Social Media Consultants in Los Angeles to Watch for in 2025

Los Angeles Area Social Media Experts to Know in 2025

From the palm-lined streets of Venice to the corporate towers of Downtown LA, the Los Angeles-Long Beach-Anaheim metro area is a hotbed for culture, creativity, and innovation—especially when it comes to digital influence. Social media isn’t just a platform for self-expression here; it’s a high-stakes business tool used by brands, social media professionals, and entrepreneurs alike to reach, engage, and grow their audiences. And behind every strategic campaign or viral employer brand moment, there’s often a sharp-minded consultant leading the way.

At Digital Reference, we believe that reputation is more than a resume—it’s about verifiable trust, creative impact, and structured storytelling. That’s why we’ve curated this list of standout social media consultants to watch in the LA area in 2025.

These are the professionals who aren’t just riding trends; they’re redefining how businesses connect with audiences and how professionals show up online. Some are freelancers. Some lead boutique agencies. Others work within larger firms but leave an unmistakable personal stamp on their work.

Methodology - Social Media Consulting Services in LA

Our methodology was built on research, credibility, and alignment with both business and social media industry goals. We analyzed:

• Their professional footprint (website, LinkedIn, past clients)
• Unique strategic perspective and consulting offerings
• Use of social media to support employer branding, thought leadership, or internal communications
• Client testimonials and campaign success metrics (where publicly available)
• How well their work supports a trust-centered digital reputation

Want to learn more about how professionals build that kind of presence? Explore our article on how Digital Reference helps professionals stand out amidst the competition.

Now, get to know the social media experts helping define the future of brand storytelling, talent attraction, and digital identity in LA.

Meet the Featured LA Social Media Marketing Consultants

Jordan Scheltgen

Managing Partner, Cave.
Cave. | LinkedIn

Jordan Scheltgen isn’t just running a social media agency—he’s building a storytelling engine. As the founder of Cave., a Venice-based content marketing firm, Jordan is known for creating unreasonably good content that resonates with modern audiences across platforms.

• 🌟 Podcast Host: Jordan leads "Mind Your Marketing," a podcast with 270+ episodes that dives deep into marketing trends with agency leaders and brand-side CMOs.
• 💡 LinkedIn Credibility: He regularly publishes strategic breakdowns and opinion pieces that get thousands of views and spark meaningful engagement—especially among marketing and HR professionals.
• 🔗 Content + Culture: From YouTube shorts to long-form blogs, Cave.’s work bridges entertainment and education, helping brands align with audience values.

Jordan brings a journalistic clarity to every campaign—perfect for brands looking to build an authentic social presence or thought leaders hoping to elevate their digital voice.

Johnny La

Creative Director, MRLA Media
MRLA Media | LinkedIn

Johnny La is a true hybrid: an actor and photographer who now leads one of LA’s most SEO-savvy digital marketing firms. At MRLA Media, he and his team help local businesses and national brands increase online visibility through a clever mix of social content and search strategy.

• 🔍 Search + Social: Johnny’s approach blends organic SEO with visual storytelling, making sure the content he creates ranks and resonates.
• 🎥 Creative Foundation: His roots in visual media give his content a sharp aesthetic—ideal for brands in entertainment, hospitality, and wellness.
• 🧳 Community-Focused: Johnny is passionate about supporting small businesses and nonprofits in LA, helping them build presence on platforms like Instagram and Google My Business.

For businesses large or small aiming to make content more discoverable, or founders seeking a local-first strategy, Johnny offers a tactical, search-optimized approach to digital branding.

Melissa Rodriguez

Founder & CMO, Social Media Relations (SMR)
SMRelations | LinkedIn

Melissa Rodriguez founded SMR with a mission to help beauty, wellness, and lifestyle brands scale through meaningful, culturally relevant social strategy. Based in LA, her agency offers full-service social media management that taps into real-world conversations and aesthetic excellence.

