New York City Market Research Consultants to Watch for in 2025

Market research in New York City thrives at the intersection of strategy, innovation, and data

New York City, Newark, and Jersey City have long stood as powerful epicenters for business innovation and insight. At Digital Reference, we believe in celebrating the people behind the research: the analysts, strategists, and storytellers who help companies decode their markets and understand their consumers.

Our newest list shines a light on the market research consultants in the NYC and NJ area making waves in 2025. These individuals were selected through extensive research and evaluation. Our mission is to honor the value each of these professionals brings to the system.

This list includes freelancers, boutique agency founders, and key players across the industry. Some specialize in multicultural insights, others in B2B strategy, while others are reinventing the research-to-execution pipeline.

To learn more about how Digital Reference thinks about insight-driven work, check out our Talent Ecosystem Breakdown.

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Standout Market Research Consultants Driving Change in NYC

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Carly Fink

President & Head of Strategy & Research, Provoke Insights
LinkedIn | Website

With over two decades of experience, Carly Fink leads Provoke Insights, a full-service market research firm specializing in branding, advertising, media, and content marketing. Her background includes roles at the Harris Poll, J. Walter Thompson, and Grey Advertising.

Notable Achievements:

• Led research initiatives for clients like FDA, Dropbox, and Procter & Gamble.
• Taught Branding and Market Research at Baruch College for over 13 years.
• Speaker at conferences including NAMTA and Internet Week.

Carly’s strategic approach and academic contributions make her a standout in the industry.

Hamutal (Tula) Schieber

Founder & CEO, Schieber Research
LinkedIn | Website

Hamutal Schieber founded Schieber Research in 2009 to provide concise, reliable research. Her firm specializes in market research, competitive intelligence, and consulting.

Notable Achievements:

• Consulted hundreds of clients across various industries.
• Published articles on consumer and industry trends in leading Israeli newspapers.
• Lectured at conferences, business schools, and government agencies.

Hamutal’s legal background and global perspective bring a unique lens to market research.

Utkarsh Koregaonkar

Founder & CEO, Persistence Market Research
LinkedIn | Website

With over 24 years in the industry, Utkarsh Koregaonkar leads Persistence Market Research, delivering data-driven insights across sectors.

Notable Achievements:

• Completed over 3600 custom and syndicated market research studies.
• Served clients including multinational corporations and government departments.
• Balanced traditional research approaches with modern tools.

Utkarsh’s commitment to comprehensive research makes him a trusted partner for businesses worldwide.

Denene Rodney

Founder & CEO, Zebra Strategies
LinkedIn | Website

Denene Rodney established Zebra Strategies to focus on marginalized and hard-to-reach populations. Her firm emphasizes inclusivity and cultural understanding in research.

Notable Achievements:

• Developed the “Dazzle Method” to highlight individual identities in research.
• Conducted studies for public health campaigns and social justice initiatives.
• Created safe spaces for participants to share authentic experiences.

Denene’s empathetic approach ensures that diverse voices are heard and valued.

Chris Wells

Managing Director, Adience
LinkedIn | Website

Chris Wells leads Adience, a B2B market research agency known for its tailored methodologies and strategic insights.

Notable Achievements:

• Specialized in complex B2B research across industries.
• Implemented innovative research techniques to uncover deep insights.
• Collaborated with clients to drive business growth through data.

Chris’s analytical prowess makes him a go-to expert for B2B market research.

Tammy Sachs

CEO, Sachs Insights
LinkedIn | Website

Tammy Sachs has been at the forefront of customer connectivity for over 25 years, leading Sachs Insights to help clients better understand their customers.

Notable Achievements:

• Conducted global research to inform branding and positioning strategies.
• Developed unique tools for customer experience and journey mapping.
• Worked with clients in healthcare, retail, and technology sectors.

Tammy’s dedication to customer-centric research drives innovation and growth.

Cheryl McCants

Founder & CEO, Impact Consulting Enterprises
LinkedIn | Website

Cheryl McCants founded Impact Consulting Enterprises to provide strategic communication and marketing services with a focus on diversity and inclusion.

Notable Achievements:

• Rebranded cities and relaunched multinational brands.
• Fluent in Spanish and holds multiple advanced degrees.
• Developed campaigns that enhance business goals and create impact.

Cheryl’s storytelling expertise helps clients connect with diverse audiences effectively.

Victoria Reitano

Founder & CEO, Agency 6B
LinkedIn | Website

Victoria Reitano leads Agency 6B, a full-service marketing agency specializing in content creation and digital strategy.

Notable Achievements:

• Developed comprehensive marketing strategies for various clients.
• Expert in social media management and brand storytelling.
• Known for agile and responsive marketing solutions.

Victoria’s innovative approach keeps clients ahead in the digital landscape.

Chloe Hauenstein

Market Research Consultant
LinkedIn

Chloe Hauenstein is a dedicated market research consultant with a focus on data analysis and consumer insights.

Notable Achievements:

• Conducted in-depth market analyses for various industries.
• Skilled in both qualitative and quantitative research methods.
• Provided actionable insights to drive business decisions.

Chloe’s analytical skills help clients navigate complex market landscapes.

Kent Oliver Bhupathi

Founder, Market Theory AI
LinkedIn | Website

Kent Oliver Bhupathi founded Market Theory AI to integrate artificial intelligence into market research, enhancing predictive analytics and strategy development.

Notable Achievements:

• Developed AI-driven tools for market analysis.
• Combined traditional research methods with cutting-edge technology.
• Assisted clients in making data-informed strategic decisions.

Kent’s fusion of AI and market research offers clients a competitive edge.

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A Note from Digital Reference

At Digital Reference, we believe the future of business is being shaped by the experts who understand markets, design systems, and drive strategy through insight. Our mission is to help organizations find clarity by connecting them with the consultants driving meaningful change behind the scenes. We’ll be updating this guide regularly, so if there’s a standout NYC-area market researcher we should know about, send them our way.

Learn more about what we do:
✅ About Digital Reference

✅ Marketing Consultants & Experts Insights

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