Best Fractional VPs of Marketing & Fractional Marketing Leadership Services

Fractional VPs of Marketing & Fractional Marketing Leaders

Across global business hubs—from New York, Chicago, and San Francisco to London, Toronto, Sydney, Melbourne, Auckland, and increasingly distributed, remote-first organizations—companies are rethinking how senior marketing leadership should operate. Markets move faster. Buyer behavior shifts constantly. Channels fragment. Budgets face tighter scrutiny. And the traditional model of hiring a full-time VP of Marketing before strategy is fully clear no longer fits how modern organizations grow.

Rather than defaulting to permanent executive hires or large agencies disconnected from day-to-day realities, companies are increasingly turning to fractional, outsourced, part-time, and virtual VPs of Marketing and senior marketing leaders. These professionals embed directly into leadership teams—bringing executive-level strategy, operational discipline, and hands-on execution without long-term overhead.

When marketing leadership works, growth feels intentional. Messaging aligns with revenue. Teams know what to prioritize. When it doesn’t, organizations experience scattered campaigns, wasted spend, internal tension, and stalled momentum. Fractional marketing leaders step into that gap—creating clarity, systems, and confidence where fragmentation once lived.

This is where Digital Reference’s focus on radical authenticity and transparency becomes essential. Marketing leadership relies heavily on trust—between founders, executive teams, boards, and revenue leaders. Yet traditional hiring rarely shows how marketing leaders think, operate, or lead. Digital Reference exists to change that by surfacing verified experience, professional references, and video-based insight that reveals leadership style, judgment, and execution—not just titles.

This guide introduces a curated, global collection of fractional VP of Marketing services and marketing leaders, selected for their strategic maturity, execution depth, and transparent approach to growth leadership.

🌍 Methodology: How We Selected These Fractional VPs of Marketing & Fractional Marketing Leaders

Our selection process mirrors the same principles Digital Reference applies to professional credibility and trust.

🔍 Research-led evaluation
Each provider was reviewed through service specificity, leadership positioning, market focus, and demonstrated outcomes across growth-stage, professional services, B2B, and digital-first organizations.

🧠 Founder and executive visibility
We prioritized firms where founders or senior leaders remain directly involved in delivery—working closely with CEOs, founders, boards, and revenue leaders.

🌐 Global and cross-border capability
All featured providers support organizations operating across regions, remote teams, or international markets.

🤝 Flexible engagement models
Fractional, advisory-led, and virtual leadership models were favored to reflect how modern organizations actually operate.

📈 Outcome orientation
Selection focused on leaders who clearly articulate impact—pipeline growth, brand clarity, go-to-market alignment, and revenue contribution.

🌟 Featured Fractional VPs of Marketing & Fractional Marketing Leadership Services

Solent Strategies

What they do:
Solent Strategies delivers senior-level fractional marketing leadership focused on clarity, prioritization, and execution. Their work helps organizations move from reactive marketing activity to structured, performance-driven growth.

Who they work with:
Founder-led, scaling, and professional services businesses seeking experienced marketing leadership without full-time overhead.

Operating model:
Fractional CMO and VP of Marketing engagements with embedded leadership support.

💡 Why they stand out:
✨ Strong strategic diagnosis skills
⚡ Execution-focused leadership
🎯 Clear alignment between marketing and business goals

Steve Cummins — Fractional Marketing Leader & Principal

Steve Cummins brings seasoned executive marketing leadership to organizations that need clarity, focus, and measurable progress. He is known for quickly diagnosing where marketing breaks down—whether in positioning, prioritization, or execution—and rebuilding systems that leadership teams can actually sustain. His approach blends strategic discipline with hands-on pragmatism, making him a trusted partner to founders and senior executives.

‍

Caversham Marketing Ltd

What they do:
Caversham Marketing provides board-level fractional marketing leadership with a strong emphasis on governance, planning, and ROI discipline.

Who they work with:
U.K.-based SMEs and professional services organizations.

Operating model:
Fractional Marketing Director engagements with structured reporting and leadership integration.

