Best Marketing Consultants in Charlotte

Charlotte Area Marketing Consulting Services

Welcome to our curated deep dive into some of the most capable and strategic marketing consultants serving the greater Charlotte–Concord–Gastonia (NC-SC) region. Queen City’s growth landscape is made richer not just by big brands and bold campaigns, but by nimble, smart, insight-driven consultants who understand the local pulse. From downtown Charlotte’s innovation corridors through its suburban business parks and into the service-driven economies of the surrounding region, marketing consulting has become a key lever for organizations wanting to stand out.

In this blog, we’re announcing our hand-picked group of professionals: some freelancers, some solo-operator agencies, and some part of firms. Each provides marketing consulting services (strategy, digital, branding, execution) and is based in the Charlotte area. We’ve looked at their background, results, local orientation, and how they align with the unique positioning of Digital Reference: strategic, research-driven, and digitally fluent.

Our Methodology

Selecting these consultants wasn’t just about “who shows up on Google in Charlotte.” We employed a research method that involved:

• Identifying professionals with verifiable experience in the Charlotte metro or nearby (Concord, Gastonia) marketing ecosystem.
• Reviewing their LinkedIn profiles, websites, and public‐facing case studies to assess strategy orientation, execution capability, and measurable outcomes.
• Evaluating their fit with what are considered core marketing consulting values: digital strategy integration, entrepreneurial mindset, measurable results, and adaptability in mid-sized markets.
• Ensuring they have a geographic base (or strong activity) in the Charlotte area, so they understand local business culture, market characteristics, and regional competitive dynamics.
• Finally, we considered how each consultant positions themselves: solo vs agency, specialization vs broad marketing, and how they leverage Digital Reference themes (data-driven, agile, scalable for growth).

With no further ado, below are the standout consultants. Please note: this list is not ranked—it’s simply a vetted collection of talented professionals you should know in the Charlotte area.

🔴 Morgan Robinson, MBA

Marketing Consultant and Founder, Hospitality Coalition (HoCo)

🔗 LinkedIn

Morgan Robinson brings an MBA and a hospitality-industry genesis to her consulting work. Based in the Charlotte metro, she founded Hospitality Coalition (HoCo) to help hospitality businesses with marketing, branding, and community building. Her background in service, events, and business development gives her a unique perspective: she doesn’t just push digital tactics—she understands how customer experience, branding, and marketing operations merge.

📍 Key strengths:
🍀 Strategic event-based marketing and community activation
🌳 Tailored marketing support for service & hospitality businesses
🌱 Entrepreneurial mindset and cross-functional skill (marketing + operations + branding)

‍

🔴 Kasey Childers

Digital Marketing Consultant and Marketing Agency Owner at Childers & Co.
🔗 LinkedIn

Kasey Childers co-founded Childers & Co. in Charlotte, an agency that works with small to mid-sized businesses across branding, website design, local SEO, and monthly marketing services. As a consultant, she emphasizes long-term partnerships and helping businesses elevate their authority online.

📍 Key strengths:
🍀 Integrated digital marketing services—branding + web design + SEO + monthly support
🌳 Small business and growth-stage focus—ideal for Charlotte’s diverse business ecosystem
🌱 Personalized, partner-driven approach—hands-on collaboration with leadership teams

‍

🔴 Carl Tucker

Marketing Consultant, Owner at  ROINOW Marketing , Digital Marketing Consultant (SEO) at Breeez

🔗 LinkedIn

Carl Tucker, through ROI NOW Marketing, offers consulting services focused on ROI-driven campaigns, performance tracking, and marketing analytics. Based in the Charlotte area, Carl emphasizes measurable outcomes and helps clients interpret marketing as a business lever.

📍 Key strengths:
🍀 Performance marketing and analytics—knowing what works and why
🌳 ROI-first mindset—aligning spend with clear, measurable results
🌱 Local market understanding—attuned to Charlotte’s business rhythms

‍

🔴 Cathy Gass

Marketing Consultant and Owner at Bleu Henry Lane
🔗 LinkedIn

Cathy Gass leads Bleu Henry Lane, offering marketing consulting and brand development services out of Charlotte. She specializes in helping lifestyle brands, small business owners, and mission-driven enterprises craft a distinct presence.

📍 Key strengths:
🍀 Brand storytelling—finding and amplifying authentic brand voices
🌳 Tailored marketing for niche and lifestyle sectors
🌱 Personalized consulting—partnering closely with purpose-driven founders

‍

🔴 Michelle Russell

President and Owner at Miche Marketing
🔗 LinkedIn

Michelle Russell is a marketing consultant based in Charlotte with extensive experience advising businesses on marketing strategy, digital presence, and growth tactics. She blends consulting with hands-on execution, ideal for smaller teams that need both direction and implementation.

📍 Key strengths:
🍀 Strategic marketing advisory—developing strong, research-driven strategies
🌳 Digital optimization—enhancing website, branding, and online footprint
🌱 Support for small teams—filling internal marketing gaps effectively

‍

🔴 Gabrielle Baker

Sales and Marketing Consultant | Personal Relations Manager | Digital Marketing Expert
🔗 LinkedIn

Gabrielle Baker operates in the Charlotte region as a marketing consultant focusing on positioning, digital lead generation, and marketing alignment. She brings a fresh, energetic approach and is attuned to emerging digital marketing practices.

📍 Key strengths:
🍀 Lead generation & inbound marketing—attracting and converting effectively
🌳 Strategic positioning—defining competitive differentiation
🌱 Emerging channel fluency—leveraging new digital trends with creativity

Why This Matters for the Charlotte Region

Charlotte has evolved into a dynamic metro area where business growth is happening across sectors: finance, manufacturing, tech, service, hospitality, retail, and startups. Marketing consultants in this region must do more than “run social ”ads” they must understand regional business culture, local networks, and how digital transformation plays out in a mid-sized market. The consultants above bring that mix of local nuance and digital sophistication.

At Digital Reference, we often talk about the three pillars of effective marketing consulting:

1. Research & Strategy—Understanding the business, market, competition, and audience.
   
2. Execution & Integration – Aligning digital tactics (SEO, web, social, content) with brand and operations.
   
3. Measurement & Optimization—Using data to iterate and improve.
   

Our featured consultants embody those pillars—so if you’re a business in Charlotte looking for a consultant, you have exceptional options that span strategy, execution, and growth. 

Final Thoughts & Next Steps

We hope this curated list gives your organization in the Charlotte-Concord-Gastonia region a strong starting point for identifying the right marketing consulting partner. Whether you need help defining your brand, generating leads, optimizing your digital footprint, or aligning marketing with your infrastructure—the professionals above cover the full spectrum of needs.

As the local market evolves—new platforms, changing consumer habits, and heightened competition—having a consultant who understands both marketing strategy and the Charlotte region becomes increasingly valuable.

At Digital Reference, we help professionals better document career accomplishments and manage their professional reputation … introducing a much-needed dose of authenticity and transparency.

To learn more, visit How It Works.  Also, explore here:
    🌴 Marketing Consultants in the USA to Watch For
    🌴 Marketing Professionals: What Are They, and What Do They Do?
    🌴 Digital Marketing Consulting Services in Canada

Your Charlotte marketing journey starts here—let’s make it thrive. 🌿