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George Khoshtaria

George Khoshtaria

Fractional CMO for B2B SaaS & Tech Service Companies in Georgia

George is a fractional CMO and the founder of rethinkGTM. He helps B2B tech go to market profitably, building the positioning, messaging, and value-led content that grow pipeline and authority. He is trusted by B2B SaaS and tech service companies ($1M–$10M ARR), IT enterprises ($300M+ ARR), and the world’s leading marketing agencies. Favikon ranks him as the #1 B2B marketer in Georgia.

About George

Georgia
Fractional CMO for B2B SaaS & Tech Service Companies

Function Experience More information about Function Experience

100% Marketing

Industry Experience More information about Industry Experience

38% Technology
25% SaaS
12% Advertising & Marketing
12% Cybersecurity
12% Education

Commitment Experience More information about Commitment Experience

50% Fractional Executive
25% Other
25% Employee

Accomplishments

Grew inbound pipeline and revenue via content and AI tools

Head of Content & Growth (part-time)
Olifant Digital
April 2026 - Present

Summary

As Head of Content & Growth (part-time) at Olifant Digital, repositioned the agency and wrote all 30+ website pages, including the homepage, service, AI, about, blog, and case study pages. Scaled the founder's LinkedIn following to 10K through daily original middle-of-funnel content. Developed a daily blog and listicle engine that established Olifant as the top result for 'Amazon agency' in Google and LLM answers, generating 30–40 inbound MQLs per month while building three internal AI tools to support content operations.

Delivered GTM positioning sprints for 20+ SaaS startups

Fractional CMO & Positioning Strategist
rethinkGTM
January 2026 - Present

Summary

As Fractional CMO & Positioning Strategist at rethinkGTM, George has helped 20+ B2B SaaS and tech service companies ($1M–$10M ARR) rethink their go-to-market strategies. He delivers GTM positioning sprints, refines website messaging, and builds organic content systems that drive pipeline growth.

Built cross-vertical GTM strategy and grew MQLs 40%

Head of GTM & Enterprise Marketing (part-time)
OLSYS
September 2025 - Present

Summary

As Head of GTM & Enterprise Marketing at OLSYS, built cross-vertical go-to-market strategies targeting US mid-market enterprises across FinTech, MedTech, MSP, AI Engineering, and Legacy Transformation sectors. Driven by integrated GTM, paid media, and content campaigns, increased MQLs by 40% while leading a comprehensive website overhaul and launching the Dynasphere Technologies sub-brand alongside the GenOLSYS agentic AI platform. Produced targeted sales enablement assets that directly enabled the closing of 5 enterprise deals within 6 months.

Led multi-channel EU/US strategy driving 30% pipeline growth

Global Marketing & Digital Growth Lead
Exadel
September 2021 - September 2025

Summary

Scaled lead generation campaigns growing total users 6x

Growth Marketing Specialist
OP Innovate
October 2020 - September 2021

Summary

As Growth Marketing at OP Innovate, I built and managed multi-channel performance marketing campaigns that scaled total users 6x while cutting CAC 5x and increasing pipeline velocity. I optimized messaging and digital customer journeys for cybersecurity services to capture higher-intent Ideal Customer Profile (ICP) accounts. Additionally, I partnered with the sales team to streamline lead hand-offs by creating custom HubSpot ICP scoring and automated HubSpot-to-Slack notifications using tools like LinkedIn Ads.

Produced B2B content strategy supporting lead generation

Content Marketing Specialist
IT-Vision Group
March 2019 - October 2020

Summary

References

George hasn't added any references yet

Experience

Olifant Digital

Growth Marketing

As Head of Content & Growth (part-time) at Olifant Digital, repositioned the agency and wrote all 30+ website pages, including the homepage, service, AI, about, blog, and case study pages. Scaled the founder's LinkedIn following to 10K through daily original middle-of-funnel content. Developed a daily blog and listicle engine that established Olifant as the top result for 'Amazon agency' in Google and LLM answers, generating 30–40 inbound MQLs per month while building three internal AI tools to support content operations.

rethinkGTM

Brand Strategy

As Fractional CMO & Positioning Strategist at rethinkGTM, George has helped 20+ B2B SaaS and tech service companies ($1M–$10M ARR) rethink their go-to-market strategies. He delivers GTM positioning sprints, refines website messaging, and builds organic content systems that drive pipeline growth.

OLSYS

Growth Marketing

As Head of GTM & Enterprise Marketing at OLSYS, built cross-vertical go-to-market strategies targeting US mid-market enterprises across FinTech, MedTech, MSP, AI Engineering, and Legacy Transformation sectors. Driven by integrated GTM, paid media, and content campaigns, increased MQLs by 40% while leading a comprehensive website overhaul and launching the Dynasphere Technologies sub-brand alongside the GenOLSYS agentic AI platform. Produced targeted sales enablement assets that directly enabled the closing of 5 enterprise deals within 6 months.

Exadel

Growth Marketing

Function: Marketing • Industry: Technology • Type: Employee

OP Innovate

Growth Marketing

As Growth Marketing at OP Innovate, I built and managed multi-channel performance marketing campaigns that scaled total users 6x while cutting CAC 5x and increasing pipeline velocity. I optimized messaging and digital customer journeys for cybersecurity services to capture higher-intent Ideal Customer Profile (ICP) accounts. Additionally, I partnered with the sales team to streamline lead hand-offs by creating custom HubSpot ICP scoring and automated HubSpot-to-Slack notifications using tools like LinkedIn Ads.

IT-Vision Group

Content Marketing

Function: Marketing • Industry: Technology • Type: Employee

Education

Georgian Technical University

Completed MBA degree with specialization in Marketing , Digital Marketing

2019 - 2021

Tbilisi State University

Earned Bachelor of Business Administration degree , Digital Marketing

2015 - 2019

Skills

LinkedIn Marketing Content Strategy Copywriting AI Tool Development SEO Go-To-Market Strategy Paid Media Campaigns Sales Enablement Website Overhaul Sub-branding Website Messaging Organic Content Strategy B2B SaaS Positioning Pipeline Generation Multi-Channel Lead Generation Performance Marketing Customer Acquisition Cost (CAC) Optimization Messaging Optimization LinkedIn Ads