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Fractional CMOs in Los Angeles Making Things Happen in 2025
L.A. Interim Chief Marketing Officers to Know
In the city of dreams, storytelling is currency—and marketing is the engine behind it. Los Angeles isn’t just home to Hollywood. It’s a dynamic business ecosystem made up of media companies, tech disruptors, wellness brands, consumer startups, and mission-driven nonprofits. Behind many of these organizations are marketing leaders working quietly and effectively to shape brands, drive growth, and align creative energy with business results. And increasingly, those leaders are operating on a fractional basis.
At Digital Reference, we’re committed to making work more visible, more structured, and more human. That means elevating the people who are helping companies thrive—especially when they’re doing it behind the scenes. Fractional CMOs bring executive-level marketing strategy without the commitment of a full-time hire. They embed quickly, lead with empathy, and leave lasting impact. In this blog, we spotlight the fractional CMOs in Los Angeles who are truly making things happen.
Our Methodology - Los Angeles Fractional CMO Services
We selected this group of professionals based on:
- Location: Based in Los Angeles or greater Southern California (including surrounding cities like Santa Monica, Pasadena, Long Beach, and Culver City)
- Professional Model: Working as independent fractional CMOs or through their own consultancy
- Experience: Demonstrated leadership in brand, marketing, growth, or communication roles
- Public Profile: A strong digital footprint—either through a personal site or active LinkedIn presence
- Digital Reference Alignment: Professionals whose careers reflect transparency, authenticity, and real-world value
These are not just advisors—they are builders, operators, and visionaries who embed into companies and make an immediate difference.
Meet the Fractional CMOs in L.A. Making Things Happen
Jenna Hannon
Jenna Hannon brings a global perspective to her role as a fractional CMO. With marketing leadership roles across North America and Europe, she’s helped startups scale and enterprises innovate—with precision, polish, and personality.
Why She Stands Out:
- Strong foundation in SaaS, fintech, and growth-stage companies
- Excellent at GTM strategy, team scaling, and performance marketing alignment
- Brings clarity and structure to marketing teams in transition
Jenna thrives in fast-paced, resource-constrained environments where marketing needs to work hard and show results fast.
The Digital Reference Team had the chance to ask Jenna a few questions about her approach to fractional work. Here's what she said:
Jenna, what are your specialties or professional superpowers?
"I combine product and performance marketing expertise. I can help clients build out their core positioning and execute full-funnel campaigns."
What else should your clients know about you?
"I was the first marketing hire at Uber Eats. I helped scale the business from early experimentation to over $1B in revenue."
Grant Johnson
Founder of CMO Mentor, Grant Johnson combines decades of marketing experience with a coaching mindset. As a fractional CMO, he helps companies build internal capabilities while driving high-level strategic growth.
A few notable accomplishments from Grant's portfolio:
- Generated a $100 million pipeline at Billtrust via ROI-based demand programs with a 10:1 return. Elevated market presence, doubled share of voice, tripled Linkedin followers, dominated G2 competitive rankings, and won key analyst reviews.
- Launched a new global brand at Emburse bringing seven business units into a unified structure. Exceeded 60% contribution target, increasing net new and expansion pipeline. Help achieve a $50 million bookings contribution, creating a cross-functional team to drive cross-sell success.
- Added 40% in new bookings attainment to diversify revenue at Emburse.
Why He Stands Out to the Digital Reference Team:
- Works across B2B, SaaS, and professional services
- Focused on empowering internal teams while guiding strategy
- Thoughtful and experienced leader who helps founders avoid common pitfalls
Grant’s value is twofold: he builds the marketing roadmap and teaches your team how to drive it.
Krystal Hauserman
https://www.krystalhauserman.com/about
Founder of KCH Haus, Krystal Hauserman is a seasoned fractional CMO with a deep background in brand storytelling, creative development, and audience engagement. Her work spans startups to Fortune 100s, and her sweet spot lies in blending strategic thinking with cultural resonance.
Why She Stands Out:
- Known for driving high-growth marketing strategies across entertainment, wellness, and tech
- Expert in brand architecture, content strategy, and campaign leadership
- Deep experience with founder-led businesses and scaling creative teams
Krystal is an ideal partner for brands with a bold voice and big ambition. She helps visionary leaders articulate their story—and get it in front of the right audiences.
Elizabeth Ahern
As founder of Brand 555, Elizabeth Ahern delivers high-touch fractional CMO services to growth-minded brands. Her experience in B2B and B2C marketing leadership spans everything from brand identity to full-funnel execution.
Why She Stands Out:
- Helps businesses build scalable marketing infrastructure from the ground up
- Deep focus on brand equity, positioning, and customer lifecycle strategy
- Hands-on approach with strategy, team-building, and platform integration
Elizabeth is perfect for companies seeking a structured marketing function without sacrificing creativity. She builds frameworks that last.
