Market Research Consultants in London to Watch for in 2025

London’s Top Market Research Experts Driving Insight Innovation

London’s market research scene is buzzing with fresh perspectives, bold strategies, and consultants who are pushing boundaries to deliver more than just data, they deliver clarity, foresight, and game-changing results. At Digital Reference, we’ve conducted thorough research to spotlight the city’s top market research consultants to watch for in 2025.

Our curated list showcases professionals who are transforming the way brands understand consumers, innovate products, and stay ahead of market trends, all while staying rooted in London’s unique, fast-paced ecosystem.

If you’re looking for market research talent that combines deep expertise, innovative thinking, and a human-centered approach, this guide will help you connect with the right partners. Here’s how we picked these consultants:

• We analyzed their proven track record of delivering actionable insights
• We evaluated their role in shaping London’s research market
• We studied their unique methodologies and client impacts

For more insights on choosing the right research partners and methodologies, explore our marketing spotlight and guide to hiring a market research consultant.

Tony Lewis

Founder and CEO, Vision One Research
LinkedIn | Website

Tony Lewis is one of the most seasoned and inventive minds in the UK’s insight scene, and a force behind Vision One’s reputation as a bold, brand-focused consultancy that doesn’t just deliver data, but drives transformation. With 40 years of marketing and research experience, Tony has worked with over 500 brands to unlock growth, test disruption, and sharpen strategic direction across both B2B and B2C markets.

🔹 Specializes in: Brand strategy, qualitative research, neuromarketing, and international research
🔹 Career roots: From physics to marketing at Royal & Sun Alliance, then leading roles at Allied Lyons, Arcadia, and Debenhams
🔹 Impact: Helps London brands measure more than brand awareness by turning research into a roadmap for sales, innovation, and long-term growth

Sean Ivory

CEO, Integral Research
LinkedIn | Website

With over 20 years in the market research space, Sean Ivory is a behind-the-scenes powerhouse who’s built the engine room of modern global research. As the CEO of Integral Research, Sean leads a team that specializes in end-to-end market research operations, from sourcing hard-to-reach audiences to building world-class systems for data quality, respondent validation, and engagement.

🔹 Specializes in: Global market research operations, data validation, respondent engagement, hard-to-reach audience targeting
🔹 Client value: Frees up clients to focus on insights by owning the complexity of fieldwork, translation, and logistics
🔹 Reach: Projects in over 60 countries and 30+ languages with a diverse, international team that mirrors the markets they serve

Jeremy Braune

Managing Director, Brandspeak
LinkedIn | Website

At the helm of Brandspeak, Jeremy Braune brings over two decades of insight leadership and brand strategy expertise to some of the UK’s and the world’s most recognized B2C and B2B names. From Santander and Nintendo to AVIVA, Mitsubishi and Muller Dairy, Jeremy has helped brands across 40+ international markets get to the heart of what truly drives their audiences.

🔹 Specializes in: Delivery of qualitative and quantitative insight that enables strategic decision-making and profitable brand growth. Brandspeak works across 4 main areas: brand, communications, new product development, and customer experience optimisation.
🔹 Clients served: Banking, insurance, tourism, retail, education, and emerging tech across four continents
🔹 Contribution: A guest speaker and lecturer at London Business School, bringing research strategy into the boardroom

Andrew White

Co-Founder & CEO, Sapio Research
LinkedIn | Website

At the intersection of B2B strategy and tech-driven insight, Andrew White leads Sapio Research with a mission to make high-quality, honest, and efficient research more accessible, especially for brands navigating complex, high-stakes markets. As Co-Founder and CEO, Andrew is an expert in helping businesses segment audiences, refine marketing strategies, and generate data-driven content that gets results.

🔹 Expertise: B2B and technology market research, brand tracking, audience segmentation, and thought leadership content
🔹 Client challenges solved: Identifying new customer segments, clarifying brand perceptions, and supporting go-to-market strategies
🔹 Team strengths: A multidisciplinary crew of researchers from economics, psychology, sociology, and stats

Shazia Ali

Founder & Qualitative Research Specialist, Mint Research
LinkedIn | Website

With over 25 years of experience in qualitative research, Shazia Ali has mastered the art of uncovering what people truly think, feel, and need, even when they’ve never been asked before. As the founder of Mint Research, Shazia leads with empathy, cultural fluency, and deep listening, giving voice to communities that are often overlooked in traditional research.

