Product Professionals: Insights & Resources

Best Fractional Chief Product Officers in Seattle

Ryan Stevens
November 21, 2025
All Insights
Product Professionals: Insights & Resources

Best Fractional Chief Product Officers in Seattle

Best Fractional CPO Services in Seattle

Seattle’s innovation economy has never been more dynamic. From the cloud-tech hubs of South Lake Union to the startup energy in Bellevue and Redmond, the region thrives on invention, collaboration, and continuous improvement. At the core of this growth are Fractional Chief Product Officers (CPOs) — leaders who bring top-tier product strategy and operational precision to organizations seeking senior expertise without the cost of a full-time executive.

At Digital Reference, we’ve developed a research-based methodology to identify and highlight Seattle’s most effective product leaders. Each professional featured below was selected after a thorough evaluation of their track record, leadership influence, and measurable results. Some operate as independent consultants; others lead boutique firms. All share one defining trait: they deliver impact.

🌟 Featured Fractional CPOs in Seattle Area

♦️ Rich Rudzinski

Startup Consultant - Fractional CTO / CPO at Apollo Fractional
🔗 LinkedIn

With a career that bridges technology and leadership, Rich Rudzinski stands out as a Seattle-based product and engineering strategist who helps companies navigate digital transformation with precision and purpose. As founder of Tragic Media, he delivers product and technical leadership for organizations evolving their platforms, processes, and teams.

🚀 Why Rich stands out:
🧩 Full-stack perspective — Integrates technical depth with strategic product leadership.
💬 Client-centric mindset — Builds frameworks that empower teams and strengthen collaboration.
🧠 Transformation expertise — Guides companies modernizing their systems and scaling their digital operations.

Rich’s approach balances technical excellence with business strategy, a hallmark of the Pacific Northwest’s innovation ecosystem. His work emphasizes sustainable growth, agile execution, and a strong connection between engineering output and customer value.

♦️ Tamara Adlin

Fractional CPO, Product Management, & UX Strategist at Adlin, inc.
🔗 LinkedIn

A pioneer in user experience and product strategy, Tamara Adlin has shaped how organizations define and deliver customer value. As founder of Adlin, Inc., she provides fractional product leadership and executive coaching, helping companies build meaningful connections between users, teams, and business goals.

💼 Why Tamara stands out:
💡 UX visionary — Co-creator of the “Adlin Personas,” a foundational tool in modern UX strategy.
🧭 Strategic communicator — Clarifies vision and direction for executive and product teams alike.
⚙️ Change catalyst — Helps organizations evolve culture and process to enable innovation.

Tamara’s work spans startups, global enterprises, and public institutions. Her methodology centers on authenticity, empathy, and evidence-based leadership — values deeply aligned with Seattle’s human-centered product culture. She doesn’t just design frameworks; she builds confidence and capability in the teams that use them.

♦️ Kristina Furlan

Fractional CPO | Product & Design Leader
🔗 LinkedIn | 🌐 Personal Website

Kristina Furlan combines strategic foresight with design sensibility to help companies scale intelligently. Her background in product management and user experience allows her to guide teams toward sustainable growth — balancing creativity with data-driven execution.

🌟 Why Kristina stands out:
🎨 Design-informed strategy — Translates complex challenges into user-focused, actionable plans.
📊 Outcome orientation — Builds measurement frameworks that tie business goals to customer success.
💬 Team empowerment — Creates collaborative environments where innovation and accountability thrive.

Kristina’s Seattle-based work embodies pragmatic creativity — the ability to innovate without losing sight of structure. Whether advising SaaS startups or retooling mature product teams, she fosters clarity, momentum, and alignment across every stage of the product lifecycle.

♦️ Veronica Law

Fractional CPO & Product Strategy Advisor at Velocity Product Group
🔗 LinkedIn

Veronica is widely recognized for her multi-industry versatility—her product leadership spans fintech, enterprise software, and marketplace technology. With experience across both startup and scaled corporate environments, she uniquely understands how to bridge scrappy execution with enterprise-grade strategy.

Known for:

🧠 Precision in aligning product vectors to business KPIs

🧭 Transforming ambiguous product problems into clear operating plans

🤝 Collaborative leadership that brings founders, engineering, and go-to-market teams into alignment

🚀 Expertise in “unlocking growth bottlenecks” during rapid scale phases

Veronica thrives in high-cross-functional complexity, making her a strong fit for VC-backed companies entering hyper-growth or expansion markets.

Scaling Smarter: Seattle’s Rise of Fractional Product Leadership

Seattle’s business landscape blends world-class enterprise with a thriving startup culture, where adaptability has become a defining competitive advantage. Fractional Chief Product Officers (CPOs) provide precisely this edge, offering strategic direction, operational focus, and measurable results without the long-term commitment of a full-time executive. From guiding startups through pivotal growth stages to helping established companies adopt fresh perspectives and modern product frameworks, fractional leaders empower Seattle organizations to move faster, align smarter, and scale sustainably. Discover more from us:

At Digital Reference, we connect forward-thinking organizations with verified, results-driven fractional leaders who seamlessly combine vision and execution. The professionals featured here embody the spirit of Seattle—creative, disciplined, and impact-driven—each bringing a distinct blend of technical fluency, customer empathy, and operational excellence to their work. Together, they demonstrate how fractional leadership is redefining how companies grow, innovate, and adapt in one of America’s most progressive business regions. More than a flexible model, fractional product leadership represents a smarter, more sustainable path to innovation and long-term success.

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