Best Fractional CMOs for Engineering Firms

Fractional CMO Services for Engineering Firms

Across global engineering hubs—New York, London, Toronto, Sydney, Melbourne, Austin, Berlin, and fast-growing regional centers powering infrastructure, energy, manufacturing, and technology—engineering firms are rethinking how marketing leadership is accessed and deployed. As procurement cycles lengthen, buyers become more risk-averse, and digital credibility increasingly determines who makes the shortlist, engineering marketing has moved far beyond brochures and proposals.

Today’s engineering firms need marketing leaders who understand technical complexity, long sales cycles, regulatory environments, and reputation-driven growth—without the cost or rigidity of a full-time Chief Marketing Officer. That shift has fueled global demand for fractional, outsourced, part-time, and virtual CMOs who can step in, stabilize growth strategy, and drive measurable outcomes.

🌍 Our Methodology: How We Selected These Engineering-Focused Fractional CMOs

Our selection process reflects Digital Reference’s belief that credibility should be earned, not claimed. Each provider featured below was evaluated through a rigorous, research-led lens:

🔍 Deep research & evaluation
We reviewed service offerings, engineering-specific expertise, leadership visibility, measurable outcomes, and market reputation across multiple regions.

🧠 Leadership-first focus
We prioritized founder-led and principal-led firms where senior leaders are directly involved in strategy and execution—not hidden behind junior delivery teams.

🌐 Global delivery capability
Each provider demonstrates experience supporting engineering firms across regions, time zones, and regulatory environments.

🤝 Flexible engagement models
Fractional, outsourced, part-time, and virtual CMO models were prioritized to reflect modern engineering firm needs.

📈 Outcome-driven performance
Pipeline growth, positioning clarity, technical storytelling, and alignment with business development mattered more than marketing jargon.

🌟 Featured Fractional CMO Services for Engineering Firms

Smartegies

What they do:
Smartegies delivers strategic fractional CMO leadership tailored to engineering and technical services firms navigating growth, change, and market repositioning. Their work spans brand strategy, demand generation, go-to-market planning, and executive alignment.

Who they work with:
Engineering firms, technical consultancies, and B2B services organizations scaling in competitive markets.

Operating model:
Fractional CMOs, outsourced marketing leadership, and virtual advisory.

💡 Why they stand out:
✨ Deep experience translating complex technical value into clear market narratives
⚡ Strong alignment between marketing strategy and business development
🎯 Focus on credibility, clarity, and long-term growth

Judy Sparks — Founder & CEO

Judy Sparks is a seasoned marketing leader known for helping engineering firms clarify positioning and accelerate growth without sacrificing technical integrity. As Founder and CEO of Smartegies, she blends strategic insight with hands-on leadership, working closely with executive teams. Her leadership stands out for its practicality, transparency, and measurable impact.

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Via Marketing

What they do:
Via Marketing provides fractional CMO services designed for engineering-led organizations operating in complex, regulated environments. Their focus includes brand positioning, revenue alignment, and scalable marketing infrastructure.

Who they work with:
Engineering firms, industrial services providers, and technical B2B organizations.

Operating model:
Fractional CMOs, part-time leadership, and virtual strategy engagements.

💡 Why they stand out:
✨ Strong engineering and technical sector fluency
⚡ Emphasis on alignment between sales, marketing, and leadership
🎯 Clear frameworks for long sales cycles

Almog (Al) Sosin — Co-Founder & Fractional CMO

Al Sosin brings a systems-driven approach to marketing leadership, helping engineering firms simplify complexity and sharpen market focus. As Co-Founder of Via Marketing, he partners directly with leadership teams to translate strategy into execution. His credibility-first approach resonates strongly in engineering-led cultures.

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SunHouse Marketing

What they do:
SunHouse Marketing delivers fractional CMO services that integrate brand strategy, digital execution, and growth planning for engineering and technical firms.

Who they work with:
Engineering consultancies, infrastructure firms, and B2B services companies.

Operating model:
Fractional CMOs, outsourced marketing leadership, and advisory retainers.

💡 Why they stand out:
✨ Strong balance of strategy and execution
⚡ Deep understanding of technical audiences
🎯 Sustainable, scalable growth frameworks

Fran Jakubowicz — Founder & CMO

Fran Jakubowicz is known for her ability to bring clarity and momentum to complex organizations. As Founder and CMO of SunHouse Marketing, she helps engineering firms align marketing with long-term business goals. Her leadership style is collaborative, decisive, and results-driven.

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Entry Point 1

What they do:
Entry Point 1 specializes in marketing transformation for engineering and technical services firms, offering fractional CMO leadership grounded in data and execution.

Who they work with:
Engineering firms, manufacturing organizations, and technology-driven businesses.

Operating model:
Fractional CMOs, virtual leadership, and strategic advisory.

💡 Why they stand out:
✨ Strong analytical and performance focus
⚡ Clear go-to-market execution models
🎯 Proven impact on pipeline and visibility

Tim Hillison — Founder & CEO

Tim Hillison brings deep operational and marketing expertise to engineering firms navigating change. As Founder and CEO of Entry Point 1, he works hands-on with leadership teams to drive alignment and accountability. His approach is disciplined, transparent, and execution-focused.

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Muse & Gordon

What they do:
Muse & Gordon delivers fractional CMO and GTM strategy for engineering, software, and technical services firms undergoing digital and commercial transformation.

Who they work with:
Engineering firms, software-enabled services companies, and technical consultancies.

Operating model:
Fractional CMOs, strategic advisory, and GTM leadership.

