UX Design Consultants in Sydney to Watch for in 2025
Sydney UX Experts to Know in 2025
Sydney is more than just a stunning harbour city—it's a thriving hub for digital innovation, design thinking, and user-centered strategy. In recent years, UX design consultants have played an increasingly central role in shaping the city’s digital transformation, from streamlining services for government portals to elevating user experience in fintech, e-commerce, and AI. As the demand for intuitive, accessible, and delightful digital products continues to grow, so too does the need for UX professionals who can blend creativity with data-driven thinking.
At Digital Reference, we believe UX design is the heartbeat of product success. That’s why we set out to spotlight the UX consultants in Sydney who are not just doing the work—they’re shaping the future of the industry. This list celebrates a hand-picked group of freelancers, founders, and firm-based consultants who are making a meaningful impact through their craft.
Our Methodology
This curated list isn’t based on popularity contests or shallow metrics. Instead, we dug deep. Our evaluation included:
- Project impact and results (e.g., revenue growth, engagement, design awards)
- Breadth of skills across research, UI/UX design, strategy, and leadership
- Community involvement (e.g., teaching, mentoring, speaking)
- Client testimonials, thought leadership, and online footprint
- Sydney-based practice or significant presence in the Sydney digital scene
Let’s dive into the Sydney UX stars you need to know in 2025.
Kelvin Mui
Founder, Karasu Design
Kelvin Mui is the founder of Karasu Designs, a boutique UX and web design consultancy that balances deep creativity with smart digital thinking. With over 15 years of experience across UX, digital art, and creative direction, Kelvin has become a go-to figure for brands looking to blend storytelling with high-performance digital design.
Why Kelvin is one to watch:
- 🟣 Award-winning design pedigree: Kelvin’s redesign of the BPAY site earned a Kentico Site of the Year 2019 Finalist award in Finance & Banking, highlighting his ability to build enterprise-level UX solutions.
- 🟣 Art meets interface: His background as a digital artist—with exhibitions in Miami and New York—means his interfaces don’t just work, they breathe. His work is consistently sponsored by COFA Art Grants and represented by the Ann Snell Gallery.
- 🟣 Creative retoucher for the big leagues: Ever noticed the posters for Pitch Perfect 2 or campaigns for League of Legends? Kelvin was behind the high-end compositing and digital artistry.
- 🟣 A consultant with purpose: He left his agency role to work directly with small businesses and nonprofits, choosing impact over comfort. His work is tailored, inclusive, and deeply empathetic.
- 🟣 Featured on ABC and SBS: Kelvin’s perspective on creative technology and design has been recognized in national media, cementing his reputation as both an artist and a digital strategist.
When Kelvin’s not redesigning complex sites, you’ll find him snowboarding, chasing adrenaline, or creating atmospheric elemental artworks.
Sam Hancock
Director, Celestial
Sam Hancock is the Director of Celestial, a Sydney-based design consultancy that takes ideas from napkin sketch to launchpad. Known for his cross-functional leadership and sharp instincts in UX strategy, Sam’s design superpower is turning early-stage product chaos into elegant, validated solutions.
Why Sam is one to watch:
- 🌌 Startup-savvy UX leadership: Sam’s background includes years at Helix Collective, a venture studio where he helped teams crack product-market fit and develop scalable MVPs.
- 🌌 Mentor, teacher, leader: He shares his UX expertise widely—through ADPlist, IxDA Sydney, and as an instructor with Harness Projects, where he teaches Advanced Prototyping and UX methodologies.
- 🌌 Celestial’s full-cycle approach: Under Sam’s leadership, Celestial handles everything from ideation and design to dev handoff and strategy—making them ideal for lean teams and founders who need momentum and mastery.
- 🌌 Validation culture: Sam is all about testing early and testing often. His teams work in agile sprints that emphasize hypothesis-driven design and measurable user engagement.
- 🌌 Client-first but craft-obsessed: His visual polish is just as strong as his user journeys, a rare combo that comes from having both product vision and hands-on design chops.
Sam is building more than just a consultancy—he’s cultivating a movement of human-centred design professionals who believe in practical innovation and elegant outcomes.
Michael Wong
Founder, Designership
Michael Wong—aka Mizko—is a product designer, systems thinker, and educator who’s redefining how UX is taught and practiced. Through his work, Mizko empowers thousands of designers to think holistically, design strategically, and build confidently.