Lindsey Rosenberg
https://www.lindseyrosenberg.com/
With a background in branding, communications, and founder storytelling, Lindsey Rosenberg is a sought-after fractional CMO for mission-driven and experience-centric brands. Her gift is helping companies find their voice—and use it to grow.
Why She Stands Out:
- Extensive work in wellness, lifestyle, and service-driven industries
- Expert in brand voice development, community engagement, and marketing strategy
- Offers creative direction and campaign leadership with a human touch
Lindsey’s clients love her clarity, warmth, and high standards. She is the voice behind many brand voices you know and love.
Ricki McCarroll
https://www.linkedin.com/in/rickimac/
A fractional marketing executive and startup advisor, Ricki McCarroll supports early-stage ventures and growth companies with go-to-market leadership, customer acquisition strategy, and brand evolution.
Why She Stands Out:
- Background includes VC-backed startups, DTC brands, and agency leadership
- Expert in audience development, conversion optimization, and campaign strategy
- A practical leader who knows how to turn insights into action
Ricki helps companies go from “marketing mess” to messaging clarity—with speed and focus.
Find the Right FCMO for Your Needs?
We are a small team here at Digital Reference so were not able to research all of the FCMOs we found in LA. If the awesome fractional CMOs above didn't have the skills or experience you were looking for, check out these LA-based FCMOs below:
Steve Tate
https://rankfile.co/
Steve Tate is a seasoned marketing professional with extensive experience in building brands and designing cutting-edge marketing strategies. He currently serves as a Fractional CMO at Rank & File.
Jason Wright
https://www.linkedin.com/in/jamiwr/
Jason Wright is a growth-driven marketing leader with over 15 years of experience helping businesses scale, streamline operations, and solve complex challenges. He offers fractional CMO services to companies aiming for substantial growth.
Jon Brewer
https://www.linkedin.com/in/jonbrewercmo/
Jon Brewer is dedicated to accelerating the growth of architecture, design, and construction companies. As a fractional CMO, he focuses on developing and implementing effective marketing strategies tailored to these industries.
Karin Nelson
https://www.linkedin.com/in/karinnelson/
Karin Nelson is a Marketing Communications Consultant who assists clients in navigating the complex and ever-evolving marketing and communications landscape. Her expertise includes strategic planning and execution as a fractional CMO.
Natalie Swan
https://swanandassociates.co/services
As the head of Swan & Associates, Natalie is recognized for her strategic planning and execution skills. She offers fractional CMO services, helping businesses enhance their marketing efforts.
David Fisher
https://www.linkedin.com/in/david-c-fisher/
David Fisher is the Founder & Principal of his consulting firm, providing fractional CMO services. With over twenty years of experience in the Los Angeles area, he specializes in real estate brokerage services and strategic marketing.
David Pinsky
https://www.linkedin.com/in/david-pinsky-4a78a17/
David Pinsky offers fractional CMO services through his consulting practice. Based in Los Angeles, he brings a wealth of experience in marketing strategy and execution.
Vivian Wang
https://www.linkedin.com/in/vivian-m-wang/
Vivian Wang is a marketing consultant and fractional CMO specializing in brand visibility and product sales. With over 15 years in the Consumer Packaged Goods (CPG) industry, she brings a wealth of experience to her clients.
Why L.A. is a Hotspot for Fractional Marketing Talent
Los Angeles is a creative epicenter, but it’s also a city full of entrepreneurs, founders, and independent thinkers. Companies here often don’t follow traditional corporate playbooks—and neither do their marketing leaders.
Fractional CMOs offer a strategic solution for businesses that:
- Are growing fast but not ready for a full-time executive
- Need seasoned leadership to build or restructure marketing teams
- Are entering new markets or launching new products
- Want to align brand, customer experience, and revenue strategy
Whether it’s a celebrity-backed product, a health-tech startup, or a community-focused nonprofit, fractional CMOs are giving Los Angeles brands the edge they need to lead.
The Digital Reference POV
At Digital Reference, we’re not just chronicling careers—we’re building the new infrastructure for professional reputation. For fractional leaders, that means:
- Creating structured, verified portfolios that highlight outcomes—not just responsibilities
- Making it easier for founders and hiring managers to find talent based on proof of impact
- Helping independent professionals build portable, transparent reputations they can carry across engagements
The professionals featured in this blog are part of a larger movement—one that centers radical authenticity and radical transparency in the way we work.
Final Thoughts
The future of marketing leadership is flexible, verifiable, and impact-driven. The fractional CMOs of Los Angeles are showing us how it’s done.
This list features professionals who know how to turn marketing into momentum. They are collaborators, innovators, and trusted guides—and they’re building the next generation of L.A.’s most meaningful brands. This guide is one of many that we've put together to help you hire the right professional for your needs. Below are a few other helpful guides from Digital Reference:
- Local City Directories of Fractional CMOs
- Learn more about the broader sphere of marketing professionals
- Need an in house-leader? Explore our deep dive of marketing executives
- Deciding between an outsourced CMO and a fractional CMO <- read this
Explore Our Global & National Fractional CMO Services Directories
Start here if you're looking for a broad list of vetted agencies and platforms offering fractional CMO services across regions:
Fractional CMO Services in the USA
The U.S. has one of the most developed markets for fractional CMOs, particularly in tech, SaaS, and DTC. With access to world-class operators who’ve led growth at scale, hiring from the U.S. means deep specialization and a high standard for strategic leadership—even on a part-time basis.
