Social Media Consultants in New York City to Watch for in 2025
New York City Area Social Media Experts to Know in 2025
The New York-Newark-Jersey City area isn’t just one of the most dynamic places on the planet—it’s also home to a fiercely creative social media ecosystem. With the intersection of culture, commerce, and technology, social media consultants; here are not only trendsetters but industry-shapers. Whether they’re guiding Fortune 500s, niche creators, or up-and-coming startups, these professionals play a vital role in defining how brands connect with the world.
At Digital Reference, we believe in verifying professional excellence through structured video testimonials and making reputations searchable, human, and trustworthy. That mission led us to spotlight the individuals below as standout consultants to know in 2025.
Methodology - Social Media Consulting Services in NYC
We applied a rigorous methodology: combining public achievements, verified client testimonials, impact on social media strategy across platforms, presence in the professional ecosystem, and reviews from those who’ve worked closely with them. We looked for creativity, credibility, and a clear track record of building digital influence with integrity.
Before we get into the list, explore how Digital Reference helps consultants take control of their personal brand and establish an authentic, unique professional reputation.
Let’s get to know the standout social media consultants of the NYC area in 2025:
Meet the Featured NYC Social Media Marketing Consultants
Sabrina Espinal
Founder, Sabrina&Company
Sabrina Espinal brings an impressive mix of social savvy, storytelling, and technical skill to the table. With over 15 years in digital strategy, she runs Sabrina&Company, a boutique social media and online marketing firm with a human-first philosophy. Based in the heart of NYC, Sabrina is best known for helping consultants and coaches scale with customized digital strategies that cut through the noise.
What makes Sabrina unique?
- 📌 Personlized services: Known for her signature service, "Concierge Social Media," a personalized model that offers daily content curation, platform optimization, and brand storytelling.
- 🔗 Brand alignment experience: Extensive expertise in aligning personal brands with business growth—from speaker reels to long-form thought leadership on LinkedIn.
- 🌟 High-profile clientele: Clients include luxury service providers, TEDx speakers, and high-level consultants.
She is especially adept at helping professionals in transition—those pivoting into thought leadership or stepping into more visible roles. She doesn’t just manage content; she builds confidence online.
Amra Beganovich
Founder & Co-CEO, Amra & Elma
Amra is one half of the award-winning sister duo behind Amra & Elma, a digital agency that bridges luxury brands with high-impact social strategy. With over 2 million social followers between the sisters, Amra leverages influencer insights with strategic consulting for top-tier clients.
- 🚀 Innovative tools: Co-created a proprietary influencer ranking algorithm to guide brand partnerships more authentically.
- 🌟 Major brand partnerships: Has worked with major names including Nestlé, P&G, LVMH, and Johnson & Johnson.
- 📈 Media recognition: Featured in Forbes, Bloomberg, and Cosmopolitan as one of the top digital marketing influencers.
Amra's superpower is turning aesthetic authority into actionable strategy—crafting influencer-led campaigns that maintain brand integrity while skyrocketing reach.
Amandina Altomare
CEO & Founder, Media A La Carte
Amandina is the founder of Media a la Carte, a women-owned, Gen Z-focused creative agency that’s rewriting the rules of digital storytelling. She’s a sought-after consultant for brands that want to show up authentically on TikTok, Instagram, and emerging visual-first platforms.
- 📲 Creative-data fusion: From one-off TikTok campaigns to full-scale content strategy, Amandina's team thrives at the intersection of art and analytics.
- 🎭 Creative narrative building: Her background in theater and PR makes her an exceptional storyteller, with past experience representing designers like Christian Siriano and 7 For All Mankind.
- 💼 Proved brand growth: Media A La Carte has helped more than 100 brands define and elevate their digital voice, with a signature blend of bold creativity and results-first strategy.
Amandina pairs data-driven hustle with artistic flair—making her a favorite for brands that want both viral traction and strategic clarity. Her genius lies in translating brand values into viral moments, with metrics to back it all up. In a world full of fluff, Amandina brings clarity, speed, and spark.
Arina Novak
Founder, Baguette PR
Arina Novak is the creative force behind Baguette PR, a boutique agency rooted in the artful marriage of fashion, culture, and storytelling. With experience spanning both European and New York markets, she delivers campaigns that feel luxurious yet accessible — with the precise polish NYC brands crave.
- 🎨 Hybrid strategist & storyteller: Arina blends runway-ready aesthetics with authentic narrative, elevating clients through thoughtfully crafted brand identity and communications.
- ✨ Cross-cultural campaign architect: Her background lends a worldly edge — creating chic, multi-channel activation plans for fashion labels, luxury goods, and upscale hospitality.
- 🌟 Event-to-feed synergy: She’s known for executing immersive PR events that seamlessly translate into scroll-stopping social moments — from intimate gallery showings to experiential pop-ups.
Fine-tuned and detail-oriented, Arina crafts campaigns that feel as well-edited as a high-end fashion editorial — but with a distinctly New York edge.
