Marketing Professionals: Insights & Resources

Best Influencer Marketing Agencies 

Ryan Stevens
January 24, 2026
All Insights
Marketing Professionals: Insights & Resources

Best Influencer Marketing Agencies 

Best Global Influencer Marketing Agencies & Influencer Marketing Companies 

Influencer marketing looks radically different depending on where you are in the world. In New York, it feels fast, ambitious, and performance-driven. In London, it’s sharper, more editorial, and more culturally aware. In Sydney, it’s relaxed, community-first, and brutally honest. In Berlin, it’s experimental. In Dubai, it’s aspirational. In Toronto, it’s trust-driven. In Singapore, it’s precision-oriented.

What connects all of these markets is not platform mechanics. It’s people.

Influencer marketing has evolved beyond content creation. It now sits at the intersection of identity, trust, culture, and credibility. The best agencies globally do not just “run campaigns.” They shape how stories travel across borders, how values translate across cultures, and how authenticity survives scale.

That belief is exactly why Digital Reference exists.

We believe credibility should be portable.
We believe stories should be verified.
We believe professional identity should be human, not transactional.

This list is not about hype.

It is about trust.

🌎 Our Methodology - Influencer Marketing Agency Services

Every agency featured here was selected using a multi-layered research and evaluation framework designed to surface real impact, not loud marketing.

🔍 Research depth
We analysed agency websites, leadership profiles, public case studies, press features, and campaign breakdowns.

📊 Proof of execution
We prioritized agencies that demonstrate measurable outcomes, not just aesthetics.

🤝 Creator ethics
We evaluated how agencies treat creators, not just how they monetize them.

🧠 Strategic clarity
We favored teams that clearly articulate their philosophy and operating model.

🌍 Global operations
All agencies operate internationally or support cross-border campaigns.

🧭 Longevity and adaptability
We selected agencies that evolve with culture, not chase trends.

💬 Transparency
We looked for visible leadership, clear positioning, and public accountability.

This is a curated showcase, not a leaderboard.

Now, let’s meet the agencies shaping influence across the world.

🌟 Featured Global Influencer Marketing Agencies

GLOFLUENTIAL

What they do:
GLOFLUENTIAL specializes in global influencer campaigns designed to scale across borders without losing cultural nuance. Their work focuses on connecting brands with creators who already have real credibility in their communities.

Who they work with:
Global brands, lifestyle companies, travel brands, consumer goods organizations, and multinational startups.

Operating model:
Cross-market influencer strategy with a strong emphasis on localization, creator trust, and campaign consistency.

💡 Why they stand out:
  ✨ Global creator networks with local credibility
  ⚡ Strong cultural translation frameworks
  🎯 Community-first campaign design
  💬 Trust-based influencer partnerships

Tara Hannigan, Founder and CEO at GLOFLUENTIAL

Tara Hannigan built GLOFLUENTIAL around the belief that influence is deeply cultural, not universal. Her leadership focuses on community trust, long-term relationships, and localization at scale. Tara is known for designing campaigns that feel native to each market rather than exported. 🌍

Hoozu

What they do:
Hoozu is a full-service influencer marketing agency with in-house technology that supports creator discovery, campaign execution, and performance tracking. Their platform approach brings structure to large-scale influencer ecosystems.

Who they work with:
Enterprise brands, consumer goods companies, tech firms, and global marketing teams.

Operating model:
End-to-end influencer marketing with proprietary tools and analytics.

💡 Why they stand out:
  ✨ Platform-powered influencer operations
  ⚡ Large-scale creator networks
  🎯 Structured campaign systems
  💬 Enterprise-grade reporting

Nathan Ruff, Founder and CEO at Hoozu

Nathan Ruff is widely recognized for professionalizing influencer marketing infrastructure. His leadership focuses on scalability, systems, and repeatability. Nathan built Hoozu to bring order, clarity, and accountability into a previously chaotic space. 🚀

Brilliant Agency

What they do:
Brilliant Agency is a UK-based creative agency delivering brand strategy, design, and digital experiences that help organisations communicate with clarity and confidence.

Who they work with:
Purpose-driven brands, organizations, and founders who want thoughtful creative work that aligns brand identity with real business goals.

Operating model:
Founder-led creative studio offering flexible, collaborative, and virtual engagements.

💡 Why they stand out:
🎨 Strategy-first creative execution
🧠 Deep focus on brand clarity and storytelling
🤝 Founder-level involvement in client work
✨ Design grounded in purpose, not trends

Laurra Davis — Founder & Creative Director

Laurra Davis leads Brilliant Agency with a strong emphasis on clarity, intention, and meaningful design. Her work blends strategic thinking with creative direction, ensuring brands don’t just look good but communicate effectively. Laurra is known for her hands-on leadership and thoughtful approach to building brands that last.

