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Fractional COOs in Atlanta Making Things Happen in 2025
Atlanta Interim Chief Operating Officers to Know
Atlanta is a city known for its entrepreneurial spirit, rich cultural diversity, and fast-rising influence in tech, media, logistics, and social enterprise. It’s a place where legacy brands and startups coexist—and where execution can make or break momentum. That’s why more companies across Atlanta and the surrounding metro area are turning to fractional Chief Operating Officers (COOs) to provide senior-level operational leadership without the full-time overhead.
Fractional COOs bring clarity, direction, and momentum. They help founder-led companies and nonprofit organizations build structure, implement systems, and scale sustainably—all while staying aligned with mission and culture.
At Digital Reference, we’re on a mission to make the talent ecosystem more efficient, transparent, and human. That means surfacing the professionals who often operate behind the scenes, helping teams scale, pivot, and grow. The fractional COOs featured in this guide represent some of Atlanta’s most effective, thoughtful, and impact-driven operators.
Our Methodology
To build this curated list, we conducted research and outreach across Atlanta’s business ecosystem. Each individual met the following criteria:
- Active in fractional, interim, or part-time COO roles
- Based in Atlanta or the greater metro area
- Public-facing with accessible profiles or firm websites
- Demonstrated impact across strategy, team building, operational systems, or organizational growth
- Strong alignment with Digital Reference’s values of radical transparency, structured storytelling, and reputation-driven work
These are the operators companies call when the strategy is set, but execution needs power.
Meet the Fractional COOs in Atlanta Making Things Happen
Beata Rouleau
With a track record of leadership in project management, team operations, and nonprofit strategy, Beata Rouleau offers fractional COO services to purpose-driven organizations across Atlanta. She specializes in creating internal alignment and strengthening operations from the inside out.
Why She Stands Out:
- Deep experience in mission-led organizations, systems design, and cross-functional coordination
- Supports teams in aligning vision, execution, and performance metrics
- Known for being a calm, strategic operator who builds durable internal infrastructure
Beata is the right fit for organizations looking to balance mission with operational rigor, especially in complex stakeholder environments.
Steve Genett
Steve Genett is a fractional COO and growth consultant with a background in finance, insurance, operations, and performance optimization. With decades of experience in both corporate and entrepreneurial environments, Steve helps companies move from founder-led chaos to systematized growth.
The Digital Reference team was able to connect with Steve 1-on-1 for a few questions, here's what he said:
1) What's your typical approach to fractional engagements?
"To-date I've been approaching engagements as more time & capacity-based than measured by finite projects or milestones. But consistently, my value and best fit for a fractional engagement is when a venture is either new or launching a new business model. Both of those states are exciting and cause companies to consider if they have the right expertise - or even just enough time - to accomplish their goals."
2) What type of clients are you the best fit for?
"My niche is specialty business insurance. Everything from state-specific nuances to regulation, a huge process scope to complete a transaction end-to-end, to picking the right technology solutions - there's a ton of fascinating work in this space to keep me busy."
3) What type of clients are the best fit for you?
"The best clients for me are firmly grounded in the insurance industry and are experts within their function. But at the same time, they are likely looking to build something new or tackle some problem which is adjacent to, rather than within, their expertise. These situations are my best fit where I can help provide experience and elbow grease to fill the gaps."
4) When it comes to Ops what are your specialties?
"I'm best at delivering operations solutions where the problems are the messiest and haven't been solved for yet. The context of being fractional is well suited to the "zero to one" work. From there, I have a long history of helping streamline and optimize processes. But when it's time to scale, that's a different toolbox than what I bring to an engagement."
Why He Stands Out to Digital Reference:
- Offers a insurance-forward approach to operational leadership
- Works with companies navigating scaling challenges, team realignment, and workflow automation
- Known for building repeatable frameworks that allow organizations to grow with discipline
Steve is a go-to partner for founders in the insurance industry looking to professionalize operations, manage complexity, and create internal accountability.
Why Atlanta Is Embracing Fractional Operations Leadership
Atlanta’s business ecosystem is fast, diverse, and increasingly hybrid. From film studios to fintech startups to civil rights nonprofits, the city has become a magnet for innovation—and the growing complexity demands strong operational leadership.
