Fitness Professionals: Insights &ย Resources

Best Fitness Industry Consulting Services in Canada

Ryan Stevens
September 25, 2025
All Insights
Fitness Professionals: Insights &ย Resources

Best Fitness Industry Consulting Services in Canada

Canada Fitness Industry Consultants

The fitness and wellness sector in Canada is experiencing rapid growth as more people focus on their health and well-being. From the rise of boutique gyms and fitness tech to the increasing demand for personalized health services, the industry is ripe for innovation. As fitness businesses continue to evolve, the need for expert consulting becomes more essential. Whether you're a fitness startup, a wellness brand, or a well-established gym, the right consultancy can guide you to long-term success.

In this blog, we present a curated list of top fitness industry consulting services in Canada. These agencies and consultancies are research-driven, client-reviewed, and uniquely positioned to help businesses thrive in the ever-changing fitness landscape.

Methodology: How We Chose These Fitness Industry Consultants in Canada

The following consultants have been selected based on a rigorous methodology to ensure that only the most trusted and successful agencies are featured:

๐Ÿ”Ž Research-driven: We considered consultants with solid results, backed by case studies, industry insights, and verified public data.

๐Ÿ“Š Client-reviewed: We included agencies that have received genuine, positive feedback from clients, showcasing proven ROI and measurable success.

๐ŸŒ Location-based: All featured agencies and consultants operate within Canada, ensuring their services are tailored to the specific needs of Canadian fitness businesses.

Now, let's dive into the standout fitness industry consultants across Canada.

๐ŸŒŸ Fitness Industry Consulting Provider Spotlightsโ€

Telomere Consulting

What they do:
Telomere Consulting specializes in helping fitness businesses improve their operational and financial strategies, providing comprehensive consulting in business growth, digital marketing, and customer engagement.

Who they work with:
Telomere Consulting partners with fitness tech companies, wellness brands, gyms, and health professionals seeking to optimize their business models and digital marketing strategies.

Operating model:
Telomere integrates business development strategies with cutting-edge technology and marketing solutions, using a data-driven approach to scale fitness businesses effectively.

๐Ÿ’ก Why they stand out:

๐Ÿ“ˆ Proven expertise in scaling fitness businesses through operational optimization.

๐Ÿ’ป Strong focus on integrating fitness technology and digital marketing strategies.

๐ŸŒ International experience with a diverse range of clients, including both startups and established brands.

Catalina Zbar, Founder, Boutique Fitness Business & Marketing Coach of Telomere Consulting

Catalina Zbar is a seasoned business consultant with over 15 years of experience in the fitness and wellness industry. She specializes in integrating technology and marketing solutions to help businesses thrive. Known for her sharp strategic insights and data-driven approach, Catalina has guided numerous fitness companies toward profitability and growth.

FRESH! Group

What they do:
FRESH! Group is a boutique fitness consultancy that focuses on building brand strategy, customer experience, and business development for fitness brands. They help businesses design memorable fitness experiences that resonate with clients.

Who they work with:
FRESH! Group works with gyms, wellness centers, fitness studios, and corporate wellness programs that are looking to enhance their customer experience and brand identity.

Operating model:
FRESH! emphasizes a holistic approach to business development, combining brand strategy, customer engagement, and operational efficiency to deliver results for fitness businesses.

๐Ÿ’ก Why they stand out:

๐ŸŽฏ Tailored brand strategies that resonate with fitness customers.

๐Ÿ’ฌ Specializes in customer experience design to improve loyalty and retention.

๐Ÿข Expertise in corporate wellness programs that benefit both employers and employees.

Tim Borys, Founder & CEO of FRESH! Group

Tim Borys has over 20 years of experience in marketing and brand development for the fitness industry. Tim is recognized for his ability to design customer experiences that not only attract clients but also build long-term loyalty. He is passionate about helping fitness businesses craft their brand story and engage with their target audiences effectively.

Benchmark Group

What they do:
Benchmark Group provides expert consulting services focused on helping fitness businesses grow through operational optimization, financial management, and strategic planning. They also offer in-depth market analysis for fitness brands.

Who they work with:
Benchmark Group collaborates with gyms, wellness startups, and established fitness businesses aiming to scale and streamline their operations for better profitability.

Operating model:
Benchmarkโ€™s approach involves in-depth market research, financial analysis, and operational assessment to create tailored solutions that help fitness businesses succeed in a competitive market.

