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Best Fractional CMOs in Sydney
Sydney Interim & Fractional Chief Marketing Officers
Sydney has always been one of Australia’s most dynamic business hubs. With its mix of global corporations, ambitious startups, and fast-scaling SMEs, the city thrives on innovation and bold marketing strategies. It’s no surprise, then, that Fractional CMOs (Chief Marketing Officers) have found a natural place here. These professionals bring executive-level marketing leadership to businesses that might not be ready for—or may not need—a full-time CMO. Instead, they provide flexible, high-impact strategic marketing leadership, helping brands punch above their weight.
Fractional CMOs in Sydney don’t just adapt global trends—they set them. They sit at the intersection of data-driven strategy, creativity, and execution. And with the rise of hybrid teams, digital-first marketing, and tighter budgets post-2020, the demand for experienced marketing leaders in this space has grown significantly.
At Digital Reference, we’ve spent months researching and evaluating Sydney’s standout Fractional CMOs. Our methodology included:
- Reviewing portfolios, websites, and case studies.
- Examining thought leadership and presence on LinkedIn.
- Assessing unique positioning, such as specialisation in certain industries, innovative frameworks, or measurable client outcomes.
- Prioritising Sydney-based consultants who actively contribute to the local marketing ecosystem.
This list isn’t ranked—it’s curated. These are professionals to watch in 2025, each with a distinctive style, proven results, and a strong Sydney presence.
🌟 Meet Sydney’s Fractional CMOs Making things Happen
💠 Josiah Roche
Fractional CMO at JRR Marketing
Josiah Roche has quickly established himself as one of Sydney’s most distinctive Fractional CMOs. Known for combining storytelling with performance-driven frameworks, Josiah brings a rare balance of creativity and commercial focus. His firm belief is that brands must own their narrative, not just rent attention from ads.
👉 Some standout elements of Josiah’s approach include:
🟢 Brand-First Strategy: He advocates deeply understanding a client’s positioning before scaling campaigns.
🟢 ROI-Driven Frameworks: His consulting highlights measurable growth, connecting creative campaigns with bottom-line results.
🟢 Startup & Scale-Up Focus: Josiah has guided multiple Sydney startups through market entry, expansion, and scaling stages.
His website showcases both his personal philosophy and client successes, with case studies that reflect his knack for cutting through the clutter. On LinkedIn, he regularly posts about marketing psychology and founder-led growth, giving a taste of his ability to merge practical execution with thought leadership.
💠 Aimee Engelmann
Chief Marketing Officer at Automic Group
Director & Growth Consultant at Flipside Group Australia
Aimee Engelmann is a powerhouse in Sydney’s marketing and consulting scene. As the founder of Flipside Group, she’s positioned herself at the forefront of outsourcing and customer engagement strategies, giving her a truly international lens on Fractional CMO work.
👉 Highlights of Aimee’s career and approach include:
🟢 Global Perspective: With years of experience expanding companies internationally, she knows how to position Australian firms for cross-border success.
🟢 Customer Engagement Expertise: Aimee excels at building customer-centric marketing frameworks that put experience and retention at the heart of strategy.
🟢 Proven Founder Leadership: Beyond consulting, she’s scaled her own ventures—so she understands business from the inside out.
Her LinkedIn feed often highlights global marketing trends and practical leadership advice, resonating strongly with Sydney firms that want not just local market strength but also international reach.
💠 Christine Day
Founder, Growth Strategist, Fractional CMO at Results 2Day
Christine Day brings a results-obsessed, metrics-first mentality to her Fractional CMO practice. As the founder of Results2Day, she has helped countless SMEs and professional services firms in Sydney grow sustainably while holding marketing accountable to clear KPIs.
👉 Why Christine stands out:
🟢 Accountability Focus: Christine is known for holding marketing strategies to measurable standards—her clients know exactly where the ROI lies.
🟢 B2B Specialisation: She has extensive experience with professional services and B2B organisations, bringing strategies that resonate with longer sales cycles.
🟢 Hands-On Approach: Unlike consultants who stay at the strategy level, Christine often embeds with teams to ensure flawless execution.
Her LinkedIn presence reflects her pragmatic style—she frequently shares commentary on data, dashboards, and what truly moves the needle in modern marketing.
💠 Chris Dale
Fractional CMO | Managing Director at MarketingHQ
Chris Dale is a seasoned strategist and the founder of MarketingHQ, one of Sydney’s respected marketing consultancy firms. With decades of experience, Chris is known for his structured, process-driven approach to marketing leadership.
👉 Key strengths of Chris Dale include:
🟢 Systematic Growth Frameworks: Chris has developed repeatable marketing systems that help SMEs scale without chaos.
🟢 Deep Local Market Insight: Having worked extensively in Sydney’s business community, he knows the nuances of the local market.
🟢 Mentorship & Team Leadership: Chris is not only a consultant but also a mentor, guiding marketing teams to build their own capacity.
His website outlines a wide array of services—from strategic planning to lead generation—and his LinkedIn activity showcases his role as a connector within Sydney’s business community.
💠 Tania Bennett
Marketing Consultant | Fractional CMO and Managing Director at Bennett Biz
Tania Bennett is a highly regarded Sydney-based consultant who brings a holistic perspective to her Fractional CMO work. Her consultancy, BennettBiz, is built on the foundation of aligning business operations with marketing strategy.
👉 What makes Tania’s approach unique:
🟢 Business-Integrated Marketing: Tania ensures that marketing isn’t just a separate function—it’s directly tied to operational outcomes.
🟢 SME Focus: She has a track record of helping small and medium businesses in Sydney build scalable growth plans.
🟢 Human-Centered Strategy: Tania is passionate about aligning leadership, team culture, and marketing execution.
Her website is full of practical resources for business owners, while her LinkedIn feed positions her as a thought leader on aligning leadership and marketing.
Wrapping It All Up: Sydney’s Fractional CMO Landscape
Sydney continues to be a hotbed of marketing innovation, and the Fractional CMOs highlighted here are shaping the way businesses scale smarter, not harder. From Josiah Roche’s narrative-driven frameworks to Aimee Engelmann’s international expertise, Christine Day’s metrics-first strategies, Chris Dale’s systematic frameworks, and Tania Bennett’s business-aligned marketing—each brings something invaluable to Sydney’s marketing ecosystem.
If your business is considering a Fractional CMO, this city has no shortage of talent to choose from. And if you’re trying to figure out how to leverage these leaders, Digital Reference has you covered. We don’t just highlight the top professionals—we help you understand the bigger picture of how marketing leadership is evolving.
👉 Discover more insights like Market Research Consultants in Sydney to Watch, explore Affiliate Marketing Consulting Services in Australia, or dive into our guide on Fractional CMO or Outsourced CMO: Choosing the Right Fit for deeper perspective. If you’re ready to explore how the right Fractional CMO could transform your Sydney business, Digital Reference is here to lead the way.
At Digital Reference, our mission is simple: to connect businesses with the best marketing expertise available, tailored to their growth stage and unique challenges. Whether you’re an SME owner looking for measurable results or a startup founder aiming to break into new markets, we’ll help you navigate this evolving space.
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