Why Mizko Stands Out:
- 🧩 UX Educator at Scale: As founder of Designership, he’s helped 50,000+ designers master practical product design skills through top-rated courses and toolkits—including his flagship Figma design systems course.
- 🧩 Builder of Systems That Scale: Mizko’s superpower lies in creating repeatable design frameworks that help teams move faster without sacrificing clarity or quality.
- 🧩 Proven Across Products: Through his design studio More Cursors, Mizko led UX strategy and product innovation for 80+ companies, contributing to $450M+ in venture funding and products used by millions.
- 🧩 Hands-On Designer and Mentor: Whether it’s launching wireframe kits, shipping polished design systems, or breaking down UX concepts on YouTube, Mizko leads with action and clarity.
- 🧩 Product-Minded Investor: With Mizko Investments, he now applies UX principles to acquire and grow online businesses—bridging product thinking with personal finance and entrepreneurship.
Adrian Ciaschetti
Founder, martini.studio
Adrian blends UX strategy with a passion for decentralised tech and creative tools. A multi-hyphenate designer-developer-thinker, he’s worked on everything from smart contracts to educational SaaS platforms—and always brings a user-first, product-led mindset.
Why Adrian is one to watch:
- 💡 Web3 design with usability: Adrian makes blockchain tools human. His UX work in crypto wallets and NFT infra has influenced some of Australia’s biggest DeFi startups.
- 💡 Strategic and curious: You’ll often find Adrian diving into economic modeling, service design, and system mapping.
- 💡 Figma → code specialist: As a front-end developer, he makes UX feel frictionless all the way to dev handoff.
- 💡 Highly collaborative: Adrian integrates deeply into product teams—founders say it’s like having a second brain.
- 💡 Always evolving: Whether it’s AI co-design tools or browser-based games, Adrian’s explorations help future-proof teams.
Adrian brings systems thinking into his design work, which is crucial when scaling products in complex environments. His combination of product ownership, UX, and development makes him a rare triple-threat. He also serves on the board of Plumtree, a non-profit that helps children with disabilities, offering his skills in tech strategy and experience design to support vulnerable communities.
Garreth Wills
Co-founder, Userkind & Eulogise
Garreth is a UX leader and product designer with deep experience in eCommerce, platform design, and product transformation. If you’re building something complex that needs simplicity at scale—Garreth is the designer you want in the room.
Why Garreth is one to watch:
- 🛍️ eCommerce strategist: From marketplaces to logistics platforms, Garreth’s design thinking turns conversion challenges into customer joy.
- 🛍️ Product leader and IC: Equally comfortable leading teams or hands-on in Figma.
- 🛍️ Empathetic communicator: Known for strong cross-functional relationships—engineers, PMs, and execs trust his instincts.
- 🛍️ Accessibility advocate: Garreth bakes inclusive design into every step of his UX process.
- 🛍️ Systematic and scalable: His design systems are not only beautiful—they save teams time, money, and rework.
Garreth is deeply motivated by human-centered design, especially in moments of vulnerability or loss. His work reminds us that UX isn't just about usability—it's about dignity.
Lucie Beriau
Co-Founder, Userkind
Lucie is a UX strategist and creative technologist who brings high energy and strong opinions to every project. With a background in advertising, interaction design, and service design, Lucie’s work is bold, clear, and conversion-driven.
Why Lucie is one to watch:
- 🔥 Visual flair meets UX depth: Lucie’s interfaces are expressive and vivid, but always grounded in user research.
- 🔥 No-bullshit strategy: Her design audits are some of the best in the game—actionable, honest, and user-focused.
- 🔥 Cross-discipline fluency: She moves easily between brand, motion, UX, and strategy.
- 🔥 Voice of the user: Lucie regularly runs co-design sessions, user interviews, and insight-driven iterations.
- 🔥 Built for founders: Startups love her for helping them go from vague idea → MVP → real users in record time.
Lucie’s work is perfect for clients looking to level up their design identity and experience, especially as they scale.
Wrapping It Up: Sydney's UX Scene in 2025
Sydney is bursting with UX talent that combines artistry, empathy, and innovation. The consultants listed above are reshaping how users interact with digital products, and in doing so, they're shaping the very DNA of our tech and creative ecosystem.
At Digital Reference, we celebrate these individuals not only for their craft but also for how they align with our mission: to amplify inclusive, scalable, and beautiful digital experiences.
We're proud to support Sydney's UX community and we can’t wait to see what these experts do next.
Stay tuned, stay curious, and as always—design with purpose.
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