Beth Sanders

Ballast Ops helps ambitious founders who have strong vision but inconsistent execution. Rather than applying a one-size-fits-all playbook, Beth identifies the few things most likely to improve business performance, aligns the team around those priorities, and helps ensure they actually happen. Her work spans strategy, operating rhythm, leadership accountability, growth initiatives, forecasting, customer experience, and reducing founder dependency.

Installed and ran an EOS-based operating system, including scorecards, quarterly priorities, issue resolution, and leadership rhythms that improved focus, follow-through, and cross-functional alignment.

Drove the companywide shift to an AI-first operating model, leading change management that moved teams from resistance to adoption and embedded AI into daily workflows, internal communication, and decision-making.

Improved revenue performance and deal velocity by redesigning ales proposals, case-study frameworks, and onboarding flows; increased closed-won revenue by 8% and shortened the sales cycle from 45 days to 30 days. Strengthened customer retention and lifecycle execution by designing and implementing a structured QBR and account management operating model; reduced client attrition from 25% to 15%, aligning performance within industry benchmarks. Increased customer satisfaction from 75% to 88% through clearer positioning, improved proposal quality, and more consistent delivery expectations.

Grew business from $3M to $30M.

Grew from $20M to $100M in revenue in four years. Employee #44, left at 110 employees. Went from scrappy start up to mature organization during my tenure. Key employee who created processes and models for others to follow.