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Fractional CMOs in New York City Making Things Happen in 2025
NYC Interim Chief Marketing Officers to Know
New York City is one of the world’s most electrifying centers for commerce, culture, and creativity. It’s where legacy brands meet tomorrow’s unicorns. It’s the launchpad for scrappy startups, the home base for global NGOs, and a proving ground for anyone serious about growth. And in a city where everything moves fast, where competition is fierce and expectations are sky-high, the demand for strategic marketing leadership has never been greater. But full-time isn’t always the answer—that’s where Fractional Chief Marketing Officers (CMOs) come in.
At Digital Reference, we’re not just tracking titles—we’re telling the stories of how professionals actually make work happen. Fractional CMOs aren’t a trend; they’re a movement. They help businesses pivot, scale, and tell better stories. This blog celebrates the leaders who are redefining how marketing gets done in the city that never sleeps. Whether they’re guiding brand strategy, launching products, building growth teams, or aligning marketing with mission—these professionals are leading the charge as flexible, verified marketing experts.
Our Methodology - NYC Fractional CMO Services
To build this curated list of NYC-based Fractional CMOs, we used a consistent methodology that reflects both the rigor of the role and the values of Digital Reference:
- Location: Based in New York City or surrounding areas including Brooklyn, Queens, and nearby hubs like Newark, NJ
- Service Model: Actively offering fractional, part-time, or interim CMO services—typically working across multiple clients
- Credibility: Demonstrated track record of marketing leadership through personal websites, agency platforms, or public portfolios
- Professional Presence: Active on LinkedIn or professional networks with clear value propositions
- Digital Reference Values: Transparency, authenticity, real-world impact, and a reputation-first approach
These are professionals who don’t just “consult”—they embed, lead, and deliver. Let’s meet the CMOs making waves in New York.
Meet the Fractional CMOs in New York City
Juliana Pereira
A growth-focused marketer with a passion for brand messaging and team building, Juliana Pereira offers fractional CMO support that combines creativity with metrics. She is a full-stack marketer
with a proven track record in product marketing and brand development.
The Digital Reference team had the opportunity to catch up with Juliana and learn a bit more about her approach.
What’s your typical approach to client engagements?
"I approach client work as both an architect and a builder. My engagements are grounded in strategy, but always backed by action. I come in ready to assess where the business is, uncover gaps and opportunities, and then design a scalable marketing framework that aligns with the company’s growth goals. From there, I roll up my sleeves to execute—whether that’s launching campaigns, standing up systems, or implementing new tactics. I take pride in operating as a true extension of the team, bringing both strategic perspective and hands-on execution to the table."
What type of clients are you the best fit for?
"I work best with high-growth companies—startups or established businesses—that are scaling quickly and need a marketing leader who can build while moving. Whether it’s a company entering the U.S. market, going through a funding round, or launching a new product, I help create the marketing infrastructure to support and accelerate that growth. I’m particularly well-suited for organizations navigating complex go-to-market motions, whether B2B, B2C, or somewhere in between."
What type of clients are the best fit for you?
"I thrive when working with teams that value transparency, collaboration, and a bias toward action. Clients who are open to new ideas, willing to challenge the status quo, and ready to make bold moves tend to get the most out of working with me. I don’t shy away from complexity—but I do best when there’s a shared commitment to clarity, momentum, and measurable progress."
What are your specialties or professional superpowers?
"I specialize in building and scaling demand generation engines that drive measurable business outcomes. From messaging and positioning to campaign design and sales enablement, I bring a full-stack marketing mindset with a deep understanding of how each part fits into the bigger picture. I’m highly analytical, operationally-minded, and driven by performance—but I also know how to craft a narrative that resonates. My “superpower” is my ability to see the entire marketing puzzle and quickly identify what needs to happen next to drive results."
What else should your clients know about you?
"I’m results-oriented but people-focused. I believe the best work happens when you combine strategic clarity with thoughtful collaboration. I have experience in fast-paced, high-growth environments, and I understand the pressures that come with building something from the ground up. My approach is grounded in integrity—I don’t overpromise, I’m honest about what’s possible, and I always focus on delivering meaningful outcomes."
To help provide additional authenticity to the feature, use the space below to discuss your professional values, what motivates you professionally, your personality type—anything that you believe gives prospective clients more information about the soft skills you bring to the table.
"I’m a natural problem-solver who loves uncovering insights, connecting dots, and creating clarity where there’s complexity. My personality type is equal parts strategist and operator: I’m always thinking ahead, but I never lose sight of execution. I value honesty, ownership, and a sense of momentum. I bring empathy, structure, and curiosity into every engagement, and I’ve learned that the best marketing happens when teams trust each other and stay close to the customer. At my core, I’m energized by helping businesses find their rhythm and scale with purpose."