Why fractional COOs make sense for Atlanta companies:
- Founders need support but aren’t ready to hire full-time C-suite roles
- Many organizations are growing quickly across multiple revenue streams or platforms
- Companies want flexibility, access to expertise, and executional accountability
- Mission-driven orgs want leadership that understands culture, compliance, and communication
Fractional COOs step in and help organizations navigate this complexity with structure, empathy, and urgency.
What Makes a Great Fractional COO?
Across every market, high-performing fractional COOs share several traits:
- They are system builders, not just task managers
- They see patterns others miss and design solutions that scale
- They know how to lead through ambiguity, transition, and growth
- They coach teams while building capacity
- They don’t just bring answers—they build systems that outlast them
Ultimately, fractional COOs combine strategy with execution, helping organizations grow faster, smarter, and more sustainably.
The Digital Reference Viewpoint
At Digital Reference, we believe in creating a platform where professionals own their work stories—not just their job titles. For fractional leaders, this means:
- Capturing verified outcomes from multiple clients
- Showcasing impact in a structured, portable format
- Building reputation based on truth, trust, and transparency
We’re building tools for the future of work, where reputation travels with you, and the value of your contributions isn’t lost in someone else’s org chart.
Final Thoughts
The future of operations is flexible, mission-aligned, and built around outcomes—not job titles. The fractional COOs featured here are redefining what it means to lead from the inside.
Whether you're a startup founder preparing for Series A, a nonprofit navigating organizational growth, or a company needing an operational reset—fractional COOs can be your competitive edge.
Check Out Our Local Directories of Fractional & Part-Time COOs by City
Ann Arbor, MI - Part-Time COOs & Fractional COO Services
Ann Arbor startups and research-driven firms are turning to fractional ops leaders for precision execution and growth strategy.
Boston, MA - Part-Time COOs & Fractional COO Services
From biotech to B2B SaaS, Boston’s ops leaders bring structure and speed to innovation-heavy teams.
Chicago, IL - Part-Time COOs & Fractional COO Services
COOs in the Windy City are helping companies align their back-end systems with bold front-end goals.
Denver, CO - Part-Time COOs & Fractional COO Services
Denver’s scale-ups are calling in fractional execs to professionalize their operations without slowing their culture.
Detroit, MI - Part-Time COOs & Fractional COO Services
With roots in manufacturing and momentum in mobility, Detroit companies rely on fractional COOs for systems that scale.
Houston, Texas - Part-Time COOs & Fractional COO Services
Houston’s operational ecosystem is evolving fast. More startups are scaling. More nonprofits are serving complex needs.
London, United Kingdom - Part-Time COOs & Fractional COO Services
Fractional COO Services are sky-rocketing in popularity in London as labor costs go up and time to market is accelerating.
Los Angeles, CA - Part-Time COOs & Fractional COO Services
In LA, creative industries meet tech—and fractional COOs bring the operational clarity these hybrid teams need.
New York City, NY - Part-Time COOs & Fractional COO Services
NYC’s pace demands results. These operators know how to navigate fast-moving startups and scaling giants alike.
Philadelphia, PA - Part-Time COOs & Fractional COO Services
Fractional COO Services in Philly are ensuring East Coast startups and high growth companies have the right structure to survive.
Phoenix, AZ - Part-Time COOs & Fractional COO Services
Phoenix-based COOs help founders transition from hustle to structured scale with systems that grow.
San Francisco, CA - Part-Time COOs & Fractional COO Services
Bay Area COOs are stepping in to help tech companies streamline, automate, and stabilize post-funding growth.
Seattle, WA - Part-Time COOs & Fractional COO Services
In Seattle’s product-driven landscape, ops leaders drive alignment between engineering, GTM, and finance.
Sydney, Australia - Part-Time COOs & Fractional COO Services
Home to Canva, growing base of purpose-led enterprises, and increasing demand for agile executive leadership, Sydney has become a hotbed for operational talent that doesn’t require a full-time seat.
Toronto, Canada - Part-Time COOs & Fractional COO Services
Toronto doesn’t just build startups—it builds systems. It’s a city where public meets private, where the startup ecosystem is growing alongside government programs, universities, and a rising impact economy. But for all its innovation, hiring executive talent in Toronto has always come with nuance.
Washington, DC (DMV Area) - Part-Time COOs & Fractional COO Services
DC-area operators bring rigor and regulatory awareness—perfect for mission-driven orgs and gov-adjacent teams.
Explore their work. Connect with them. And when you’re ready to showcase your impact or discover the right leader for your next phase—start with Digital Reference.
– The Digital Reference Team
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