Best Fractional CMOs for Construction Companies

Fractional CMO Services for Construction Companies

Across global construction hubs—from Chicago, Denver, Toronto, and Vancouver to London, Sydney, Melbourne, and rapidly growing regional markets—construction companies are being forced to rethink how marketing leadership actually works. The industry has always been relationship-driven, reputation-based, and built on trust. But today, trust is increasingly earned before the first call—through digital presence, thought leadership, clarity of positioning, and consistency across channels.

Construction firms face a unique challenge. They compete locally while operating in global supply chains. They sell complex, high-ticket services to buyers who value reliability over hype. And they often rely on outdated marketing models that can’t support modern growth. Hiring a full-time CMO too early can be expensive and misaligned. Relying on agencies without industry context often leads to wasted spend.

This is why fractional CMOs for construction companies are becoming indispensable.

These leaders bring senior-level marketing strategy without long-term overhead. They understand how to position construction brands, modernize demand generation, align sales and marketing, and create credibility in markets where trust is everything. More importantly, they embed directly into leadership teams—bridging the gap between vision, execution, and measurable growth.

At Digital Reference, we see this shift across every region. Construction marketing leadership is no longer about flashy campaigns—it’s about clarity, consistency, and credibility. And credibility starts with transparency.

🌍 Methodology: How We Selected These Fractional CMOs for Construction Companies

This guide reflects the same principles Digital Reference applies to leadership trust and verification.

🔍 Research-led evaluation
Each provider was evaluated using publicly available case studies, construction-specific service offerings, leadership positioning, and demonstrated outcomes across construction, infrastructure, and adjacent industries.

🧠 Founder and executive involvement
We prioritized firms where founders or senior leaders remain directly involved in delivery—working with owners, executives, and project-driven organizations.

🌐 Global and regional expertise
All featured providers support construction companies operating across cities, regions, or international markets.

🤝 Flexible engagement models
Fractional, outsourced, virtual, and part-time CMOs were favored to reflect how construction companies actually scale.

📈 Outcome orientation
We focused on leaders who clearly articulate results—brand authority, pipeline growth, bid competitiveness, and long-term market positioning.

Above all, we selected leaders who value radical authenticity and transparency—because construction brands are only as strong as the trust they build.

🌟 Featured Fractional CMOs for Construction Companies

Smartegies

What they do:
Smartegies provides strategic marketing training and fractional leadership designed to help construction and technical businesses modernize their go-to-market approach. Their work focuses on leadership alignment, marketing capability building, and long-term brand credibility.

Who they work with:
Construction firms, engineering companies, and leadership teams seeking to elevate marketing maturity without overbuilding internal teams.

Operating model:
Fractional CMO leadership, strategic training, and advisory-led engagements.

💡 Why they stand out:
✨ Strong emphasis on leadership education
⚡ Practical, execution-ready frameworks
🎯 Focus on long-term capability—not dependency

Judy Sparks — Founder & CEO

Judy Sparks is widely respected for helping construction leaders understand marketing as a strategic discipline—not just a support function. She brings clarity to complex organizations, translating business goals into practical marketing systems teams can actually run. Judy’s leadership style emphasizes transparency, confidence-building, and sustainable growth.

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Digi-Geeks

What they do:
Digi-Geeks delivers digital marketing leadership with a strong focus on eCommerce, digital transformation, and performance-driven growth. Their construction work emphasizes modernization, lead generation, and digital visibility in competitive markets.

Who they work with:
Construction-related businesses and technical organizations across the U.K. and Europe.

Operating model:
Fractional digital marketing leadership and outsourced execution.

💡 Why they stand out:
✨ Strong technical and digital execution depth
⚡ Clear focus on measurable ROI
🎯 Hands-on founder-led delivery

James Abbott — Founder & Fractional eCommerce & Digital Marketing Director

James Abbott brings a highly analytical, results-focused approach to construction marketing. He helps firms modernize their digital presence while staying grounded in commercial reality. James is known for bridging technical execution with strategic clarity—ensuring marketing supports real revenue outcomes.

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Wheelhouse Strategic Marketing

What they do:
Wheelhouse Strategic Marketing provides senior-level marketing and revenue leadership for construction and service-based organizations. Their approach integrates marketing, sales, and growth strategy into a unified system.

Who they work with:
Construction companies and professional services firms across Canada and North America.

Operating model:
Fractional CMO and CRO leadership with embedded advisory support.

💡 Why they stand out:
✨ Revenue-aligned marketing strategy
⚡ Strong client services leadership
🎯 Clear focus on growth accountability

Kayley Brooks — Founder | Marketing Director | Fractional CMO/CRO

Kayley Brooks brings a rare blend of marketing and revenue leadership to construction-focused organizations. She helps teams align messaging, sales processes, and growth goals under one strategic umbrella. Kayley’s leadership style is collaborative, data-driven, and deeply practical.

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Versed

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What they do:
Versed delivers brand, digital, and content-driven marketing leadership with a strong track record in construction and industrial sectors. Their work focuses on differentiation, employer branding, and market credibility.

Who they work with:
Construction, infrastructure, and industrial companies seeking modern brand positioning.

Operating model:
Fractional marketing leadership supported by agency execution.

💡 Why they stand out:
✨ Strong construction-specific case studies
⚡ Brand-led growth strategy
🎯 Clear storytelling for complex services

Rachael Hedges — Managing Director

Rachael Hedges leads Versed with a sharp focus on narrative clarity and brand authority. She helps construction companies articulate their value in crowded markets while staying authentic to their culture. Rachael’s leadership is trusted for its strategic depth and creative confidence.