🔹 Specializes in: Qualitative insight, niche audience engagement, cultural nuance, sensitive-topic facilitation
🔹 Strengths: Designing thoughtful methodologies for delicate topics and building inclusive research teams tailored to each project
🔹 Reach: From UK-based studies to multi-country qualitative research across sectors and demographics

Fiona Jack

Managing Director, Greenlight Research
LinkedIn | Website

For nearly three decades, Fiona Jack has been a global force in qualitative market research, leading projects that cross borders, cultures, and consumer categories with ease. Since founding Green Light International in 1998, Fiona has built a reputation for strategic, actionable research that shapes some of the most recognizable brands in the UK and around the world.

🔹 Focus: Brand and advertising development, cross-cultural qualitative research, and strategic consumer insight
🔹 Sectors served: Healthcare, beauty, technology, financial services, travel, food and drink, and luxury goods
🔹 Methodology: Skilled in both traditional and innovative qualitative approaches, always tailored to market context

Sabine Stork

Senior Partner, Thinktank
LinkedIn | Website

Sabine Stork’s Thinktank is synonymous with innovation and foresight research in London. She uses a unique blend of workshops and predictive analytics to help clients identify future trends and create winning product innovations.

🔹 Specializes in: Global audience research, emerging behaviors, agile qual and quant, cultural analysis
🔹 Methodologies include: Digital tasking via ThinkSpace, online and in-person depths, QuickThink agile testing, and ThinkStorm client workshops
🔹 Global impact: Trusted by international brands for navigating research across multiple regions and demographics

Simon Thompson

Managing Director, Relish
LinkedIn | Website

Simon Thompson leads Relish with a focus on unlocking deep customer understanding that drives measurable business outcomes. With a toolkit that spans brand and comms tracking, segmentation, creative testing, and experience mapping, Simon leads a team that’s laser-focused on one thing: helping businesses deepen loyalty, lift engagement, and unlock higher value from their audiences.

🔹 Innovation-driven: Leads proposition workshops, decision hierarchy modeling, and customer-centric innovation sprints
🔹 CX and UX expertise: Customer journey mapping, onboarding analysis, experience tracking, and loyalty diagnostics
🔹 Business impact: Focused on increasing retention, ARPU, and brand engagement by understanding what truly moves customer behavior

Mark Squires

Founder & CEO, Watermelon Research
LinkedIn | Website

Mark Squires is a pragmatic and passionate leader in customer experience research, combining deep expertise in both research methodologies and technology. Since founding Watermelon Research in 2012, Mark has built a consultancy focused on embedding seasoned practitioners directly within client organizations to design, implement, and deliver actionable voice of the customer platforms that truly drive business transformation.

🔹 Specializes in: Customer experience consultancy, voice of the customer platforms, actionable insight delivery
🔹 Approach: Hands-on practitioner-led teams embedded with clients, blending research tech with human expertise
🔹 Impact: Helping organizations move from data collection to insight-driven change and customer-centric transformation

Elaine Francis

Founder, Criteria Research
LinkedIn | Website

Elaine Francis is a pioneering force in market research recruitment and founder of Criteria, established in 1996. With decades of experience starting from her early recruiting days in Manchester, Elaine has built a reputation for championing quality, integrity, and higher standards across the research industry.

🔹 Expertise: Leading recruitment standards, fraud prevention in research participation, and delivering training to elevate freelance recruiter professionalism
🔹 Industry leadership: Mentor and judge shaping emerging talent and operational excellence in market research
🔹 Training & education: Delivering specialist training for freelance recruiters to improve participant experience and fraud detection

Discover More with Digital Reference

Digital Reference connects you to top-tier market research consultants who deliver trusted methodologies and actionable results. Whether you’re launching a product, entering new markets, or refining your strategy, our platform helps you find the best fit for your project and industry needs.

Ready to connect with London’s leading market research consultants?
Visit Digital Reference today and start your journey toward smarter, sharper insights.