UX Design Consultants in London to Watch

UX Design Consultants in Lonon to Watch for in 2025

London UX Experts to Know in 2025

London has long been a global hub for design thinking, innovation, and cutting-edge digital experiences. But what makes this city’s UX community truly special is the range of perspectives and backgrounds that converge here—blending old-world heritage with bleeding-edge technology. From the halls of Shoreditch’s creative studios to Canary Wharf’s fintech skyscrapers, UX consultants are quietly reshaping how the world interacts with technology, often influencing not just interfaces, but entire business strategies.

In 2025, London’s UX scene is more diverse, agile, and strategic than ever before. Whether it’s embedded product designers working hand-in-hand with engineering teams, or founders crafting new education models and accessibility-first platforms, these experts are pushing the field forward in exciting ways.

At Digital Reference, we know how crucial it is to keep a pulse on who’s defining the future of UX. That’s why we’ve pulled together this list of standout UX consultants in London you should know about this year. Our research-driven curation process involved weeks of combing through portfolios, testimonials, client case studies, and real-world outcomes—not just pretty Dribbble shots. We looked for:

• A consistent track record of real business impact
• Educational or community influence, not just client work
• Original thinking in their UX process or methodology
• Strong presence in or around London’s vibrant digital economy

You'll see freelancers, founders, and firm-based professionals featured here. What they all have in common? A human-centred mindset and a commitment to making products not just usable, but transformative.

The UX Consultants Changing the Game in London

Christopher Nguyen

Founder, UX Playbook & Backlog

LinkedIn | UX Playbook | Backlog

Christopher Nguyen is the founder of UX Playbook and Backlog, two powerhouse platforms that have reshaped UX education for tens of thousands globally. After rocketing from no experience to Head of Design at a fintech unicorn in just four years, Christopher made a bold pivot. He walked away from the corporate climb to build something with more impact: an accessible, templated, and brutally practical UX education ecosystem.

Why Christopher is one to watch:

• 🔹 UX education reimagined: Christopher’s mission is to make UX career growth not only possible—but joyful—for self-taught designers around the world.
• 🔹 Massive reach, meaningful impact: With over 11M+ content impressions, 270k+ blog and newsletter readers, and a community of 82k+ followers, Chris is shaping the future of UX from the grassroots up.
• 🔹 Productized mentorship: His Fast Track Designer Bundle (93k+ words, 130+ videos, 125+ templates) is a go-to resource for designers seeking practical playbooks for every stage of their career.
• 🔹 Designpreneur advocate: Through Backlog, he supports independent designers in turning their skills into sustainable solo businesses—with coaching, courses, and a collaborative global community.

What makes Christopher exceptional is his radical transparency, daily content that educates without ego, and a proven commitment to making the UX ladder less exclusive. Whether you're just starting out or making a career shift, he’s the kind of mentor who gets it—and gets results.

Odette Colyer

Co-founder, Super User Studio

LinkedIn | Super User Studio

Odette Colyer is the Co-Founder and Managing Partner at Super User Studio, one of the UK’s longest-running UX consultancies focused on user-centred design for SaaS and B2B innovation. With over 25 years of digital experience—from the BBC to leading complex digital transformations—she’s become a strategic partner to product teams navigating change and growth.

Why Odette is one to watch:

• 🔹 Human-first SaaS strategist: Odette’s speciality lies in translating messy, legacy tech into clean, intuitive user experiences that empower employees and scale businesses.
• 🔹 AI-enhanced leadership: She’s helping teams embrace AI-powered research and design, embedding intelligent workflows without compromising empathy.
• 🔹 C-suite whisperer: A trusted advisor to executives and product leaders, Odette builds long-term relationships rooted in clear results and shared growth.
• 🔹 Design culture builder: Beyond product execution, she coaches in-house teams to be more collaborative, insight-driven, and resilient to disruption.

Odette’s UX philosophy puts people at the centre—be they enterprise users, internal teams, or founders chasing vision. Her work helps companies not just scale products, but scale confidence in design as a business advantage.

Stu Collett

Co-founder, Super User Studio

LinkedIn | Super User Studio

Stu Collett is Product Design Director at Super User Studio, where he’s spent nearly two decades helping B2B SaaS companies level up their UX maturity, scale strategically, and build AI-native product orgs. Known for embedding directly into client teams, Stu acts as a true player-coach—guiding product direction while rolling up his sleeves to deliver.

