Social Media Consultants in San Francisco to Watch for in 2025

San Francisco Area Social Media Experts to Know in 2025

If there’s one place where innovation meets influence, it’s the Bay Area. In the heart of tech, culture, and entrepreneurial spirit, social media consultants in San Francisco play a unique role in shaping the voices of both legacy brands and fast-moving startups. From Oakland to Berkeley, these professionals aren’t just posting content — they’re defining what meaningful, measurable connection looks like in 2025.

Methodology - Social Media Consulting Services in San Francisco

To build this list, we tapped into extensive research, scanned LinkedIn profiles, interviewed past clients, and analyzed each professional’s online footprint. We focused on individuals and firms located in the San Francisco-Oakland-Berkeley, CA area with a proven track record of strategy, content development, audience growth, and brand storytelling.

At Digital Reference, we’re committed to supporting professionals in the social media industry with tools that amplify not just what they do, but why it matters. Curious about how we’re making professional identity more verifiable and more human-first? Learn more about our reputation building process and philosophy.

Meet the Featured San Francisco Social Media Marketing Consultants

William Cook

Founder & Executive Producer, Luma Creative
Luma Creative | LinkedIn

William Cook is a strategic creative leader and the visionary behind Luma Creative, a San Francisco-based video production company known for its cinematic storytelling and client-first execution. With experience spanning corporate campaigns, product launches, and nonprofit initiatives, William brings creative clarity and precision to every frame.

• 🎬 Cinematic Storytelling for Brands: He leads high-end video production for everything from customer testimonials to brand anthems and launch videos.
• 🤝 Trusted by Industry Giants: Has produced content for Google, Salesforce, The North Face, Turo, Dignity Health, and many more.
• 💡 Creative Strategy + Execution: Manages a nimble team capable of taking projects from ideation to post-production with both artistic and operational excellence.

Jason McDonald

Senior SEO & Social Media Instructor
JasonMcDonald.org | LinkedIn

Jason McDonald brings over two decades of experience to the world of digital marketing, combining a professor’s insight with a practitioner’s edge. Based in the Bay Area, he teaches, consults, and writes about SEO, social media, and Google Ads with a practical, jargon-free approach.

• 📘 Social Media Party Planner: Jason defines social media as "the art and science of throwing great parties"—helping clients plan, execute, and measure engaging campaigns on platforms like Facebook, Instagram, and YouTube.
• 🕵️‍♂️ Platform Choice Specialist: He advises businesses on which social platforms matter most, cutting through the noise instead of being everywhere at once.
• 📚 Renowned Trainer & Author: Stanford Continuing Studies instructor and author of top-selling social media and SEO workbooks; Jason simplifies complex strategies for everyday use.

Jai Singh

Founder, Social Media SF
SocialMediaSF | LinkedIn

Jai Singh is a San Francisco-based consultant known for his pragmatic yet creative approach to brand development. At Social Media SF, Jai helps businesses of all sizes establish their digital identity and grow their communities through clear, confident messaging.

• 🚀 Brand Clarity Champion: Helps clients define and communicate their value through consistent visual and verbal messaging.
• 💡 Cross-Sector Expertise: Works with clients in tech, wellness, food and beverage, and real estate.
• 🎯 Custom Strategy Packages: Creates personalized strategy packages that can scale from short-term initiatives to long-term partnerships based on client needs.

Emily Martin

Founder, Emily Martin Communications & Events
Emily E. Martin | LinkedIn

Emily Martin is a multi-disciplinary creative with expertise in content strategy, influencer marketing, and brand campaigns. Based in the Bay Area, she partners with purpose-led brands to craft digital experiences that are both engaging and data-informed.

• 📲 Social Media Specialist: She is an expert in managing Instagram, Facebook, and Twitter, tailoring strategies to maximize audience growth and engagement.
• 🌟 Passion for Hospitality: Driven by curiosity and mastery, Emily continually explores emerging trends in food, wine, and luxury experiences to craft authentic brand narratives.
• 📈 Proven Growth Driver: Emily’s clients consistently experience meaningful increases in social media followers, engagement, and overall digital presence.

Raghu Shivaram

Co-Founder & CEO, Spritz SF
Spritz SF | LinkedIn

At Spritz SF, Raghu Shivaram leads an integrated marketing agency that specializes in events, digital campaigns, and brand activations. With a background in engineering and a head for creative direction, Raghu bridges the worlds of data and design seamlessly.

• 🎯 Targeted Campaigns: Raghu develops customized brand launch strategies that maximize exposure across traditional and digital channels.
• 🧪 Performance-Driven Campaigns: He builds marketing programs that blend storytelling with KPIs.
• 🤝 Strong Influencer Networks: He also maintains close relationships with local, national, and global influencers across sports, business, hospitality, LGBTQ, and political sectors.

Melissa Dubasik

Founder, Dubasik Digital Marketing
Dubasik Digital Marketing | LinkedIn

Melissa Dubasik is a results-oriented consultant with a knack for simplifying digital marketing for small and midsize businesses. Through her boutique firm, she helps clients make sense of paid media, SEO, and content strategies that drive traffic and sales.

• 💼 Tailored Digital Strategies: Crafts personalized marketing plans that align with each client's unique goals, industry, and budget.
• 💬 Client-Focused Communication: Offers regular check-ins, clear plans, and hands-on optimization.
• 🧭 Experienced Leadership: Leverages over two decades of experience in finance and digital marketing to guide businesses toward success.

Sarah Segal

Founder & CEO, Segal Communications
Segal Communications | LinkedIn

Sarah Segal runs a full-service communications firm rooted in the idea that brand trust is built through consistency, creativity, and credibility. From media relations to content strategy, Sarah’s team helps companies shape stories that resonate.

• 📣 Full-Service Communications: Offers public relations, social media strategy, influencer engagement, and thought leadership programs.
• 🧠 Messaging for Modern Brands: Extensive experience shaping narratives for startups, VC-backed ventures, and tech companies.
• 👩‍💼 Woman-Owned & Led: Segal Communications is proudly founded and led by women committed to equity and innovation.

Rob Sanders

Founder, RSO Consulting
RSO Consulting | LinkedIn

Rob Sanders brings deep expertise in digital advertising, SEO, and social media strategy. At RSO Consulting, he leads a team that helps organizations use data to inform smarter, more sustainable digital campaigns.

• 📈 Performance Analytics & Reporting: He monitors key metrics to assess campaign effectiveness, providing clients with actionable insights to refine strategies and achieve business goals.
• 📅 Efficient Scheduling & Engagement: Rob employs advanced tools to schedule posts at peak times, actively managing interactions to foster community and brand loyalty.
• 🏢 Diverse Industry Experience: He has successfully implemented SMO strategies across various sectors, including law, education, real estate, technology, and retail, adapting approaches to meet unique industry needs.

San Francisco’s Social Future: Smart, Authentic, and Always Evolving

San Francisco’s social media scene is one of the most sophisticated in the country — shaped by technology, activism, creativity, and constant reinvention. The professionals listed above aren’t just participating in that landscape, they’re leading it.

At Digital Reference, we believe in giving social media professionals the tools to showcase not just their output, but their impact. Check out how we support consultants by helping professionals create unique and authentic representations of their accomplishments.

Let’s build the next generation of professional visibility — together.

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