Marketing Consultants in Washington, D.C. to Watch For in 2025

Washington, D.C. Marketing Service Providers to Know in 2025

Washington, D.C. is more than just the seat of American politics. It’s also home to a rapidly evolving marketing landscape filled with strategy-forward consultants who help organizations cut through the noise. From digital-first freelancers to agency veterans and founders, D.C. consultants are shaping how local businesses, national organizations, and educational institutions build brands and engage audiences in 2025.

How We Selected This List

At Digital Reference, our goal is to spotlight top-tier talent across sectors with transparency and intention. Our selection process for this curated list of marketing consultants involves several key criteria:

• Location Verification: Confirming consultants are based in or actively serving the D.C. metro area.
• Professional Experience: Reviewing depth of experience across verticals.
• Client Impact: Evaluating real-world outcomes and the scale of success achieved.
• Thought Leadership: Assessing contributions through speaking, teaching, or publishing.
• Alignment with Digital Reference Values: Highlighting professionals who lead with trust, execution, and clarity.

Below, you’ll meet the consultants reshaping the D.C. marketing scene. Whether you're scaling an edtech startup or boosting visibility for a mission-driven nonprofit, these are the folks to call.

Featured Marketing Consultants in Washington, D.C.

Liz Marshall

Principal, Cole Marketing
LinkedIn | Website

Liz Marshall is a veteran marketing strategist and founder of Cole Marketing, a consultancy serving purpose-driven organizations. With a decade of experience in AEC marketing, Liz has built a reputation for marrying storytelling with strategy. She helps clients stand out in crowded markets through campaigns that connect, resonate, and convert.

Signature Strengths
✨ Brand messaging
🚀 Marketing strategy
🔗 Stakeholder communication

Jenny Kay

Founder, Kay Communications
LinkedIn | Website

Jenny Kay has spent more than a decade helping institutions communicate with clarity. As the founder of Kay Communications, Jenny has worked closely with a range of clients, including healthcare leaders and political advocacy groups. She blends messaging expertise with strategic know-how to elevate brand narratives and stakeholder trust.

Signature Strengths
🌍 Public-facing communications strategy
📅 Campaign development for policy and healthcare sectors
🔹 Strategic Communications 

Anne Boyle

Marketing Consultant
LinkedIn

Anne Boyle is a trusted advisor for brands undergoing transformation. With a background in communications and content strategy, Anne excels in translating complex offerings into compelling narratives. She helps businesses align brand voice with operational goals to create meaningful and measurable marketing impact.

Signature Strengths
💡 Brand storytelling
📝 Editorial and content development
📲 Omnichannel messaging
📊 Executive brand support

Kimberlee Eveland

Marketing Consultant
LinkedIn

Kimberlee is a seasoned marketing professional with a strong track record of driving growth, elevating brand identity, and leading cross-functional initiatives across both nonprofit and for-profit sectors. With expertise in everything from strategic planning to hands-on event execution, she’s a rare blend of big-picture thinker and practical operator.

Signature Strengths
🧭 Strategic Marketing Planning

🎨 Creative Direction & Brand Messaging

📣 Cross-Channel Campaign Execution

📊 Media Planning, Research & ROI Strategy

Jessica McKay

Marketing & Communications Consultant
LinkedIn

Jessica McKay is a detail-driven strategist with a background in higher education marketing. Her focus is on helping colleges, edtech platforms, and workforce development programs reach the right audiences with the right messaging. She offers everything from enrollment campaigns to alumni engagement.

Signature Strengths
🏫 Higher ed messaging
🔹 Publication strategy & PR
🔐 Project management
🖋 Writing and editing 

Megan Richter

PR & Marketing Consultant
LinkedIn

Megan Richter is a seasoned PR and marketing consultant with over a decade of experience helping brands elevate their visibility. As a freelancer, she’s translated deep strategic insight into high-impact campaigns, and previously steered PR and communications at Rosetta Stone, eBay, Yahoo! Inc., and more. 

Signature Strengths
🗣️ Strategic PR & media relations

📝 Brand messaging & content creation

📋 Campaign planning & execution expertise

📈 Freelance agility & client-focused collaboration

Lynn O'Connell

Founder, O'Connell Meier Consulting

LinkedIn | Website

With over two decades of experience, Lynn O'Connell is a direct marketing powerhouse. She’s helped countless nonprofits and education-focused organizations elevate their donor outreach and campaign effectiveness. Her approach blends research, empathy, and precision execution.

Signature Strengths
📧 Direct mail and email marketing
📅 Annual campaign planning
📊 Fundraising strategy
🏫 Nonprofit audience development

Jessica Bland

Marketing Consultant
LinkedIn

Jessica Bland has a strong foundation in brand identity and audience experience. With a background in both corporate and nonprofit sectors, she understands how to balance performance and purpose in marketing plans.

