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John Rospenda

John Rospenda

Owner in Chicago, IL, USA

I'm a senior marketing executive with over 20 years of experience driving rapid customer acquisition, scaling revenue, and managing high-performing growth teams for D2C, B2C, and e-commerce brands. I have managed cumulative advertising budgets exceeding $2 billion across digital and offline channels, and blend high-level growth strategy with hands-on execution. Whether stepping in as a Fractional CMO, Interim Head of Growth, or strategic growth advisor, I specialize in building, restructuring & scaling performance marketing operations to consistently hit aggressive revenue targets.

About John

Chicago, IL, USA
Owner
Ton80 Consulting

Function Experience More information about Function Experience

100% Marketing

Industry Experience More information about Industry Experience

100% Consumer Products

Commitment Experience More information about Commitment Experience

100% Interim Executive

Accomplishments

Successful Interim VP of Media role @ Lamps Plus

VP of Media
Lamps Plus
May 2025 - July 2026

Summary

Initially brought in to assist more on the search side, where the client is a significant spender, elevated to manage all digital media. Regularly achieved double-digit Y/Y revenue increases, exceeding goals, and also acheived estimated savings >$100K across martch service providers through contract optimizations. The strong performance gave the company the advantage of being able to take their time in finding the optimal full-time local VP.

References

John hasn't added any references yet

Experience

Lamps Plus

Growth Marketing

Initially brought in to assist more on the search side, where the client is a significant spender, elevated to manage all digital media. Regularly achieved double-digit Y/Y revenue increases, exceeding goals, and also acheived estimated savings >$100K across martch service providers through contract optimizations. The strong performance gave the company the advantage of being able to take their time in finding the optimal full-time local VP.

Skills

media strategy marketing planning marketing budgeting search marketing paid social advertising affiliate program management