Best Patient Experience Consulting Services in Canada

Canada Patient Experience Consultants

Canada is home to a growing field of research-backed agencies improving how patients interact with healthcare systems. From medication safety to virtual queuing and digital experience design, the following consultancies are delivering measurable, patient-centered outcomes across clinical, pharmacy, and public health settings.

Methodology: How We Chose These Canada-Based Patient Experience Consulting Services

Our team evaluated each organization through a transparent, multi-criteria process based on measurable outcomes, client validation, and local presence.

🧪 Research-driven: Verified case studies, published frameworks, and data-backed methodologies.

⭐ Client-reviewed: Organizations with real client feedback and documented ROI in healthcare delivery.

📍 Location-based: Each consultancy is founded or headquartered in Canada, with active work in the national healthcare landscape.

🌟 Canada Patient Experience Consultants - Featured Providers

Optimize Dental

What they do:‍

Optimize Dental provides practice management consulting, staff training, and operational workflow redesign for dental clinics, focusing heavily on improving the patient journey and front-desk performance. Their services bridge clinical excellence with business sustainability, all while enhancing patient satisfaction.

Who they work with:

‍Independent dental practices, multi-location dental groups, and start-up clinics across Canada.

Operating model:

‍Offers a mix of virtual and in-practice consulting with tailored coaching, real-time performance metrics, and team communication frameworks.

💡 Why they stand out:

🦷 Specializes in the full dental patient lifecycle—from online booking to chairside experience to post-visit follow-up.

📈 Delivers measurable increases in case acceptance and patient retention, often within 60–90 days of implementation.

🧩 Built on the Front Desk Framework™, a proprietary system that helps reception staff convert leads into loyal patients.

Theresa Smith, Co-Founder & Dental Business Strategist of Optimize Dental

Theresa Smith is a former dental office manager turned nationally recognized consultant, with over 15 years of in-clinic experience. She founded Optimize Dental to help practices streamline patient communication, boost team morale, and elevate service standards without sacrificing profitability. Theresa is known for her hands-on, no-fluff coaching style—equipping front-desk and clinical teams with tools they can implement immediately. She’s helped hundreds of Canadian practices drive sustainable patient growth while improving day-to-day operations.

Brittany Pollard, Co-Founder of Optimize Dental

Brittany Pollard is a dental operations strategist with nearly a decade of experience spanning administration, management, and practice growth. At Optimize Dental, she helps practices streamline systems, strengthen patient experience, and align clinical care with sound business operations. Recognized for her practical insights and collaborative approach, Brittany empowers dental teams to close the gap between patient care and operational excellence. Her work continues to shape how dental practices across Canada achieve sustainable success.

MedPros

What they do:‍

MedPros is a healthcare staffing and consulting company specializing in placing regulated professionals into roles that support patient care quality—both in clinical and administrative environments.

Who they work with:

‍Hospitals, long-term care homes, government health agencies, and public health units across Ontario and Canada.

Operating model: Offers rapid, compliant staffing support combined with advisory services on patient care standards and regulatory alignment.

💡 Why they stand out:

🧬 Matches healthcare professionals by patient experience criteria, not just credentials.

📦 Combines staffing with process improvement consulting, optimizing how frontline teams deliver care.

⏱️ Responsive, scalable deployment, including during crisis staffing shortages and public health emergencies.

Naz A., President of MedPros

Naz A. combines strategic insight with operational leadership to guide MedPros’ growth in healthcare consulting. At MedPros, he focuses on optimizing clinic operations, strengthening patient relationships, and advancing communication strategies that improve both care delivery and organizational efficiency. Recognized for his ability to align business development with patient-centered outcomes, he plays a pivotal role in shaping MedPros as a trusted partner in healthcare management.

Kristy Dickinson Consulting

What they do:
Kristy Dickinson Consulting helps healthcare organizations transform care delivery through patient-centered innovation. Their services include healthcare strategy consulting, patient advocacy leadership, and speaking engagements that inspire organizational change and improved patient experience.

Who they work with:
Hospitals, specialty practices, healthcare systems, and organizations seeking to enhance patient engagement and operational effectiveness.

Operating model:
Patient-focused consulting emphasizing strategic solutions that align organizational goals with patient needs, fostering sustainable improvements in care delivery and patient satisfaction.

💡 Why they stand out:
🧭 Expertise in patient-centered innovation and healthcare strategy
🤝 Strong emphasis on patient advocacy and leadership development
📈 Helps organizations implement actionable strategies that improve patient experience and organizational outcomes

Kristy Dickinson, Founder & CEO of Kristy Dickinson Consulting

Kristy leads her consulting firm with a mission to transform healthcare through patient-centered solutions. With deep expertise in healthcare strategy and patient advocacy, she collaborates closely with leaders to develop actionable strategies that enhance patient experience, operational efficiency, and organizational culture. Kristy is known for blending insight, empathy, and practical execution to create lasting, measurable improvements in healthcare delivery.

