Marketing Professionals: Insights & Resources

Best Fractional CMOs in Vancouver

Ryan Stevens
September 28, 2025
All Insights
Marketing Professionals: Insights & Resources

Best Fractional CMOs in Vancouver

Vancouver Interim & Fractional Chief Marketing Officers

Vancouver is more than a city of mountains, ocean views, and film sets—it’s one of Canada’s most dynamic business ecosystems. From tech startups scaling at lightning speed to sustainability-driven ventures making global waves, Vancouver businesses thrive on bold ideas. Yet in such a competitive marketplace, one thing separates the dreamers from the companies that truly scale: marketing leadership.

That’s where fractional CMOs come in. These professionals provide the high-level strategic marketing expertise of a Chief Marketing Officer—without the full-time overhead. They work with startups, scale-ups, nonprofits, and established firms that need fresh vision and proven leadership, bridging the gap between tactical execution and long-term growth strategy.

At Digital Reference, our mission is to make marketing leadership transparent, authentic, and accessible. We curate professionals using a rigorous methodology: reviewing their experience, client outcomes, community contributions, and unique approach to fractional leadership. Every consultant featured here is based in Vancouver, vetted through research and evaluation, and aligned with our philosophy of authenticity, clarity, and impact.

🌟 Meet Vancouver’s Fractional CMOs Making things Happen

💠 Christine Pilkington

Founder & CEO, Crisp Media / Fractional CMO
🔗 Website | LinkedIn

Christine Pilkington has built a reputation as one of Vancouver’s most versatile and impact-driven marketing leaders. As founder of Crisp Media, she has advised and supported organizations across sectors with an emphasis on digital transformation and brand engagement.

Christine’s approach blends entrepreneurial energy with strategic foresight. She doesn’t just consult; she immerses herself in her clients’ growth journeys, ensuring that marketing strategy is connected to both business outcomes and customer realities.

Key highlights of Christine’s work:

◾ Founder of Crisp Media, a firm known for helping organizations modernize their marketing through digital-first thinking.

◾ Expertise in integrated campaigns, aligning brand, communications, and performance channels.

◾ Deep roots in Vancouver’s entrepreneurial ecosystem—Christine has been a long-standing advocate for women-led businesses and community-first growth.

◾ Skilled at helping small and mid-sized firms build enterprise-level marketing functions without unnecessary complexity.

Christine brings the vision of a CEO and the practicality of a hands-on strategist, making her an invaluable resource for Vancouver organizations navigating scale.

💠 Andreas Schleich

Fractional CMO, Able & Howe
🔗 Website | LinkedIn

As part of Able & Howe, a consultancy that specializes in marketing leadership on demand, Andreas Schleich is redefining how marketing strategy is delivered in Vancouver. With a career spanning global markets, Andreas brings a sharp analytical lens and results-driven philosophy to every engagement.

What sets Andreas apart is his ability to align corporate strategy with marketing execution. He ensures that organizations don’t just run campaigns, but that those campaigns are integrated with revenue goals, customer journeys, and operational realities.

Highlights of Andreas’s expertise:

◾ Proven track record of working with international firms and Canadian brands, translating global insights into local impact.

◾ Deep experience in strategic planning, ensuring marketing is directly tied to C-suite priorities.

◾ Ability to step in as a hands-on operator or high-level advisor, depending on company needs.

◾ Part of Able & Howe’s strong reputation for fractional leadership across North America.

For companies in Vancouver balancing global ambitions with local identity, Andreas is a consultant who can provide clarity and drive results.

💠 Tiffany Chester

Fractional CMO, Kollectively
🔗 Website | LinkedIn

Tiffany Chester is a visionary strategist and collaborative leader with a passion for building authentic brand connections. As part of Kollectively, Tiffany helps organizations design marketing strategies that don’t just drive transactions—they build communities.

Her philosophy emphasizes clarity, collaboration, and creativity. Tiffany thrives in guiding companies through growth transitions, whether that’s refining their brand voice, aligning sales and marketing functions, or creating campaigns that resonate with target audiences.

Highlights of Tiffany’s approach:

◾ Co-leader at Kollectively, a Vancouver-based consultancy that emphasizes collective intelligence and collaboration.

◾ Known for her ability to align leadership teams around a shared marketing vision.

