Social Media Consultants in Sydney to Watch for in 2025

Sydney Area Social Media Experts to Know in 2025

Walk through any creative corner of Sydney, and you’ll feel it: this city thrives on innovation, storytelling, and digital expression. Social media has become more than a promotional tool here; it’s an essential part of how brands build relationships and spark engagement. Whether in Surry Hills or Barangaroo, consultants across Sydney are helping shape the narratives that fuel connection and growth in 2025.

These Sydney-based professionals are rewriting the rules of digital engagement. Their expertise spans everything from full-scale campaign execution to one-on-one coaching and CMO-level strategy. They work with startups, government orgs, purpose-led brands, and high-growth companies; and they’re shaping what smart, community-first marketing looks like in 2025.

At Digital Reference, we spotlight professionals who lead with authenticity, results, and a deep understanding of platform dynamics. Whether you’re growing your business from scratch or scaling an established brand, these Sydney standouts should be on your radar if you are looking to hire a social media consultant.

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Our Selection Process

This guide was curated by the editorial team at Digital Reference, following a careful review of public case studies, client testimonials, and measurable outcomes. We looked for Sydney professionals who not only keep up with the evolving social media landscape, but actively shape it. Our mission is to highlight social media leaders who drive lasting impact through clarity, innovation, and strategic insight.

Meet the Featured Sydney Social Media Consultants

Em Rose

Founder, The Social Media Coach
The Social Media Coach | LinkedIn

Em Rose is one of Sydney’s most trusted names in social media coaching. Through her platform, The Social Media Coach, she empowers small businesses, solopreneurs, and creative brands with the confidence and strategy they need to thrive online.

💡 Confidence-Building Content Coaching: Em specializes in demystifying platforms like Instagram and Facebook, making digital marketing approachable for everyone.

📱 Practical Strategy + Real Talk: Her sessions combine algorithm-savvy advice with actionable steps and mindset shifts.

🎓 Education-First Framework: Em’s workshops and templates are used by business owners across Australia to build sustainable, self-run content systems.

Jessica Ridolfi

Founder & Director, Social Salad Co.
Social Salad Co. | LinkedIn

Jessica Ridolfi blends strategic thinking and sharp content development through Social Salad Co., the agency she founded to support businesses across Australia with impactful, no-fluff digital strategies.

🥗 Fresh Strategy, Always: Jessica’s work prioritizes authenticity and results—not just trends.

🧠 Holistic Campaigns: From SEO-infused captions to graphic design, Social Salad offers the full platter of social media services.

🌐 Multi-Industry Mastery: Jessica has worked with clients across real estate, education, wellness, and B2B services, showing true range.

Blake Micola

Founder & CEO, GMS Media Group
GMS Media Group | LinkedIn

Blake Micola is the engine behind GMS Media Group, a performance-driven agency that uses social media to deliver measurable ROI. With roots in videography and brand storytelling, Blake brings a growth marketer’s mindset to every campaign.

📈 Performance Marketing at Heart: GMS doesn’t just post, they scale with data.

🎥 Video-First Approach: Blake’s expertise in cinematic content gives clients a scroll-stopping visual edge.

🧩 Cross-Platform Execution: From Facebook Ads to TikTok reels, Blake’s team builds cohesive, channel-specific strategies.

Amaury Treguer

Co-Founder, Bread Agency
Bread Agency | LinkedIn

Amaury Treguer is a digital strategist and co-founder of Bread Agency, where he crafts data-informed social strategies that drive engagement and growth.

📊 Data-Led Storytelling: Amaury believes every post should have a purpose—and a performance metric.

📅 End-to-End Campaigns: He oversees everything from creative briefing to community management.

🧠 Strategic Leadership: With agency and brand-side experience, Amaury brings perspective to every client relationship.

Annie Qi

Founder & Creative Director, Mercif
Mercif | LinkedIn

Annie Qi is the founder of Mercif, a creative agency that fuses elevated design with content strategy. Her background in branding and communications shines through in every social feed her team touches.

🎨 Brand-Forward Social: Annie creates visually cohesive identities that extend seamlessly from Instagram to web.

