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Best Fractional COO Services in New York City
Top New York City Outsourced COO Services & Fractional Chief Operating Officers (COOs)
In a city that thrives on hustle, ambition, and relentless execution, the role of the Chief Operating Officer (COO) is more vital than ever. But in today’s evolving world of work, companies are increasingly turning to fractional and interim COOs—experienced operators who deliver executive-level leadership on a flexible, part-time, or project basis. Especially in high-stakes environments like New York City, fractional COOs have become essential catalysts for growth, transformation, and operational excellence.
From scaling startups to optimizing team workflows in creative firms, these fractional executives are embedded problem solvers and strategic operators. They’re the quiet engines behind the scenes, making sure the trains run on time while helping founders sleep better at night.
At Digital Reference, we’re committed to building a more efficient and transparent talent ecosystem. That means amplifying professionals who bring radical authenticity and radical transparency to their work. This guide highlights the top fractional COOs and independent operators in NYC and the Tri-State area—leaders who are truly making things happen.
Our Methodology - How We Selected the Best Interim, Outsourced, and Fractional COO Services in New York City
We curated this list through a process of direct outreach, peer recommendations, and public research. Each featured executive meets the following criteria:
- Active fractional COO or operational leadership role
- Based in New York City or the surrounding Tri-State area
- Offers independent or boutique advisory services
- Brings demonstrable experience in operations, strategy, team building, and execution
We looked for operators who are credible, accessible, and mission-driven—the kind of leaders companies trust to stabilize, optimize, and scale.
Meet The Best Fractional COO & Outsourced COO Services in New York City
🟢 Victor Malena
Fractional COO | Founder, Ops on Tap
🔗 LinkedIn | 🌐 Ops on Tap
Victor Malena is a New York City–based fractional COO known for his execution-first, roll-up-your-sleeves approach to operational leadership. Through Ops on Tap, Victor supports startups and growth-stage companies with hands-on finance, systems, and operational work designed to fix what’s broken, build what’s missing, and create clarity for scale. With deep roots in SaaS, finance, and systems implementation, he describes himself as a “seasoned SaaS utility player” — equally comfortable firefighting as he is building durable infrastructure.
Highlights:
🏢 Fractional COO support for SaaS and early-stage companies
📑 Financial operations, ERP & systems configuration, and process design
⚙️ Execution-first mindset focused on tangible outcomes
💬 Trusted partner for bootstrapped and founder-led teams
Victor brings pragmatic leadership and real operational traction to teams that need results, not just advice.
🟢 Guy Barretta
Fractional COO | Founder, Barretta Consulting (“The COO Guy”)
🔗 LinkedIn | 🌐 Barretta Consulting
Guy Barretta, widely known as The COO Guy, delivers hands-on fractional COO services to help organizations design better systems, delegate effectively, and scale with intention. Through Barretta Consulting, Guy supports clients across marketing, strategy, and operations, working with small businesses, nonprofits, government agencies, and large organizations alike. His mission is rooted in transparency, collaboration, and measurable impact.
Highlights:
🏢 Fractional COO services for small and growing businesses
📑 Founder coaching and organizational design
💬 Leadership operations and day-to-day execution support
Guy helps business owners regain focus on what matters most while ensuring operations stay aligned and effective.
🟢 Nicole Coutu
Fractional COO & Operations Leader
🔗 LinkedIn
Nicole Coutu is an experienced operational leader with a strong track record of building scalable infrastructure and leading high-performing teams. She thrives in fast-paced environments where clarity, execution, and resilience are essential. Nicole partners closely with founders and executives to design operational systems that support growth without sacrificing agility.
Highlights:
🏢 Scaling operations for growth-stage companies
📑 Retail, logistics, and B2B services expertise
💬 Building and mentoring high-performance teams
⚙️ Simplifying complexity into actionable roadmaps
Nicole exemplifies the calm, structured leadership that enables organizations to grow sustainably through change.
🟢 Scott Starrett
Fractional COO & Operational Architect
🔗 LinkedIn
Scott Starrett is a systems thinker and operational architect who partners with purpose-driven organizations to streamline operations, scale revenue, and unlock efficiency. His career spans early-stage startups, middle-market firms, and Fortune 100 companies, with a record of helping organizations generate over $1B in EBITDA gains. Scott is known for blending analytical rigor with collaborative leadership.
Highlights:
🏢 Growth and efficiency in tech, media, and consumer products
📑 Business operations optimization and sales ops
🚀 Go-to-market strategy and revenue operations
Scott brings both credibility and results-driven execution to organizations seeking serious operational impact.
🟢 Karina Mikhli
Fractional COO & Workflow Consultant
🔗 LinkedIn
Karina Mikhli is a fractional COO and workflow consultant with over 20 years of experience helping organizations optimize systems and scale intelligently. She works across professional services and SaaS environments, focusing on operational efficiency, team development, and process clarity. In addition to her client work, Karina is also the founder of Fractionals United, a community supporting fractional leaders.
