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Best Fractional CMOs in Portland
Portland Fractional CMOs
Portland, Oregon has always had a reputation for creativity, innovation, and independence. It’s a city where local businesses thrive alongside global startups, and where marketing often has to balance authentic community storytelling with data-driven growth strategies. That balance has never been more important—and it’s where Portland’s Fractional CMOs step in.
At Digital Reference, our mission is to make marketing leadership accessible, clear, and actionable. We’ve created this list of standout Fractional CMO consultants in Portland through deep research, conversations with clients, and evaluations of proven impact. Our methodology is rooted in identifying professionals who have not only delivered results but also shaped how marketing leadership evolves in their city.
Now, let’s dive into the leaders who are helping Portland businesses stand out.
🌟 Meet Portland’s Fractional CMOs Making things Happen
♦️ Gina Clementi
Founder, GoodStory
Gina Clementi has carved out a name in Portland’s marketing scene as a story-first strategist. As the founder of GoodStory, she helps brands uncover the deeper narratives that make them resonate with audiences. Her philosophy is rooted in the belief that businesses don’t just sell products—they sell meaning. As a Fractional CMO, she specializes in shaping brand narratives that create lasting emotional connections.
✨ Highlights of Gina’s contributions
🌿 Helps mission-driven brands connect with their audiences through authentic, heartfelt storytelling.
🎥 Brings together content, branding, and video production to tell stories that linger.
📈 Builds strategies that work equally well for scrappy startups and established firms looking to refresh their identity.
What makes Gina stand out is her ability to transform brand identity projects into full-blown cultural movements. Portland’s entrepreneurial ecosystem, with its blend of socially conscious startups and creative ventures, thrives under her guidance.
♦️ Jacob Wagner
Co-Founder, 4FP Agency
Jacob Wagner brings a tech-savvy, forward-looking approach to marketing leadership. As co-founder of 4FP Agency, Jacob helps companies scale by connecting finance, strategy, and creative execution. His unique background bridges the gap between numbers and narratives—making him invaluable in Portland’s competitive business landscape. In his role as a Fractional CMO, he ties financial performance directly to marketing growth, ensuring businesses scale responsibly.
✨ Jacob’s strengths include:
📊 Designing growth strategies that combine market insights with financial performance.
🤝 Partnering with businesses that want to scale responsibly, without losing their core identity.
🚀 Delivering repeatable frameworks for startups and established firms entering new markets.
With Portland increasingly becoming a hub for tech and fintech startups, Jacob’s expertise in tying marketing to ROI sets him apart. His approach is pragmatic but never loses sight of creativity—helping brands position themselves as leaders in crowded markets.
♦️ Michael Pacheco
Fractional CMO & Founder, Boxer Agency
Michael Pacheco is well-known across Portland’s marketing community for his growth-focused, no-fluff approach. As the founder of Boxer Agency, he specializes in building and scaling client acquisition systems for agencies, consultants, and coaches. Michael’s work is highly tactical, focusing on what works today rather than vague theories.
✨ Why Michael stands out:
🥊 Known as a “Boxer” in marketing because he delivers sharp, practical strategies that hit hard.
🎯 Focuses on client acquisition pipelines that actually convert—no wasted spend.
💡 Brings extensive coaching and consulting experience to the table, helping leaders think differently.
Michael embodies the kind of entrepreneurial spirit that Portland is known for. His strategies are designed for fast implementation, which makes him a go-to consultant for businesses that want results yesterday, not six months from now.
♦️ Shaunmarie Gutbezahl
Founder, HiHat Marketing
Shaunmarie Gutbezahl is a powerhouse when it comes to brand engagement and creative execution. As the founder of HiHat Marketing and a Fractional CMO, she has worked with clients across industries to deliver playful, effective campaigns that stick with audiences. Her strength lies in blending design, storytelling, and digital marketing into campaigns that feel fresh and engaging.
✨ Shaunmarie’s signature contributions:
🎵 Blends creativity and analytics to deliver brand strategies that feel human.
🖼️ Deep expertise in brand design, digital campaigns, and community marketing.
💬 Known for her ability to simplify complex messages into compelling narratives.
Shaunmarie thrives in Portland’s artistic, creative environment. She helps businesses stand out in noisy markets without losing their authenticity. Her background makes her especially strong in industries where personality and connection are the keys to growth.
♦️ Doug Hunter
Founder, Peak Point Solutions
Doug Hunter is the strategist behind Peak Point Solutions, where he focuses on digital transformation and performance marketing. As a Fractional CMO, Doug helps companies align their marketing strategies with sales goals, turning underperforming campaigns into engines for growth. He has worked with both local businesses and national firms, building systems that drive measurable results.
✨ Doug’s areas of impact:
📌 Expertise in digital advertising, demand generation, and marketing automation.
🧩 Helps companies align marketing strategy with sales goals.
⚡ Strong track record of transforming underperforming marketing departments into revenue engines.
In Portland’s business ecosystem, Doug is the consultant companies turn to when they need structure, focus, and measurable outcomes. His analytical mindset and systems-driven approach make him indispensable to businesses seeking sustainable growth.
Wrapping It All Together: Portland’s Fractional CMO Landscape
Portland’s business culture has always been about blending authenticity with innovation, and the Fractional CMO model fits this ethos perfectly. Whether it’s Gina Clementi’s story-driven branding, Jacob Wagner’s finance-meets-marketing frameworks, Michael Pacheco’s growth acceleration systems, Shaunmarie Gutbezahl’s creative campaigns, or Doug Hunter’s performance-driven strategies, each of these leaders brings something unique to the table.
They aren’t just consultants; they are shaping the future of marketing leadership in Portland—helping businesses grow while staying true to the city’s creative and entrepreneurial spirit.
At Digital Reference, we’re committed to spotlighting professionals like these because we know how critical the right marketing leadership can be. If you’re curious to explore more, here are a couple of guides we recommend:
👉 Affiliate Marketing Consulting Services in the USA
👉 Marketing Strategy Consulting Services in the USA
👉 Top Outsourced & Fractional CMO Agencies in the USA
Whether you’re a startup looking for its first structured marketing strategy, or a well-established Portland firm ready for fresh leadership, this city has a rich pool of Fractional CMO talent to choose from—and Digital Reference is here to help you navigate that landscape with clarity.
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