Market Research Consultants in Toronto to Watch for in 2025

Toronto’s Most Insightful Market Research Experts Guiding Business Innovation in 2025

From the bustling Financial District to the innovation hubs of Liberty Village and the startup-heavy Queen West, Toronto is a dynamic canvas for brands looking to understand their customers more deeply. And in 2025, market research consultants in Toronto are doing more than running surveys, they’re shaping the strategy, guiding decision-making, and humanizing the data that drives this city’s booming business sector.

At Digital Reference, we know how vital it is to spotlight the experts who truly move the needle. This blog is the result of an extensive curation process. We’ve researched firm websites, combed through LinkedIn profiles, and evaluated years of impactful work across the Toronto market research scene. These aren’t just any consultants, they’re strategic thinkers, behavioral experts, innovation partners, and data translators who stand out in their own unique ways.

Our selection focuses on methodological innovation, client impact, and long-standing leadership, as well as deep roots in the Toronto ecosystem. Whether you're a CMO, founder, or brand strategist looking to partner with someone who can elevate your insight game, this list offers names that matter in 2025.

If you’re exploring more content on industry trends, you may also enjoy our resources on marketing consultants or our guide to Marketing Executives.

🏆 The Experts Behind Toronto’s Market Research Momentum

Every individual featured here brings something distinct to the table. From political polling to neuroscience-based insights, their approaches vary widely, but they all contribute to the vibrancy of the Toronto market research scene in 2025.

Anton Nicolaides

Decision Point Research | LinkedIn

Anton Nicolaides is the force behind Decision Point Research, one of Toronto’s most trusted data collection agencies. As founding partner and a seasoned expert in global fieldwork, Anton leads with a cross-cultural fluency that has allowed his firm to excel in hard-to-reach audiences, including multicultural and newcomer populations across North America.

• Leads a team known for multicultural market research excellence
• Has positioned Decision Point as a go-to partner for B2B and healthcare research logistics
• Advocates for quality-first field management

Jacqueline Drew

Tenato Strategy Inc. | LinkedIn

As the founder of Tenato Strategy Inc., Jacqueline Drew combines market research with creative development techniques, and strategic planning. Her approach is particularly resonant in B2B and complex services marketing, making her a standout in Toronto’s boutique consulting scene.

• A multi-hyphenate strategist blending qualitative and quantitative research
• Led major research-driven projects across a variety of industries
• Brings a holistic, multidisciplinary approach that connects research with execution

Greg Lyle

Innovative Research Group | LinkedIn

A former political strategist turned market research heavyweight, Greg Lyle is the founder of Innovative Research Group, where he specializes in public affairs and policy research. His work supports clients navigating everything from government relations to ESG.

• Frequently quoted in Canadian media for his firm’s polling on elections, public opinion, and social issues
• Has advised major national clients, applying behavioral economic principles to voter and citizen perception modeling.
• Brings extensive experience in advanced multivariate tehcniques and qualitative and survey research methods

Lee Rand

Rand Market Research | LinkedIn

Lee Rand is the founding president of Rand Market Research, launching the firm in January 1997 and building it into a trusted boutique insights agency focused on both qualitative and quantitative consumer research across North America.

• Brings over 25 years of experience in consumer-packaged goods research
• Emphasizes a "collaborative thought partner" approach, ensuring senior leadership involvement and close alignment with client business objectives at every project stage
• Renowned for her ability to translate consumer behavior into actionable brand and product strategies

Enrico Codogno

Customer Foresight Group | LinkedIn

Enrico Codogno is a strategic research consultant who excels at bridging insight and foresight. As founder of Customer Foresight Group, he helps clients future-proof their customer strategies through predictive thinking and segmentation.

• Known for designing custom, high-impact research methodologies tailored to each client’s unique needs
• Has maintained long-term consulting relationships with major clients including Scotiabank, Tektronix, and FedEx Canada
• A recognized thought leader, regularly sharing insights on competitor intelligence and B2B customer experience

Kevin Keane

Brainsights | LinkedIn

Kevin Keane is redefining how we understand audience attention. As the founder and CEO of Brainsights, Kevin leads one of Canada’s most innovative research companies, harnessing neuroscience to measure unconscious engagement with media and messaging.

• Pioneering a neuro-based approach to marketing insights
• Has worked with global clients to optimize campaigns based on deep cognitive insights.
• A TEDx speaker and thought leader on the future of attention metrics in brand storytelling.

Andrew Spicer

Synqrinus | LinkedIn

Andrew Spicer is a visionary in integrated qual-quant research, and as a founding partner and managing director of Synqrinus, he’s built a firm that thrives at the intersection of creativity and analytical rigor.

• Leads a firm that’s reimagining traditional market research with immersive qualitative, quantitative, and hybrid methods
• Works closely with clients in consumer goods, retail, and lifestyle brands
• Known for a distinctive approach that fuses strategic rigor with emotional intelligence

Jessica Gibson

CRC Research | LinkedIn

Jessica Gibson serves as Managing Partner at CRC Research, one of Canada’s longest-running market research firms. She is CAIP-certified and plays a central role in driving strategic insights for public and private sector clients alike.

• Oversees large-scale qualitative and quantitative projects across pharmaceutical sector
• Go-to moderator for global brands tackling high-stakes research
• Leads CRC’s full-service division and manages international projects across Europe and North America

Robert Levy

BrandSpark International | LinkedIn

Robert Levy is the Founder and President of BrandSpark International, a Toronto-based consumer insights and brand strategy firm he launched in 2001. With more than 20 years of leadership in the research industry, Robert has built BrandSpark into one of the most trusted names in Canadian consumer intelligence.

• Creator of the Best New Product Awards, BrandSpark Most Trusted Awards, and Shopper Army
• Dedicated to fostering a culture of curiosity, clarity, and client-centric insight
• Known for helping clients translate complex data into actionable brand strategy

🌟 Why Toronto’s Research Leaders Matter +  Why We Celebrate Them

Toronto is a city that thrives on diversity, innovation, and community, and the consultants featured here mirror that spirit. Whether they’re drawing insights from brainwaves, physician feedback, or voter sentiment, they’re helping brands listen better and act smarter.

At Digital Reference, we spotlight professionals like these because they change the way we think about research. They’re not just collecting data, they’re reshaping industries and redefining what insight really means.

📌 Want to learn more or get featured? Get in touch with Digital Reference. We’re always looking to celebrate the people shaping tomorrow’s research landscape.