Best Fitness Industry Consulting Services in Australia

Australia Fitness Industry Consultants

Australia has long been a hub for innovation in the fitness industry, with its wide array of wellness offerings, fitness technologies, and health-conscious communities. As the fitness landscape evolves, businesses within the sector are increasingly turning to expert consultants to help navigate the complexities of business strategy, operational efficiency, risk management, and more.

In this blog, we highlight the standout fitness industry consultants in Australia. These agencies and individuals offer invaluable expertise, leveraging data-driven strategies, client-focused services, and cutting-edge approaches to ensure that fitness businesses can thrive in this dynamic environment.

Methodology: How We Chose These Fitness Industry Consultants in Australia

The fitness consultants featured below were chosen based on a thorough evaluation process that included:

🔎 Research-driven: We prioritized consultants whose results were backed by solid case studies, public success stories, and verified data.

📊 Client-reviewed: Agencies and consultants with positive feedback from clients, showcasing real-world impact and demonstrated ROI.

🌐 Location-based: All agencies and professionals are based in Australia, providing services tailored specifically to the Australian fitness market.

With that, let’s dive into our curated list of Australia’s top fitness industry consultants.

🌟 Fitness Industry Consulting Provider Spotlights‍

Fitness Industry Risk Management Consulting

‍What they do:
Fitness Industry Risk Management Consulting offers comprehensive services in risk management, legal compliance, and health and safety for fitness businesses. They specialize in helping gyms and fitness organizations navigate the often complex legal landscape.

Who they work with:
They work with fitness centers, health clubs, sports organizations, and wellness businesses looking to mitigate risk, maintain compliance, and improve operational safety standards.

Operating model:
The firm combines industry expertise with a deep understanding of legal regulations to ensure that fitness businesses remain compliant and avoid legal pitfalls.

💡 Why they stand out:

🛡️ Expert in risk management strategies tailored to the fitness industry.

⚖️ Deep understanding of Australian laws and regulations affecting fitness businesses.

💼 Comprehensive risk assessments, audits, and actionable compliance strategies.

Betul Sekendiz, Founder & Managing Director of Fitness Industry Risk Management Consulting

Betul Sekendiz is a risk management expert with a wealth of experience working with fitness and health organizations. Her consulting work focuses on legal compliance and risk prevention in the fitness sector. Betul is known for her clear, pragmatic approach to addressing complex legal and operational issues for her clients.

Oxigen Business Group

‍What they do:
Oxigen Business Group provides management consulting, business development, and strategic planning services specifically for the fitness and wellness industries. They help businesses with operational growth, marketing strategies, and leadership development.

Who they work with:
Oxigen works with fitness startups, established gyms, wellness centers, and sports organizations aiming to improve profitability, streamline operations, and scale effectively.

Operating model:
Oxigen focuses on creating tailored business strategies that drive long-term growth, utilizing data and market trends to optimize business decisions.

💡 Why they stand out:

📈 Specializes in operational growth and business scalability for fitness brands.

💡 Expertise in leadership development and team training.

🧩 Integrates data-driven market research with actionable business strategies.

Trish Freeman, Founding Director of Oxigen Business Group

Trish Freeman has over 20 years of experience in business consulting with a focus on the fitness sector. Her strategic insight and hands-on approach to leadership development and operational management make her an asset to any fitness organization looking to scale or improve efficiency.

Get Mentally Fit

‍What they do:
Get Mentally Fit offers a unique approach to fitness consulting by focusing on mental health and resilience for fitness professionals. They provide workshops, coaching, and strategies to enhance mental well-being, particularly for fitness trainers and businesses.

Who they work with:
They work with fitness professionals, wellness businesses, and organizations that prioritize mental health and stress management for their teams and clients.

Operating model:
Their approach integrates mindfulness, mental health awareness, and stress reduction strategies into fitness programs, ensuring that both physical and mental health are prioritized.

💡 Why they stand out:

🧠 Focus on mental health and well-being for fitness professionals.

💬 Provides coaching and support for reducing stress and enhancing resilience.

🌱 Promotes holistic wellness, integrating mental health with physical fitness goals.

Emily Johnson, Co-Founder of Get Mentally Fit

Emily Johnson is a licensed mental health professional and fitness expert who combines her passion for fitness with her knowledge of psychology. Her approach focuses on building mental resilience, helping fitness professionals cope with burnout and stress while delivering a better service to their clients.

Scott Johnson, Co-Founder of Get Mentally Fit

Scott Johnson, Co-Founder of Get Mentally Fit, leverages his background in education and organisational psychology to help businesses strengthen psychosocial health, workforce capability, and sustainable growth. In the fitness industry, his expertise in wellbeing, leadership coaching, and organisational resilience supports operators in improving staff performance, member engagement, and long-term retention.

