Influencer Marketing Consulting Services in Australia

Australia Influencer Marketing Consultants

In today’s ultra-connected landscape, influencer marketing isn’t just about paid posts, it’s about authentic community engagement, measurable ROI, and having the right strategy partner who understands your local market. At Digital Reference, we’ve pulled together a trusted, verified list of standout outsourced, fractional, part-time, and virtual influencer marketing consultancies rooted in Australia.

These are the agencies shaping how Australian brands build influence with real impact from structured frameworks to bold creativity, each company featured here has been vetted for real results, not just hype.

How We Chose These Influencer Marketing Consultants

We don’t do generic directories. Every consultancy on this list is here because they tick three essential boxes:

✅ Research-Driven: Proven strategies, clear frameworks, and verified results that hold up under scrutiny, not just promises.
✅ Client-Reviewed: Real feedback from paying clients, showcasing ROI and honest relationship management.
✅ Location-Based: Australian through and through from local insights to founders living and working where their clients are.

We believe this radical authenticity is what separates good agencies from great partners.

Meet the Standout Australian Influencer Marketing Consultants:

Underscore

What they do:
Underscore helps consumer brands and high-growth startups activate purpose-led influencer campaigns. They combine audience research, channel mapping, and scalable frameworks.

Who they work with:
Primarily DTC and e-commerce brands, lifestyle, and FMCG sectors.

Operating model:
Underscore offers fractional campaign management, acting as an embedded strategic partner with in-house creative talent.

💡 Why they stand out:

• Developed a proprietary “Audience Alignment Framework” for precise influencer selection.
  
  
• Transparent performance reporting, benchmarking reach vs. conversion.
  
  
• Case studies show consistent double-digit engagement rate increases for emerging Australian brands.

Matt Gardener, Co-Founder & Partner, Underscore

Matt has spent over a decade blending brand strategy and community-led growth for startups and scale-ups. Known for his structured, data-backed approach, Matt has guided brands to unlock measurable ROI from micro-influencer communities. His leadership style is collaborative, he embeds directly with client teams to transfer knowledge long-term.

Native Empire

What they do:
Native Empire specializes in full-funnel influencer marketing for niche and luxury sectors. Their service covers brand narrative development, influencer relationship brokering, and campaign amplification.

Who they work with:
Fashion, premium wellness, and boutique hospitality brands.

Operating model:
High-touch, boutique-style consultancy with a select roster of long-term clients.

💡 Why they stand out:

• Curate exclusive influencer communities, ensuring alignment with premium positioning.
  
  
• Blend influencer activations with owned content strategies for maximum brand lift.
  
  
• Documented uplift in brand sentiment and referral traffic for legacy Australian labels.

Andrew Tweedie, Founder & CEO, Native Empire

Andrew combines an editorial background with deep industry ties in luxury branding. He’s known for elevating boutique labels through carefully nurtured influencer relationships. With Native Empire, Andrew applies a discerning eye to every collaboration, safeguarding brand equity while driving real-world results.

Vive Management

What they do:
Vive Management delivers influencer strategy, talent management, and campaign execution for health, wellness, and beauty brands.

Who they work with:
Established and challenger beauty, skincare, and wellness companies.

Operating model:
Combines traditional agency services with on-demand consulting for in-house marketing teams.

💡 Why they stand out:

• In-house talent roster plus external influencer mapping for precise reach.
  
  
• Robust frameworks for brand safety and compliance in sensitive health niches.
  
  
• Documented multi-platform campaigns that boost conversion across social and owned channels.

Isabella Lynden, Founder & Director, Vive Management

Isabella’s background spans PR and digital community building. She’s respected for championing fair talent partnerships and high-integrity brand collaborations. Under her leadership, Vive has grown to be a trusted name for brands needing expert influencer guidance in highly regulated markets.

the projects*

What they do:
the projects* fuses brand experience, cultural strategy, and influencer engagement into immersive campaigns.

Who they work with:
Global and domestic brands in entertainment, lifestyle, and cultural sectors.

Operating model:
Project-based engagements backed by an in-house creative collective.

💡 Why they stand out:

• Expertise in fusing influencers with live experiences and pop culture moments.
  
  
• Pioneered integrated event + influencer models that deliver both reach and authentic buzz.
  
  
• Strong track record with major Australian festivals and cultural institutions.

Carrie Barker, CEO, the projects*

Carrie’s career is built on blending creativity and commercial acumen. With a background spanning top-tier agencies, she’s led large-scale activations that put brands at the cultural forefront. She’s known for championing bold ideas that break through clutter and connect communities.

Beon Media

What they do:
Beon Media builds data-backed influencer campaigns for emerging tech and SaaS brands, blending content strategy with performance marketing.

Who they work with:
Tech startups, B2B SaaS, and fintech brands expanding into new markets.

Operating model:
Fully remote team with fractional CMO-level influencer strategy services.

💡 Why they stand out:

• Specializes in B2B influencer playbooks, an underserved niche.
  
  
• Clear ROI metrics, with client case studies showing pipeline growth.
  