💡 Why they stand out:
✨ Deep GTM and growth strategy expertise
⚡ Strong leadership visibility
🎯 Focus on scalable revenue systems

Michael D. Muse, MBA — Managing Partner

Michael Muse is a GTM strategist recognized for helping complex organizations modernize growth strategy. At Muse & Gordon, he partners closely with engineering leaders to align positioning, sales, and marketing. His leadership blends strategic depth with real-world execution.

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VOXSA Consulting

What they do:
VOXSA Consulting delivers product-led and narrative-driven fractional CMO services for engineering and technical firms.

Who they work with:
Engineering consultancies and complex service providers.

Operating model:
Fractional CMOs, virtual advisory, and product marketing leadership.

💡 Why they stand out:
✨ Strong product and value-story articulation
⚡ Clear positioning for complex offerings
🎯 Precision-driven marketing strategy

Jax Angela — Founder

Jax Angela brings clarity to complexity, helping engineering firms articulate value with confidence. As Founder of VOXSA Consulting, they combine product marketing expertise with strategic leadership. Their work is especially effective for firms selling sophisticated services.

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Collaborative Concepts Marketing

What they do:
Collaborative Concepts Marketing offers fractional CMO services built around alignment, clarity, and execution for engineering-led organizations.

Who they work with:
Engineering firms and B2B services organizations.

Operating model:
Fractional CMOs, outsourced leadership, and advisory.

💡 Why they stand out:
✨ Collaborative, leadership-embedded approach
⚡ Strong emphasis on execution discipline
🎯 Sustainable marketing systems

Lalena (Lily) Kotasek — Founder & CEO

Lily Kotasek is known for her hands-on leadership and strategic clarity. As Founder and CEO, she partners directly with engineering executives to align marketing with growth objectives. Her leadership is pragmatic, transparent, and deeply trusted.

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BlackPearl Launch

What they do:
BlackPearl Launch supports engineering and technical firms through go-to-market execution and fractional CMO leadership.

Who they work with:
Engineering firms, technology companies, and B2B service providers.

Operating model:
Fractional CMOs and launch-focused advisory.

💡 Why they stand out:
✨ Strong GTM execution capability
⚡ Leadership-driven delivery model
🎯 Results-focused growth strategy

Stephanie Chavez & Misti Jeter — Co-Founders

Stephanie Chavez and Misti Jeter bring complementary expertise in strategy and execution. Together, they help engineering firms translate innovation into market traction. Their partnership is known for discipline, credibility, and results.

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Big Brand Theory

What they do:
Big Brand Theory delivers strategic marketing leadership for engineering and infrastructure-focused organizations across Australia and APAC.

Who they work with:
Engineering, construction, and infrastructure firms.

Operating model:
Fractional CMOs and strategic advisory.

💡 Why they stand out:
✨ Strong APAC market understanding
⚡ Brand-led growth strategy
🎯 Long-term reputation building

Grant Belcher & Nathanael Small — Co-Founders

Grant Belcher and Nathanael Small bring deep strategic and creative leadership to complex industries. As Co-Founders, they help engineering firms build brands that support growth and credibility. Their leadership balances rigor with creativity.

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Seroka Fractional CMO

What they do:
Seroka Fractional CMO provides senior-level marketing leadership tailored to engineering firms seeking structure and growth.

Who they work with:
Engineering firms and technical consultancies.

Operating model:
Fractional CMOs and advisory engagements.

💡 Why they stand out:
✨ Strong executive-level experience
⚡ Clear process-driven delivery
🎯 Measurable growth outcomes

Scott Seroka — President

Scott Seroka brings executive discipline and marketing clarity to engineering organizations. As President, he partners closely with leadership teams to professionalize marketing operations. His approach is structured, transparent, and outcome-driven.

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Fractical

What they do:
Fractical specializes in fractional CMO services explicitly designed for engineering firms.

Who they work with:
Engineering consultancies and technical services firms.

Operating model:
Fractional CMOs and growth advisory.

💡 Why they stand out:
✨ Engineering-specific marketing expertise
⚡ Strong focus on technical storytelling
🎯 Alignment with BD and leadership

Paul Fleming — Founder & CMO

Paul Fleming is recognized for helping engineering firms communicate complex value with clarity. As Founder of Fractical, he delivers hands-on marketing leadership grounded in industry understanding. His work bridges technical depth and market relevance.

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Panetone Consulting Inc.

What they do:
Panetone Consulting delivers fractional CMO services for engineering and professional services firms across North America.

Who they work with:
Engineering firms, infrastructure organizations, and B2B services companies.

Operating model:
Fractional CMOs and executive advisory.

💡 Why they stand out:
✨ Strong leadership credibility
⚡ Practical growth frameworks
🎯 Long-term strategic alignment

Anthony Luceno — President

Anthony Luceno brings senior-level marketing leadership to organizations navigating growth and complexity. As President of Panetone Consulting, he partners directly with executives to align marketing with business outcomes. His leadership is calm, strategic, and trusted.

Final Thoughts: The Future of Marketing Leadership in Engineering

Across global engineering hubs and regional centers alike, fractional CMOs are reshaping how engineering firms grow, compete, and communicate credibility. These leaders don’t just manage campaigns—they build systems, align leadership, and translate technical excellence into market confidence.

At Digital Reference, we exist to make leaders like these visible, verifiable, and human. Through video resumes, transparent leadership profiles, and professional reference collection, we help engineering firms choose marketing leaders who actually deliver.

👇 Continue exploring Digital Reference resources:

• Best Fractional VPs of Marketing & Fractional Marketing Leaders
• Best Fractional Marketers & Fractional Marketing Directors
• Best Branding Agencies & Branding Companies

Because the future of engineering growth isn’t louder marketing—it’s credible leadership.