Why Juliana Stands Out to the Digital Reference Team:
- Specializes in B2B, B2C, and B2B2C marketing
- Known for growing eCommerce and FinTech start-ups
- Brings strong mentorship and leadership to internal marketing teams
Juliana is a fractional CMO who builds marketing functions from the ground up—then helps them fly.
Madeline Maguire
Founder, M2 Growth Advisory
https://www.linkedin.com/in/madelinemaguire/
Founder, strategist, and creative mind, Madeline Maguire works with brands that need a visionary yet practical marketing partner. With experience spanning tech, CPG, and media, she brings clarity to companies navigating growth inflection points.
Why She Stands Out:
- Specializes in brand development, marketing org design, and GTM readiness
- Blends business acumen with creative energy
- Known for creating vision-to-execution playbooks for scaling brands
Madeline helps teams align founder vision, market insights, and execution plans—and builds roadmaps to get there.
Ross Kernez
Founder, Fractional CMO Near Me
As the name implies, Fractional CMO Near Me helps companies connect with experienced CMOs based on region and industry. With a strong emphasis on localized expertise, this platform makes it easy to find marketing leadership that understands local market dynamics.
Why Ross & Fractional CMO Near Me Stand Out:
- Local search and vetting functionality for regional matchmaking
- Flexible pricing and engagement structures
- Directory model designed for ease and access
Fractional CMO Near Me is especially helpful for companies that value regional market familiarity or are looking for in-person engagement.
Brystal Balthazar
Founder of Brand Spark, Brystal Balthazar is a dynamic branding and marketing strategist who partners with startups and scale-ups to refine their positioning and go-to-market (GTM) strategy. She’s known for her ability to align marketing efforts with business goals and audience psychology.
Why She Stands Out:
- Deep experience with early-stage companies and product launches
- Known for creating visually and verbally cohesive brand systems
- Specializes in brand narrative, demand generation, and digital growth
Brystal is the kind of CMO who understands how to help a founder find their voice—and then scale it.
David Shay
As founder of Stone Soup Communications, David Shay brings decades of storytelling, public relations, and communications strategy to his clients. His fractional CMO services focus on connecting brand voice to customer experience in a way that’s authentic and scalable.
Why He Stands Out:
- Strong roots in PR, executive communications, and thought leadership
- Focus on mission-driven brands and founders with a story to tell
- Offers executive visibility strategy, media coaching, and stakeholder engagement
David is an asset for companies seeking to build brand credibility in public-facing or regulated spaces.
Matthew Malanga
https://www.linkedin.com/in/malanga/
With CMO roles across tech, media, and B2B platforms, Matthew Malanga brings executive-level strategic thinking to every engagement. As a fractional leader, he helps growth-stage companies develop GTM strategies that are scalable, measurable, and deeply customer-focused.
Why He Stands Out:
- Experience includes roles at early-stage startups and Fortune 500s
- Strong in performance marketing, pipeline acceleration, and customer retention
- Skilled at bridging CMO and CRO functions for revenue alignment
Matthew is ideal for companies ready to professionalize their marketing org and integrate it tightly with sales.
Sonaly Aditya
https://www.linkedin.com/in/sonalyaditya/
With a background in strategic communications and marketing transformation, Sonaly Aditya works with mission-driven and enterprise-level organizations to modernize how they go to market. She brings both a global perspective and a knack for internal alignment.
Why She Stands Out:
- Experienced in regulated industries, healthcare, and public-sector marketing
- Strong in change management, brand repositioning, and narrative strategy
- Passionate about helping organizations communicate with clarity and authenticity
Sonaly is an essential asset for companies navigating high-stakes brand transformations.
Jay Williams
https://www.linkedin.com/in/jayhwilliams/
A modern CMO with experience in both performance marketing and creative direction, Jay Williams blends logic and emotion into one unified marketing system. His background in finance, retail, and SaaS gives him cross-industry versatility.
Why He Stands Out:
- Brings a full-stack marketing approach to fractional leadership
- Expert in campaign development, CX design, and growth operations
- Works hands-on with CEOs to drive alignment across GTM functions
Jay is ideal for scale-ups that want to elevate their storytelling while tightening performance metrics.
Jaime Rosenzweig
https://www.linkedin.com/in/jaimerosenzweig/
With deep experience in nonprofit marketing, education campaigns, and advocacy work, Jaime Rosenzweig brings purpose and precision to her role as a fractional CMO. She helps cause-based organizations elevate their voice while staying grounded in mission.
