Led brand development for NHS-led healthcare service
Fractional Marketing Lead
NHS Trust (under NDA)
January 2024 - Present
Summary
Samantha Brown
Fractional Chief Marketing Officer (CMO) in United Kingdom
Samantha Brown is the UK-based founder of Future Stories (www.futurestories.co.uk) and a specialist healthcare fractional CMO, supporting both B2B brands and B2C healthcare services, including private and NHS-funded providers, health tech companies and healthcare consultancies. Samantha helps healthcare brands move from reactive activity to clear positioning and effective marketing strategies and systems that support sustainable growth.
About Samantha
United Kingdom
Fractional Chief Marketing Officer (CMO)
Function Experience More information about Function Experience
82%
Marketing
18%
Communications
Industry Experience More information about Industry Experience
55%
Healthcare & Medical
27%
Non-profit
18%
Professional Services
Commitment Experience More information about Commitment Experience
45%
Consultant
27%
Employee
18%
Fractional Executive
9%
Founder
Accomplishments
Established marketing function and led brand redesign
Head of Communications and Marketing
SafeLives
January 2009 - January 2014
Summary
Skills Demonstrated
Impact
Developed brand strategy and positioning
Brand consultant
Unlimit Health
January 2022
Summary
Skills Demonstrated
Impact
Led six-month rebrand for health innovation network
Fractional CMO
UCLPartners
January 2025 - January 2026
Summary
Skills Demonstrated
Impact
Delivered full-funnel marketing strategy & hired a new team
Fractional Chief Marketing Officer
Eunomia
January 2024 - January 2025
Summary
Skills Demonstrated
Impact
Senior leader for marcomms in £77M healthcare provider
Head of Marketing and Communications
Bristol Community Health
January 2014 - January 2019
Summary
Skills Demonstrated
Impact
Provided fractional marketing leadership for healthcare
Fractional CMO and MD
Future Stories Ltd
September 2022 - Present
Summary
Skills Demonstrated
Impact
Developed internal comms strategy and clinical narrative
Consultant
Sirona Care & Health
January 2020 - January 2025
Summary
Skills Demonstrated
Impact
Overhauled SEO and content for global health consultancy
Consultant
CF Consulting
January 2024
Summary
Skills Demonstrated
Impact
Fractional Marketing Leader
N/a
The Slice Fractional CMO Network
January 2026 - Present
Summary
Skills Demonstrated
Impact
Won Silver at Transform Awards for Best Creative Strategy
Head of Marketing & Communications at SafeLIves
Transform Awards
March 2016 - Present
Summary
As Head of Marketing & Communications at SafeLives, won the Silver award for Best Creative Strategy and was Highly Recommended for Naming at the 2016 Transform Awards, achieved in partnership with creative agency PIN Creative.
Skills Demonstrated
Creative Strategy Brand Naming Marketing Communications
Impact
References
Samantha hasn't added any references yet
Experience
NHS Trust (under NDA)
Brand Strategy
Function: Marketing • Industry: Healthcare & Medical • Type: Fractional Executive
SafeLives
Brand Communications
Function: Communications • Industry: Non-profit • Type: Employee
Unlimit Health
Brand Strategy
Function: Marketing • Industry: Non-profit • Type: Consultant
UCLPartners
Brand Strategy
Function: Marketing • Industry: Healthcare & Medical • Type: Consultant
Eunomia
Growth Marketing
Function: Marketing • Industry: Professional Services • Type: Consultant
Bristol Community Health
Brand Marketing
Function: Marketing • Industry: Healthcare & Medical • Type: Employee
Future Stories Ltd
Brand Strategy
Function: Marketing • Industry: Healthcare & Medical • Type: Fractional Executive
Sirona Care & Health
Internal Communications
Function: Communications • Industry: Healthcare & Medical • Type: Consultant
CF Consulting
SEO
Function: Marketing • Industry: Healthcare & Medical • Type: Consultant
The Slice Fractional CMO Network
Growth Marketing
Function: Marketing • Industry: Professional Services • Type: Founder
Transform Awards
Brand Marketing
As Head of Marketing & Communications at SafeLives, won the Silver award for Best Creative Strategy and was Highly Recommended for Naming at the 2016 Transform Awards, achieved in partnership with creative agency PIN Creative.
Skills
Creative Strategy Brand Naming Marketing Communications