Melius Consulting

‍What they do:
Melius Consulting offers strategic business advice and operational solutions to fitness centers, gyms, and wellness organizations. They specialize in enhancing client engagement, developing fitness programs, and optimizing operational efficiency.

Who they work with:
Melius works with fitness studios, gyms, and corporate wellness programs seeking growth, improved efficiency, and better client retention strategies.

Operating model:
Their approach combines data analytics with practical business strategies, focusing on improving member engagement and driving sustainable growth.

💡 Why they stand out:

📊 Expertise in using data to improve business operations and client engagement.

🏋️‍♂️ Focus on developing unique and engaging fitness programs that align with business goals.

💡 Provides strategic guidance on business expansion and improving customer service.

Ian C. Dunican, Founder, Director & Chief Advisor of Melius Consulting

Dr. Ian C. Dunican is a recognized expert in fitness business operations with a particular focus on the science of sleep, recovery, and peak performance. His consulting services combine evidence-based research with practical strategies to help businesses optimize their services and drive client success.

Supafitgrow

‍What they do:
Supafitgrow helps fitness businesses grow by offering consultancy services in areas such as digital marketing, brand strategy, and business management. They focus on using data-driven strategies to accelerate business development and customer acquisition.

Who they work with:
Supafitgrow works with small to medium-sized fitness studios, gym owners, and wellness professionals seeking to enhance their marketing strategies and scale their businesses.

Operating model:
Their unique approach focuses on digital-first strategies, helping fitness brands reach larger audiences through optimized online marketing and brand strategies.

💡 Why they stand out:

💻 Digital marketing and brand development expertise for the fitness industry.

📈 Focus on scaling fitness businesses with measurable results.

🔍 Data-driven approaches to customer acquisition and retention.

Benjamin Donhardt, Co-Founder & CEO of Supafitgrow

Benjamin Donhardt is a marketing and business consultant with over 10 years of experience in the fitness industry. His expertise lies in scaling businesses through digital marketing, helping fitness professionals and gyms boost their online presence and profitability.

Michael Friedman, Co-Founder & CMO of Supafitgrow

Michael Friedman, Co-Founder and CMO of Supafitgrow, is revolutionizing fitness industry marketing with AI-powered solutions that deliver ROI, boost conversion rates, and drive member acquisition for global franchises. His expertise in AI innovation, digital automation, and strategic partnerships positions him as a leading consultant helping fitness businesses achieve sustainable growth and long-term member retention.

Work Options

‍What they do:
Work Options specializes in providing employee wellness programs, focusing on improving mental health, physical well-being, and productivity in corporate and fitness environments. They offer tailored wellness solutions for businesses of all sizes.

Who they work with:
Work Options partners with corporate wellness programs, fitness centers, and sports organizations to design customized wellness programs that enhance employee performance and well-being.

Operating model:
Their holistic approach blends physical fitness with mental well-being, creating comprehensive wellness programs that foster a healthier, more engaged workforce.

💡 Why they stand out:

🧑‍💼 Expertise in creating corporate wellness programs tailored to diverse work environments.

💡 Integrates mental health support with physical fitness programs.

🏋️‍♀️ Specializes in improving employee productivity and engagement through wellness initiatives.

Karen Castledine, Founder & Managing Director of Work Options

Karen Castledine brings extensive experience in employee wellness and human resources consulting. She has a passion for helping businesses create a supportive, healthy environment that improves both individual well-being and organizational performance.

Core Health Consulting Pty Ltd

‍What they do:
Core Health Consulting offers expert advice in developing health and wellness programs, focusing on corporate wellness, injury prevention, and physical health education for fitness professionals.

Who they work with:
Core Health works with large organizations, fitness professionals, and corporate clients who are looking to implement health and wellness programs that focus on injury prevention, rehabilitation, and fitness education.

Operating model:
Their approach blends fitness education with physical therapy, ensuring that clients receive a comprehensive wellness solution that promotes long-term health.

💡 Why they stand out:

🏃‍♂️ Expertise in injury prevention and rehabilitation strategies for fitness professionals.

💡 Focus on physical health education and wellness program development.

📚 Deep knowledge of corporate wellness and physical health management.

Tammy Howell, Founder & Managing Director of Core Health Consulting Pty Ltd

Tammy Howell is a health consultant and physical therapist specializing in wellness program development and injury prevention. Her approach emphasizes creating sustainable health practices for businesses and individuals in the fitness and wellness industry.

Australian Combat & Exercise

‍What they do:
Australian Combat & Exercise provides fitness consulting services with a focus on combat sports, physical fitness, and strength training. They specialize in creating personalized fitness plans and high-performance training programs.