Why She Stands Out:
- Strong experience with campaigns, community engagement, and grant-funded projects
- Skilled in multilingual and multicultural marketing strategy
- Focused on inclusive storytelling and stakeholder communications
Jaime is the go-to marketing executive for organizations that want their values to show up in their visibility.
Christina Hungspruke
https://www.linkedin.com/in/christina-hungspruke-67b14b/
A communications pro with experience across fashion, tech, and lifestyle, Christina Hungspruke serves as a trusted fractional CMO for brands in the midst of reinvention. She specializes in modernizing brand identity and creating multi-channel resonance.
Why She Stands Out:
- Deep experience in fashion retail, beauty, and wellness sectors
- Skilled in content strategy, campaign rollout, and influencer integration
- Helps brands navigate market shifts with clarity and confidence
Christina is perfect for consumer-focused teams looking to evolve their story without losing their soul.
Erika Alonso
https://www.linkedin.com/in/erikaalonso/
With roots in journalism, branding, and social impact, Erika Alonso brings powerful storytelling and high-level campaign strategy to the brands she serves. Her fractional CMO work focuses on emotional intelligence, relevance, and human-centered marketing.
Why She Stands Out:
- Expert in brand voice, editorial strategy, and campaign ideation
- Deep understanding of impact communications and brand activism
- Builds marketing strategies that connect at a cultural and emotional level
Erika is a perfect partner for companies who believe marketing should move people, not just products.
Eduardo Nunez
https://www.linkedin.com/in/en-fractional-cmo/
A fractional marketing executive with global experience, Eduardo Nunez offers CMO-as-a-service to B2B and enterprise clients navigating digital transformation. His strengths lie in systematizing marketing strategy, managing growth infrastructure, and aligning teams around results.
Why He Stands Out:
- Works across tech, B2B, and SaaS industries
- Focused on scalable campaigns, pipeline creation, and CRM-driven marketing
- Builds repeatable models for demand generation and customer acquisition
Eduardo is a fractional leader for teams that want to tie every dollar to a marketing outcome.
Nilton Duque
https://www.linkedin.com/in/niltonduque/
With a sharp eye for data, storytelling, and conversion, Nilton Duque works with startups and enterprise clients to craft GTM strategies that scale. He brings operational structure to creative ambition—ensuring marketing is both inspiring and effective.
Why He Stands Out:
- Background includes brand consulting, growth strategy, and venture-backed startups
- Focuses on audience mapping, funnel strategy, and cross-functional ops
- Believes in metrics with meaning—analytics that serve the story
Nilton is ideal for companies with vision who need a playbook to execute it clearly.
Erin Yasgar
https://www.linkedin.com/in/erinyasgar/
A seasoned marketing leader with Fortune 100 pedigree, Erin Yasgar now provides fractional CMO services to startups and mission-led organizations. She brings both scale and soul to her work—leading with empathy and rooted in strategy.
Why She Stands Out:
- Former VP/CMO at brands like Disney and Johnson & Johnson
- Experience in consumer insights, marketing innovation, and brand storytelling
- Thoughtful, strategic, and empowering to the teams she leads
Erin is the ultimate blend of executive leadership and heart-forward marketing.
Final Thoughts: New York’s Marketing Future is Fractional
New York City’s culture of hustle, experimentation, and reinvention demands marketing leaders who can meet complexity with clarity. The professionals featured here—Brystal, David, Matthew, Juliana, Sonaly, Jay, Jaime, Madeline, Christina, Erika, Eduardo, Nilton, and Erin—represent a new kind of executive:
- Flexible, but foundational
- Tactical, but visionary
- Independent, but collaborative
At Digital Reference, we’re proud to spotlight these leaders—and to give them the tools to verify their contributions, elevate their reputation, and build meaningful visibility. This guide is one of many that we've put together to help you hire the right professional for your needs. Below are a few other helpful guides from Digital Reference:
- Local City Directories of Fractional CMOs
- Learn more about the broader sphere of marketing professionals
- Need an in house-leader? Explore our deep dive of marketing executives
- Deciding between an outsourced CMO and a fractional CMO <- read this
Explore Our Global & National Fractional CMO Services Directories
Start here if you're looking for a broad list of vetted agencies and platforms offering fractional CMO services across regions:
Fractional CMO Services in the USA
The U.S. has one of the most developed markets for fractional CMOs, particularly in tech, SaaS, and DTC. With access to world-class operators who’ve led growth at scale, hiring from the U.S. means deep specialization and a high standard for strategic leadership—even on a part-time basis.
