Best Public Relations Consulting Services in Australia

Australia Public Relations Consultants

In Australia’s dynamic and competitive business landscape, companies need more than standard PR services; they require communications partners who combine deep industry expertise with an understanding of local market nuances and global reach. Australian PR consultants and PR firms play a critical role in shaping brand perception, driving awareness, and managing stakeholder relationships across diverse sectors. Success in this environment demands tailored strategies, innovative thinking, and the ability to adapt to evolving media dynamics.

To identify the most effective PR consulting firms in Australia, we used a research-driven methodology focused on measurable results. We evaluated each firm’s client outcomes, case studies, and strategic frameworks to ensure they deliver real-world impact. Only agencies with authentic client testimonials, proven ROI, and a strong reputation within the Australian market were included.

All featured PR firms are founded and operate in Australia, bringing invaluable local insight while offering solutions that can extend globally. From fractional and part-time support to fully virtual PR services, these agencies distinguish themselves through customized strategies, strong client relationships, and a track record of measurable success. By highlighting their expertise, we provide businesses with trusted partners who can navigate Australia’s complex communications landscape.

Leading Australian PR Firms and Consultants

Straight Up PR

🔗 Website: https://www.straightuppr.com.au/

What they do: Straight Up PR delivers strategic, impactful and authentic public relations campaigns for health, lifestyle, food/drink, travel and better-for-you brands across Australia, New Zealand and Singapore. They combine creative thinking with relationship-driven communication to achieve meaningful results.

Who they work with: Much-loved brands, businesses, products and people of influence in the better-for-you space.

Operating model: Offers tailored PR and communications services on both a project and retainer basis.

Why they stand out:

• Specializes in culturally intelligent health and wellness communications across Australia, New Zealand and Singapore.
• Integrates traditional PR with influencer collaborations, experiential marketing and brand partnerships.
• Works only with clients and causes they genuinely believe in, fostering trust and long-term relationships.

Hannah O'Donnell, Founder, Straight Up PR

🔗 LinkedIn: https://www.linkedin.com/in/hannah-o-donnell-b718b61a/

Hannah O’Donnell is the Founder & Managing Director of Straight Up PR and Straight Up Studio, agencies renowned for impactful campaigns, creative brand design and a refreshingly real approach to PR, branding and web development. She is particularly recognized for helping New Zealand brands successfully expand into the Australian market and, more recently, for leading Singapore’s only PR agency specializing in culturally intelligent health and wellness communications. Hannah’s leadership style centers on authenticity, relationship-building and community growth, while her strategic and creative vision keeps her ahead of industry trends.

raraPR

🔗 Website: https://www.rarapr.com/

What they do: raraPR is Melbourne’s most progressive public relations, branding and digital marketing agency devoted to retail and fashion. They combine trend-forward creativity with strategic PR to build brands people can’t live without.

Who they work with: Ethical and conscious businesses at any stage of their journey.

Operating model: Offers sustainable PR mentorship and management, making world-class PR accessible and adaptable for long-term growth.

Why they stand out:

• Champions “Kind PR,” focusing on ethical, conscious and sustainable communications.
• Blends traditional PR expertise with digital marketing, branding and social media strategy.
• Operates as a collaborative creative hub dedicated to meaningful brand building.

Jade Roberts, Founder, raraPR

🔗 LinkedIn: https://www.linkedin.com/in/jade-roberts-27b78836/

Jade Roberts is the Founder and Director of raraPR, a Melbourne-based agency redefining what PR can be for ethical and conscious brands. With over two decades in communications, she has worked across boutique agencies, national retail brands and major media outlets, building a deep expertise in brand positioning and consumer engagement. Frustrated by the competitive and traditional PR culture she experienced early in her career, Jade created raraPR in 2011 as a collaborative, mentorship-driven community that blends creativity with purpose. Her work is fuelled by a passion for sustainable, accessible PR strategies and a commitment to helping brands make a lasting positive impact.

Croft Public Relations

🔗 Website: https://www.croftpr.com/

What they do: Croft Public Relations delivers “PR with Purpose,” helping brands build thriving, profitable and impactful communities through tailored communications strategies. Based in Brisbane, they blend creativity and strategy to create meaningful results.

