Best Fractional CMOs in London

London Interim & Fractional Chief Marketing Officers

London isn’t just the capital of the UK; it’s a global hub for business, innovation, and creativity. From the financial powerhouses in the City to the thriving tech and startup communities in Shoreditch and Camden, London companies face intense competition and constant pressure to innovate. In this landscape, Fractional CMOs have become essential partners, providing the leadership, strategy, and market insight businesses need to scale efficiently without the overhead of a full-time executive.

At Digital Reference, we’ve curated this list of London-based fractional CMOs using a rigorous research methodology. Each professional was selected based on their track record, client impact, unique strategies, and local expertise. Some are freelancers, others run solo consultancies, and some operate within firms—but all bring strategic clarity, executional excellence, and measurable results to their clients.

🌟Meet the London-based fractional CMOs shaping the future of marketing:

💹 Claire Woods

Founder & Fractional CMO, Kennedy Woods
🔗 LinkedIn | Website 

Claire Woods is a strategic marketing leader with a strong track record of transforming brands. She combines creativity with analytical rigor to ensure every marketing initiative drives tangible results.

Key highlights of Claire’s approach:

🔹 Founder of Kennedy Woods, specializing in delivering fractional CMO services to mid-sized and scaling companies.

🔹 Expertise in brand strategy, marketing operations, and digital transformation, ensuring clients can compete effectively in fast-changing markets.

🔹 Known for her hands-on approach, working closely with teams to implement strategies that scale and deliver measurable outcomes.

🔹 Active mentor in London’s startup ecosystem, helping founders align marketing strategy with business growth.

Claire’s ability to blend strategic vision with practical execution makes her an invaluable resource for London organizations seeking leadership that drives both creativity and results.

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‍💹 Lucy Woolfenden

Fractional CMO, The ScaleUp Collective
🔗 LinkedIn |  Website

Lucy Woolfenden specializes in helping scale-ups build marketing functions that are sustainable, measurable, and growth-oriented. She emphasizes strategic planning, executional clarity, and team alignment.

Highlights of Lucy’s work:

🔹 Fractional CMO at The ScaleUp Collective, focused on scaling high-growth startups in London.

🔹 Skilled in marketing strategy development, demand generation, and revenue alignment, bridging marketing and business goals.

🔹 Known for building data-driven frameworks that help leadership teams track marketing ROI.

🔹 Strong advocate for team development, ensuring internal teams are equipped to execute complex marketing strategies.

Lucy’s experience in high-growth environments allows her to navigate the unique challenges faced by London’s startups, providing strategic insight that accelerates results.

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‍💹 Louise Read

Founder & Fractional CMO, Codi Marketing
🔗 LinkedIn |  Website

Louise Read is a dynamic fractional CMO known for her ability to transform marketing functions and deliver strategic growth. She works closely with clients to clarify messaging, optimize campaigns, and drive results.

Key achievements and skills:

🔹 Founder of Codi Marketing, specializing in scalable marketing strategies for London businesses.

🔹 Expertise in brand positioning, lead generation, and integrated marketing campaigns.

🔹 Highly skilled in aligning marketing strategy with sales objectives, ensuring measurable business impact.

🔹 Recognized for her client-focused approach, tailoring strategies to each organization’s unique needs.

Louise is particularly effective for businesses that want to professionalize marketing functions while staying agile in fast-moving markets.

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💹 Mary Cloonan

Founder & Fractional CMO, Marketing Clever
🔗LinkedIn |  Website

Mary Cloonan brings a blend of creativity and analytical insight to her fractional CMO work. She helps organizations optimize their marketing to improve customer engagement, lead conversion, and brand visibility.

Highlights of Mary’s expertise:

🔹 Founder of Marketing Clever, delivering fractional marketing leadership across industries.

🔹 Deep experience in strategic marketing, campaign management, and customer experience optimization.

🔹 Focused on data-informed decision making, ensuring marketing strategies are measurable and effective.

🔹 Active contributor to professional networks and mentor programs in London, supporting emerging marketing leaders.

Mary’s approach combines strategic oversight with hands-on implementation, making her a strong partner for London businesses looking to scale marketing efforts efficiently.

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💹 Martin Schofield

Founder & Fractional CMO, Monkeybox Media
🔗LinkedIn |  Website

Martin Schofield specializes in helping tech-focused organizations optimize marketing for growth and scalability. With extensive experience in SaaS and B2B sectors, he leverages data-driven strategies to drive business impact.

Key strengths of Martin’s work:

🔹 Founder of Monkeybox Media, providing fractional CMO services to high-growth companies.

🔹 Skilled in marketing automation, lead generation, and performance measurement.

🔹 Strong focus on aligning marketing strategy with sales outcomes, ensuring marketing contributes directly to revenue growth.

🔹 Known for delivering strategic clarity and operational excellence, helping teams achieve measurable improvements.

Martin’s combination of tech expertise and marketing leadership makes him an ideal partner for London-based companies seeking to scale in competitive markets.

Why London’s Fractional CMOs Matter

London’s business ecosystem is highly competitive and rapidly evolving, making access to strategic marketing leadership essential. Fractional CMOs like Claire Woods, Lucy Woolfenden, Louise Read, Mary Cloonan, and Martin Schofield bring expertise, vision, and executional discipline, helping businesses scale efficiently, optimize campaigns, and connect authentically with their audiences.

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Recap & Digital Reference

London’s Fractional CMOs are transforming how businesses approach marketing leadership. From startups to established enterprises, these professionals provide the strategic clarity, operational expertise, and actionable insight needed to thrive.

At Digital Reference, we are committed to curating and showcasing the best marketing leadership talent. Our methodology—rooted in research, evaluation, and authenticity—ensures that companies can find the right professionals for their unique needs, while professionals can highlight their expertise effectively.

Whether you are seeking guidance for scaling, transforming, or optimizing your marketing efforts, these London-based Fractional CMOs exemplify the talent that is shaping the future of marketing leadership.