Scaled recommerce startup to $1M+ monthly ARR in year one
Co-Founder & Chief Growth/Marketing Officer
SecondShop
January 2023 - Present
Summary
Kyle Millar
Founder in Collingwood, ON, Canada
No bio available at this time.
About Kyle
Collingwood, ON, Canada
Founder
Function Experience More information about Function Experience
83%
Marketing
17%
Strategy
Industry Experience More information about Industry Experience
33%
Consumer Packaged Goods (CPG)
17%
Financial Services
17%
Food & Beverage
17%
Education
17%
ECommerce
Commitment Experience More information about Commitment Experience
67%
Employee
17%
Consultant
17%
Founder
Accomplishments
Grew Canadian beverage net volume 5x and profit 3x
VP Marketing & eCommerce
PepsiCo Canada, SodaStream
January 2020 - Present
Summary
Skills Demonstrated
Impact
Grew Preschool to $2M+ Revenue and Supported $1M Exit
Consultant
Red Tape Marketing
December 2022 - May 2025
Summary
Through Red Tape Marketing, I advised Mouse & Ru Preschool on growth strategy, demand generation, operational profitability and business exit planning. I led Facebook and Instagram marketing, Google SEO/SEM and local partnership initiatives, helping the business reach over $2M in annual revenue, 100% occupancy and a 100-family waitlist. I also supported a 50% profit improvement through classroom mix optimization, in-house catering and staff efficiency, and advised on a business exit valued at approximately $1M.
Skills Demonstrated
Growth Strategy Demand Generation Exit Planning Operational Profitability digital marketing Facebook & Instagram Marketing
Impact
- Grew the business to over $2M in annual revenue, achieving 100% occupancy and a waiting list of 100
- Improved profit +50% through classroom mix optimization, operational efficiency & staffing
- Business exit at seven figure valuation financial modelling, negotiation & strategic advice
Delivered 5.2% financial target outperformance
Head of Marketing
Capital One Canada
January 2018 - January 2020
Summary
Skills Demonstrated
Impact
Rebuilt Molson Canadian brand driving first volume growth
Marketing Director
Molson Coors Canada
January 2016 - January 2018
Summary
Skills Demonstrated
Impact
Expanded male grooming market share and launched Dove Men
Male Grooming Marketing Lead
Unilever Canada, AXE & Dove Men
January 2007 - January 2016
Summary
Skills Demonstrated
Impact
References
Kyle hasn't added any references yet
Experience
SecondShop
Growth Marketing
Function: Marketing • Industry: eCommerce • Type: Founder
PepsiCo Canada, SodaStream
Brand Strategy
Function: Marketing • Industry: Consumer Packaged Goods (CPG) • Type: Employee
Red Tape Marketing
Growth Strategy
Through Red Tape Marketing, I advised Mouse & Ru Preschool on growth strategy, demand generation, operational profitability and business exit planning. I led Facebook and Instagram marketing, Google SEO/SEM and local partnership initiatives, helping the business reach over $2M in annual revenue, 100% occupancy and a 100-family waitlist. I also supported a 50% profit improvement through classroom mix optimization, in-house catering and staff efficiency, and advised on a business exit valued at approximately $1M.
Capital One Canada
Growth Marketing
Function: Marketing • Industry: Financial Services • Type: Employee
Molson Coors Canada
Brand Strategy
Function: Marketing • Industry: Food & Beverage • Type: Employee
Unilever Canada, AXE & Dove Men
Brand Marketing
Function: Marketing • Industry: Consumer Packaged Goods (CPG) • Type: Employee
Skills
Growth Strategy Demand Generation Exit Planning Operational Profitability digital marketing Facebook & Instagram Marketing