Who they work with: Purpose-driven brands and organizations committed to making a positive impact.

Operating model: Provides customized PR, marketing, digital, and coaching services, with a hands-on, collaborative approach.

Why they stand out:

• Specializes in working exclusively with mission-led brands.
• Proven track record securing high-profile media coverage in Australia’s top outlets.
• Strong commitment to mentoring and supporting the next generation of women in PR.

Katie Martel, Founder, Croft Public Relations

🔗 LinkedIn: https://www.linkedin.com/in/katie-martel/

Katie Martel is the Founder and Director of Croft PR, a Brisbane-based boutique agency known for championing “PR with Purpose.” With over 20 years in brand and communication strategy, she has worked with leading organizations including Shine Lawyers, Hyatt, Slater and Gordon, and Brisbane City Council. Her expertise spans brand positioning, media relations, stakeholder engagement, and digital strategy, with client features in major outlets such as Vogue, Marie Claire, and The Australian. Passionate about empowering women in the industry, Katie mentors through programs like the Assisterhood, while leading a creative all-female team dedicated to delivering communications with lasting impact.

Pure Public Relations

🔗 Website: https://purepublicrelations.com.au/

What they do: Pure Public Relations is a boutique agency specializing in strategic media relations, issues management and communications for small to medium-sized businesses, charities and not-for-profits. They focus on delivering outcome-driven campaigns that amplify their clients’ voices and protect their reputations.

Who they work with: Professional services, charities, health professionals, consulting firms, retailers, education providers and industry bodies.

Operating model: Offers bespoke PR and communications services tailored to the unique constraints and opportunities of purpose-driven organizations.

Why they stand out:

• Exclusively serves small to medium-sized businesses, charities and not-for-profits.
• Led by a senior team including former journalists with sharp storytelling expertise.
• Award-winning campaigns recognized nationally for impact and innovation.

Phoebe Netto, Founder, Pure Public Relations

🔗 LinkedIn: https://www.linkedin.com/in/phoebenetto/

Phoebe Netto is the Founder and Managing Director of Pure Public Relations, an award-winning boutique agency dedicated to small and medium-sized businesses, charities and not-for-profits. Known for her belief that organizational size should never limit the quality of PR support, she has built a results-driven practice that prioritizes outcomes over outputs. Under her leadership, the agency has helped clients secure high-profile media coverage, navigate crises, and achieve legislative change. Phoebe’s approach combines strategic insight with an empathetic understanding of the challenges facing purpose-driven organisations.

Electric Collective

🔗 Website: https://www.electriccollective.com.au/

What they do: Electric Collective is a cross-cultural PR and communications agency that fuses fashion, lifestyle, music, art, design and culture into impactful brand strategies and experiences. They deliver original, future-focused ideas rooted in heart, realism and respectful rebellion.

Who they work with: Brands across fashion, lifestyle, hospitality, arts, culture, beauty and music.

Operating model: Provides full-service strategic communications, influencer marketing, content creation, event production and brand collaborations.

Why they stand out:

• Cross-industry expertise blending heritage with future-forward creativity.
• Deep cultural connections with media, tastemakers and industry leaders.
• Agile, bold approach to creating defining brand moments.

Ali Smyth, Founder, Electric Collective

🔗 LinkedIn: https://www.linkedin.com/in/ali-smyth-69483918a/

Ali Smyth founded Electric Collective in 2014, bringing together her two decades of experience across music, art, fashion and culture. Known as “the outsider’s insider,” she offers clients unparalleled access to influential media and cultural leaders, alongside authentic, heartfelt storytelling. Her network spans icons, tastemakers and visionary creatives, allowing her to shape campaigns with real cultural impact. Beyond the agency, Ali contributes her expertise as a board member for the Taronga Zoo Zoofari Gala Committee and the Sydney Symphony Orchestra’s Vanguard Collective.

SAAR® Media

🔗 Website: https://saar.com.au/

What they do: SAAR Media is a digital marketing agency specializing in lead generation and high-converting campaigns for small to medium-sized businesses. They combine innovative strategies, premium tools, and creative execution to deliver measurable growth.

Who they work with: Businesses seeking customized, results-driven digital marketing solutions.

