.jpeg)
Best Fractional CMOs in San Antonio
San Antonio Fractional CMOs
San Antonio is a city with deep cultural roots and rapid economic growth. Known for its rich history, thriving tourism industry, and emerging tech and healthcare sectors, the city is no longer just the home of the Alamo—it’s a hub where tradition meets innovation. That balance is especially evident in the way businesses are approaching fractional marketing leadership.
For small to midsize companies, hiring a full-time Chief Marketing Officer isn’t always the most cost-effective choice. That’s why Fractional CMOs are becoming an indispensable resource in San Antonio. These leaders bring decades of experience, but on a flexible basis—giving organizations strategic direction without the full-time price tag.
At Digital Reference, we’ve spent years studying how marketing leadership is evolving across the U.S. and internationally. Our methodology is rooted in extensive research and evaluation: we look at industry impact, community involvement, proven results, and unique approaches to leadership. Our mission is to make marketing leadership more accessible, clear, and actionable for business owners everywhere.
Now let’s meet the professionals who are making waves in San Antonio’s marketing scene.
🌟 Meet San Antonio’s Fractional CMOs Making Things Happen
🔶 Lara August
Founder & Principal, Robot Creative
Few names carry as much weight in San Antonio’s creative and marketing world as Lara August. As the founder of Robot Creative, she has built an agency that blends branding, marketing, and design to give businesses a true competitive edge.
As a Fractional CMO, Lara specializes in brand development, customer experience, and integrated marketing systems. She doesn’t just look at a logo or a single campaign—she evaluates the full journey, from brand messaging to digital presence, ensuring every touchpoint reinforces business growth.
✨ Highlights of her work:
🔹 Built Robot Creative into one of the city’s most recognized agencies.
🔹 Worked with industries spanning healthcare, education, tech, and nonprofits.
🔹 Known for her expertise in brand identity, giving companies tools to stand out in competitive markets.
Lara is particularly sought after as a Fractional CMO for her ability to bridge creative vision with business strategy, ensuring her clients’ marketing not only looks great but also delivers measurable impact.
🔶 Travis Bjorklund
Co-Founder, RevOasis
Travis Bjorklund is the type of marketing leader who thrives at the intersection of sales and marketing strategy. As the co-founder of RevOasis, he has worked with organizations that want to better align their marketing and sales functions to accelerate revenue growth.
As a Fractional CMO, Travis specializes in RevOps, sales enablement, and data-driven strategy. He leans into analytics, customer journey mapping, and measurable ROI, which gives clients confidence that every dollar spent is moving the needle.
✨ Highlights of his work:
🔹 Expert in sales enablement and CRM optimization.
🔹 Helps businesses simplify their marketing systems so they can scale without complexity.
🔹 Strong background in aligning marketing with long-term revenue operations (RevOps).
His Fractional CMO approach is ideal for growth-stage companies in San Antonio that need more than a short-term marketing “boost”—they need a scalable, revenue-focused strategy for the future.
🔶 Mitchell Sullivan
Founder, Zero Eight
If your business is looking for someone who truly understands the digital-first customer journey, look no further than Mitchell Sullivan, founder of Zero Eight.
As a Fractional CMO, Mitchell specializes in digital strategy, SEO, and demand generation. His work emphasizes modern, digital marketing tactics tailored for today’s rapidly evolving online landscape, helping companies integrate cutting-edge digital strategies with strong brand storytelling.
✨ Highlights of his work:
🔹 Builds high-performance websites that double as lead-generation engines.
🔹 Focuses on SEO optimization for sustainable growth.
🔹 Skilled at helping startups and growing businesses establish a powerful digital footprint.
Mitchell represents the new wave of Fractional CMOs in San Antonio—digital-native leaders who focus on measurable, scalable business results.
🔶 Liz Papagni
Founder & CEO, CMO On Demand (MyCMONow)
Liz Papagni is a nationally recognized thought leader in the Fractional CMO space. As the founder of CMO On Demand (MyCMONow), she has pioneered the idea that small and mid-sized companies deserve access to the same caliber of marketing leadership as Fortune 500 firms.
With over 20 years of experience, Liz specializes in strategic marketing, positioning, and scalable growth solutions. She has worked with both B2B and B2C organizations across industries like technology, healthcare, and professional services.
✨ Highlights of her work:
🔹 Author of Your Marketing Roadmap, a guide for leaders on sustainable marketing strategy.
🔹 Regular speaker and thought leader on fractional leadership models.
🔹 Known for diagnosing marketing gaps and implementing scalable, revenue-focused solutions.
Liz’s blend of Fractional CMO foresight and practical execution makes her one of San Antonio’s most trusted marketing leaders.
🔶 Tara Brewster
Founder, TRB Collaborative
Tara Brewster brings a refreshingly collaborative approach to marketing leadership. As the founder of TRB Collaborative, she specializes in helping companies harness their unique stories to create authentic marketing that resonates.
As a Fractional CMO, Tara focuses on brand storytelling, integrated campaigns, and cross-functional strategy. She works closely with sales, product, and executive teams to ensure that marketing is not siloed but fully aligned with overall business strategy.
✨ Highlights of her work:
🔹 Specialist in brand storytelling and integrated campaigns.
🔹 Works closely with clients in professional services, nonprofits, and startups.
🔹 Known for her collaborative leadership style, building long-lasting client relationships.
Tara represents the human side of the Fractional CMO role—where strategic planning meets empathy, and results are built on genuine connection.
Closing Thoughts: San Antonio’s Marketing Future with Fractional CMOs
San Antonio’s economy is thriving, Fractional CMOs will continue to give businesses the strategic advantage they need to compete and grow. What makes this city’s marketing landscape exciting is the diversity of expertise these leaders bring:
- Lara August shines as a Fractional CMO specializing in brand development and customer experience, helping companies build strong, lasting identities.
- Travis Bjorklund brings a Fractional CMO focus on RevOps, sales enablement, and data-driven growth, aligning marketing with revenue impact.
- Mitchell Sullivan is a digital-first Fractional CMO, helping businesses thrive through SEO, web strategy, and demand generation.
- Liz Papagni, one of the most recognized Fractional CMOs, offers strategic marketing leadership and scalable solutions for organizations ready to level up.
- Tara Brewster represents the collaborative side of the Fractional CMO role, specializing in brand storytelling, integrated campaigns, and empathetic leadership.
Together, these professionals demonstrate why San Antonio is one of the most exciting markets for innovative marketing leadership. Each one brings a different strength to the table, but all share the same mission: to deliver executive-level marketing strategy without the full-time cost, giving businesses of every size access to the kind of leadership that drives growth.
At Digital Reference, we believe that fractional marketing leadership isn’t just a trend—it’s the future. These consultants prove that companies of all sizes in San Antonio can access world-class strategy without needing a full-time CMO.
👉 If you’re still exploring what fractional leadership could mean for your business, don’t miss our guides:
Subscribe to our newsletter
We'd love to have you follow our journey, learn about to new features and functionality, and get access to talent ecosystem news.
