Best Influencer Marketing Agencies in the UK

Best UK Influencer Marketing Agencies & Influencer Marketing Companies

Influencer marketing in the UK carries a very different energy from what you see in the U.S. or continental Europe. It is sharper, more understated, more community-driven, and far less performative. British audiences are famously sceptical of hype, quick to spot inauthenticity, and deeply responsive to storytelling that feels grounded, clever, and culturally fluent.

From London’s fashion and media corridors to Manchester’s creative tech scene, from Birmingham’s fast-growing digital startups to Brighton’s socially conscious creator communities, the UK’s influencer ecosystem is built on nuance. It values wit over volume, substance over spectacle, and trust over trends.

That cultural sensibility is exactly why influencer marketing agencies in the UK play such an important role. They do not just place creators. They interpret culture. They translate brand language into something people actually want to hear.

This philosophy aligns closely with Digital Reference. We believe credibility should be visible, portable, and human. That is why we are building tools like verified professional references, video-based resumes, and identity-first talent profiles. 

This guide is not about hype.
It is about trust.

‍💂 Our Methodology - UK-Based Influencer Marketing Agency Services

We do not scrape lists.
We do not sell placements.
We do not rank people.

Every agency featured here was selected through a multi-layered research and evaluation process designed to surface real credibility, not loud marketing.

🔍 Research depth: We analysed case studies, public campaigns, leadership profiles, press features, and platform presence
📊 Proof of performance: We prioritised agencies that show outcomes, not just aesthetics
🤝 Creator ethics: We looked at how creators are treated, not just how they are used
🧠 Strategic clarity: We favoured agencies that clearly explain what they do
🌍 UK-based operations: Every agency actively operates in the UK
🧭 Longevity: We favoured teams that adapt, not chase trends
💬 Transparency: We looked for visible leadership, clear values, and honest positioning

This is a curated showcase, not a leaderboard.

Now let us meet the agencies shaping influencer culture across the UK.

🌟 Featured Influencer Marketing Agencies in the UK

The Good Egg

What they do:
The Good Egg specialises in creator-first influencer marketing that feels organic, culturally fluent, and genuinely human. Their campaigns focus on storytelling that blends seamlessly into real digital conversations rather than interrupting them.

Who they work with:
Purpose-driven brands, challenger startups, lifestyle companies, and organisations that want to build authentic relationships with digital communities.

Operating model:
Boutique-style influencer strategy with high-touch creative collaboration and long-term creator partnerships.

💡 Why they stand out:
  ✨ Deep focus on cultural relevance
  ⚡ Creator-first campaign design
  🎯 Story-led brand positioning
  💬 Transparent, collaborative client relationships

Nat Cortazar, Founder and Managing Director

Nat Cortazar built The Good Egg around the belief that people do not want to be marketed at, they want to be spoken with. Her leadership style blends creative intuition with strategic discipline, allowing the agency to produce work that feels personal yet scalable. Nat is known for championing authenticity over polish, a rare stance in an increasingly curated industry.

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Saku Agency

What they do:
Saku Agency helps brands design influencer campaigns that are visually distinctive, emotionally intelligent, and culturally current. Their work sits at the intersection of fashion, lifestyle, and digital culture.

Who they work with:
Fashion brands, lifestyle startups, beauty companies, and consumer brands looking to reach style-conscious audiences.

Operating model:
Creative-led influencer marketing with an emphasis on visual storytelling and creator-brand alignment.

💡 Why they stand out:
  ✨ A strong editorial sensibility
  ⚡ Deep understanding of digital aesthetics
  🎯 Carefully curated creator networks
  💬 Campaigns that feel like culture, not ads

Anda Vlasaku, Founder and CEO

Anda Vlasaku brings a refined creative lens to influencer marketing. Her leadership focuses on visual cohesion, cultural sensitivity, and narrative consistency. She has built Saku Agency into a space where creators and brands collaborate as equals, not assets.

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Find Your Influencer

What they do:
Find Your Influencer specialises in data-informed creator discovery and influencer matchmaking. They help brands identify creators who genuinely align with their values, tone, and audience.

Who they work with:
Small businesses, mid-sized brands, and growing digital-first companies across the UK.

Operating model:
Discovery-focused influencer marketing with an emphasis on creator-brand fit.

💡 Why they stand out:
  ✨ Precision-focused influencer matching
  ⚡ Strong emphasis on brand alignment
  🎯 Data-informed decision making
  💬 Transparent pricing and expectations

Daniel Cleaton, Founder and CEO

Daniel Cleaton founded Find Your Influencer to simplify a process that had become unnecessarily complex. His leadership is grounded in clarity, accessibility, and honest communication. Daniel removes friction between brands and creators so both can focus on what they do best.

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Disrupt Marketing

What they do:
Disrupt Marketing focuses on high-performance influencer campaigns designed to drive measurable growth, not just brand awareness. Their work integrates influencer partnerships into broader paid media, SEO, and conversion strategies.

Who they work with:
Ecommerce brands, SaaS companies, performance-focused startups, and growth-stage businesses.

Operating model:
Growth-led influencer marketing integrated into full-funnel digital strategies.

