Katie Hollar

Led 14-month fractional CMO engagement to evolve a digital media marketplace's monetization model into predictable, recurring revenue. Repositioned the platform from a passive PPC-monetized blog into a premium media destination for marketers, expanded advertiser inventory across homepage, navigation, newsletter, and social, and built AI workflows to analyze and tag thousands of articles for improved navigation and AI search visibility. Transitioned 85% of revenue from monthly PPC ad model to quarterly subscription packages within six months.

Recruited as first head of marketing at Clutch, the leading global B2B services marketplace, reporting directly to the CEO during the company's growth equity-backed expansion. Owned marketing P&L and built demand gen function from th ground up, driving 40%+ of all closed-won revenue from inbound while contributing to Clutch's industry-leading gross margins. Supported 50%+ ARR growth during tenure. Partnered with the executive team to design pricing, packaging, and launch strategies for three new product lines that contributed materially to ARR within their first weeks.

Led Capterra's first national brand campaign post-acquisition by Gartner, running across radio, YouTube, podcasts, and live events. Managed multi-million-dollar annual brand budget, including in-house creative and external agency partnerships across digital and offline media. Goal was to expand Capterra's marketplace reach beyond search-driven acquisition into broader B2B software buyer awareness, supporting continued ARR growth at Gartner Digital Markets (Capterra, Software Advice, GetApp).

Joined Capterra as the second marketing hire when the B2B software review marketplace was at $5M ARR. Promoted to lead the marketing function, reporting directly to Capterra's founder/CEO, and built a multi-channel marketing team of 10 specializing across content, email, SEO, SEM, and PR, growing organic traffic across CRM, MarTech, LMS, EMR, and other SaaS categories. Helped lead the business through a $206M acquisition by Gartner in 2015, earning national press coverage in the Washington Post and awards including Inc. 5000, Deloitte Fast 500, and EY Entrepreneur of the Year.