Neil Collins

Senior marketing leadership, in-flight in weeks. Twenty years leading marketing across Sydney, Australia and global markets - for Intertek SAI Global, Westpac Group, Fox Sports, Vodafone and ING Direct. Now available to Sydney businesses as a senior marketing consultant - strategy, AI, martech, growth and brand, owned end-to-end. A senior operator - not another agency, not another deck.

Transformed two struggling, fragmented legacy teams into a high-performing global unit through restructure, coaching and capability development.

Rebuilt the entire martech and measurement stack - CRM migration, EDM platform replacement, GA4/Search Console forensics - and embedded AI-assisted workflows across the function.

Full-spectrum marketing leadership: CMO-grade strategy, AI-native execution, and creative that actually ships. Twenty years of it, available directly and on demand - as a Fractional CMO and marketing consultant in Sydney, working across global markets. I've launched startups from nothing, deployed world-first marketing technology with Facebook, Google and Salesforce, and taken the stage at Dreamforce and SXSW. My foundation for every strategy, campaign or activation is a battle-hardened combination of data-based analysis, creative innovation, and crystal-clear success metrics.

Turned around an underperforming business line (SAI Global Training Institute eCommerce platform), returning it to growth.

Accountable for global marketing and communications for Intertek Inform (global eCommerce platform for standards and compliance publications) and Intertek SAI Global Business Assurance across Australasia - led two global teams against an achieved combined $25M revenue target.