John Rospenda

For 10 years now, I have built a solo practice of growth marketing consulting, stepping into a wide variety of companies for various reasons. Companies have included large organizations such as Lamps Plus, Blue Nile, Rugs USA, Lord & Taylor and Funimation/Crunchyroll, as well as smaller consumer products and services companies, including Dippin Daisys, Glamsquad, Heal.com and Goldstar/TodayTix. Additionally, I have provided various business services for agency operations, such as BEN Labs. I am adept at managing both internal teams as well as agency and technical vendor partners.

While running media for the portfolio of brands within the Techstyle Fashion Group family for over 6 years, I led the media launch for Fabletics starting in 2013. From scratch, the media team and I scaled the spend from $0 to >$25MM/year within the first 18 months. The brand found rapid success in the market, and is now a >$1BB brand.

Initially brought in to assist more on the search side, where the client is a significant spender, elevated to manage all digital media. Regularly achieved double-digit Y/Y revenue increases, exceeding goals, and also acheived estimated savings >$100K across martch service providers through contract optimizations. The strong performance gave the company the advantage of being able to take their time in finding the optimal full-time local VP.