📊 Design Meets Strategy: Mercif’s content isn’t just beautiful—it’s built on clear objectives.

🌏 Values-Led Marketing: Annie partners with purpose-driven brands to create meaningful digital footprints.

Valentine Aouad

Founder & Creative Director, Green Socials
Green Socials | LinkedIn

Valentine Aouad launched Green Socials to help sustainable businesses find their digital voice. As a strategist and environmental advocate, she combines climate-conscious values with scroll-worthy content.

🌿 Ethics-Led Marketing: Green Socials champions brands that align with sustainability, transparency, and purpose-driven values.

📅 Campaigns with Cause: Valentine builds launch plans around awareness days, advocacy goals, and audience education.

⚡ Agile & Aligned: She works closely with clients to ensure their brand values are reflected in every caption and carousel.

Catherine Slogrove

Director, Papaya PR
Papaya PR | LinkedIn

Catherine Slogrove leads Papaya PR, a full-service communications agency known for high-impact lifestyle and hospitality campaigns. From venue launches to influencer events, Catherine knows how to create social buzz.

🍉 Hospitality & Culture Focus: Papaya’s portfolio includes some of Sydney’s most beloved cafes, bars, and festivals.

🎤 PR + Social Integration: Catherine’s team blends traditional media with digital virality.

📍 Sydney Born & Bred: Her team understands the local scene—and how to create experiences that resonate online.

Christina Elisha Vetta

Founder & Director, Social Hills
Social Hills | LinkedIn

Christina Elisha Vetta is the founder of Social Hills, an agency that brings sophistication and strategy to small business marketing. Her approach emphasizes long-term planning over quick-fix trends.

📈 Slow Marketing, Big Impact: Christina helps brands stay consistent—and grow steadily.

📝 Tailored Strategy: No templates here, every brand gets its own roadmap.

🤝 SMB Specialist: She supports local businesses with boutique-level service and enterprise-grade thinking.

Sharon Williams

Founder, Taurus Marketing
Taurus Marketing | LinkedIn

A pillar in Australia’s PR and digital marketing scene, Sharon Williams has led Taurus Marketing for over two decades. Her agency is known for helping scale-ups and ASX-listed companies craft sharp, global-ready messaging.

🏛 Corporate Comms Meets Creativity: Sharon blends B2B sensibility with bold digital storytelling.

🌟 Trusted by Leaders: Taurus works with CEOs, founders, and boards to strengthen reputations through social.

🌐 Global Strategy, Local Depth: The firm manages campaigns that resonate from Sydney across the world.

Isabella Lynden

Founder & Director, Vive Management
Vive Management | LinkedIn

Isabella Lynden leads Vive Management, an agency focused on influencer partnerships, luxury brands, and digital strategy. With a flair for aesthetics and a mind for metrics, she guides campaigns from concept to performance reporting.

💎 Luxury & Lifestyle Expertise: Isabella works with high-end brands looking for elevated social experiences.

📣 Influencer Network Management: Vive supports both brands and creators with expert coordination.

🔍 Always-On Optimization: Isabella’s team tracks performance to make informed pivots in real time.

Mary Proulx

Co-Founder, Bread Agency
Bread Agency | LinkedIn

Mary Proulx is the creative counterpart to Bread’s analytical engine. As co-founder, she leads content development, creative strategy, and brand storytelling with vision and clarity.

📐 Creative Strategy with Substance: Mary shapes visuals and narratives that connect meaningfully with target audiences.

🎯 Content with Purpose: Her work aligns aesthetics with objectives, ensuring every campaign hits the mark.

📸 Multi-Channel Pro: From Instagram to LinkedIn, she adapts Bread’s creative approach to each platform’s tone and audience.

The Future of Digital in Sydney

As Sydney continues to grow as a global creative capital, these consultants are laying the foundation for brands to build trust, foster engagement, and grow meaningful digital communities. Their work proves that social media success is about more than chasing trends—it's about clarity, consistency, and care. At Digital Reference, we’re proud to highlight professionals who set new standards for integrity and impact across the digital landscape. 

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