💡 Why they stand out:
✨ Chartered marketing credibility
⚡ Strong board and stakeholder communication
🎯 Commercially grounded strategy

James Bennett ACIM — Fractional Marketing Director

James Bennett provides board-level marketing leadership grounded in governance, accountability, and commercial realism. As a Chartered Marketer, he helps organizations replace intuition-led marketing with structured planning, reporting, and ROI-driven decision-making. His work is especially valued by leadership teams seeking discipline, transparency, and long-term marketing maturity.

‍

Reknown Marketing

What they do:
Reknown Marketing specializes in fractional VP of Marketing leadership with a strong emphasis on content strategy, authority building, and positioning.

Who they work with:
Growth-focused businesses seeking to build trust, visibility, and market relevance.

Operating model:
Fractional VP of Marketing and content-led growth advisory.

💡 Why they stand out:
✨ Authority-driven brand strategy
⚡ Strong narrative and messaging discipline
🎯 Alignment between content and revenue

Daniel Craig — Founder & Fractional VP of Marketing

Daniel Craig approaches fractional marketing leadership through the lens of authority, trust, and narrative clarity. He helps organizations define who they are, why they matter, and how content and positioning translate directly into pipeline and revenue. His leadership is particularly effective for businesses competing in crowded or credibility-driven markets.

‍

KLE Digital

What they do:
KLE Digital delivers fractional CMO and marketing director services designed for small and scaling businesses.

Who they work with:
Entrepreneurial and owner-led organizations.

Operating model:
Fractional leadership combined with practical digital execution.

💡 Why they stand out:
✨ Small-business growth expertise
⚡ Digital-first execution
🎯 Revenue-aligned marketing

Kate Eddelbuttel — Fractional CMO & Marketing Director

Kate Eddelbuttel specializes in bringing senior marketing leadership to small and scaling businesses without unnecessary complexity. She is known for simplifying fragmented marketing efforts into focused, revenue-aligned strategies that teams can realistically execute. Her leadership style is collaborative, practical, and grounded in real-world business constraints.

‍

The Marketing Sage

What they do:
The Marketing Sage provides senior marketing leadership with a strong emphasis on mentorship, clarity, and long-term capability building.

Who they work with:
Organizations seeking both strategic guidance and internal team development.

Operating model:
Fractional VP of Marketing leadership and advisory.

💡 Why they stand out:
✨ Wisdom-driven leadership
⚡ Team development focus
🎯 Balanced strategic execution

Jeffrey Slater — Founder & VP of Marketing

Jeffrey Slater brings calm, experienced leadership to organizations navigating growth, change, or strategic uncertainty. He combines senior-level marketing insight with mentorship, helping internal teams mature while maintaining strategic clarity. His approach emphasizes thoughtful decision-making, sustainable execution, and long-term capability building.

‍

STO Consulting Ltd

What they do:
STO Consulting delivers retained and fractional marketing leadership with long-term strategic alignment.

Who they work with:
Professional services and growth-stage organizations.

Operating model:
Retained and fractional Marketing Director services.

💡 Why they stand out:
✨ Chartered marketing leadership
⚡ Long-term strategic thinking
🎯 Data-driven decision-making

Graeme Jordan FCIM CMktr — Managing Director

Graeme Jordan delivers retained and fractional marketing leadership with a strong emphasis on strategic rigor and long-term alignment. As a Chartered Marketer, he helps organizations build marketing foundations that support sustained growth rather than short-term tactics. His leadership is trusted in environments that require structure, data-driven decisions, and continuity.

‍

The Online Business Agency

What they do:
The Online Business Agency integrates sales and marketing leadership to drive scalable online growth.

Who they work with:
Digital-first and growth-stage businesses.

Operating model:
Fractional VP of Sales and Marketing leadership.

💡 Why they stand out:
✨ Sales–marketing alignment
⚡ Digital growth systems
🎯 Revenue-focused execution

James (Jim) Eglin — Co-Founder & VP of Sales and Marketing

Jim Eglin brings a rare integrated perspective across both sales and marketing leadership. He helps organizations align demand generation, conversion, and revenue strategy into a single operating system. His work ensures marketing activity directly supports commercial outcomes, not just visibility.