Ardea Outcomes

What they do:
Ardea Outcomes helps healthcare organizations and sponsors improve clinical trial outcomes by integrating the patient voice through Goal Attainment Scaling (GAS). Their services include personalized outcome measurement, patient-centered clinical trial design, GoalNav® training, and software for rigorous tracking of patient goals.

Who they work with:
Pharmaceutical companies, biotech firms, clinical research organizations (CROs), and healthcare stakeholders conducting patient-centered clinical trials.

Operating model:
Science-driven consulting focused on capturing meaningful patient outcomes and generating actionable evidence to inform clinical decision-making and regulatory evaluation.

💡 Why they stand out:
🧭 Pioneers in Goal Attainment Scaling to quantify individualized patient outcomes
🤝 Collaborative approach with clinicians and patients to define meaningful treatment goals
📈 Provides robust software and training (GoalNav®) to standardize and scale patient-centered measures across trials

Dr. Kenneth Rockwood, Co-Founder & President of Ardea Outcomes

Dr. Rockwood founded Ardea Outcomes with a mission to integrate the patient voice into clinical research through innovative, patient-centered methodologies. A world-renowned expert in frailty and dementia, he has spent decades advancing Goal Attainment Scaling (GAS) as a framework for measuring individualized patient outcomes. Dr. Rockwood collaborates closely with researchers, clinicians, and healthcare organizations to design studies that prioritize meaningful patient goals. He is known for combining scientific rigor with a deep understanding of patient needs, ensuring that clinical trials produce actionable insights that improve both care and quality of life for patients.

Chère Chapman, Co-Founder & CEO of Ardea Outcomes

Chère leads Ardea Outcomes with a mission to transform clinical research by putting patients at the center of every study. With extensive expertise in patient-centered outcomes, health science, and epidemiology, she collaborates closely with sponsors, researchers, and clinicians to design and implement Goal Attainment Scaling (GAS) in clinical trials. Chère is known for blending scientific insight, strategic vision, and practical execution, ensuring that patient priorities guide clinical decision-making and that trials generate meaningful, actionable results for both patients and healthcare organizations.

Throughline Strategy, Inc.

What they do:
Throughline Strategy helps healthcare organizations enhance patient and caregiver experiences by applying human-centered insights to clinical, commercial, and operational challenges. Their services include patient journey mapping, co-creation advisory boards, patient support program design, and clinical trial experience pathways.

Who they work with:
Biotech and pharmaceutical companies, medical device firms, digital health organizations, patient advocacy groups, and healthcare providers seeking to improve patient engagement and outcomes.

Operating model:
Insight-driven consulting focused on embedding the patient perspective into organizational strategy, program design, and healthcare innovation. Their approach combines research, human sciences, and applied strategy to deliver measurable improvements in patient experience and organizational performance.

💡 Why they stand out:
🧭 Patient- and caregiver-centered approach grounded in human sciences
🤝 Co-creation with patients, caregivers, and healthcare professionals to inform solutions
📈 Designs programs and strategies that drive engagement, adherence, clinical trial participation, and overall health outcomes

Nadia Sapiro, President & Founder of Throughline Strategy Inc.

Nadia leads Throughline Strategy with a mission to improve healthcare experiences and outcomes by applying human-centered insights to clinical, commercial, and operational challenges. With a background in marketing, strategy, and communications, she collaborates closely with organizations across the healthcare ecosystem—including advocacy groups, patient associations, biotech, pharmaceutical, medical device, and digital healthcare companies—to design and implement strategies that prioritize the patient perspective. Nadia is known for blending strategic vision, empathy, and practical execution to create lasting, measurable improvements in healthcare delivery. 

Emberlyn

What they do:
Emberlyn helps organizations turn complex ideas into actionable strategies that drive measurable impact. Their services include patient experience data generation, real-world evidence (RWE) strategy, digital health research, patient engagement, M&A advisory, and cross-sector partnership development.

Who they work with:
Healthcare organizations, patient advocacy groups, medical societies, biotech and pharmaceutical companies, digital health innovators, industrial manufacturers, and investors seeking evidence-based strategies.

Operating model:
Insight- and evidence-driven consulting combining scientific rigor, human-centered design, and strategic storytelling to create actionable solutions that resonate with stakeholders and foster sustainable growth.

💡 Why they stand out:
🧭 Expertise in patient-generated data and RWE to inform decision-making
🤝 Human-centered approach integrating patient engagement, advocacy, and community partnerships
📈 Proven ability to translate complex healthcare and technical concepts into clear, actionable strategies that improve outcomes

Renee Willmon, Founder & Principal of Emberlyn

Renee leads Emberlyn with a focus on turning intricate scientific and operational insights into clear, actionable strategies. With a background in forensic anthropology, digital health innovation, and patient-centered research, she combines analytical rigor with practical execution. Renee is known for her ability to integrate patient experience data and real-world evidence into meaningful strategies that drive impact, ensuring that initiatives are both understood and embraced by all stakeholders.

