Best Branding Consulting Services in Australia

Australia Branding Consultants

In Australia’s fast-paced market, finding a branding consultant who delivers both creative vision and strategic expertise is key to standing out. The right partner will craft a brand identity that resonates with your audience and supports your growth goals.

This guide highlights Branding Consulting Services in Australia agencies known for proven results, impactful client work, and strong leadership.

At Digital Reference, we connect businesses with vetted service providers who bring real value. If you want a trusted partner to help build or refine your brand, this list is for you.

How We Selected These Australian Branding Consultants

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Research-Driven: 

We assessed each agency’s public portfolio, real client case studies, and unique branding frameworks. Only firms with verifiable results and clear service methodologies made the list.

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Client-Reviewed: 

We looked for authentic client feedback, ROI-driven success stories, and reputation within their respective industries.

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Location-Based: 

All featured consultancies are headquartered in Australia, with leadership teams rooted in the local market  bringing valuable regional insights.

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Provider Spotlights

Marketing Angels

🔗 Website: https://marketingangels.com.au/

What they do: 

Specialising in outsourced marketing and branding strategies for SMEs, Marketing Angels helps businesses define and amplify their brand identity. They work across sectors like professional services, health, and lifestyle.

Who they work with: 

Australian SMEs, emerging brands, and service providers.

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Operating model: 

Offers outsourced CMO services, fractional marketing leadership, and strategic brand consulting.

Why they stand out:

• Proven frameworks for brand positioning and go-to-market strategies.
• Long-term client partnerships delivering measurable business growth.
• Pioneers in the Australian outsourced marketing space since 2001.

Michelle Gamble, Founder, Marketing Angels

🔗 LinkedIn: https://www.linkedin.com/in/michellegambleaus/

Michelle brings over two decades of leadership in marketing strategy, with a hands-on approach to helping businesses scale. Known for her consultative leadership, she’s driven by delivering practical branding outcomes for clients.

WiteKite

🔗 Website: http://www.wk.studio/

What they do:

A boutique studio offering brand strategy, identity design, and creative storytelling. They focus on holistic brand experiences, from visuals to messaging.

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Who they work with: 

Creative industries, startups, and impact-driven organisations.

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Operating model: 

Studio-style consultancy with a focus on immersive brand workshops.

Why they stand out:

• Specialise in aligning brand stories with authentic customer narratives.
• Known for collaborative, hands-on brand development processes.
• Strong presence in creative community projects across Australia.

Soph Klaas, Founder, WiteKite

🔗 LinkedIn: https://www.linkedin.com/in/soph-klaas-703328166/

With a background in visual communication and design strategy, Soph leads WiteKite with a strong emphasis on authentic storytelling. She's respected for her ability to translate complex ideas into compelling brand identities.

Lollipop Creative Studio

🔗 Website: https://lollipopcreative.com.au/

What they do: 

Specialises in brand identity design, logo creation, and creative branding packages for SMEs and entrepreneurs.

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Who they work with: 

Small businesses, retail brands, and solopreneurs.

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Operating model: 

Boutique agency model, offering customised branding solutions.

Why they stand out:

• Focus on playful, personality-driven brand design.
• Tailored packages suitable for small business budgets.
• Reputation for delivering high-quality design with a personal touch.

Linda Bradley, Founder, Lollipop Creative Studio

🔗 LinkedIn: https://www.linkedin.com/in/lindabrad/

Linda’s approach blends creativity with business acumen, honed from years of working with entrepreneurs. She’s known for her friendly, collaborative style and delivering designs that resonate with target audiences.

Prodigy Plus

🔗 Website: https://prodigyplus.com/

What they do: 

Brand strategy, digital presence, and marketing execution with a focus on growth-driven outcomes.

Who they work with: 

Professional services, B2B companies, and SMEs.

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Operating model: 

Strategy-first consultancy with digital execution support.

Why they stand out:

• Integrated approach combining brand strategy with lead generation.
• Strong track record in helping B2B clients scale.
• Emphasis on data-backed branding strategies.

Wade Easton, Founder, Prodigy Plus

🔗 LinkedIn: https://www.linkedin.com/in/wade-easton-9b32981b/

Wade’s leadership blends strategic insight with operational know-how. With a background in business development, he’s recognised for his commitment to client success and measurable results.

Belong Creative

🔗 Website: https://belongcreative.com.au/

What they do: 

Specialises in employer branding, brand storytelling, and creative brand campaigns.

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Who they work with: 

Corporate clients, HR teams, and brand managers.

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Operating model: 

Full-service creative agency with strategic brand focus.

