Best Brand Consultants in New York City

New York City Area Branding Consulting Services

New York isn’t just a city — it’s a brand in itself. Fast, expressive, bold, unapologetically original, and fueled by relentless creativity. From SoHo concept studios to Brooklyn creative lofts, from Madison Ave agency legends to the emerging powerhouse independents across Jersey City and Newark, the New York City–Newark–Jersey City metro remains the global epicenter for brand strategy and creative direction.

Here, brand consultants aren’t just designers or strategists — they’re cultural architects. They help CEOs develop tone, they coach founders on storytelling, they guide CMOs on cross-channel messaging, they shape identity systems from seed-stage startups to legacy enterprises. They map audiences, rebuild brand foundations, refine positioning, and shape the way the world sees a business — and the way that business sees itself.

And in a market this competitive, great branding isn't optional — it's oxygen.

Methodology - Identifying the Best NYC Brand Consultants

At Digital Reference, we celebrate professionals who embody transparency, creative excellence, accountability, and proven performance. Our research-driven methodology combines public profile review, background evaluation, proven brand output, industry engagement, and demonstrated trust across marketing and leadership networks.

Now, let’s spotlight standout branding talent in the New York City region — consultants and creative partners shaping the future of brands across industries, platforms, and audiences.

🌟 Featured Brand Consultants of the New York City Area

♦️ Jake Booth

Visual Brand Designer & Illustration-Led Creative
🔗 LinkedIn

With a foundation steeped in illustration and visual storytelling, Jake Booth brings an artisan’s mindset to modern brand development — the kind of handcrafted creative discipline that resonates deeply in New York City’s design-driven culture. He calls design “a bridge between imagination and clarity,” and his portfolio reflects brands rooted in emotion, craft, and honest voice.

💡 Signature strengths:
🎨 Illustration-first brand development that delivers personality and uniqueness
🧠 Process-led creative strategy (sketch → concept → refinement → delivery)
📦 Ability to work across digital & print — rare, valuable versatility
🤝 Collaborative, narrative-driven partnership approach

Jake excels with early-stage brands, boutique creative firms, and businesses looking for a distinctive, human-centered aesthetic guided by research and iterative brand thinking. He brings that intimate New York City maker spirit — and in a world craving authenticity, Jake’s work feels refreshing, personal, original, and timeless.

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♦️ Lauren Matina

Fashion Stylist & Brand Consultant
🔗 LinkedIn

Brand identity isn't just visual — it's how a brand shows up in the world. Few embody that philosophy like Lauren Matina, who bridges editorial-level styling expertise and business brand presence. From closet transformations and brand-image work to executive visibility strategy, she serves professionals and companies ready to clarify their aesthetic and market voice.

💡 Signature strengths:
💬 Translates fashion & personal brand clarity into business identity systems
♻️ Sustainability-minded — updating & elevating before replacing
📸 Editorial approach → storytelling-powerful brand visuals
👗 Supports founder & executive presence for investor-facing brands

Lauren’s method is emotional, strategic, and couture-level precise — a perfect match for creative-driven startups, boutique agencies, luxury verticals, and founder-led brands who see style as part of their strategic language.

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♦️ Davina Grincevicius

Brand Consultant | Video Producer & Editor at Staska
🔗 LinkedIn

A creative force with documentary storytelling roots, Davina Grincevicius unites branding, film, lifestyle culture, and community-centered narrative design. As co-founder of Lava Girl Surf and producer of the Women’s Surf Film Festival, she brings global identity, subculture fluency, and movement-based brand building to the East Coast brand ecosystem.

💡 Signature strengths:
🎥 Storytelling through film + event-driven brand engagement
🌊 Lifestyle, wellness, outdoor, and women-led audience expertise
🌏 Global-to-local cultural positioning experience
🎤 Brand community building — emotional resonance meets grassroots reach

Davina’s superpower is helping brands mean something, not just market something — perfect for experience-driven brands, modern lifestyle companies, and social-mission-aligned founders.

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♦️ Josh Peskowitz

Owner, Operating Partner / Brand and Creative Director at Peskowitz R & C, LLC
🔗 LinkedIn

A men’s fashion authority with deep editorial, retail, and cultural brand experience, Josh Peskowitz has shaped some of the most distinct fashion voices in the U.S. With roots in GQ, Bloomingdale’s, and co-founding Magasin, he blends journalism-trained storytelling, brand curation, and trend-driven strategy.

