Best Fractional CMOs for Small Businesses

Fractional CMO Services for Small Businesses

If there’s one truth about today’s business landscape, it’s that marketing can make or break a small business. But what happens when you can’t yet afford a full-time Chief Marketing Officer (CMO)? That’s where Fractional CMOs come in providing the strategy, leadership, and experience of a senior marketer, without the full-time cost.

Across cities and industries, Fractional CMOs are becoming the quiet engines behind small business growth. From refining brand positioning to launching high-ROI campaigns, these professionals guide founders through critical marketing transitions. At Digital Reference, we’ve been tracking this growing shift toward flexible executive talent and our curated list reflects the very best of it.

Our methodology is simple but thorough: we conduct deep research across LinkedIn, company sites, and client testimonials. We evaluate each professional’s impact on growth, marketing innovation, and adaptability to small business realities. The goal? To spotlight experts who blend creativity, strategy, and empathy: the kind of leaders who transform marketing from a cost center into a growth engine.

🌟 Meet the Leading Fractional CMOs for Small Businesses

🟢 Ashlan (Cabanilla) Glazier-Anderson, MS, CDMP, PCM

Founder, Take The Leap Today
🔗 LinkedIn

Ashlan brings contagious energy and a data-driven approach to helping small businesses turn marketing chaos into clarity. With a background in psychology and marketing strategy, she combines analytical insight with genuine storytelling. Her firm, Take The Leap Today, helps companies refine their messaging, streamline customer journeys, and execute campaigns that drive engagement and conversion.

💡 Key strengths:
🧭 brand positioning, 🌟 digital storytelling, 🔎 audience strategy, 🏷️ lead generation

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🟢 Rhiannon Franz

Fractional CMO & Marketing Strategist
🔗 LinkedIn

Rhiannon is the marketer you call when you’re ready to stop “just doing” marketing and start leading with purpose. She has helped startups and small enterprises align their digital strategies with measurable growth outcomes. Her focus on clarity and brand narrative makes her an asset to founders navigating new markets or scaling operations.

💡 Key strengths:
🌟 marketing operations, 🧭 growth alignment, 🔎 storytelling strategy, 🏷️ content frameworks

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🟢 Justyna Rombalski

Fractional Marketing Consultant
🔗 LinkedIn

Justyna’s unique approach bridges creativity and analytics. With years of experience helping startups and small businesses modernize their marketing systems, she focuses on helping teams build marketing that works long after the consultant leaves. Her tactical mindset ensures small business owners can implement big strategies at realistic scales.

💡 Key strengths:
🧭 campaign optimization, 🌟 marketing automation, 🔎 strategy execution, 🏷️ digital media

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🟢 Heather Allen

Marketing Director & Fractional CMO
🔗 LinkedIn

Heather is a passionate advocate for local and regional businesses looking to establish solid marketing foundations. With a background in corporate branding and small business development, she helps teams bridge the gap between vision and execution.

💡 Key strengths:
🌟 brand strategy, 🧭 go-to-market planning, 🔎 content marketing, 🏷️ customer engagement

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🟢 Margaret Croom

Founder, The Media Insider
🔗 LinkedIn

Margaret brings the precision of a media buyer and the creativity of a brand builder. As founder of The Media Insider, she’s helped small business owners unlock the potential of digital advertising through tailored strategies and sharp analytics.

💡 Key strengths:
🧭 media buying, 🌟 ad campaign design, 🔎 data-driven growth, 🏷️ digital partnerships

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🟢 Carla Howden, PCM

Founder, M Consulting
🔗 LinkedIn

Carla’s strength lies in her methodical approach to growth marketing. She focuses on actionable strategy ensuring her clients don’t just have ideas but measurable results. Her work with Canadian small businesses stands out for its blend of creativity and fiscal responsibility.

💡 Key strengths:
🧭 B2B strategy, 🌟 revenue growth, 🔎 integrated marketing, 🏷️ brand development

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🟢 Richard Phillips

Marketing Advisor & Fractional CMO
🔗 LinkedIn

Richard is a seasoned marketing leader with a knack for simplifying complex ideas into compelling campaigns. He’s worked across multiple industries, guiding startups and growing businesses in defining what makes them truly distinctive.