Operating model: Offers a full suite of digital marketing and PR services tailored to client needs, from funnel building to content production.

Why they stand out:

• Proven expertise across the full digital marketing spectrum, from SEO to influencer campaigns.
• Trusted by high-profile clients, including A-list celebrities and leading brands.
• Delivers customized, budget-conscious strategies without compromising on quality.

Dav Lippasaar, Founder, SAAR® Media

🔗 LinkedIn: https://www.linkedin.com/in/davlippasaar/

Dav Lippasaar founded SAAR Media in 2015, building it into one of Australasia’s most results-driven digital marketing agencies. Leveraging decades of combined team experience, he has led campaigns that consistently deliver exceptional ROI, including record-breaking conversion rates. His innovative leadership guided the agency to unprecedented growth during COVID-19, cementing its reputation for agility and excellence. With a background as a Hollywood producer, Dav brings a unique creative edge and a high-profile network to the digital marketing space.

CoFactor agency

🔗 Website: https://www.cofactor.com.au/

What they do: CoFactor is a strategic communication and reputation management agency that helps organizations and leaders shape stakeholder perceptions, achieve objectives and protect their reputations. They also guide clients through sensitive issues and crisis situations with expertise and discretion.

Who they work with: Companies, leading brands, CEOs and business leaders across multiple sectors.

Operating model: Senior, experienced team delivering tailored strategies with a considered, results-driven approach.

Why they stand out:

• Specializes in both proactive reputation building and crisis management.
• Trusted by boards and executives for high-stakes strategic counsel.
• Known for deep insight, pragmatic solutions and ease to work with.

Adrian Ryan, Managing Partner, CoFactor agency

🔗 LinkedIn: https://www.linkedin.com/in/adrianryan1/

Adrian Ryan is a respected communicator and lawyer with two decades of experience protecting and enhancing the reputations of organizations and executives. He has advised boards, senior leaders and businesses on complex communication strategies and sensitive issues, bringing both legal and strategic insight to the table. His background in professional services and private sector roles underpins his pragmatic, solutions-focused approach. Adrian is valued for his ability to combine deep expertise with a calm, decisive presence during high-stakes situations.

The Ideas Suite

🔗 Website: https://www.theideassuite.com.au/

What they do: The Ideas Suite is a Sydney-based PR and communications agency delivering tailored, full-service programs for brands across Australia. They combine strong storytelling with commercial insight to drive brand growth, awareness and reputation.

Who they work with: Global and local brands in travel, e-commerce, consumer products, property, professional services and health.

Operating model: Provides bespoke PR strategies and implements all elements in-house, from media relations to social media management and partnerships.

Why they stand out:

• Proven track record delivering consistent national media coverage month after month.
• Deep expertise in storytelling and understanding media needs.
• Broad sector experience with both global and Australian brands. 

Julia Nekich, Founder, The Ideas Suite

🔗 LinkedIn: https://www.linkedin.com/in/julianekich/ 

Julia Nekich founded The Ideas Suite in 2007, drawing on her journalism background to create one of Australia’s most results-focused PR agencies. She has led high-impact campaigns for brands including Compare the Market, Menulog and HotelsCombined, achieving measurable gains in awareness, positioning and reputation. Julia’s approach blends creativity with commercial acumen, ensuring every story resonates with the right audience. Her experience spans media relations, social media, partnerships, events and crisis management across diverse industries.

Finding Leading PR Firms and Consultants in Australia 

This guide highlights the top PR firms in Australia, showcasing agencies that deliver strategic, results-driven, and authentic public relations services tailored to the local market. These Australian PR consultants stand out for their expertise in media relations, brand storytelling, crisis management, and influencer engagement, helping businesses build visibility, credibility, and measurable impact. 

Whether you’re seeking full-service agencies, fractional PR support, or virtual consulting, these firms offer customized strategies designed to meet the unique demands of Australia’s competitive communications landscape. 

To explore more carefully curated guides, reviews, and insights, check out Digital Reference’s Marketing Ecosystem Insights or dive into our ultimate guide on Video Resumes or Professional References. 

Explore more Digital Reference resources here: https://www.digitalreference.co/