Drew Blumenthal
Founder & CEO, Digital Drew SEM
Drew is the founder and driving force behind Digital Drew SEM, a full-service digital advertising and SEO agency known for its performance-first ethos. His signature blend of creative and analytical thinking—from campaign copy to conversion tracking—sets him apart in the NYC scene.
- 📈 Born entrepreneur: Drew’s business instincts showed early—running lemonade stands and babysitting gigs sparked what eventually became a life-long entrepreneurial journey
- 💼 Agency background: After roles at major ad agencies managing Fortune 500 accounts like Samsung and J&J, he left in 2017 to forge his own path, driven by a need for autonomy and innovation
- 🌍 Global client roster: In just a few years, Digital Drew has served clients worldwide and across many industries, elevating brand awareness and ROAS through Google, Facebook, Instagram, and LinkedIn ads.
Drew isn’t just driving clicks—he’s molding an agency around accessibility, creativity, and measurable impact. His clients appreciate the blend of personal responsiveness with enterprise-level execution.
Hayleigh Hatcher
Founder, HHC Consulting
Hayleigh Hatcher is the founder and creative force behind Hayleigh Hatcher Creative Consulting, a boutique social media agency based in New York City.
She brings a creative director’s eye and a strategist’s mind, specializing in curating compelling brand narratives that resonate across digital platforms.
- 🎨 Creative Visionary: Hayleigh's career began in the fashion, beauty, and music industries, working on photoshoots and campaigns with iconic brands such as Vanity Fair, Italian Vogue, British Vogue, Neiman Marcus, Victoria’s Secret, The SoHo Grand, and SONY.
- 📱 Social Media Specialist: She offers services in social media management, content creation, and one-on-one coaching. Her approach emphasizes the importance of a cohesive online presence, believing that how we present ourselves online is as crucial as our offline image.
- 🌟 Diverse Clientele: Hayleigh has worked with a wide range of clients, including artists, influencers, restaurateurs, event planners, stylists, and musicians.
Hayleigh's passion for curating and her belief in the power of a beautiful and informative social media profile have made her a sought-after consultant for those looking to elevate their digital presence.
Lissette Calveiro
Founder & CEO, Influence With Impact
Influence With Impact | LinkedIn
Lissette is a powerhouse social media strategist, personal branding coach, and public speaker. Her platform, Influence With Impact, empowers creators and entrepreneurs to monetize their presence with authenticity.
- 🏆 Recognized Expertise: Lissette was named a Top 10 Social Media Coach by Yahoo! and received a Shorty Award for her influencer campaign strategy work. Her expertise has been featured in publications such as Business Insider, CNBC, and Good Morning America.
- 🎤 Dynamic Speaker and Educator: She regularly leads workshops, webinars, and industry panels to share best practices on influencer marketing, personal branding, and digital entrepreneurship, as well as hosting the "Influence With Impact" podcast featuring influencers, content creators, digital activists, and entrepreneurs.
- 💼 Comprehensive Services: Through Influence With Impact, Lissette offers services including 1:1 coaching, group masterminds, talent management, and educational resources to help influencers and personal brands build a profitable business with community impact.a
She is a guiding light for the next generation of creators who want more than viral fame. Lissette equips them to build values-based empires from their digital presence.
Elma Beganovich
Founder & Co-CEO, Amra & Elma
Elma Beganovich blends the polish of an influencer with the precision of a policy expert. With a background in law, she brings a rare level of structure, legal insight, and executive-level strategy to the fast-moving world of digital marketing.
- 🧠 Strategic leadership: Co-leads major client accounts for tech, luxury, and lifestyle brands, bringing both creative vision and operational rigor.
- 📚 Legal expertise: Holds a JD and formerly worked at the World Bank, where she focused on regulatory and development policy.
- ⚖️ Ethical marketing leadership: Known for integrating legal and ethical best practices into influencer marketing campaigns—especially around contracts, disclosures, and platform guidelines.
If your brand needs to stay creative and compliant, Elma is your go-to. Together with her sister, she’s built a powerhouse firm that balances beauty with brains.
The Future of Social in NYC: Built on Strategy, Heart, and Credibility
These consultants represent the beating heart of social strategy in the NYC area. They reflect not only the diversity of the region but also the diversity of approaches—from influencer-first to data-driven, visual to verbal, startup to luxury.
In a city that never sleeps, your brand can't afford to stay static. Working with one of these experts means leaning into the future with clarity, creativity, and credibility.
At Digital Reference, we’re proud to spotlight professionals who go beyond the buzzword. We believe your professional story should speak for itself—and we help make that possible with verified video references, reputation infrastructure, and tools that highlight what makes you truly hireable.
Check out more on how we support top consultants in building a credible and verified reputation, or learn how Digital Reference is reimagining the future of professionals and replacing the resume .
Whether you're a brand looking to grow, or a consultant ready to stand out, we’re here to help build the next chapter of digital reputation.
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