InfluencerNexus

What they do:
InfluencerNexus connects brands with creators through precision matching, data-backed discovery, and campaign intelligence. Their platform helps brands identify creators based on values, audience alignment, and content style.

Who they work with:
Ecommerce brands, digital-first startups, lifestyle companies, and global DTC organizations.

Operating model:
Tech-enabled influencer discovery and campaign management.

💡 Why they stand out:
  ✨ Algorithmic creator matching
  ⚡ Strong audience analytics
  🎯 Value-aligned partnerships
  💬 Transparent creator metrics

Sarah Saffari, Founder at InfluencerNexus

Sarah Saffari built InfluencerNexus to remove friction from influencer discovery. Her leadership style blends product thinking with deep creator empathy. Sarah is known for designing systems that respect both brands and creators equally. 🧠

Stockall & Company

What they do:
Stockall & Company is a boutique influencer and social media agency known for high-touch creative strategy and relationship-driven campaigns.

Who they work with:
Luxury brands, lifestyle companies, hospitality brands, and premium consumer goods.

Operating model:
Boutique influencer marketing with strong creative direction.

💡 Why they stand out:
  ✨ High-touch client service
  ⚡ Editorial storytelling style
  🎯 Deep brand immersion
  💬 Long-term creator relationships

Lindsay Stockall, Founder and CEO at Stockall & Company

Lindsay Stockall built her agency around emotional intelligence, aesthetics, and storytelling depth. Her leadership focuses on brand intimacy, creative nuance, and long-term positioning. Lindsay is known for building campaigns that feel intentional, not transactional. 🎨

Hermana Agency

What they do:
Hermana Agency specializes in multicultural and bilingual influencer marketing, helping brands authentically reach Latinx and multicultural audiences through culturally fluent storytelling.

Who they work with:
Global consumer brands, beauty companies, lifestyle startups, and organizations prioritizing inclusivity.

Operating model:
Culture-led influencer campaigns built around representation, trust, and community credibility.

💡 Why they stand out:
  ✨ Multicultural-first strategy
  ⚡ Bilingual creator networks
  🎯 Deep community understanding
  💬 Authentic representation over tokenism

Kayley Reed, Founder and CEO at Hermana Agency

Kayley Reed founded Hermana to correct a systemic gap in influencer marketing. Her leadership is rooted in equity, cultural fluency, and long-term trust. Kayley has built an agency that prioritizes representation not as a trend, but as a responsibility.

Influencer Marketing Trade Body (IMTB)

What they do:
The Influencer Marketing Trade Body (IMTB) serves as the UK’s professional body for influencer marketing, setting standards, advocating for best practice, and supporting credibility across the industry.

Who they work with:
Brands, agencies, creators, and industry stakeholders seeking clarity, ethical guidance, and professional standards in influencer marketing.

Operating model:
Industry-led trade body driven by senior practitioners and collaborative governance.

💡 Why they stand out:
📜 Focus on industry standards and accountability
🧠 Advocacy for ethical and transparent marketing
🤝 Community-led leadership model
✨ Long-term credibility building for the sector

Emma Harman — Co-Chair

Emma Harman brings deep strategic and commercial insight to IMTB’s leadership. Her work focuses on shaping industry standards and ensuring influencer marketing continues to mature as a trusted, professional discipline.

Oliver Lewis — Co-Chair

Oliver Lewis co-leads IMTB with a strong emphasis on governance, transparency, and industry education. His leadership helps bridge the gap between brands, creators, and agencies, reinforcing trust and accountability across the influencer ecosystem.

MGMT & Co.

What they do:
MGMT & Co. blends influencer marketing with brand strategy, digital storytelling, and creative direction. Their work feels highly curated, intentional, and editorial.

Who they work with:
Luxury brands, fashion houses, beauty companies, and lifestyle leaders.

Operating model:
Boutique-style influencer campaigns with deep creative involvement.

💡 Why they stand out:
  ✨ Strong visual storytelling
  ⚡ Founder-led creative direction
  🎯 Brand-first strategy
  💬 Aesthetic consistency across campaigns

Kat Moses, Chief Executive Officer at MGMT & Co.

Kat Moses is known for her refined creative instinct and storytelling clarity. Her leadership emphasizes depth over scale, coherence over chaos, and long-term brand memory. Kat builds narratives, not noise. 🎨

The Ministry of Talent

What they do:
The Ministry of Talent is a global talent and influencer agency focused on long-term creator careers rather than one-off campaigns.

Who they work with:
Creators, lifestyle brands, beauty companies, and digital-first organizations.

Operating model:
Talent-first influencer management with strategic brand partnerships.