💡 Signature strengths:
👔 Deep menswear branding & luxury retail expertise
🧭 Editorial-grade narrative development
🧵 Cultural fluency — bridging media, retail, and consumer psychology
📣 Brand tone development for creative-driven founders & labels

Josh is a go-to advisor for premium menswear brands, lifestyle designers, retailers, and aesthetic-forward startups seeking edge, depth, attitude, and relevance.

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♦️ Judy Robinson

Brand Consultant, Creative Leader & Digital Platform Strategist at Judy Robinson Creative Director
🔗 LinkedIn

With a career blending brand messaging, digital product thinking, social strategy, and leadership guidance, Judy Robinson supports brands at the intersection of humanity and technology. She is story-first and user-obsessed, aligning messaging systems with real audience behavior.

💡 Signature strengths:
💬 Narrative-first brand messaging systems
📱 Digital product-aligned brand strategy
🧠 AI-informed thinking for content & audience workflows
🤝 Empathy-forward leadership messaging

Judy is an ideal partner for innovation-driven orgs, digital platforms, and mission-focused companies building people-centric brand narratives.

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♦️ Viktoriia Vanzha

Brand Marketing Strategist — Digital & Social Systems
🔗 LinkedIn

Modern brands are built socially — and Viktoriia Vanzha is rooted in social-driven brand architecture. With a digital-native background and platform-thinking mindset, she supports businesses where growth, engagement, and design thinking must align.

💡 Signature strengths:
📊 Social brand experience strategy
✨ Visual language + tone cohesion
🚀 Growth positioning for digital-first brands
🌍 International market awareness

For early-stage brands, digital consumer companies, and creative startups, Viktoriia brings a fresh, fast, iterative brand strategy mindset.

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♦️ Ben Johannemann

Executive Brand & Business Strategist
🔗 LinkedIn

With experience touching world-recognized labels — from LVMH to American Express — Ben Johannemann represents high-caliber strategic branding. He is someone CMOs trust when the stakes are high and clarity, rigor, and relevance matter.

💡 Signature strengths:
🏛️ Enterprise & luxury brand expertise
🧠 Brand thinking tied to business performance
📈 Market positioning for scale and category authority
🤝 Cross-functional stakeholder alignment

Ben excels in environments where brand = business growth engine — enterprise, luxury, consumer goods, and multinational organizations.

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♦️ Robin (RS) Wallace

Executive Creative & Brand Consultant
🔗 LinkedIn

Robin Wallace brings creative direction and brand transformation experience to organizations navigating identity evolution. Their focus: turning shifting business models into clarified brand meaning.

💡 Signature strengths:
🔧 Brand transformation & repositioning
🎨 Creative direction for evolving organizations
🏗️ Messaging + visual ecosystem alignment
🌀 Change-management brand thinking

Ideal for growth-stage companies, rebrands, and cultural repositioning efforts.

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♦️ Serena Kappes

Brand Creator & Strategic Communications Consultant
🔗 LinkedIn

With deep editorial roots and strategic communications leadership, Serena Kappes blends journalism discipline with brand clarity. She specializes in message architecture, content narrative, and brand voice cohesion.

💡 Signature strengths:
🔎 Clarity-building narrative refinement
📰 Editorial brand thinking & thought leadership support
📣 Audience-aligned voice guidelines
✨ Trusted partnership for executive visibility

Perfect for brands needing verbal identity, thought leadership, and content-driven credibility.

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♦️ Erica R. Metzger

Brand System Strategist & Messaging Alignment Specialist
🔗 LinkedIn

Erica Metzger focuses on system-building — the glue holding brand voice, culture, and audience strategy together. She excels in environments where brand consistency determines market trust.

💡 Signature strengths:
🛠️ Brand framework & governance
🎯 Messaging clarity across programs & channels
🏢 Enterprise brand cohesion & scaling
👥 Cross-department communication integration

Erica thrives with complex organizations undergoing alignment, expansion, or identity maturity.

Why New York City Branding Talent Matters

In the New York City market, brand consultants aren’t optional partners — they are growth accelerators, reputation builders, and cultural interpreters. For marketing teams, founders, and executives, these consultants bring clarity, creative rigor, strategic truth, and channel-ready execution. As NYC continues to push boundaries in tech, media, retail, creative arts, and culture, brand strategy becomes the compass that guides business relevance. Discover more from us:

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At Digital Reference, we are dedicated to bridging exceptional professionals with organizations seeking verified quality, deep expertise, and measurable brand impact. Whether you're a founder seeking your first brand identity partner or a global business evaluating enterprise-grade strategy, our platform exists to help you choose intelligently, hire confidently, and build brands that endure.‍