Signature Strengths
🌈 Visual storytelling and branding
💬 Cross-channel engagement
💼 Brand refresh consulting
💡 Strategy rooted in analytics

Elizabeth La Rosa

Communications Strategist
LinkedIn

Elizabeth La Rosa is a senior marketing and communications professional with extensive global experience in strategic planning, content development, event marketing, and digital engagement. Her background spans both government and commercial sectors, with a focus on computer systems, cloud software, and related services. Known for her results-driven approach and collaborative leadership style, Elizabeth brings strength in business development, content strategy, and cross-channel marketing.

Signature Strengths
🧭 Strategic Marketing & Communications Planning

✍️ Content Development & Messaging Strategy

🌐 Cross-Channel Campaign Execution (Email, Social, Web, Print)

📊 Business Development & Marketing Analytics

Jasmine Lynn

Marketing and Branding Specialist
LinkedIn

Jasmine is a results-driven online marketing professional with a strong foundation in SEO and a passion for strategic outreach. She specializes in connecting brands with their audiences through effective digital PR, content marketing, and thoughtful link-building strategies. With a clear focus on measurable outcomes, Jasmine helps businesses grow their visibility and authority online.

Signature Strengths
🎨 Outreach & Digital PR

🔹 Visual marketing assets
🌍 SEO strategy
🖌️ Content marketing & strategy 

Nathan Groce

LinkedIn | Website

Nathan is passionate about harnessing the power of marketing for positive change. With over 15 years of experience in the marketing arena, he has worked in both the corporate and nonprofit sectors, facilitating organizations in achieving annual nine-figure revenues. Some of his past clients include the George Washington University and The Bail Project. 

The Digital Reference Team was able to connect with Holly to learn more about her and Fathom35's approach to client work. Here's what we learned:

What's your typical approach to client engagements?

"At Market Me Consulting, our approach is rooted in collaboration, strategy, and results. We start by deeply understanding our client’s mission, audience, and goals through discovery sessions and stakeholder input. From there, we co-create a tailored marketing or fundraising strategy that aligns with their objectives and capacity. Whether we’re launching a public awareness campaign, developing a brand identity, or increasing donor engagement, we lead with data, creativity, and a commitment to equity and impact. We stay engaged throughout implementation—providing hands-on support, measuring results, and adjusting as needed to ensure our clients meet and exceed their goals."

What type of clients are the best fit for you?

"We’re best suited for mission-driven organizations that are ready to grow, adapt, or better connect with their audience. This includes nonprofits, government agencies, and socially responsible businesses that want to increase visibility, deepen engagement, or raise more funds—but need the right strategy and support to get there.

Our ideal clients value collaboration, are open to fresh ideas, and understand that effective marketing is both creative and strategic. Whether they’re launching a new program, expanding their impact, or reimagining their brand—we’re here to help them do it with clarity and confidence."

What are your specialties or professional superpowers?

"Our superpower is connecting the dots—between data and creativity, strategy and storytelling, ambiguity and action. At Market Me Consulting, we specialize in translating complex insights into compelling, audience-driven campaigns that deliver real results.

We thrive in fast-moving, often ambiguous environments, helping our clients cut through the noise and focus on what works. Our team is recognized for providing white-glove service, clear communication, and serving as an extension of our clients’ teams.

For nonprofits, we offer the rare combination of both fundraising and marketing expertise, helping organizations not only tell their story but raise the dollars to sustain it. Whether it’s launching a campaign, refining your brand, or building a donor program from the ground up, we bring a thoughtful, data-informed, and creative approach to everything we do."

What else should your clients know about you?

"At Market Me Consulting, we lead with purpose, empathy, and results. We believe marketing should do more than look good—it should move people to action and help mission-driven organizations thrive.

Our professional values center around integrity, inclusivity, collaboration, and impact. We’re motivated by the idea that good strategy can unlock great change. That’s why we partner with clients who are making a difference—whether they're tackling big social issues, launching new initiatives, or serving their communities in bold ways.

Personality-wise, we’re strategic thinkers with a creative streak and a can-do attitude. We ask good questions, listen carefully, and bring calm confidence to the table—even when the path forward isn’t perfectly clear. We know how to turn ambiguity into opportunity, and we’re as comfortable in a data dashboard as we are in a brainstorming session.

Above all, we bring heart, hustle, and high standards to every project—because our clients’ missions deserve nothing less."

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Marketing Talent Driving Change in the Capital

Washington, D.C., might be known for its policymaking, but it's also home to a diverse, dynamic marketing ecosystem—shaped by mission-driven organizations, tech innovators, and creative consultants who understand how to move messages that matter. The professionals we’ve highlighted aren’t just marketers—they’re trusted advisors, brand builders, and strategic storytellers.

A Note from Digital Reference

At Digital Reference, we exist to simplify how you find, evaluate, and engage top-tier professional talent. From marketing to HR, we spotlight people who get the job done—with integrity and vision.

Learn more about our mission:

👉About Digital Reference

👉Marketing Professionals: What Are They and What Do They Do?

👉Marketing Consultants in the USA to Watch For 

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