Why Stu is one to watch:

• 🔹 0→1 and beyond: From building a geospatial risk platform for AddressCloud to launching MVPs in 6 weeks for Maitrics, Stu knows how to design for agility and scale.
• 🔹 Systems thinker, human lens: His design leadership blends architectural precision with real empathy—creating scalable systems that solve human problems.
• 🔹 AI-forward design ops: Stu is helping teams evolve into AI-native orgs, using emerging tools to supercharge workflows, not overwhelm them.
• 🔹 Enterprise-savvy: With standout work for SHL, Capita, and WPP-backed platforms, Stu’s impact spans industries and scales—from early-stage innovation to full enterprise reboots.

Stu’s work speaks volumes. Whether shaping high-stakes insurance tech or mentoring junior designers, he brings strategic clarity, creative depth, and operational grit. He’s one of those rare UX leaders who feels just as comfortable in a stakeholder boardroom as in a Figma file.

Uğur Akdemir

Founder, Lemonat Studio

LinkedIn | Lemonat Studio | Portfolio

Uğur Akdemir is the founder of Lemonat Studio, a nimble, user-focused digital design studio based in London. With over a decade of cross-industry experience, Uğur blends UX, accessibility, and product strategy to build beautiful, impactful digital experiences for brands across finance, fashion, telecom, and more.

Why Uğur is one to watch:

• 🔹 Cross-industry powerhouse: Uğur’s work cuts across verticals, bringing lessons from one sector to fuel innovation in another.
• 🔹 Accessibility advocate: His digital solutions don’t just look good—they’re designed to work for everyone, prioritizing inclusivity from day one.
• 🔹 Studio-first, founder-led: As a hands-on digital architect, Uğur steers Lemonat’s projects with care, precision, and a deep understanding of business value.
• 🔹 End-to-end thinker: From strategy to pixel polish, he leads teams that can ship polished products—while keeping users at the centre the entire time.

Lemonat is proof that small studios can create global impact, and Uğur is at the helm of that quiet revolution. His work is clean, thoughtful, and always focused on real user needs—not just surface trends.

Dennis Lenard

Founder, Creative Navy

LinkedIn | Creative Navy

Dennis Lenard is the co-founder and CEO of Creative Navy, a research-driven UX/UI design agency that specialises in complex interfaces—from medical devices to embedded software. A polymath with degrees in law, psychology, economics, and communication, Dennis brings rare precision to digital product design.

Why Dennis is one to watch:

• 🔹 Evidence-based design evangelist: Dennis’s methodology is deeply rooted in research. His team’s process favours rational decisions over convention—a huge asset in regulated or mission-critical industries.
• 🔹 Interface design for life-saving tools: From radiation therapy systems to blood pumps, Dennis leads UX for high-impact tools where usability is literally life-or-death.
• 🔹 Lecturer and thought leader: He teaches UX principles at universities across the UK and DACH, shaping the next generation of critical design thinkers.
• 🔹 AI-meets-UX innovation: Currently developing a tool that measures visual complexity, Dennis is combining AI with UX in a way that’s both cutting-edge and academically rigorous.

Dennis doesn’t just design apps—he improves human interaction with mission-critical technology. His pragmatic, methodical approach to design sets him apart in an industry too often seduced by shiny tools over tested outcomes.

The Future of UX in London—and Why Digital Reference Is Watching Closely

London’s UX consultants are redefining what it means to “design for users.” From AI-native workflows to hyper-accessible design education, these leaders show us that great UX is about far more than just layout and typography.

What unites this diverse group? A commitment to impact, craft, and human-centred innovation.

And at Digital Reference, this is what we’re all about. We exist to amplify the people shaping better digital experiences—not just the loudest voices, but the most thoughtful ones. If you're hiring, scaling, or navigating your next design transformation, these are the consultants you’ll want on your radar.

We’ll be updating this list as we discover new talent, so be sure to bookmark and follow along.

✨ Want to be featured in our next spotlight or partner with us? Reach out at Digital Reference and let’s talk.

Thanks for reading—and here’s to building better, smarter, and more human digital experiences in 2025.