Fractional CMO Services in the United Kingdom
UK-based CMOs bring a global sensibility with strong roots in brand-building, storytelling, and demand gen. Whether you're scaling in EMEA or need a transatlantic marketing partner, hiring from the UK often means balancing creativity with commercial acumen.
Fractional CMO Services in Canada
Canada’s marketing consultants offer a unique blend of U.S.-adjacent market knowledge and European-influenced brand thinking. CMOs from Canada are often adept at cross-border strategy, digital-first execution, and cost-effective scaling for both startups and nonprofits.
Fractional CMO Services in Australia
Australia is home to a rapidly growing fractional talent ecosystem, with a strong emphasis on lean growth, ecommerce, and APAC expansion strategy. CMOs here often bring a scrappy, startup-savvy approach—ideal for early-stage or global-minded teams.
Fractional CMO Services in the United Arab Emirates
Hiring a fractional CMO from the UAE gives you access to multilingual, multi-market strategists who understand high-growth sectors like fintech, hospitality, and real estate. With experience operating across MENA and beyond, UAE-based leaders are often skilled in both regional
Fractional CMO Services in India
nuance and global brand building.
India’s fractional CMOs are known for blending strategic marketing with operational efficiency. Many bring deep experience in tech, SaaS, and outsourcing models—and are especially skilled at scaling customer acquisition and digital strategy on tight budgets.
These lists feature curated selections of leading firms and consultants offering fractional and part-time CMO services, often categorized by industry focus, engagement style, and executive depth.
Check Out Our Local Fractional, Part-Time, and Virtual CMO Talent by City
We’ve curated regional directories so you can find fractional CMOs near you—whether you want someone who understands your local market or you’re building an in-person team.
Ann Arbor Fractional CMO Services
Ann Arbor’s tight-knit business ecosystem and university-adjacent innovation make it a great place to find CMOs who blend intellectual rigor with grassroots marketing strategy. Expect data-driven marketers with strong startup and research-sector experience.
Austin Fractional CMO Services
Austin’s creative-meets-tech energy fuels a vibrant pool of fractional CMOs who thrive in fast-moving environments. Many bring experience across SaaS, lifestyle brands, and B2B marketplaces—perfect for startups with a story to tell and scale.
Boston Fractional CMO Services
Boston fractional CMOs often bring deep experience in healthtech, edtech, and B2B enterprise marketing. With a strong talent pipeline from local universities and innovation districts, these leaders pair analytical strength with strategic polish.
Chicago Fractional CMO Services
Chicago’s CMOs are pros at navigating between scrappy and structured. You’ll find leaders here who know how to scale growth functions for midmarket companies and bring calm to complex go-to-market systems.
Dallas Fractional CMO Services
With a strong presence in healthcare, real estate, and professional services, Dallas-based CMOs often bring industry-specific insights and relationship-first marketing chops—plus the ability to scale regionally and nationally.
Detroit Fractional CMO Services
Detroit is more than automotive—its CMOs are experts in industrial storytelling, brand turnarounds, and community-driven campaigns. Expect leaders who can balance legacy with innovation in highly competitive markets.
Los Angeles Fractional CMO Services
LA-based CMOs bring a strong blend of entertainment, DTC, and brand-forward experience. Whether you’re building a lifestyle brand or scaling a content-first product, these marketers know how to make it resonate—and convert.
Phoenix Fractional CMO Services
Phoenix is emerging as a hub for cost-efficient growth, and its CMOs are leading the charge. You’ll find leaders with expertise in real estate, healthcare, and service-based businesses—great for companies expanding in the Southwest.
San Diego Fractional CMO Services
San Diego fractional CMOs often come with deep domain knowledge in biotech, healthtech, and mission-driven startups. Their approach combines high-level marketing strategy with a clear understanding of regulatory and clinical nuances.
San Francisco Fractional CMO Services
In SF, CMOs are operators as much as storytellers. You’ll find talent with experience in VC-backed startups, PLG models, and growth experimentation—ideal for companies scaling in competitive or saturated markets.
Tampa Fractional CMO Services
Tampa is quickly becoming a go-to market for tech and remote-first startups. CMOs here bring the ability to build growth foundations from the ground up, often for businesses transitioning out of the founder-led phase.
Washington, D.C. Fractional CMO Services
DC’s fractional CMOs stand out for their strategic messaging, policy awareness, and nonprofit expertise. They’re trusted by think tanks, advocacy orgs, and mission-led startups that need to tell complex stories with clarity and credibility.
When you’re ready to find your next marketing partner or tell your professional story with structure and authenticity—start with Digital Reference.
– The Digital Reference Team
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