Best Financial Advisors in Salt Lake City

Salt Lake City Financial Planners

When it comes to securing your financial future, the right advisor can make all the difference. In this guide to the Best Financial Advisors in Salt Lake City, we spotlight trusted professionals who bring not only technical expertise but also a personalized, relationship-driven approach to helping clients reach their goals. Whether independent, solo operators, or affiliated with firms, these professionals stand out for blending expertise, credibility, and a genuine commitment to client success in the Salt Lake City area. What makes them exceptional is not just their financial acumen but also their dedication to building long-term relationships rooted in trust and transparency. For individuals, families, and businesses alike, these advisors represent a valuable resource in achieving financial clarity and sustainable growth.

At Digital Reference, we enrich conversations around Financial Advisors and Financial Planners with insight backed by real-world results and deep local knowledge. We highlight the strategies, expertise, and impact these professionals bring to individuals and businesses navigating complex financial decisions. By combining research-driven analysis with authentic practitioner perspectives, we provide readers with a trusted guide to making informed choices and building long-term financial resilience.

Methodology: How We Chose These Salt Lake City–Based Financial Advisors

🔎 Research‑driven: Verified credentials, case studies, and evidence-based frameworks
📊 Client‑reviewed: Authentic feedback and demonstrated ROI
🏆 Industry Recognition: Awards, presentations, and thought leadership in the field
🏦 Location‑based: Advisors rooted in Salt Lake City’s community and economy

Below is a brief note before the showcases: the advisors featured here have earned distinction through their integrity, innovation, and dedication to client outcomes.

🌟 Meet the Financial Advisors Making Things Happen in Salt Lake City

🔶 Thomas Pappas

Co-Founder and President at Cottonwood Wealth Strategies

🔗 LinkedIn

‍With over two decades in wealth management, Thomas founded Cottonwood Wealth Solutions to provide personalized, long-term financial planning. From a national firm background, he now focuses on holistic strategies and risk-conscious growth tailored for Utah families. He's also active in local financial forums, sharing insights and fostering community financial confidence.

Thomas excels at making complex planning accessible by merging disciplined investment with deeply personal client relationships.

💡 Why Thomas Pappas stands out as a Financial Advisor:
😀 Holistic planning: integrates life goals with financial projections
📊 Clear process: uses visual tools for transparency
🔍 Local insight: understands Utah’s market context intimately
🤝 Trust-focused: prioritizes long-term relationships

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🔶 Ben Driggs

President at Navigate Financial

🔗 LinkedIn

‍Ben leads Navigate Financial with a clear focus on personalized planning, estate optimization, and tax-efficient strategies. Coming from a background in tax planning and estate design, he creates bespoke plans that honor both current needs and future goals. His boutique firm places a premium on client education and tailored attention.

Ben stands out by offering strategic, customized planning without ever resorting to cookie-cutter solutions.

💡 Why Ben Driggs stands out as a Financial Advisor:
🧩 Tax-informed: optimizes long-term financial health
📖 Educator: translates complex ideas into clear guidance
🏡 Community rooted: deep ties within Salt Lake City
🛠 Customized: plans built for individuals, not templates

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🔶 Trevor Hanson

Founder | President | Wealth Advisor at ApexFlow Wealth Management

🔗 LinkedIn

Trevor brings a high-tech edge to financial planning at ApexFlow Wealth, combining startup agility with sophisticated tools. His specialties include liquidity planning, cash‑flow forecasting, and retirement income strategies, all powered by intuitive digital platforms.

Trevor blends cutting-edge technology with clear, relatable guidance, equipping clients to make confident decisions.

💡 Why Trevor Hanson stands out as a Financial Advisor:
🚀 Tech-forward: real-time dashboards for planning clarity
💼 Agile strategist: flexible, responsive planning methods
📈 Income focus: fine-tunes retirement and cash flow models
🤓 User-first communication: numbers explained with clarity

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🔶 Jon Marcroft

Founder & President at Simplis®

🔗 LinkedIn  
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Jon Marcroft brings a practical and people-centered approach to financial planning through his firm, Simplis Life. With years of experience in both insurance and investment services, Jon’s goal is to simplify the planning process for families, business owners, and professionals in Utah. He developed his unique model around the belief that finances shouldn’t feel overwhelming; they should support your life goals with clarity and confidence.

Jon is known for demystifying planning by removing unnecessary complexity and offering clients a clear roadmap to financial independence.

💡Why Jon Marcroft stands out as a Financial Advisor:
🧭 Values-based advice: aligns plans with personal priorities
🛠 Simplicity-first: helps clients understand without overwhelm
👨‍👩‍👧‍👦 Family-focused: caters to households and multigenerational goals
📅 Long-view strategy: planning designed to last decades

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🔶 Paul Winter, MBA, CFA, CFP®

Financial Advisor & Founder at Five Seasons Financial Planning LLC

🔗 LinkedIn
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Paul Winter is a triple-designated advisor (MBA, CFA, CFP®) offering fiduciary, fee-only financial planning through Five Seasons. His mission is centered around providing data-informed, conflict-free financial advice to retirees and pre-retirees in the Salt Lake area. Paul’s analytical background and ethical approach make him a top choice for those seeking a highly disciplined, unbiased financial partner.

Paul is respected for delivering quant-driven insights with complete transparency, helping clients understand every dollar’s purpose.

💡Why Paul Winter stands out as a Financial Advisor:
📊 CFA precision: brings an analyst's edge to client portfolios
📜 Fiduciary ethics: 100% conflict-free advice
📚 Retirement-ready: deep focus on income distribution planning
🔍 Transparent methodology: clients always know how plans are built

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🔶 Scott Phillips, CFP®

Founder, Private Wealth Advisor & Director at SDP Personalized Planning

🔗 LinkedIn

‍Scott Phillips leads SDP Utah Advisors with a mission to offer practical, fiduciary advice for working professionals and retirees. His firm is built on transparency, trust, and education, ensuring that clients not only receive a plan but also understand it completely.

Scott is known for clear planning frameworks and honest dialogue, making financial progress feel achievable and stress-free.

💡Why Scott Phillips stands out as a Financial Advisor:
📋 Clear frameworks: delivers understandable strategies
💬 Straightforward style: no jargon, just solutions
🧮 Budget-smart: integrates spending with long-term vision
👥 Service-first: responsive and reliable at every stage

Financial Advisors in Salt Lake City: Trusted Foundation for Financial Clarity and Growth

The best financial advisors in Salt Lake City play a crucial role in guiding families, professionals, and businesses toward lasting financial stability. Their expertise spans everything from retirement strategies and multi-generational planning to tax efficiency and transparent investment approaches. What sets them apart is the ability to simplify financial decisions while maintaining discipline and precision. By blending advanced knowledge with client-first values, they make wealth management both strategic and approachable. Collectively, they provide the community with a trusted foundation for financial clarity, growth, and long-term confidence. They not only address immediate financial needs but also design adaptable strategies that evolve alongside life’s milestones. This forward-looking approach ensures that clients remain resilient in the face of market shifts and prepared for opportunities that support lasting prosperity.

At Digital Reference, radical authenticity shapes every insight we share, ensuring perspectives are rooted in substance and grounded in lived expertise. This commitment matters because it builds trust, allowing professionals to act on guidance with confidence and clarity.

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Financial advisors thrive when decisions are guided by trusted, reliable knowledge. The same principle applies to anyone navigating their career, business, or organizational growth. Having a resource that prioritizes real insight over surface-level information is essential for clarity and direction. Your best reference point for deeper exploration is the one you can rely on; it all begins here at Digital Reference.