Social Media Consultants in London to Watch for in 2025

London Area Social Media Experts to Know in 2025

London thrives at the intersection of history, commerce, and cutting-edge creativity. From Shoreditch’s street art to Soho’s media houses, it’s a city where brands compete for attention in one of the world’s most dynamic digital arenas. Social media isn’t just an accessory here—it’s a core part of how influence, identity, and innovation take shape.

Across the capital, a growing community of consultants is redefining how businesses connect online. Whether guiding startups through their first Instagram campaigns or helping global brands navigate TikTok trends, these professionals bring deep insight and serious results.

At Digital Reference, we feature professionals who push the boundaries of what’s possible on social media. Social media and marketing specialists have the power to revolutionize your business’s presence. These London consultants represent a cross-section of talent driving innovation, clarity, and measurable impact across today’s most influential digital platforms.

Our Methodology

We selected this group of consultants based on a detailed review of their portfolios, client results, and public thought leadership. Each individual or agency featured here is based in or around London and demonstrates a commitment to both creative excellence and performance. Digital Reference prioritizes professionals who blend strategy with authenticity—and who consistently elevate their clients’ digital presence.

Meet the Featured London Social Media Consultants

Andrew Nicholas

Co-Founder & Director, SideDish Media
SideDish Media | LinkedIn

Andrew Nicholas brings a sharp creative edge and campaign experience to the forefront of London’s food-focused social media scene. As co-founder of SideDish Media, he leads strategy and content direction for brands across the hospitality industry, helping restaurants and food brands stand out in saturated spaces.

🍽️ Hospitality Specialist: Andrew understands how to capture appetite and attention, helping eateries develop scroll-stopping visual identities.

🎯 Performance-Driven Campaigns: With an eye for engagement metrics and a nose for virality, he crafts posts that build real momentum.

🎥 Branded Content Excellence: From Instagram Reels to TikToks, SideDish Media delivers consistent and crave-worthy social storytelling.

Juste McKeown

Founder, London Social Media
London Social Media | LinkedIn

Juste McKeown is on a mission to simplify the digital journey for brands of all sizes. As the founder of London Social Media, she offers a blend of accessible strategy, tailored training, and flexible execution services for SMEs and non-profits across the UK.

📚 Training-Forward Model: Juste empowers brands with in-house capability through her comprehensive coaching, strategy, and workshop services.

🔁 Flexible Support Options: From full-scale management to strategy-only consulting, her offerings meet clients wherever they are.

🌐 Small Business Advocacy: Juste champions access and clarity in the digital space, helping underrepresented founders get noticed online.

Claire McGrory

Co-Founder & Director, Rose McGrory Social Media
Rose McGrory | LinkedIn

Claire McGrory combines big-picture insight with daily execution know-how. She’s spent years helping brands navigate the ever-shifting world of social media with a focus on strategy, tone, and measurable success.

🛠️ Platform-Agnostic Guidance: Claire offers clarity on what platforms actually matter for your business—and how to use them.

📝 Voice and Messaging Mastery: She fine-tunes brand tone to help companies show up online in ways that feel authentic and on-brand.

📉 Hands-On Audits and Revamps: Claire’s work goes beyond ideas—she gets into the data to help brands reset what’s not working.

Humza Zahoor

Founder & CEO, Social Awaken
Social Awaken | LinkedIn

Humza Zahoor believes social media can (and should) be a revenue driver. At Social Awaken, he blends cultural fluency with data-backed tactics to drive growth for lifestyle and entertainment brands, especially those targeting Gen Z.

🔥 Gen Z Know-How: Humza specializes in TikTok and Instagram, helping brands connect authentically with younger audiences.

📈 Viral Strategy Development: His campaigns consistently go beyond engagement to deliver bottom-line results.

🎤 Speaker and Educator: Humza shares his expertise across podcasts, webinars, and industry events—demystifying what “good content” really means.

Mark Smith

Director, Double Up Social
Double Up Social | LinkedIn

Mark Smith is the creative mind behind Double Up Social, a performance-focused agency that helps e-commerce brands scale with sharp paid strategies and high-performing content.

💻 E-commerce Ecosystem Expertise: Mark works with DTC brands to maximize visibility and conversions on Instagram, Facebook, and TikTok.

💬 UGC and Paid Social: His campaigns blend native-feeling user-generated content with tested ad formats for seamless scaling.

🚀 Fast-Growth Formula: Mark’s frameworks are built to support high-velocity brands—especially in hospitality, food & beverage and fast-moving consumer goods.

Lauren Beeching

Founder, Honest London
Honest London | LinkedIn

Lauren Beeching leads Honest London, a full-service social agency with a mission baked into the name. She prioritizes transparency, ethical content, and audience value in every campaign.

🧠 Ethics at the Core: Lauren helps brands build trust online through values-based messaging and community-conscious strategies.

📅 Campaign Management + Strategy: From weekly content calendars to full-scale influencer coordination, Honest London runs with intention.

🎯 Industry-Spanning Client Base: She’s worked with tech brands, local businesses, and national nonprofits alike.

Matt Goodfield

Co-Founder & CEO, SideDish Media
SideDish Media | LinkedIn

Matt Goodfield partners with Andrew Nicholas to power SideDish Media’s rapid rise in the UK’s competitive food and drink marketing landscape. He brings expertise in production and brand storytelling, helping restaurants and lifestyle businesses elevate their online visibility through content with flavor.

📸 Foodie Visuals, Done Right: Matt’s creative direction turns meals into moments—his aesthetic turns even everyday dishes into viral-worthy content.

📊 Metrics and Momentum: With an eye on performance and ROI, he makes sure every piece of content contributes to the brand’s growth goals.

🍷 Experience in Hospitality Launches: From rebrands to grand openings, Matt knows how to build buzz that lasts beyond opening week.

Kate Rose

Co-Founder & Client Director, Rose McGrory Social Media
Rose McGrory | LinkedIn

Kate Rose brings a strong operational backbone to Rose McGrory, ensuring clients experience seamless delivery and enduring results. She’s known for creating replicable systems that scale.

🧭 Content Planning Systems: Kate builds intuitive content frameworks that balance creativity with consistency.

🎯 Client Education & Support: She helps demystify the “how” of social media for clients who want more control.

📈 Sustainable Growth Focus: With Kate’s guidance, brands build momentum and keep it long after a campaign ends.

London’s Next Wave of Social: Smart, Sharp, and Seriously Good

London’s social media consultants bring more than clever captions; they offer strategic partnerships that evolve with every algorithm shift. From food startups in Camden to retail disruptors in Chelsea, these experts understand how to turn digital presence into business growth.

At Digital Reference, we’re proud to shine a light on professionals who are raising the bar. They reflect what we stand for: clarity, radical transparency, and creative marketing that doesn’t just keep up—but leads.

Ready to connect with top-tier talent? Stay tuned to find social media strategists near you.

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