Peak Analytics

What they do:
Peak Analytics helps healthcare organizations harness the power of data to improve patient care, operational efficiency, and financial performance. Their services include data and analytics, quality improvement, and economic evaluation to support evidence-based decision-making and sustainable growth.

Who they work with:
Small to medium-sized healthcare clinics, specialty practices, and outpatient care centers seeking to enhance patient outcomes and organizational performance.

Operating model:
Data-driven consulting focused on translating analytics into actionable insights that improve patient experience, staff satisfaction, and overall clinic performance. Their approach emphasizes measurable outcomes and sustainable improvement.

💡 Why they stand out:
🧭 Expert use of data and analytics to guide decision-making and quality improvement
🤝 Tailored solutions that enhance operational efficiency and staff satisfaction
📈 Proven strategies to elevate patient care, clinic performance, and financial sustainability

Jeremy Butt, Principal Consultant & Founder of Peak Analytics

Jeremy leads Peak Analytics with a focus on transforming healthcare organizations through data-driven insights and strategic planning. With a background in healthcare analytics and operational improvement, he collaborates closely with leaders to develop actionable strategies that enhance patient experience, operational efficiency, and organizational culture. Jeremy is known for his ability to integrate complex data into meaningful strategies that drive impact, ensuring that initiatives are both understood and embraced by all stakeholders.

Custom Learning Systems

What they do:
Custom Learning Systems helps healthcare organizations improve patient experience and service excellence by engaging employees through coaching, training, and consulting. Their services include service excellence initiatives, leadership development, HCAHPS improvement programs, and patient-centered culture transformation.

Who they work with:
Hospitals, healthcare systems, and outpatient care centers seeking to elevate patient satisfaction and employee engagement.

Operating model:
Strategy- and culture-focused consulting with an emphasis on measurable improvement in patient experience, employee engagement, and organizational performance.

💡 Why they stand out:
🧭 Proven track record of transforming organizational culture to achieve 5-Star patient experience recognition
🤝 Coaching and consulting led by former hospital CEOs and healthcare leaders
📈 Comprehensive programs that improve patient satisfaction scores, staff morale, and operational efficiency

Brian Lee, Founder & CEO of Custom Learning Systems

Brian leads Custom Learning Systems with over 40 years of experience in healthcare consulting. He specializes in guiding organizations through cultural transformation and service excellence programs. Brian is known for combining leadership expertise, practical coaching, and data-driven insights to help healthcare organizations achieve lasting improvements in patient care and employee engagement.

Patient Advisors Network

What they do:
Patient Advisors Network (PAN) is a not-for-profit organization that connects patients and caregivers with lived experience to healthcare, research, and academic organizations. They provide advisory and engagement services that integrate the patient voice into policy, program design, education, and service delivery.

Who they work with:
Hospitals, research institutions, universities, government health agencies, and healthcare organizations across Canada.

Operating model:
Community-driven network of patient and caregiver partners combined with a consulting platform that facilitates engagement opportunities. PAN compensates participants for their contributions and reinvests surplus into sustaining its operations and community support.

💡 Why they stand out:
🌍 National, virtual community bringing diverse patient and caregiver perspectives.
🤝 Values-based model grounded in respect, inclusion, equity, and transparency.
💵 Commitment to fair compensation for patient and caregiver advisors.
📚 Dual role as both a consulting partner to organizations and a peer support network for members.
⚡ Scalable engagement model enabling organizations to rapidly access authentic lived-experience insights.

Alies Maybee, Co-Chair & Co-Founder of Patient Advisors Network (PAN)

Alies leads PAN with over a decade of experience as a patient and caregiver partner in healthcare, technology, and research. She specializes in advancing patient engagement frameworks, health equity initiatives, and digital health strategies that amplify the voices of patients and caregivers in decision-making. Recognized internationally for her leadership, including receiving the Made with Patients Champion Award in 2024, Alies is known for combining lived experience, innovation, and collaboration to strengthen how healthcare organizations partner with patients for meaningful change.

Redefining Care: The Rising Standard of Patient Experience Consulting in Canada

Across Canada, patient experience consulting is rapidly evolving through a multidisciplinary lens that combines healthcare innovation, digital transformation, and service design. Experts like Dr. Paul Hébert of the CIHR-IPPH and Tarek Elgammal of Humber River Health Foundation emphasize data-informed strategies to drive equitable, population-based care. Digital tools such as WaitWell and Optimize Dental streamline patient flow and access, while ISMP Canada and Akendi prioritize safety and usability through experience research. Leaders including Steve Vander Meulen, Theresa Smith, and Carolyn Hoffman are at the forefront of fostering meaningful engagement through user-centered improvements. These efforts underscore the national commitment to improving care environments that are responsive, efficient, and built around patient realities.

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Delivering exceptional care begins with clarity, clarity in systems, in leadership, and in the experiences we create. From healthcare foundations to tech-enabled platforms, the drive toward better outcomes starts with insight-backed direction. For decision-makers who demand relevance and results, it's about choosing tools that think ahead. The future of precision consulting starts with Digital Reference.