๐Ÿ’ก Why they stand out:

๐Ÿ“Š Strong focus on market research and financial planning for fitness businesses.

๐Ÿ”ง Expertise in operational efficiency, allowing businesses to scale more smoothly.

๐Ÿ’ก Data-driven recommendations that align with business goals and market demands.

Mark J. Stables, Founder & CEO of Benchmark Group

Mark J. Stables brings more than 25 years of experience in business consulting and management, specializing in the fitness sector. His approach is focused on practical, actionable strategies that directly impact business growth. Mark is known for his keen insight into financial and operational efficiency, ensuring that his clients can scale sustainably.

Athlo Agency

What they do:
Athlo Agency specializes in digital marketing and brand development for fitness and wellness brands. They offer services in SEO, content marketing, social media marketing, and paid advertising to help fitness businesses increase their visibility.

Who they work with:
Athlo works with fitness studios, gyms, wellness centers, and health tech companies aiming to enhance their online presence and increase customer acquisition through digital channels.

Operating model:
Athlo Agency combines cutting-edge digital marketing strategies with data analytics to drive targeted results for fitness brands. Their approach focuses on building long-term, sustainable growth.

๐Ÿ’ก Why they stand out:

๐Ÿ” Expertise in SEO and content marketing tailored to the fitness industry.

๐Ÿ’ก In-depth understanding of social media marketing to engage with fitness consumers.

๐Ÿš€ Data-driven strategies that result in measurable growth and increased customer engagement.

Ryan Hawkes, Founder & President of Athlo Agency

Ryan Hawkes is a digital marketing expert with over 10 years of experience in the fitness industry. His work focuses on driving growth for fitness businesses through targeted digital strategies. Ryan is known for his results-driven approach, leveraging analytics to optimize marketing campaigns and deliver measurable outcomes for his clients.

HealthStyles Consulting

What they do:
HealthStyles Consulting focuses on wellness consulting, fitness program design, and business optimization for fitness and health organizations. They help brands create effective wellness programs that align with their business objectives.

Who they work with:
HealthStyles Consulting works with corporate wellness programs, fitness centers, health organizations, and individual trainers who want to design more effective fitness programs and services.

Operating model:
HealthStyles combines fitness expertise with a deep understanding of health and wellness industry trends. They focus on crafting personalized wellness programs that align with business goals and client needs.

๐Ÿ’ก Why they stand out:

๐ŸŒฑ Specializes in wellness and fitness program design that enhances employee well-being.

๐Ÿ‹๏ธโ€โ™‚๏ธ Provides strategic guidance on developing high-impact fitness and wellness services.

๐Ÿง‘โ€๐Ÿซ Offers expert consulting in corporate wellness initiatives.

Tina D'Angelo, Founder of HealthStyles Consulting

Tina Dโ€™Angelo has over 15 years of experience in wellness consulting, with a focus on creating customized programs that align with corporate and organizational needs. Her background in health coaching and fitness program design makes her a trusted advisor for fitness businesses looking to elevate their offerings.

XPhys Technologies Inc.

What they do:
XPhys Technologies specializes in health-tech solutions for the fitness industry, helping businesses integrate wearable technology and fitness tracking systems into their services. They offer consulting on fitness app development, data analytics, and technology integration.

Who they work with:
XPhys works with fitness centers, wellness apps, and health tech companies aiming to integrate wearable tech, fitness trackers, and other digital health tools into their offerings.

Operating model:
XPhys is at the forefront of health-tech innovation, providing cutting-edge solutions that help fitness brands use data to optimize their services. Their technology-driven approach is ideal for brands looking to incorporate the latest digital health trends.

๐Ÿ’ก Why they stand out:

โŒš Expertise in wearable fitness technology and app integration.

๐Ÿ“Š Data-driven solutions that enhance client engagement and retention.

๐Ÿš€ Focus on integrating innovative health tech into traditional fitness services.

Mark Gorelick, Founder & Health Technology Consultant of XPhys Technologies Inc.

Mark Gorelick is a pioneer in health-tech innovation, specializing in the development and integration of fitness technologies. His work bridges the gap between traditional fitness services and the evolving digital landscape, making him a go-to expert for fitness businesses looking to embrace cutting-edge technology.

Relate Consulting & Co

What they do:
Relate Consulting & Co offers business consulting services with a focus on leadership coaching, client relationship management, and wellness program development for fitness businesses.