Highlights:
🏢 Workflow optimization and operational design
📑 SaaS and professional services expertise
💬 Team development and systems leadership
Karina helps organizations unlock their potential through structured, repeatable improvement.
🟢 Julie Coin
Fractional COO | Founder, FractionalCOO.NYC
🔗 LinkedIn | 🌐 FractionalCOO.NYC
Julie Coin is a highly respected NYC-based fractional COO, combining decades of executive leadership with a sharp instinct for operational growth. Through FractionalCOO.NYC, she partners with founders to build foundational stability and scalable systems across DTC, SaaS, and B2B companies.
Highlights:
🏢 Fractional COO support for scaling businesses
📑 Executive team development and GTM strategy
💬 Deep experience across DTC, SaaS, and B2B
Julie brings seasoned leadership and operational confidence to growing teams navigating scale.
🟢 Eunice Torres
Founder, Efficient Edge Strategies
🔗 LinkedIn | 🌐 Efficient Edge Strategies
Eunice Torres is the founder of Efficient Edge Strategies, where she helps founder-led companies bring clarity and structure to their next phase of growth. With a background in operations and product strategy, Eunice supports teams in aligning people, processes, and systems to operate more effectively.
Highlights:
🏢 Operations and product strategy alignment
📑 SaaS and legal tech expertise
⚙️ Cross-functional operations and scaling systems
Eunice helps organizations operationalize growth with intention and efficiency.
🟢 Eric Friedman
Fractional COO & Strategic Advisor
🔗 LinkedIn | 🌐 ericgfriedman.com
Eric Friedman is a seasoned startup operator providing fractional COO and strategic advisory services to early- and mid-stage companies. Known for his executional rigor and founder support, Eric works closely with venture-backed teams navigating scale, investor alignment, and operational complexity.
Highlights:
🏢 Fractional COO support for venture-backed startups
📑 SaaS and fintech experience
💬 Scaling teams and aligning operations with investors
Eric delivers steady, experienced leadership where execution matters most.
🟢 Shaun Arora
Fractional COO | Founder, My Three Rocks
🔗 LinkedIn | 🌐 My Three Rocks
Shaun Arora leads My Three Rocks, delivering fractional COO services grounded in values-first growth. He helps mission-driven companies align purpose, process, and people, particularly in manufacturing and CPG environments.
Highlights:
🏢 Values-driven operational leadership
📑 Manufacturing and CPG expertise
💬 Revenue operations and team culture
Shaun supports organizations that want to scale with both performance and purpose.
🟢 Micah Boster
Founder, Nighthawk Advisors
🔗 LinkedIn | 🌐 Nighthawk Advisors
Micah Boster is the founder of Nighthawk Advisors, providing fractional COO services and strategic consulting to startups and growth-stage companies. He focuses on removing blockers, strengthening go-to-market operations, and enabling founders to lead with confidence.
Highlights:
🏢 Fractional COO support for SaaS startups
📑 Go-to-market operations and revenue modeling
💬 Founder-focused execution and clarity
Micah helps teams move faster by removing friction from their operations.
🟢 Maxine Litre
Fractional COO & Strategic Operator
🔗 LinkedIn
Maxine Litre is a senior operator with deep experience in strategy, execution, and financial operations. She supports high-growth organizations with a balanced approach that blends operational insight and financial acumen, particularly in media and professional services.
Highlights:
🏢 Operations leadership for high-growth teams
📑 HR systems and finance operations
💬 Strategic execution with operational discipline
Maxine brings stability and structure to organizations navigating complexity.
🟢 Adi Vaxman
Founder, Sheba Consulting
🔗 LinkedIn | 🌐 Sheba Consulting
Adi Vaxman is the founder of Sheba Consulting, leading a team of fractional executives delivering COO and CFO services. Her collaborative approach helps organizations turn strategy into repeatable, scalable action across SaaS, healthcare, and B2B services.
Highlights:
🏢 Fractional COO and CFO leadership
📑 Systems implementation and operational scaling
💬 Translating strategy into execution
Adi helps teams build operational muscle without unnecessary complexity.
🟢 Alexandra Satine
Founder, Your Cohort
🔗 LinkedIn | 🌐 Your Cohort
Alexandra Satine is the founder of Your Cohort, where she offers fractional COO services through a people-first, systems-savvy lens. She works with high-growth startups and creative firms to design scalable, human-centered operations.
Highlights:
🏢 People-first operational systems
📑 Creative agencies and wellness brands
💬 Scaling operations with empathy and clarity
Alexandra helps organizations grow without losing the human side of work.
🟢 Olivia Lange
Fractional Operations Leader
🔗 LinkedIn
Olivia Lange brings operational leadership to creative companies, helping founders align business systems with creative vision. Known for her calm and confident approach, she supports agency teams in building workflows that enable both creativity and consistency.