  
• Pioneers thought leadership partnerships alongside traditional influencer content.

Bonnie-Jean Naim, Founder, Beon Media

Bonnie-Jean’s background in B2B marketing and content strategy underpins Beon’s unique positioning. She’s respected for demystifying influencer marketing for complex industries and ensuring clients get measurable pipeline impact. Her leadership is detail-focused and results-driven.

Mushroom Connect

What they do:
Mushroom Connect ties together music, entertainment, and brand partnerships through talent-led influencer activations.

Who they work with:
Record labels, entertainment brands, and youth-focused consumer products.

Operating model:
Operates as an influencer broker plus campaign strategist under the Mushroom Group umbrella.

💡 Why they stand out:

• Direct links to Australia’s leading artists and content creators.
  
  
• Seamlessly bridges influencer content with live performance promotions.
  
  
• Proven impact in youth and music-driven consumer markets.
  
  

Kirsty Kassabis, Co-Founder & Director, Mushroom Connect

Kirsty built her career at the intersection of music and brand marketing. She’s a trusted connector who understands how to leverage talent influence in a way that benefits both brands and artists. Her leadership is relationship-driven and deeply industry-connected.

Allegiant Media

What they do:
Allegiant Media delivers integrated influencer and PR campaigns for industrial and B2B companies.

Who they work with:
Mining, resources, and heavy industries transitioning to modern brand communications.

Operating model:
Boutique firm that partners with legacy businesses for narrative transformation.

💡 Why they stand out:

• Pioneers in influencer-led B2B communications in industrial sectors.
  
  
• Known for educating conservative industries on earned trust and digital reach.
  
  
• Case studies prove increased stakeholder engagement for ASX-listed clients.

Luke Bussell, Managing Director, Allegiant Media

Luke’s background in mining communications and digital PR shaped Allegiant’s unique niche. He’s known for translating complex technical messaging into authentic influencer stories. His approach is practical, respectful, and bridges old-school industries with new-school engagement.

Uncharted Agency

What they do:
Uncharted Agency designs unconventional influencer campaigns that blend viral social tactics with storytelling.

Who they work with:
Challenger brands in fashion, sustainability, and lifestyle.

Operating model:
Agile, remote-first agency offering part-time campaign consulting and creative execution.

💡 Why they stand out:

• Embraces experimental formats from micro-viral video to collaborative content drops.
  
  
• Advocates for ethical, transparent influencer agreements.
  
  
• Known for rapid-testing campaign frameworks to maximise ROI on tight budgets.

Victor Wong, Co-Founder & CEO, Uncharted Agency

Victor’s roots are in creative production and digital storytelling. His leadership style is bold and test-and-learn focused. He’s built Uncharted to help disruptors punch above their weight through memorable influencer stories that feel anything but staged.

Zonnios&Hunt

What they do:
Zonnios&Hunt craft end-to-end influencer strategies for family-owned and local consumer brands.

Who they work with:
Heritage food brands, local retailers, and regional Australian businesses.

Operating model:
Combines local community mapping with influencer training workshops for small brands.

💡 Why they stand out:

• Deep regional knowledge and grassroots network.
  
  
• Helps local brands upskill in influencer marketing fundamentals.
  
  
• Proven results increasing foot traffic and local sales for family-run businesses.

Nick Zonnios, Partner, Zonnios&Hunt

Nick’s passion for supporting local businesses comes through in every engagement. He’s known for demystifying digital marketing for family operators and using authentic community voices to strengthen brand trust. His leadership is patient, educational, and firmly local-first.

BlueGum

What they do:
BlueGum helps sustainability and impact-driven brands connect with influencers aligned with their mission.

Who they work with:
Social enterprises, sustainability startups, and purpose-led lifestyle brands.

Operating model:
Hybrid model: part agency, part training hub for purpose-focused marketing teams.

💡 Why they stand out:

• Clear sustainability impact frameworks embedded in every influencer brief.
  
  
• Specialist in matching brands with cause-based micro-influencers.
  
  
• Credible case studies showing improved brand trust scores and community impact.

David Glasgow, Founder, BlueGum

David’s background is in environmental advocacy and social enterprise. He’s known for turning influence into real-world action by championing transparent, mission-led partnerships. His leadership style is collaborative and deeply committed to purpose over posturing.

Final Thoughts: The Future of Influencer Marketing in Australia

Choosing an influencer marketing partner isn’t about finding the loudest agency, it’s about finding a consultancy that can deliver real engagement, repeatable frameworks, and authentic community impact in your local context. These Australian consultancies prove that great influence is earned, not just bought.

At Digital Reference, we stand for radical authenticity, real operator stories, and verified performance. If you’re exploring how to strengthen your operations or extend your brand reach with credible experts, check out some of our other resources for growth-focused professionals: How to Hire Marketing Professionals or our guide to using professional references to boost your reputation. 

If you're ready to connect with a trusted agency, now’s the time to build your next community of loyal fans, not just followers. Explore more insights here at Digital Reference