Who they work with:
Relate Consulting works with fitness trainers, wellness centers, and corporate wellness programs that aim to improve their leadership capabilities and customer experience.

Operating model:
Their approach blends leadership coaching with business consulting, focusing on building strong client relationships and developing wellness initiatives that foster growth.

๐Ÿ’ก Why they stand out:

๐Ÿค Focus on building strong client relationships and leadership development.

๐Ÿ’ผ Tailored consulting services for fitness businesses looking to improve internal operations.

๐ŸŒฑ Expertise in creating corporate wellness programs that benefit both employers and employees.

Nicole Whittle, Founder, President & Chief Strategy Officer of Relate Consulting & Co

Nicole Whittle has over a decade of experience in fitness business coaching, specializing in leadership development and client engagement. Her ability to help fitness businesses enhance their internal culture and customer relationships makes her a key figure in the Canadian fitness consulting space.

Fit Integrated

What they do:
Fit Integrated helps fitness businesses improve their customer acquisition and retention strategies by focusing on personalized training programs, fitness business operations, and technology integration.

Who they work with:
Fit Integrated partners with gyms, fitness studios, and wellness businesses looking to enhance their client experience and improve operational efficiencies.

Operating model:
Fit Integrated takes a data-centric approach, using customer insights and fitness analytics to create tailored solutions for each client. Their goal is to help businesses increase revenue through smarter marketing and operational improvements.

๐Ÿ’ก Why they stand out:

๐Ÿ“Š Data-driven approach for improving client acquisition and retention.

๐Ÿ‹๏ธโ€โ™‚๏ธ Focus on integrating personalized fitness programs that drive results.

๐Ÿ’ป Strong emphasis on technology to optimize fitness business operations.

Jesse Benson, Founder of Fit Integrated

Jesse Benson is an expert in fitness business strategy, with a background in data analytics and customer relationship management. His approach to fitness consulting combines technology with personalized services, allowing businesses to enhance both client satisfaction and profitability.

All Things Fitness and Wellness

What they do:
All Things Fitness and Wellness offers business consulting, coaching, and program design services for fitness and wellness brands. They focus on optimizing fitness offerings and helping businesses expand their reach.

Who they work with:
This agency works with gyms, wellness professionals, and fitness brands looking to grow their businesses and improve their fitness programs and services.

Operating model:
They emphasize a holistic approach to fitness business development, combining operational improvements with customer service strategies to drive long-term growth.

๐Ÿ’ก Why they stand out:

๐ŸŒŸ Holistic approach to fitness business growth.

๐Ÿง‘โ€๐Ÿซ Expertise in program design and client retention strategies.

๐Ÿ’ฌ Strong client relationships and tailored business strategies.

Chris Smith, Founder, All Things Fitness and Wellness

Chris Smith is a well-respected business consultant in the fitness and wellness sector, known for his expertise in creating client-centric fitness programs and strategies. His holistic approach to business development has helped numerous fitness brands reach new levels of success.

Scaling Fitness Success: Why Consulting Services Are Transforming Canadaโ€™s Wellness Industry

Fitness industry consulting services in Canada are becoming increasingly relevant as gyms, studios, and wellness brands look to optimize growth, streamline operations, and strengthen customer engagement. These consultancies bring specialized expertise in areas such as digital marketing, fitness technology integration, and financial planning to help businesses adapt in a competitive market. From enhancing member retention strategies to designing corporate wellness programs, consultants provide tailored solutions that balance operational efficiency with customer loyalty. They stand out for their ability to merge health, wellness and business innovation, ensuring fitness companies can scale sustainably while meeting evolving client expectations. The growing demand highlights the importance of data-driven strategies and strategic insights in shaping the future of fitness consulting across Canada.

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At Digital reference, radical authenticity is not just a value, it is the foundation that ensures insights are both trusted and transformative. Its importance lies in giving leaders clarity rooted in transparency, allowing fitness businesses to make decisions with confidence and impact.

Discover insights that guide sharper decisions and stronger outcomes. Explore more from Digital Reference:

In the Canadian fitness industry, sustainable growth depends on strategy, insight, and the ability to adapt with precision. Consulting services are no longer optional, they are a critical path to aligning business models with evolving client demands. The difference between stagnation and long-term success often lies in the quality of the guidance leaders choose to follow. Your most effective starting point for fitness-driven transformation starts here at Digital Reference.

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