Highlights:
🏢 Creative operations and agency workflows
📑 Team building and delivery systems
💬 Aligning creativity with operational clarity
Olivia helps creative teams scale sustainably while protecting what makes their work special.
Why Fractional COOs Are Thriving in NYC
New York City’s diverse and fast-paced business environment is tailor-made for fractional leadership. Founders are seeking:
- Hands-on operators who can jump in without a long ramp-up
- Scalable support that doesn’t break the budget
- Strategic partners who can turn ideas into implementation
- Executives who’ve seen it before—and know what works
From venture-backed SaaS startups in SoHo to e-commerce brands in Brooklyn and media firms in Jersey City, the demand for embedded, trusted, flexible operators is only growing.
The Digital Reference Lens
At Digital Reference, we’re not just surfacing names—we’re changing how executive talent is discovered, evaluated, and celebrated. Our platform enables fractional leaders to:
- Capture structured accomplishments
- Collect portable, verified references
- Present their work with radical authenticity
Guides like this are part of our broader mission: to make the talent ecosystem more transparent, more human, and more efficient. A few more guides worth looking into:
- Best Platforms to Hire Fractional COOs
- Full Directory of Local Fractional COO Listings
- Best Communities for Operations Professionals
We believe the future of work doesn’t live in resumes—it lives in reputation, results, and relationships.
Final Thoughts - Fractional Operations Leadership is The Future
As companies in NYC and beyond rethink how they build leadership teams, fractional COOs are no longer a secret weapon—they’re a strategic imperative.
Whether you’re stabilizing chaos, launching new initiatives, or preparing for your next round, these leaders can help you get there—on time and with confidence.
Check Out Our Local Directories of Fractional COO, Outsourced COO Services & Interim COOs by City
Ann Arbor, MI - Part-Time COOs & Fractional COO Services
Ann Arbor startups and research-driven firms are turning to fractional ops leaders for precision execution and growth strategy.
Atlanta, GA - Part-Time COOs & Fractional COO Services
In a city that blends enterprise and startup energy, Atlanta companies lean on COOs who can unify vision and operations.
Boston, MA - Part-Time COOs & Fractional COO Services
From biotech to B2B SaaS, Boston’s ops leaders bring structure and speed to innovation-heavy teams.
Chicago, IL - Part-Time COOs & Fractional COO Services
COOs in the Windy City are helping companies align their back-end systems with bold front-end goals.
Denver, CO - Part-Time COOs & Fractional COO Services
Denver’s scale-ups are calling in fractional execs to professionalize their operations without slowing their culture.
Detroit, MI - Part-Time COOs & Fractional COO Services
With roots in manufacturing and momentum in mobility, Detroit companies rely on fractional COOs for systems that scale.
Houston, Texas - Part-Time COOs & Fractional COO Services
Houston’s operational ecosystem is evolving fast. More startups are scaling. More nonprofits are serving complex needs.
London, United Kingdom - Part-Time COOs & Fractional COO Services
Fractional COO Services are sky-rocketing in popularity in London as labor costs go up and time to market is accelerating.
Los Angeles, CA - Part-Time COOs & Fractional COO Services
In LA, creative industries meet tech—and fractional COOs bring the operational clarity these hybrid teams need.
Philadelphia, PA - Part-Time COOs & Fractional COO Services
Fractional COO Services in Philly are ensuring East Coast startups and high growth companies have the right structure to survive.
Phoenix, AZ - Part-Time COOs & Fractional COO Services
Phoenix-based COOs help founders transition from hustle to structured scale with systems that grow.
San Francisco, CA - Part-Time COOs & Fractional COO Services
Bay Area COOs are stepping in to help tech companies streamline, automate, and stabilize post-funding growth.
Seattle, WA - Part-Time COOs & Fractional COO Services
In Seattle’s product-driven landscape, ops leaders drive alignment between engineering, GTM, and finance.
Sydney, Australia - Part-Time COOs & Fractional COO Services
Home to Canva, growing base of purpose-led enterprises, and increasing demand for agile executive leadership, Sydney has become a hotbed for operational talent that doesn’t require a full-time seat.
Toronto, Canada - Part-Time COOs & Fractional COO Services
Toronto doesn’t just build startups—it builds systems. It’s a city where public meets private, where the startup ecosystem is growing alongside government programs, universities, and a rising impact economy. But for all its innovation, hiring executive talent in Toronto has always come with nuance.
Washington, DC (DMV Area) - Part-Time COOs & Fractional COO Services
DC-area operators bring rigor and regulatory awareness—perfect for mission-driven orgs and gov-adjacent teams.
Explore their work. Reach out. And when you’re ready to build better, start with Digital Reference.
– The Digital Reference Team
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