◾ Skilled in brand storytelling, ensuring that campaigns feel genuine and engaging.

◾ Strong advocate for integrated marketing systems that connect strategy to measurable outcomes.

For Vancouver firms looking to balance creativity with accountability, Tiffany’s work at Kollectively demonstrates what modern marketing leadership can be.

💠 Bruce Cleland

Founder, Whiteboard Growth / Fractional CMO
🔗 Website | LinkedIn

Bruce Cleland brings decades of experience in business growth and marketing strategy, with a particular focus on helping companies scale intentionally. As founder of Whiteboard Growth, Bruce specializes in guiding executives through pivotal stages—when a business is ready to grow, but unsure how to design the right marketing systems.

Bruce is known for his practical frameworks and executive-level insight. He doesn’t overcomplicate—he simplifies, making sure leadership teams have the clarity and confidence to act.

Key achievements and focus areas:

◾ Founder of Whiteboard Growth, a consultancy built on simplifying and executing growth strategies.

◾ Experience across multiple sectors, from professional services to technology.

◾ Expertise in positioning and messaging, ensuring companies stand out in competitive markets.

◾ Strong emphasis on executive coaching, helping leaders understand and leverage marketing as a growth driver.

For Vancouver’s rapidly scaling firms, Bruce offers the mix of strategic clarity and pragmatic execution that keeps momentum strong.

💠 Jason Howard So

Fractional CMO, Able & Howe / Strand Consulting
🔗 Website (Able & Howe) | Website (Strand Consulting)

Jason Howard So represents the modern evolution of fractional CMO leadership: a consultant who thrives at the intersection of corporate strategy, communications, and digital transformation. With roles at both Able & Howe and Strand Consulting, Jason has a reputation for versatility and impact.

He is particularly adept at working with companies in transition—firms entering new markets, rethinking their positioning, or seeking to align leadership teams around fresh strategies.

Key strengths of Jason’s work:

◾ Dual experience with two leading consultancies (Able & Howe and Strand Consulting).

◾ Strong grounding in communications and stakeholder engagement.

◾ Skilled at helping companies define, refine, and communicate brand identity.

◾ Experienced in guiding organizations through change management and growth inflection points.

Jason’s blend of strategic agility and hands-on execution makes him an invaluable advisor for Vancouver’s ambitious companies.

Why Vancouver’s Fractional CMOs Matter

Vancouver’s business landscape is global, diverse, and deeply competitive. Fractional CMOs in this city are not just outside consultants—they serve as strategic partners who fuel growth across industries: from fast-scaling tech startups in Gastown to sustainability-driven ventures in Mount Pleasant.

Our curated selection of professionals reflects both depth of expertise and diversity of approach. Whether it’s Christine Pilkington’s entrepreneurial drive, Andreas Schleich’s global perspective, Tiffany Chester’s collaborative vision, Bruce Cleland’s structured growth frameworks, or Jason Howard So’s dual consultancy expertise—these leaders embody the innovative spirit that defines Vancouver’s next chapter of marketing leadership.

Recap & Digital Reference

Vancouver is a city of global ambition and local grit. Its fractional CMOs are ensuring that businesses here don’t just grow—they thrive with clarity, creativity, and strategy.

Whether you’re a business leader looking for fractional expertise or a marketing professional aiming to showcase your career, we help ensure the right connections are made. Our methodology—anchored in research, authenticity, and video-enabled profiles—ensures that professionals stand out in a crowded landscape.

As Vancouver continues to grow as a hub of innovation and entrepreneurship, these fractional CMOs will play a defining role in shaping its business future. And at Digital Reference, we’ll be here to keep shining a light on the professionals leading the way.

For readers interested in exploring more about the evolving role of marketing leadership, we also recommend:

🍁Top Outsourced & Fractional CMO Agencies in Canada

🍁 Customer Research Consulting Services in Canada

🍁 Marketing Strategy Consulting Services in Canada

At Digital Reference, our mission is to make marketing leadership transparent, authentic, and actionable. We feature professionals not through vague lists, but through researched profiles that highlight their unique strengths, achievements, and community impact.

Subscribe to our newsletter

We'd love to have you follow our journey, learn about to new features and functionality, and get access to talent ecosystem news.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related posts

Explore Digital Reference to discover what leading professionals in your field are working on and uncover the humans behind the work.