Who they work with:
They work with gyms, fitness professionals, and sports organizations looking to improve strength, endurance, and combat skills.

Operating model:
Their approach is centered around developing highly effective, individualized training regimens that promote fitness progression and peak physical performance.

💡 Why they stand out:

🥋 Specializes in combat sports and performance-based fitness programs.

🏋️‍♂️ Expertise in creating high-intensity, individualized fitness plans.

💡 Focus on strength and conditioning for athletes and fitness professionals.

Hays Daewoud, Founder of Australian Combat & Exercise

Hays Daewoud is a combat sports trainer and fitness consultant with years of experience in high-performance training. He helps athletes and fitness professionals achieve peak physical condition through personalized fitness and combat training regimens.

Smooth Sailing Consulting

‍What they do:
Smooth Sailing Consulting specializes in helping fitness businesses navigate the complexities of operations, client engagement, and organizational development. They focus on streamlining processes, improving customer retention, and providing guidance on team performance.

Who they work with:
Smooth Sailing partners with small to medium-sized gyms, fitness centers, and wellness organizations looking to optimize their operational workflows, enhance their customer experience, and build stronger internal teams.

Operating model:
Their approach combines business analysis with hands-on coaching, ensuring that fitness businesses not only identify their pain points but also implement actionable solutions. They are known for their personable and consultative style, which fosters long-term relationships with clients.

💡 Why they stand out:

⚙️ Focus on simplifying complex operations and workflows for fitness businesses.

👥 Strong emphasis on improving team dynamics and client engagement.

💼 Practical and actionable business coaching with proven results.

Sarah Lang, Founder & Mindbody Certified Business Consultant of Smooth Sailing Consulting

Sarah Lang is a highly regarded business consultant with deep experience in the fitness industry. Known for her approachable yet strategic mindset, Sarah works closely with fitness business owners to help them optimize both operational processes and customer interactions. Her focus on building sustainable growth strategies sets her apart in the consulting space.

Intune Sports Performance

‍What they do:
Intune Sports Performance provides elite-level coaching and sports performance consulting, specializing in injury prevention, physical therapy, and performance enhancement. Their services cater to athletes, fitness professionals, and sports organizations aiming to improve physical performance and reduce injury risks.

Who they work with:
Intune works with professional athletes, fitness professionals, and sports teams across various disciplines. They also offer specialized services for rehabilitation and recovery, ensuring athletes return to peak performance quickly and safely.

Operating model:
Intune’s approach integrates sports science, data analytics, and evidence-based strategies to enhance physical performance. They focus on creating individualized training programs that promote longevity, prevent injuries, and maximize results.

💡 Why they stand out:

🏅 Specialized in performance enhancement and injury prevention for athletes.

🧑‍⚕️ Expert-led rehabilitation and recovery programs tailored to individual needs.

🧠 Data-driven approach to training, utilizing sports science to drive performance.

Brodie Gardner, Owner of Intune Sports Performance

Brodie Gardner is a sports performance coach and rehabilitation expert with a background in physiotherapy. His holistic approach to performance enhancement combines cutting-edge techniques with personalized training plans designed to help clients achieve their peak performance safely and sustainably. Brodie is recognized for his meticulous attention to detail and his commitment to his clients’ long-term success.

Shaping the Future of Fitness Businesses with Consulting Expertise in Australia

Fitness industry consulting in Australia is rapidly shaping the way gyms, wellness brands, and sports organizations grow and adapt. Services range from legal compliance, risk management, and operational strategy to digital marketing, leadership coaching, and sports performance enhancement. These consultancies integrate data-driven approaches, mental health strategies, and evidence-based fitness programs to ensure businesses remain competitive and sustainable. By addressing everything from injury prevention and employee wellness to branding and customer retention, they provide holistic solutions tailored to the evolving needs of the sector. The relevance of these services lies in their ability to transform fitness organizations into resilient, forward-looking enterprises prepared for long-term success.

At Digital reference, radical authenticity is the cornerstone of credible insight, ensuring that strategies are grounded in clarity and real expertise. Its importance lies in helping leaders cut through uncertainty and act with confidence, knowing their decisions are built on trust and transparency.

Unlock insights that transform information into strategies built for real-world impact. Explore more from Digital Reference:

• Fitness Professionals: What Are They and What Do They Do?
• Fitness Consultants & Health Experts: What Do They Do?

The Australian fitness industry is evolving, and consulting expertise is driving a new standard of growth, innovation, and well-being. From operational efficiency to client engagement, success now depends on aligning insight with purposeful action. Leaders seeking direction need a guide that brings authenticity and relevance into every decision. Your trusted guide to clarity and action starts here,  only at Digital Reference.