leaders like David Koopmans to creative strategists like Julia Mytrokhina, experienced mentors like Jamima White, entrepreneurial thinkers like Aleks Djuric, and results-driven operators like Natalie Potter, this list showcases the breadth of expertise available to Melbourne businesses in 2025.
Collectively, these Fractional CMOs are driving growth, digital transformation, and long-term market leadership across industries. Whether it’s guiding startups through their first growth stage or helping established companies modernize their approach, they are each leaving their mark on Melbourne’s dynamic marketing landscape.
The Digital Reference Perspective
At Digital Reference, we see these consultants as part of a larger story. Melbourne is evolving — and with it, the way marketing leadership is delivered. Fractional CMOs aren’t a trend; they’re the future of how businesses can access top-tier expertise without the constraints of full-time executive hiring.
Our role is to shine a light on these professionals, provide research-backed insights, and help companies connect with the right expertise at the right time.
👉 Wondering how the consulting landscape is evolving? Explore our guides on:
🛒 Communications Consulting Services in Australia
🛒 Top Outsourced & Fractional CMO Agencies in Australia
🛒 Marketing Consulting Services in Australia.
If you’re ready to explore how a Fractional CMO could transform your business, Digital Reference is here to guide the way.
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