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Katie Hollar
Fractional CMO & GTM Advisor
Katie Hollar is the founder of Market Alchemist, where she serves as a fractional CMO and go-to-market advisor for B2B marketplaces. She helps online marketplaces grow buy- and sell-side adoption, deepen engagement and retention, and evolve their packaging and monetization models to thrive in the age of AI discovery. Over 18+ years, Katie has led marketing at category-defining marketplaces including Capterra (joining as second marketing hire and scaling through a $206M acquisition by Gartner), Clutch, and Cvent's Supplier Network.
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