💡 Why they stand out:
  ✨ Influencer marketing tied directly to ROI
  ⚡ Strong integration with paid media
  🎯 Conversion-focused campaign design
  💬 Transparent performance reporting

Stevie Johnson, Managing Director

Stevie Johnson founded Disrupt Marketing to challenge surface-level digital campaigns. His leadership prioritises clarity, measurable outcomes, and constant experimentation. Stevie is known for building systems that help brands understand what works and why, rather than chasing vanity metrics.

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Bark Social

What they do:
Bark Social specialises in playful, personality-driven influencer campaigns that feel light, human, and community-led. Their work often blends humour with strategy to create memorable brand moments.

Who they work with:
Lifestyle brands, challenger startups, food and beverage companies, and consumer brands looking for warmth and relatability.

Operating model:
Creative-first influencer campaigns with a strong emphasis on tone, humour, and community resonance.

💡 Why they stand out:
  ✨ Distinct brand voice development
  ⚡ Community-first storytelling
  🎯 High emotional resonance
  💬 Campaigns that feel joyful, not forced

Patrick Macnamara, Managing Director

Patrick Macnamara built Bark Social around the belief that marketing should feel human, not corporate. His leadership style is playful yet strategic, helping brands show personality without losing clarity. Patrick’s campaigns often feel like conversations, not announcements.

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Purple Goat Agency

What they do:
Purple Goat Agency is a disability-led influencer marketing agency specialising in accessible and inclusive campaigns. They help brands build authentic connections with disabled communities.

Who they work with:
Global brands, public sector organisations, consumer brands, and companies prioritising inclusion.

Operating model:
Purpose-led influencer campaigns with accessibility built into every stage.

💡 Why they stand out:
  ✨ Disability-led strategy
  ⚡ Accessibility-first campaign design
  🎯 Genuine representation
  💬 Ethical influencer partnerships

Martyn Sibley, co-founder and CEO

Martyn Sibley founded Purple Goat to change how disability is represented in marketing. His leadership is rooted in lived experience, advocacy, and systemic change. Martyn has built one of the UK’s most impactful purpose-driven agencies.

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Social Chameleon

What they do:
Social Chameleon helps brands adapt their messaging for different platforms, audiences, and creator ecosystems. Their campaigns are built for flexibility, not one-size-fits-all storytelling.

Who they work with:
Lifestyle brands, ecommerce companies, and digitally native startups.

Operating model:
Platform-adaptive influencer campaigns.

💡 Why they stand out:
  ✨ Multi-platform storytelling
  ⚡ Strong creator-brand matching
  🎯 Audience-specific strategies
  💬 Flexible campaign structures

Jemima Myers, Founder and CEO

Jemima Myers built Social Chameleon to reflect how digital culture actually works. Her leadership focuses on adaptability, experimentation, and creator-led insight. Jemima believes brands should listen before they speak.

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Connect Management

What they do:
Connect Management is a creator representation and influencer campaign agency that helps talent and brands build long-term value through meaningful partnerships.

Who they work with:
Creators, digital talent, lifestyle brands, and entertainment-focused companies.

Operating model:
Talent-first influencer management and brand partnerships.

💡 Why they stand out:
  ✨ Creator advocacy
  ⚡ Long-term talent development
  🎯 Relationship-first approach
  💬 Ethical talent management

Benjy Leslie, Founder and CEO at Connect Management

Benjy Leslie founded Connect Management to protect creators from being treated like inventory. His leadership focuses on fairness, longevity, and strategic growth. Benjy is deeply respected in the creator community for putting people first

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Socialtrend

What they do:
Socialtrend specialises in data-driven influencer campaigns that blend creativity with precision. Their strategies are built on trend forecasting and audience intelligence.

Who they work with:
Fashion brands, lifestyle startups, beauty companies, and trend-sensitive markets.

Operating model:
Trend-led influencer marketing with strong analytics.

💡 Why they stand out:
  ✨ Culture forecasting
  ⚡ Data-backed creativity
  🎯 Precision targeting
  💬 Clear performance insights

Ed Green-Moore, Founder and Managing Director at Socialtrend

Ed Green-Moore built Socialtrend to bridge instinct and analytics. His leadership focuses on helping brands anticipate culture rather than react to it. Ed’s strategic clarity makes complex data feel human.

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‍Why the UK Influencer Market Feels Different

UK influencer culture values irony, subtlety, and social intelligence. Audiences quickly disengage from anything forced, which is why the agencies featured here focus on tone, nuance, and credibility. Influence in the UK isn’t about being loud—it’s about being believable.

The Future of Influencer Marketing in the UK

The next phase of influencer marketing will be built on trust, proof, community, and long-term value—mirroring what Digital Reference is building for professional identity. Credibility should be visible, reputation portable, and stories verified. That’s why we created tools for video resumes, verified references, and identity-first professional profiles, helping professionals build trust and showcase their authentic value.

Final Thoughts -Spotlighting the Leaders Behind The Agency

This guide isn’t about hype—it’s about people. The agencies featured here are shaping how stories are told across the UK, redefining how brands earn trust, and proving that influence is measured by connection, not followers. 

At Digital Reference, we believe your professional story deserves the same care: not polished, not inflated, not performative—just real.

Explore more from Digital Reference resources: 👇

• Best Personal Branding Services & Personal Brand Consultants in the UK
• Best Digital Marketing Agencies & Digital Marketing Companies in UK
• Best Marketing Companies & Marketing Firms in the UK
  

If you want to own your story, build portable credibility, and show the human behind the work, Digital Reference is here.