💡 Why they stand out:
  ✨ Creator-first representation
  ⚡ Career-focused management
  🎯 Ethical brand matching
  💬 Long-term value building

Roxy Jacenko, Founder & Director at The Ministry of Talent

Roxy Jacenko brings an entrepreneurial edge to talent representation. Her leadership focuses on resilience, visibility, and brand longevity. Roxy is known for building personal brands that last, not spike. 💥

Quimby Digital

What they do:
Quimby Digital designs influencer campaigns that integrate seamlessly into performance ecosystems, blending storytelling with analytics.

Who they work with:
Ecommerce brands, growth-stage startups, and global DTC companies.

Operating model:
Performance-led influencer strategy with strong attribution models.

💡 Why they stand out:
  ✨ Data-integrated storytelling
  ⚡ Conversion-aware campaign design
  🎯 Strong attribution systems
  💬 Clear ROI logic

Ashley Rector, Founder at Quimby Digital

Ashley Rector built Quimby Digital to prove that creativity and accountability can coexist. Her leadership focuses on experimentation, clarity, and growth systems. Ashley is respected for building infrastructure that scales. 🎯

DAIVID

What they do:
DAIVID is a technology platform that uses AI-driven creative effectiveness testing to help brands predict and improve the performance of their marketing content before it goes live.

Who they work with:
Global brands, agencies, and marketing teams looking to reduce creative risk and improve ROI through data-backed insight.

Operating model:
Founder-led technology company offering scalable, SaaS-based solutions with strategic client support.

💡 Why they stand out:
🤖 AI-powered creative testing at scale
📊 Predictive insights grounded in human response data
🧠 Strong blend of marketing science and creativity
✨ Focus on pre-launch performance confidence

Ian Forrester — Founder & CEO

Ian Forrester leads DAIVID with a rare combination of creative leadership and technical depth. His vision centers on helping marketers understand how creative actually performs, not just how it looks. Ian’s leadership has positioned DAIVID at the intersection of creativity, data, and accountability.

Barney Worfolk Smith — Chief Growth Officer & Co-Founder

Barney Worfolk Smith drives DAIVID’s growth strategy, partnerships, and market expansion. His work focuses on translating DAIVID’s technical capabilities into real commercial value for brands and agencies. Barney is known for his ability to bridge innovation with practical adoption.

Spark Social Agency

What they do:
Spark Social Agency specializes in community-driven influencer campaigns built around authenticity, advocacy, and belonging.

Who they work with:
Lifestyle brands, wellness companies, and purpose-driven startups.

Operating model:
Community-first influencer storytelling.

💡 Why they stand out:
  ✨ Advocacy-led campaigns
  ⚡ Strong creator trust
  🎯 Emotional resonance
  💬 Warm, human-first tone

Kait Shiels, Founder & Managing Director at Spark Social Agency

Kait Shiels built Spark Social around emotional intelligence and relationship-first marketing. Her leadership style is collaborative, deeply human, and trust-driven. Kait believes influence should feel like community, not commerce. 💛

Carusele

What they do:
Carusele blends influencer marketing with advanced content intelligence, helping brands identify what creator content performs, why it works, and how to scale it.

Who they work with:
Global consumer brands, DTC companies, and enterprise marketers.

Operating model:
AI-powered influencer content optimization.

💡 Why they stand out:
  ✨ Proprietary content intelligence
  ⚡ Data-backed creative decisions
  🎯 Scalable content systems
  💬 Measurable storytelling

Jim Tobin, Chief Executive Officer at Carusele

Jim Tobin is a pioneer in performance-driven influencer marketing. His leadership focuses on learning systems, transparency, and creative measurement. Jim believes creativity deserves structure, not restriction. 📊

Why Global Influencer Marketing Feels Different Everywhere

Influence is not universal.
It is cultural.

What resonates in New York may feel performative in Melbourne. What works in London may feel too polished in Toronto. What converts in Dubai may feel forced in Berlin.

The agencies in this guide understand that.

They don’t export campaigns.
They translate them.

And that difference is everything.

The Future of Influencer Marketing Worldwide

The next era of influencer marketing will be built on:

Credibility
Proof
Community
Continuity

This mirrors exactly what Digital Reference is building for professionals.

We believe credibility should be visible.
We believe stories should be verified.
We believe people deserve more than static CVs.

That is why we are creating video-based professional profiles, verified references, and identity-first reputation tools.

Final Thoughts: Spotlighting the Leaders Behind Agencies

Across the world, these influencer marketing agencies are shaping how trust is built, how stories travel, and how credibility is earned. They are transparent about how they work, intentional about who they serve, and visible in their leadership. That combination is what modern clients expect.

At Digital Reference, we are building tools that support this shift. By enabling authentic professional storytelling, verified references, and clear leadership visibility, we help agencies and leaders show credibility beyond credentials.

For further guidance, explore our resources on 👇

Whether you are choosing a marketing partner, building a global agency, or growing your personal brand, the future belongs to professionals who lead openly and honestly. Digital Reference exists to make that trust easier to see, verify, and believe.

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