• 🌿 Multicultural Marketing: Melissa brings a valuable perspective on multicultural marketing, and frequently works with purpose-driven brands led by women and BIPOC founders.
• 🎬 Campaign Craft: Her team has managed influencer partnerships, event coverage, and product launches with seamless integration between social and IRL experiences.
• 💡 Boutique Impact: SMR focuses on a small client roster—offering high-touch strategy, custom content, and ad funnels designed to grow sales and social presence simultaneously.
• Melissa isn’t just managing feeds—she’s helping founders and marketers reclaim their brand stories with confidence and clarity.

Natalie Gouché

Social Media Coach & Content Creator, L.A. Social Media Trainer Inc.
NatalieGouche.com | LinkedIn

Natalie Gouché is a trailblazing digital strategist who used her passion for social media to build a purpose-driven social media marketing training business. After growing her personal brand, she pivoted into coaching—ultimately becoming a go-to expert for entrepreneurs and corporate teams nationwide. Her LA-based consultancy now offers immersive trainings, online programs, and corporate workshops that help professionals develop sustainable, values-aligned visibility online.

• 🎤 Speaker & Educator: A natural teacher, Natalie is known for delivering engaging keynotes, workshops, and masterclasses that blend tactical social media advice with deeper mindset work.
• 🤓 Mindful Marketing: Her framework emphasizes clarity, alignment, and purpose—perfect for wellness, coaching, and personal development brands.
• 🧭 Authentic Growth Mentor: Natalie helps entrepreneurs and executives build presence with intention—avoiding burnout and chasing algorithms in favor of clarity, strategy, and human connection.

Natalie’s superpower is empowerment; she gives people the tools and mindset to share their voice and grow authentically on social.

John Choi

Founder & CEO, Spicy Tribe
Spicy Tribe | LinkedIn

John Choi is the creative mind behind Spicy Tribe, a full-service social agency focused on brand storytelling for the food, fashion, and lifestyle industries. With a distinctly LA vibe, his work centers on building culture-rich content ecosystems.

• 🌟 Culturally Attuned: John is known for producing campaigns that authentically reflect the communities they serve—especially AAPI audiences.
• 🎨 Bold Visual Identity: Spicy Tribe’s visuals stand out with vibrant energy, perfect for social-driven product launches.
• 🎤 Full‑Spectrum Production: From photo/video to UX and social strategy, Spicy Tribe handles end‑to‑end creative delivery—ensuring brand consistency across paid, earned, and owned channels

He’s the strategist brands call when they want to stand out without selling out. Businesses looking to elevate internal storytelling and culture campaigns will find a creative partner in John.

Sidon Farris

Founder & CEO, The Onyx
LinkedIn

Sidon Farris co-founded The Onyx to serve as both a creative agency and a cultural platform for Black and Brown innovators. Sidon and The Onyx are the go-to collaborators for brands seeking to authentically connect with diverse talent and audiences while elevating employer branding with real cultural insight.

• 🔍 Brand Authenticity Auditor: Sidon helps brands audit and align their messaging to ensure cultural sensitivity and genuine representation.
• 🚀 Integrated Marketing Expertise: From social media and influencer partnerships to experiential events and content creation, Sidon oversees full-spectrum brand experiences designed to inspire and engage.
• 🤝 Trusted Partner: The Onyx works with top brands across industries like beauty, fashion, tech, and entertainment, helping them build authentic relationships with diverse communities.

For companies looking to attract diverse talent or revitalize employer branding, Sidon offers real-world experience and strategic finesse.

LA's Influence: Creative, Strategic, and Human

Los Angeles isn’t just the capital of entertainment—it’s where digital identity gets crafted at scale. These consultants are shaping the way brands and professionals show up, whether that’s through Instagram Reels, LinkedIn strategy, or IRL events turned social campaigns.

They reflect the creativity, heart, and hustle that define Southern California. And more than anything, they emphasize reputation that’s real and meaningful in the social media landscape.

At Digital Reference, we help professionals build verifiable, structured digital identities. With our platform, consultants and creators alike can showcase video testimonials that speak louder than resumes. Our tools are built for transparency, trust, and human-first hiring.

Explore more about who we are, or dive into our blog to learn how video testimonials provide authenticity and transparency to your professional reputation.

Whether you’re creating, consulting, or scaling your social media presence, this is the era of authentic connection—and these LA consultants are leading the way toward a more credible, creative digital future.

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