Why they stand out:

• Deep expertise in employer branding and internal communications.
• Award-winning creative campaigns.
• Trusted by national brands for delivering authentic brand narratives.

Simon Druery, Founder, Belong Creative

🔗 LinkedIn: https://www.linkedin.com/in/simondruery/

Simon’s background in advertising and strategic branding makes him a go-to leader in employer branding. He’s known for aligning business strategy with creative execution, delivering meaningful brand experiences.

Infusion121

🔗 Website: https://infusion121.com.au/

What they do: 

Provides B2B branding, digital marketing, and lead generation services.

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Who they work with: 

B2B enterprises, industrial sectors, and corporate clients.

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Operating model: 

Strategy-led digital agency with a focus on brand positioning and demand generation.

Why they stand out:

• Proven track record in B2B brand growth.
• Offers integrated branding with demand generation.
• Experienced in international market strategies.

Brian Hanna, Founder, Infusion121

🔗 LinkedIn: https://www.linkedin.com/in/consultativedigitalstrategist/

Brian’s consultative leadership style is rooted in strategic thinking and B2B growth expertise. Known for driving brand awareness and market expansion, he combines analytical insight with creative execution.

Paradelta Strategy

🔗 Website: http://www.paradeltastrategy.com.au/

What they do: 

Business strategy, brand strategy, and market positioning consultancy.

Who they work with: 

Startups, SMEs, and scaling enterprises.

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Operating model: 

Boutique consulting firm focusing on business and brand growth.

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Why they stand out:

• Offers strategic brand audits and market positioning.
• Helps businesses align brands with market opportunities.
• Known for strategic clarity and actionable insights.

Tony Aitchison, Founder, Paradelta Strategy

🔗 LinkedIn: https://www.linkedin.com/in/tony-aitchison/

Tony’s expertise lies in business strategy and leadership development. He’s respected for helping clients create practical strategies that drive business growth, with a focus on market differentiation.

Bright Owl Marketing

🔗 Website: https://brightowlmarketing.com.au/

What they do: 

Offers strategic marketing, branding, and outsourced CMO services.

Who they work with: 

Small to mid-sized businesses, franchise groups, and professional 

service firms.

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Operating model:

Network of marketing consultants delivering flexible solutions.

Why they stand out:

• National network of expert consultants.
• Tailored branding and marketing strategies.
• Focus on practical, ROI-driven outcomes.

Craig Pethebridge, Founder, Bright Owl Marketing

🔗 LinkedIn: https://www.linkedin.com/in/craigpethebridge/

Craig brings a consultative leadership style, with a focus on building long-term client relationships. Known for his strategic thinking and results-oriented approach, he has a reputation for delivering measurable marketing outcomes.

Concrete Digital Marketing

🔗 Website: https://www.concretedigital.co/

What they do: 

Provides digital branding, website strategy, and performance marketing.

Who they work with: 

Startups, scale-ups, and local businesses.

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Operating model: 

Full-service digital marketing agency with a strategic brand focus.

Why they stand out:

• Combines brand strategy with digital performance.
• Known for high-impact website branding and UX.
• Transparent reporting and data-driven insights.

William Murphy, Founder, Concrete Digital Marketing

🔗 LinkedIn: https://www.linkedin.com/in/williammurphybio/

William’s leadership in digital branding and UX strategy sets him apart. Known for blending creative digital design with strategic marketing, he helps businesses establish a strong online brand presence.

Affect Advertising

🔗 Website: https://affectadvertising.com.au/

What they do: 

Full-service branding and creative agency offering identity design, brand strategy, and creative campaigns.

Who they work with: 

SMEs, startups, and corporate clients.

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Operating model: 

Creative agency with a focus on brand identity and messaging.

Why they stand out:

• Known for bold, creative brand identities.
• Strong focus on brand storytelling and visual impact.
• Flexible, client-first service model.

Maddison Cameron, Founder, Affect Advertising

🔗 LinkedIn: https://www.linkedin.com/in/maddison-cameron/

Maddison’s creative leadership is centred on bold brand storytelling and impactful design. With a background in creative advertising, she leads her team with a vision for authentic and memorable brand experiences.

Closing Thoughts on Australia’s Branding Consulting Scene

Australia’s branding landscape is rich with consultancies that merge strategy with creativity and these providers represent some of the best in delivering results-driven brand consulting. Whether you’re a startup looking for identity design or an established business seeking a strategic brand overhaul, these firms offer authentic, proven expertise.

Curious to discover more standout service providers? Explore our latest insights here: https://www.digitalreference.co/

Looking for a branding consultant that fits your business? Reach out — we’re here to help you navigate the world of outsourced expertise.

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