Scaled B2B demand generation as Fractional CMO
Fractional CMO & Marketing Advisor
HVAC Fractional
February 2023 - Present
Summary
Warren Sukernek
Fractional CMO in Boston, MA, USA
Global B2B marketing executive and fractional CMO with 20+ years of experience spanning international product-line brand positioning, customer insights and advisory communities, product commercialization, and digital transformation. Combines firsthand HVAC channel knowledge with leadership across multinational technology, industrial services, supply chain and B2B businesses. Translates market research and structured customer feedback into differentiated positioning, product roadmaps and measurable growth; MBA in Finance and Operations.
About Warren
Boston, MA, USA
Fractional CMO
Function Experience More information about Function Experience
100%
Marketing
Industry Experience More information about Industry Experience
25%
SaaS
12%
Advertising & Marketing
12%
Environmental Services
12%
Insurance
12%
Education
12%
ECommerce
12%
Technology
Commitment Experience More information about Commitment Experience
62%
Employee
25%
Fractional Executive
12%
Advisor
Accomplishments
Earned Demandbase Account Based Marketing Certification
Head of Marketing
Demandbase
September 2020 - Present
Summary
Skills Demonstrated
Impact
Led marketing organization and scaled HRtech startup growth
VP of Marketing
FloCareer
January 2021 - March 2024
Summary
Skills Demonstrated
Impact
Served as Advisory Council Member for GWU Digital Marketing
Advisory Council Member
George Washington University
July 2020 - September 2021
Summary
Skills Demonstrated
Impact
Drove GTM strategy and grew Shopify client base for Cimpress
Marketing Lead
Cimpress Open
February 2018 - December 2020
Summary
Skills Demonstrated
Impact
Tripled MQLs and grew website traffic by 175%
Head of Marketing
Triumvirate Environmental
March 2015 - December 2017
Summary
Skills Demonstrated
Impact
Led global digital transformation and social media strategy
Vice President of Global Digital and Social Media
SDL
January 2009 - December 2014
Summary
Skills Demonstrated
Impact
Developed global marketing campaigns for Microsoft at VML
Senior Digital Strategist
VML
January 2006 - December 2008
Summary
Skills Demonstrated
Impact
References
Warren hasn't added any references yet
Experience
HVAC Fractional
Growth Marketing
Function: Marketing • Industry: SaaS • Type: Fractional Executive
Demandbase
Lifecycle Marketing
Function: Marketing • Industry: Insurance • Type: Fractional Executive
FloCareer
Growth Marketing
Function: Marketing • Industry: SaaS • Type: Employee
George Washington University
Digital Marketing
Function: Marketing • Industry: Education • Type: Advisor
Cimpress Open
Growth Marketing
Function: Marketing • Industry: eCommerce • Type: Employee
Triumvirate Environmental
Growth Marketing
Function: Marketing • Industry: Environmental Services • Type: Employee
SDL
Social Media Marketing
Function: Marketing • Industry: Technology • Type: Employee
VML
Brand Strategy
Function: Marketing • Industry: Advertising & Marketing • Type: Employee