Fractional CMO Services in the United Kingdom
UK-based CMOs bring a global sensibility with strong roots in brand-building, storytelling, and demand gen. Whether you're scaling in EMEA or need a transatlantic marketing partner, hiring from the UK often means balancing creativity with commercial acumen.
Fractional CMO Services in Canada
Canada’s marketing consultants offer a unique blend of U.S.-adjacent market knowledge and European-influenced brand thinking. CMOs from Canada are often adept at cross-border strategy, digital-first execution, and cost-effective scaling for both startups and nonprofits.
Fractional CMO Services in Australia
Australia is home to a rapidly growing fractional talent ecosystem, with a strong emphasis on lean growth, ecommerce, and APAC expansion strategy. CMOs here often bring a scrappy, startup-savvy approach—ideal for early-stage or global-minded teams.
Fractional CMO Services in the United Arab Emirates
Hiring a fractional CMO from the UAE gives you access to multilingual, multi-market strategists who understand high-growth sectors like fintech, hospitality, and real estate. With experience operating across MENA and beyond, UAE-based leaders are often skilled in both regional
Fractional CMO Services in India
nuance and global brand building.
India’s fractional CMOs are known for blending strategic marketing with operational efficiency. Many bring deep experience in tech, SaaS, and outsourcing models—and are especially skilled at scaling customer acquisition and digital strategy on tight budgets.
These lists feature curated selections of leading firms and consultants offering fractional and part-time CMO services, often categorized by industry focus, engagement style, and executive depth.
Check Out Our Local Fractional, Part-Time, and Virtual CMO Talent by City
We’ve curated regional directories so you can find fractional CMOs near you—whether you want someone who understands your local market or you’re building an in-person team.
Ann Arbor Fractional CMO Services
Ann Arbor’s tight-knit business ecosystem and university-adjacent innovation make it a great place to find CMOs who blend intellectual rigor with grassroots marketing strategy. Expect data-driven marketers with strong startup and research-sector experience.
Austin Fractional CMO Services
Austin’s creative-meets-tech energy fuels a vibrant pool of fractional CMOs who thrive in fast-moving environments. Many bring experience across SaaS, lifestyle brands, and B2B marketplaces—perfect for startups with a story to tell and scale.
Boston Fractional CMO Services
Boston fractional CMOs often bring deep experience in healthtech, edtech, and B2B enterprise marketing. With a strong talent pipeline from local universities and innovation districts, these leaders pair analytical strength with strategic polish.
Chicago Fractional CMO Services
Chicago’s CMOs are pros at navigating between scrappy and structured. You’ll find leaders here who know how to scale growth functions for midmarket companies and bring calm to complex go-to-market systems.
Dallas Fractional CMO Services
With a strong presence in healthcare, real estate, and professional services, Dallas-based CMOs often bring industry-specific insights and relationship-first marketing chops—plus the ability to scale regionally and nationally.
Detroit Fractional CMO Services
Detroit is more than automotive—its CMOs are experts in industrial storytelling, brand turnarounds, and community-driven campaigns. Expect leaders who can balance legacy with innovation in highly competitive markets.
New York City Fractional CMO Services
New York’s marketing leaders are built for speed, scale, and big vision. Hiring a fractional CMO here means access to world-class brand architects, revenue ops pros, and category definers who move quickly and deliver results.
Phoenix Fractional CMO Services
Phoenix is emerging as a hub for cost-efficient growth, and its CMOs are leading the charge. You’ll find leaders with expertise in real estate, healthcare, and service-based businesses—great for companies expanding in the Southwest.
San Diego Fractional CMO Services
San Diego fractional CMOs often come with deep domain knowledge in biotech, healthtech, and mission-driven startups. Their approach combines high-level marketing strategy with a clear understanding of regulatory and clinical nuances.
San Francisco Fractional CMO Services
In SF, CMOs are operators as much as storytellers. You’ll find talent with experience in VC-backed startups, PLG models, and growth experimentation—ideal for companies scaling in competitive or saturated markets.
Tampa Fractional CMO Services
Tampa is quickly becoming a go-to market for tech and remote-first startups. CMOs here bring the ability to build growth foundations from the ground up, often for businesses transitioning out of the founder-led phase.
Washington, D.C. Fractional CMO Services
DC’s fractional CMOs stand out for their strategic messaging, policy awareness, and nonprofit expertise. They’re trusted by think tanks, advocacy orgs, and mission-led startups that need to tell complex stories with clarity and credibility.
If you’re a founder looking to grow—or a fractional leader ready to tell your own story—start with Digital Reference.
– The Digital Reference Team
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