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AltCMO

What they do:
AltCMO delivers senior-level fractional CMO leadership for construction and B2B organizations that need strategic direction without the cost or rigidity of a full-time executive. Their work focuses on positioning, demand generation, and aligning marketing with long sales cycles common in construction.

Who they work with:
Mid-sized construction companies and growth-stage firms across North America seeking marketing clarity and commercial impact.

Operating model:
Fractional CMO engagements, advisory-led marketing leadership, and virtual execution oversight.

💡 Why they stand out:
✨ Deep experience in complex B2B environments
⚡ Strong focus on strategy before spend
🎯 Clear alignment between marketing and revenue

Ryan Kovach — Principal & Fractional CMO

Ryan Kovach brings a disciplined, business-first mindset to construction marketing leadership. He helps executive teams move beyond disconnected tactics into cohesive growth strategies that support long buying cycles and relationship-driven sales. Ryan is known for his calm, analytical leadership style and his ability to simplify complex decisions.

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ARKTYPE Marketing

What they do:
ARKTYPE Marketing specializes in brand-led marketing strategy for construction, engineering, and industrial organizations. Their work centers on helping technical companies articulate their expertise clearly and credibly in competitive markets.

Who they work with:
U.K.-based construction firms, consultants, and infrastructure organizations.

Operating model:
Fractional marketing leadership combined with brand strategy and execution.

💡 Why they stand out:
✨ Strong brand architecture frameworks
⚡ Deep understanding of technical industries
🎯 Clear differentiation for crowded markets

Anthony Roberts — Founder

Anthony Roberts helps construction companies translate technical excellence into compelling market narratives. His leadership emphasizes clarity, consistency, and long-term brand value. Anthony is trusted for helping firms stand out without sacrificing credibility.

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Collab Agency

What they do:
Collab Agency delivers integrated marketing and brand leadership for construction and property-related organizations. Their work blends strategic insight, creative execution, and commercial awareness.

Who they work with:
Construction, property development, and infrastructure businesses across Australia.

Operating model:
Fractional CMO leadership supported by an embedded agency team.

💡 Why they stand out:
✨ Strong collaboration between strategy and delivery
⚡ Deep understanding of construction and property markets
🎯 Consistent, execution-ready leadership

David Gaff — Partner & Managing Director

David Gaff brings steady, commercially grounded leadership to construction marketing initiatives. He’s known for aligning creative work with business outcomes and long-term brand goals. David’s leadership style is pragmatic, collaborative, and execution-focused.

Gordon Pont — Partner & Strategy Director

Gordon Pont adds strategic depth and brand clarity to Collab Agency’s construction work. His approach emphasizes insight-driven positioning and disciplined storytelling. Gordon is respected for helping leadership teams make confident, informed marketing decisions.

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weareip

What they do:
weareip provides fractional CMO and marketing strategy services designed to help construction and B2B companies scale with clarity. Their work focuses on positioning, pipeline support, and operational marketing systems.

Who they work with:
Construction companies and founder-led businesses across the U.K. and Europe.

Operating model:
Fractional CMO leadership and strategic advisory.

💡 Why they stand out:
✨ Clear focus on operational marketing maturity
⚡ Founder-led strategic involvement
🎯 Strong alignment with leadership teams

Ivan Gauci — Founder & Fractional CMO

Ivan Gauci helps construction leaders bring structure and discipline to their marketing efforts. His leadership style is direct, transparent, and execution-oriented. Ivan is known for helping teams focus on what actually drives growth—without unnecessary complexity.

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LoHi Advisors

What they do:
LoHi Advisors delivers strategic advisory and fractional leadership services for construction and professional services firms. Their work emphasizes operational clarity, project-based growth, and leadership alignment.

Who they work with:
Construction companies and project-driven organizations across North America.

Operating model:
Fractional executive advisory and strategic leadership engagements.

💡 Why they stand out:
✨ Strong project-management orientation
⚡ Clear operational frameworks
🎯 Leadership-level advisory depth

Sean McLean, PMP — Founder

Sean McLean brings a structured, systems-oriented approach to construction marketing leadership. His background in project management informs how marketing initiatives are planned, executed, and measured. Sean is respected for helping firms reduce chaos and increase execution reliability.

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Agency Bel

What they do:
Agency Bel provides fractional CMO services designed to help construction and B2B organizations strengthen brand presence and market positioning. Their work blends strategic insight with hands-on leadership.

Who they work with:
Construction firms and service-based businesses across the United States.

Operating model:
Fractional CMO leadership and marketing advisory.

💡 Why they stand out:
✨ Strong positioning and messaging focus
⚡ Clear leadership communication
🎯 Practical, execution-ready strategy

Laura Sauter — Principal & Fractional CMO

Laura Sauter brings clarity and confidence to construction marketing leadership. She helps firms articulate their value, align internal teams, and build consistent market presence. Laura’s leadership style is thoughtful, structured, and deeply collaborative.

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Final Thoughts: Construction Marketing Leadership Runs on Trust

Across cities, regions, and global markets, fractional CMOs are reshaping how construction companies approach growth. These leaders understand that construction marketing is not about noise—it’s about reputation, reliability, and long-term relationships. They bring senior insight without unnecessary overhead, strategy without ego, and execution without chaos.

This evolution aligns directly with Digital Reference’s mission.

Traditional hiring models rarely show how marketing leaders actually operate inside complex, project-driven organizations. Digital Reference changes that by making leadership visible, verifiable, and human—through video resumes and professional reference collection that reveal judgment, leadership style, and execution capability.

👇 To continue exploring how modern leadership is transforming growth, we recommend:

• Best Fractional CMOs for Hire
• Best Fractional CMOs for Law Firms
• Best Fractional CMOs for Small Businesses

Fractional leadership works best when trust is transparent.
Digital Reference exists to make that trust unmistakable.‍