💡 Key strengths:
🧭 creative direction, 🌟 campaign leadership, 🔎 storytelling, 🏷️ brand differentiation

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🟢 Brian Casey

Fractional CMO
🔗 LinkedIn

Brian blends creative intuition with data literacy. His track record includes steering small business marketing teams toward scalable success through clear processes and cultural transformation.

💡 Key strengths:
🌟 marketing analytics,

🧭 performance optimization, 🔎 conversion strategy, 🏷️ leadership coaching

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🟢 Robert Urbanowski

Founder, Futurity Consulting
🔗 LinkedIn

Robert helps startups and small firms future-proof their brands. His approach is deeply analytical, with a special focus on sustainable growth systems and digital innovation.

💡 Key strengths: 🧭 digital transformation, 🌟 sustainability strategy, 🔎 performance metrics, 🏷️ leadership insights

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🟢 Bianca Sykora

Founder, Rebel Marketing
🔗 LinkedIn

Bianca’s work lives up to her firm’s name; she helps small businesses rebel against cookie-cutter marketing. With an edge for creative storytelling and modern brand activation, she builds marketing that’s bold, authentic, and deeply connected to customer values.

💡 Key strengths:
🌟 creative strategy, 🧭 brand design, 🔎 digital campaigns, 🏷️ customer storytelling

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🟢 Phil Davies

Founder, Boost eCommerce
🔗 LinkedIn

Phil brings two decades of experience in eCommerce strategy, focusing on scalable growth systems for small retailers. His leadership at Boost eCommerce has helped countless small companies optimize their digital funnels and drive conversions.

💡 Key strengths:
🧭 eCommerce strategy, 🌟 conversion optimization, 🔎 SEO & SEM, 🏷️ data insights

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🟢 Pamela Rae-Welsh

Founder, Worsley Creative
🔗 LinkedIn

Pamela is known for her thoughtful balance of creativity and technical marketing. Her boutique agency, Worsley Creative, serves small business owners who need clarity, confidence, and direction in digital branding.

💡 Key strengths:
🧭 brand identity, 🌟 SEO optimization, 🔎 campaign design, 🏷️ storytelling for growth

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🟢 Emma Blackmore

Founder, Emma Blackmore Marketing
🔗 LinkedIn

Emma brings a rare blend of creativity and operational rigor to marketing for small businesses. Her holistic approach empowers business owners to build authentic, sustainable brand ecosystems.

💡 Key strengths: 🧭 holistic marketing, 🌟 brand strategy, 🔎 audience development, 🏷️ digital visibility

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🟢 Mat Casner

Founder, Mat Casner Marketing
🔗 LinkedIn

Mat is a creative problem solver who helps entrepreneurs elevate their visibility and consistency. His experience spans design, branding, and digital execution — making him a versatile partner for growing small enterprises.

💡 Key strengths:
🌟 brand architecture, 🧭 design leadership, 🔎 content systems, 🏷️ creative campaigns

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🟢 Carlos Ribero

Fractional CMO & Marketing Advisor
🔗 LinkedIn

Carlos blends a startup mindset with strategic marketing execution. Known for his ability to cut through noise and find clarity, he helps businesses sharpen their positioning and improve their go-to-market strategies.

💡 Key strengths:
🧭 market strategy, 🌟 leadership alignment, 🔎 data interpretation, 🏷️ customer insights

Why Fractional CMOs Are Changing the Game for Small Businesses

What sets these professionals apart isn’t just experience; it’s the empathy to understand what small businesses need most: clarity, consistency, and confidence. Fractional CMOs empower founders to think like strategists while staying agile and budget-conscious.

At Digital Reference, we believe in curating talent that reflects innovation, impact, and inclusion. Every consultant here was handpicked through a rigorous process of industry evaluation, performance tracking, and brand alignment, the same methodology that underpins all our consultant directories.

In Closing: Marketing Leadership Without the Overhead

The beauty of the fractional model is simple: it lets small businesses scale their marketing maturity without scaling their payroll. From strategic planning to campaign execution, these Fractional CMOs are helping companies everywhere grow smarter, faster, and more sustainably.

👉To learn more about our mission and see related insights, visit:

• Best Marketing Strategy Consulting Services in the USA
• Best Fractional CMOs in Melbourne
• Best Fractional CMOs in Toronto

Digital Reference was created to help professionals better document career accomplishments and manage their professional reputation, introducing a much-needed dose of authenticity and transparency.