‍

Stir Marketing Canada

What they do:
Stir Marketing Canada delivers senior communications and brand leadership.

Who they work with:
Canadian organizations seeking clarity and narrative strength.

Operating model:
Fractional marketing communications leadership.

💡 Why they stand out:
✨ Executive-level storytelling
⚡ Strong communications discipline
🎯 Audience-first strategy

Brent Purves — Senior Director Marketing Communications & Co-Founder

Brent Purves is a senior communications leader known for sharpening brand narratives and executive messaging. He helps organizations build trust through clear, consistent, and audience-focused communication strategies. His experience is especially valuable for companies operating in credibility-driven or highly competitive markets.

‍

Once or Twice

What they do:
Once or Twice provides high-impact fractional CMO leadership for U.K.-based businesses.

Who they work with:
Founder-led and scaling organizations.

Operating model:
Fractional CMO engagements.

💡 Why they stand out:
✨ Fast strategic momentum
⚡ Commercial clarity
🎯 Practical execution

Mark Hull — Founder & CMO

Mark Hull provides high-impact fractional CMO leadership for organizations that need momentum and direction. He is known for decisive prioritization, commercial clarity, and fast-moving execution. His leadership helps founders cut through noise and focus marketing efforts where they matter most.

‍

Moonshot Marketing

What they do:
Moonshot Marketing supports ambitious Australian businesses with strategic fractional marketing leadership.

Who they work with:
Growth-oriented organizations across Australia.

Operating model:
Fractional Head of Marketing engagements.

💡 Why they stand out:
✨ Growth-led thinking
⚡ APAC market insight
🎯 Strategic execution

Nicolette Briscoe — Fractional Head of Marketing

Nicolette Briscoe supports ambitious organizations with strategic marketing leadership focused on growth and alignment. She brings structure and collaboration into fast-moving environments, ensuring ambition is supported by clear execution plans. Her work reflects a strong understanding of the Australian and APAC business landscape.

‍

MVMT

What they do:
MVMT provides fractional CMO leadership focused on B2B growth and positioning.

Who they work with:
New Zealand-based B2B organizations.

Operating model:
Fractional CMO leadership.

💡 Why they stand out:
✨ B2B positioning strength
⚡ Purpose-driven leadership
🎯 Revenue-aligned strategy

Nicki Shirley — Fractional CMO & Founder

Nicki Shirley specializes in B2B marketing leadership that aligns brand, positioning, and revenue strategy. She helps organizations articulate value clearly while building marketing systems designed for sustainable growth. Her leadership is purpose-driven, commercially grounded, and deeply connected to the New Zealand market.

‍

Work With Agility

What they do:
Work With Agility delivers virtual CMO leadership for globally distributed teams.

Who they work with:
Organizations operating across borders and remote environments.

Operating model:
Virtual and fractional CMO leadership.

💡 Why they stand out:
✨ Agile marketing frameworks
⚡ Global operating experience
🎯 Executive-level advisory

Alan Gleeson — Fractional CMO & CEO

Alan Gleeson delivers virtual and fractional CMO leadership for organizations operating across borders and distributed teams. He brings agile marketing frameworks and executive-level perspective to complex, fast-changing environments. His leadership emphasizes adaptability, clarity, and scalable execution.

‍

‍Final Thoughts: Fractional Marketing Leadership Runs on Trust

Across global markets, fractional VPs of Marketing and marketing leaders are redefining how organizations grow. These leaders bring strategy without ego, execution without noise, and clarity without opacity.

👇 Continue exploring Digital Reference resources:

• Best Branding Agencies & Branding Companies
• Best Fractional CMOs for Law Firms
• Best Fractional Marketers & Fractional Marketing Directors

Digital Reference supports this shift by making marketing leadership visible and verifiable. Through video resumes and professional reference collection, we help organizations understand how marketing leaders actually lead—before trust becomes a risk.

Fractional marketing works best when credibility is transparent.
Digital Reference is here to make that trust unmistakable.‍